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Anton, Howard, author

Berridge, Eric, author

The simple act of having a social profile does not do a thing to help rankings. Anyone can create a profile on a social network, any time. Facebook says anywhere between 5.5 and 11.2% of their monthly active users are fake or duplicate accounts, and considering that represents 67.65 million and 137.76 million fake or duplicate accounts, it is easy to see why social presence does not equate to increased ranking.

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Whether you’re new to social media or a pro, an effective social media program can broadcast   both your company and employment brand. It may also help stock your sales funnel.

Tackle these four fundamentals and you’ll be off and running.

#1: Start with a clear-cut strategy.

A clear social media strategy can help maximize your efforts from the outset. Start with your goals:

Identify your top priority and focus on it.
Who do you want to reach? How do they use social media?
Do you want to drive traffic to your website or store -- or both?
How can community engagement help support these goals?

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A lot of business owners think SEO--search engine optimization, or the art of promoting your content on search engines without paying for it--and keywords are something you can sprinkle onto a website like magical fairy dust after it is built. Unfortunately, that is just not the case. To rank on Google, search engine optimization needs to be more than an afterthought—SEO needs to be built right into your website’s structure.

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Once upon a time, sitting at your desk liking and swiping was a good way to annoy your boss. Most companies saw social media use as a distraction or a risk to be managed, and many banned Facebook and Twitter from their networks. Yet today, some of the world's biggest employers are doing the opposite: coaxing and cajoling workers to sign up to a new form of social media designed for the workplace.

Among the first was Yammer, a Facebook clone for companies and teams launched in 2008 and bought by Microsoft in 2012. Then there was Slack, the quirky office chat app which spread like wildfire through the tech industry, roughly doubling its revenue each year. Microsoft responded by launching Teams, a collaboration and chat tool tied in to Microsoft Office which now has 200,000 firms on board.

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Banks, C. Kenneth (Charles Kenneth), 1940-

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PeopleLink is the first, Indian Video Conference Company to disrupt the market by its approach of offering Secure, custom video applications for each Industr...

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Comans, Christine

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Jack Stewart visits ICON, a controversial car restoration company that gives classic, luxury cars a complete modern overhaul.

Last year, the San Francisco startup Allbirds released a shoe it calls the Wool Runner. This eco-friendly, merino wool sneaker exploded in popularity in Bay Area. Now, Allbirds is unveiling its second product, the Wool Lounger.

Speaking at the WIRED Business Conference, Amazon SVP of Devices, David Limp confessed that if Amazon is to continue to thrive in the future, it has to consider itself an AI company.

The proposed 3.6-mile route would take fans from the metro to the parking lot, saving them from hellish LA traffic.

Produced by WIRED for Empire State Development | New York State helps improve daily life for communities throughout the world by supporting hometown companies like Xylem. As an innovator in the clean-tech space, Xylem works to develop cutting edge technology which ensures access to a safe, reliable, and efficient water supply, bringing life-changing consequences to millions.

BRANDED CONTENT | Produced by WIRED for Empire State Development | OmniSeq, a cancer diagnostic laboratory in upstate New York has developed an innovative genetic analysis pipeline to help match patients' tissue samples with the most effective cancer treatments currently available. In fact, their testing is so efficient that their tissue success rate is nearly 15% higher than other companies.

BRANDED CONTENT | Produced by WIRED Brand Lab for Empire State Development | Branch VFX, a visual effects company in Albany, is an important member of the growing creative economy in upstate New York. The entire capitol region attracts talent interested in being part of an affordable and supportive community where great ideas thrive.

Tyre, Dan, 1958- author

Salkind, Neil J., author

If you are not promoting your business on social media, you are asleep at the wheel. Here is what eight social media masters and Advisors in The Oracles told us about the channels and tactics that impact their businesses most.

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The power stations of the NLC integrated mining-cum-power generating company are located at Neyveli in Cuddalore.

It has offered 300 free hair care services to frontline professionals, including those who donate above a certain amount to the PM-Cares fund

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