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Local News Engages Audiences in St. Louis, MO




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Engaging Your Audience: How Building on Reader Comments Can Fuel Your Blog’s Growth

The post Engaging Your Audience: How Building on Reader Comments Can Fuel Your Blog’s Growth appeared first on ProBlogger.

Maintaining Momentum in Blogging Series Blogging thrives on conversation. It’s not just about broadcasting your ideas; it’s about sparking dialogue and engaging with your community. One of the most vibrant places for these interactions is often overlooked—the comment section. As we continue “maintaining momentum” on your blog, let’s explore a ...more

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Mastering Engaging Opening Lines: 11 Creative Strategies to Hook Your Readers

The post Mastering Engaging Opening Lines: 11 Creative Strategies to Hook Your Readers appeared first on ProBlogger.

My wife’s first words to me were… ‘Hi Michael, it’s nice to meet you’ …which was both funny and memorable since my name is DARREN, not Michael!   Ever wondered how some posts keep you hooked while others don’t catch your eye? It’s all in the opener. The first words ...more

The post Mastering Engaging Opening Lines: 11 Creative Strategies to Hook Your Readers appeared first on ProBlogger.

     




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Engaged Disciples

Bill and Fr. Barnabas talk about why the topic of Engaged Disciples is one of the most critical dimensions of our churches and why in its absence, or ineffectiveness, our churches struggle in many aspects of their existence and operations. They also explore 7 specific critical Engaged Disciple practices that parishes need to implement.




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Engaging with the Non-Orthodox: Reflections with Notes from the Church Fathers

Addressing alumni and seminarians at St. Tikhon's Seminary in South Canaan, Pennsylvania, during the year-opening retreat, Fr. Andrew Stephen Damick challenges them to have conversations with the non-Orthodox and not to settle for falling into either polemic or compromise, showing how engagement is instead the traditional Orthodox patristic posture.




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On the Waves: Engaging the World

OCF Student Podcast Assistant Nathan Jekel is joined by Maria McClatchey and Andrew Abboud to discuss St. Matthew's account of Peter walking on the water and what it means for our Christian lives. Also in this episode, Nathan, Maria, and Andrew give a preview of the topics that they will be discussing on the program throughout the remainder of the academic year and ask listeners to send in questions to .(JavaScript must be enabled to view this email address)/**/.




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Episode 44: Hearkening to the Nightingale

The girls read Kristin Hannah’s The Nightingale, and even Christina loved it. They discuss how each of us is broken, how our response to that brokenness shapes us, and how each of us is called to become holy in a unique way. They close with the Top 5 Women With a Cause.




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Saint Irene of Hungary

"Saint Irene of Hungary," from Royal Saints: A coloring book with stories of saintly royalty throughout the history of Christianity (Draw Near Designs). Saints drawn by Marian Adams. Stories & Borders by Abigail Holt. Layout by Caroline Gann.




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Engaging the Icons

Fr. Ted discusses the necessity of icons in worship.




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Pathways out of Addiction 2: Engaging the Battle

Andrew tells us that will power and relying on ourselves is an ineffective strategy for dealing with addiction to pornography. Read the transcript HERE.




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Tenga una Fe Viva

Domingo 28 de septiembre Pd. Nicolás predicó que nosotros necesitamos a provechar cada dia que tenemos y tener una fe con vida. Él propusó que cada uno de nosotros podemos ser activo para hacer lo que es bueno. (2 C or. 6:1-10) Sunday September 28 Fr. Nicholas preached that we need to take advantage of every day that we have and have a faith that is alive. He proposed that everyone of us can be active in order to do that which is good. (2 Cor. 6:1-10)




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La Resurrección No Engaña

Padre Nicolás predicó sobre el poder de la resurrección para guiarnos en una vida de rectitud. No debes robar. (Hechos 5:1-11) Fr. Nicholas preached about the power of the resurrection which guides in the life of rectitude. One should not steal. (Acts 5:1-11)




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Tenga Claridad!

Padre Nicolás predicó sobre la importancia de limpiar nuestros pensamientos y corazones para saber bien que es la voluntad de Dios. (Filipenses. 2:5-11) Fr. Nicholas preached about the importance of cleansing our minds and hearts in order to know with clarity the will of God. (Philippians 2:5-11)




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Mantenga la Alegría

Padre Nicolás predicó sobre la importancia para tener gozo en nuestros corazones y no dejar las cosas del mundo a quitar nuestra alegría. (Lucas 9:18-22) Fr. Nicholas preached about the importance of having joy in our hearts and not to let the temptations of the world take away our happiness. (Luke 9:18-22)




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No Tenga Secretos

Padre Nicolás predicó sobre el Dios todo consiente. Nuestro Señor sabe todo entonces no tratas a esconderte. (Efesios 4:1-7) Fr. Nicholas preached about the all knowing God. Our Lord knows all therefore do not try to hide. (Ephesians 4:1-7)




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Mantenga Dios en Tu Vida

Padre Nicolás predicó sobre necesitamos a mantener el mensaje de Dios en nuestros almas para todo nuestra vida. (1 Corintios 16:13-24) Fr. Nicholas preached about how we need to keep the message of God in our souls for all of our life. (1 Corinthians 16:13-24)




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Tengas Amor Valiente

Pd. Nicholas predicó sobre la importancia de defender la verdad y mantenga nuestra fe firme. Marcos 15:43-16:8 Fr. Nicholas preached about the importance to defend the truth and remain firm in our faith. Mark 15:43-16:8




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Mantenga la Calma

Padre Nicholas predica que ocupamos a mantener la calma, y enfocarnos en Dios. Si hacemos eso, vamos a recibir un premio grandísimo. Mateo 10:32-38 Fr. Nicholas preached on how we should keep calm, and focus on God. If we do this, we will receive a grand prize. Matthew 10:32-38




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Mantenga le Amor

Padre Nicholas predica que ocupamos mantener el Amor de Dios, para tener una vida de amor. Efesios 4:1-7 Fr. Nicholas preaches that we need to keep the love of God, to have a life full of love. Ephesians 4:1-7




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Mantenga el Ritmo De Dios

Carta: Ef 4: 1-7, Evangelio Lc 12: 16-21 El Padre Nicholas predicó sobre escuchar la llamada de Dios. Letter: Ef 4: 1-7, Gospel: Lk 12: 16-21 Father Nicholas preached about listening to God’s call.




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13 Reasons Why We Must Engage with Our Teens

Bobby Maddex interviews Dr. Philip Mamalakis about his new eBook 13 Reasons Why We Must Engage with our Teens, which is a fascinating examination of the recent Netflix series 13 Reasons Why.




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So you have a more important engagement?

What happens if we refuse the most important invitation ever?




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How to Make Boring Content More Engaging

So, I ran a mastermind group. One of the members was struggling with content creation. She said: Our blog posts are informative. But how do we make them more engaging for our readers? What did I tell her? I shared my “3 sentence rule” for making boring content more engaging. Here it is… First of […]




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Keeping Your Top Talent Engaged

Keeping high performers engaged at work not only maximizes productivity, but also drives revenue up. I won't bore you with the research, but studies show that a single top achiever can deliver as much productivity as up to four average employees. In the heart of every small business, there are standout stars – the true ... Read more

The post Keeping Your Top Talent Engaged appeared first on Chris Lema.




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Mangan in running to take over as Shrewsbury boss

Former Shrewsbury Town striker Andy Mangan is a candidate to take over as Salop head coach, reports BBC Radio Shropshire.




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Salford sign France international prop Sangare

Salford Red Devils sign France international prop Justin Sangare on two-year deal after his release from Leeds Rhinos.




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Man rescued after bungalow roof fire

Firefighters are still at the scene and a road closure is in place on Drove Road in Swindon.




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En Japón tampoco atan los perros con longaniza: la situación de la interpretación judicial nipona

En la entrada de hoy quiero hacerme eco de un artículo de Takahata Sachi que se titula «Las malas condiciones desincentivan a los intérpretes judiciales», publicado en Nippon.com y que versa acerca de la situación de los intérpretes judiciales en Japón. El artículo se puede leer en español, por lo que no hay motivo para tormento […]




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Impacts of social media usage on consumers' engagement in social commerce: the roles of trust and cultural distance

The prevalence of social media transforms e-business into social commerce and facilitates consumers' engagement in cross-cultural social commerce. However, social commerce operations encounter unpredictable challenges in cross-cultural business environment. It is vital to further investigate how contextual elements affect consumers' trust and their engagement when they are exposed to the complexity of cross-cultural business environment. The stimuli-organism-response paradigm is employed to examine how the two dimensions of social media usage influence consumers' engagement in cross-cultural social commerce. The current study surveyed 2,058 samples from 135 countries, and the regression analysis results illustrate the mechanism whereby informational and socialising usage of social media positively influences consumers' engagement in social commerce through consumers' trust toward social commerce websites. Additionally, the associations between two aspects of social media usage and consumers' trust towards social commerce are negatively moderated by cultural distance. Both theoretical and practical implications are also discussed.




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Ebullient supervision, employee engagement and employee commitment in a higher education institution: the partial least square approach

The study investigated the influence of ebullient supervision on employee commitment in a Ghanaian public university through the mediating role of employee engagement. The simple random sampling technique was used to draw 302 administrative staff of the university to respond to the self-administered questionnaire on the constructs. Furthermore, the partial least square structural equation technique was deployed to test the research hypotheses in the study. The results showed that ebullient supervision had a significant positive relationship with employee commitment and employee engagement. The findings further revealed that employee engagement positively correlated with employee commitment. Finally, the study's findings established that employee engagement partially mediated the link between ebullient supervision and employee commitment. The study emphasised that various supervisors in a university's administration should create an environment that favours fun where subordinates can form ties with one another.




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Does perceive organisational politics effect emotional intelligence and employee engagement? An empirical study

This paper examines the growing aspect of perceive organisational politics (POPs) in organisations by understanding their employee engagement with mediating effect of emotional intelligence. This study is cross-sectional, wherein a survey is conducted on executives of different sectors holding strategic positions. The purposive sampling technique is applied to find the 117 most suitable executives for this survey. The survey is self-administered, and a questionnaire is used as an instrument with 43 measurement scale items adopted from previous similar studies. Construct's reliability and validity followed by PLS-SEM is performed using JASP statistical application. The result revealed that the dimensionality support and validation of POP based on a new set of measures centred on generalised beliefs of the application and abuse of power, infrastructure, credibility, choice making, and line-of-sight. In line with previous findings, the current findings also showed that POP works as a barrier to individual behavioural demand and can negatively affect work efficiency. Existence of perceive organisational politics due to the normative belief of the situation happing in the organisation, disengagement of employees, and also evaluates new empirical insight into the organisation by mediating emotional intelligence.




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Researching together in academic engagement in engineering: a study of dual affiliated graduate students in Sweden

This article explores dual affiliated graduate students that conduct research involving both universities and firms, which we conceptualise as a form of academic engagement, e.g., knowledge networks. We explore what they do during their studies, and their perceptions about their contributions to the firm's capacities for technology and innovation. So far, university-industry interactions in engineering are less researched than other fields, and this qualitative study focuses upon one department of Electrical Engineering in Sweden. First, we define and describe how the partner firms and universities organise this research collaboration as a form of academic engagement. Secondly, we propose a conceptual framework specifying how graduate students act as boundary-spanners between universities and firms. This framework is used for the empirical analysis, when exploring their perceptions of impact. Our results reveal that they primarily engage in problem-solving activities in technology, which augment particularly the early stages of absorptive capacities in firms.




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First Year Engagement & Retention: A Goal-Setting Approach




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Student Engagement with Online Resources and Its Impact on Learning Outcomes




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Digital Literacy in Higher Education: A Case Study of Student Engagement with E-Tutorials Using Blended Learning

Aim/Purpose: This paper reports on a case study project which had three goals; to develop a suite of original interactive digital skills e-tutorials to be embedded in undergraduate and postgraduate courses; to evaluate the students’ experience and engagement with the e-tutorials over one semester; and to explore their general attitudes towards online and blended learning. Background: Online and blended learning modes continue to grow in popularity in higher education, with the aim of streamlining and enhancing student learning, supporting collaboration and creativity, and equipping students with the skills they will require to work and live in an increasingly digitized world. This practice-based case study highlights factors which positively and negatively affect user engagement with digital learning objects and explores students’ perceptions of the role of online learning within their academic programs. Methodology: A suite of nine interactive e-tutorials, addressing essential digital literacy skills for university students, was developed through instructor and student peer collaboration using Articulate software, informed by best practice. The e-tutorials were embedded in the institutional Learning Management System for three undergraduate and postgraduate courses, in which digital literacy formed the core learning content, to complement classroom-based learning. Students in these courses were surveyed via SurveyMonkey about their specific experience of using the e-tutorials, as well as their general perceptions of digital literacy and online learning. Eighty-six students in total completed the questionnaire, which consisted of twenty-three closed- and open-ended questions. Contribution: Through highlighting both the positive and the challenging aspects of the students’ reported experience of online learning, this case study contributes useful insights to the body of literature on user engagement with digital learning objects in higher education, as well as students’ perceptions and experience of blended learning. Findings: The e-tutorials were perceived as valuable in reinforcing classroom learning, allowing respondents to revise concepts and materials covered in face-to-face classes, at their own pace and in their own time. Survey responses showed that the accessibility, ease-of-use, design and duration of the e-tutorials were deemed effective in terms of user engagement; however, several technological challenges were identified, such as browser incompatibility, uneven sound quality and general Internet connection issues, which disrupted their learning. Overall, students expressed enjoyment of the learning facilitated by the e-tutorials; however, rather than favoring online learning alone, they expressed a preference for a blended learning environment, with a combination of complementary learning approaches; survey respondents did not generally wish to forego face-to-face classes entirely. Recommendations for Practitioners: Instructors should seek to strategically embed interactive digital learning objects in their courses at defined points of need in a logical structure, e.g., to reinforce classroom-based learning, or to support specific skill development. Potential disruption to learning should be minimized by following best practice guidelines to ensure ease of access, a seamless user experience, and timely feedback, as well as providing adequate support for rapid resolution of technical glitches. Recommendation for Researchers: E-tutorials offer a useful means of exploring ways in which students acquire learning in the digital environment. A wider, collaborative exploration is needed to provide comparative studies which move beyond case studies. Impact on Society: Online learning mechanisms, such as e-tutorials, offer students different means of acquiring essential literacy skills and different ways to interact with content. E-tutorials constitute reusable learning objects, which can be accessed as just-in-time delivery modes, when students perceive they need to review particular skills or reinforce learning material. Future Research: This research is now expanding into different types of reusable learning objects. E-tutorials may be developed in multiple ways, and comparative research around e-tutorial models will deepen our understanding of how students interact with content in formal learning contexts. As the digital educational landscape continues to expand alongside traditional face-to-face and analogue learning modes, a key research focus will be student and instructor perceptions and experience of blended learning in different contexts.




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Investigating Factors Contributing to Student Disengagement and Ownership in Learning: A Case Study of Undergraduate Engineering Students

Aim/Purpose: Despite playing a critical role in shaping the future, 70% of undergraduate engineers report low levels of motivation. Student disengagement and a lack of ownership of their learning are significant challenges in higher education, specifically engineering students in the computer science department. This study investigates the various causes of these problems among first-year undergraduate engineers. Background: Student disengagement has become a significant problem, especially in higher education, leading to reduced academic performance, lower graduation rates, and less satisfaction with learning. The study intends to develop approaches that encourage a more interesting and learner-motivated educational environment. Methodology: This research uses a mixed methods approach by combining quantitative data from a survey-based questionnaire with qualitative insights from focus groups to explore intrinsic and extrinsic motivators, instructional practices, and student perceptions of relevance and application of course content. The aim of this method is to make an all-inclusive exploration into undergraduate engineering students’ perspectives on factors contributing to this disengagement and the need for more ownership. Contribution: Inculcating passion for engineering among learners seems demanding, with numerous educational programs struggling with issues such as a lack of interest by students and no personal investment in learning. Understanding the causes is of paramount importance. The study gives suggestions to help teachers or institutions create a more engaged and ownership-based learning environment for engineering students. Findings: The findings revealed a tangled web influencing monotonous teaching styles, limited opportunities and applications, and a perceived gap between theoretical knowledge and real-world engineering problems. It emphasized the need to implement more active learning strategies that could increase autonomy and a stronger sense of purpose in their learning journey. It also highlights the potential use of technology in promoting student engagement and ownership. Further research is needed to explore optimal implementation strategies for online simulations, interactive learning platforms, and gamification elements in the engineering curriculum. Recommendations for Practitioners: It highlights the complex interplay of intrinsic and extrinsic motivation factors and the need to re-look at instructional practice and emphasize faculty training to develop a more student-centered approach. It also stresses the need to look into the relevance and application of the course content. Recommendation for Researchers: More work needs to be done with a larger, more diverse sample population across multiple institutions and varied sociocultural and economic backgrounds. Impact on Society: Enhancing learners’ educational experience can result in creating a passionate and competent team of engineers who can face future obstacles fearlessly and reduce the production of half-baked graduates unprepared for the profession’s challenges. Future Research: Conduct long-term studies to assess the impact of active learning and technology use on student outcomes and career readiness. Investigate scaling up successful strategies across diverse engineering programs. See if promising practices work well everywhere.




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Faculty Perspectives on Web Learning Apps and Mobile Devices on Student Engagement

Aim/Purpose: The digital ecosystem has contributed to the acceleration of digital and mobile educational tools across institutions worldwide. The research displays educators’ perspectives on web applications on mobile devices that can be used to engage and challenge students while impacting their learning. Background: Explored are elements of technology in education and challenges and successes reported by instructors to shift learning from static to dynamic. Methodology: Insights for this study were gained through questionnaires and focus groups with university educators in the United Arab Emirates. Key questions addressed are (1) challenges/benefits, (2) types of mobile technology applications used by educators, and (3) strategies educators use to support student learning through apps. The research is assisted by focus groups and a sample of 42 completed questionnaires. Contribution: The work contributes to web/mobile strategic considerations in the classroom that can support student learning and outcomes. Findings: The results reported showcase apps that were successfully implemented in classrooms and provide a perspective for today’s learning environment that could be useful for instructors, course developers, or any educational institutions. Recommendations for Practitioners: Academics can integrate suggested tools and explore engagement and positive associations with tools and technologies. Recommendation for Researchers: Researchers can consider new learning applications, mobile devices, course design, learning strategies, and student engagement practices for future studies. Impact on Society: Digitization and global trends are changing how educators teach, and students learn; therefore, gaps need to be continually filled to keep up with the pace of ever-evolving digital technologies that can engage student learning. Future Research: Future research may focus on interactive approaches toward mobile devices in higher education learning and shorter learning activities to engage students.




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The role of shopping apps and their impact on the online purchasing behaviour patterns of working women in Bangalore

The study aims to analyse the impact of shopping applications on the shopping behaviour of the working women community in Bangalore, a city known as the IT hub. The research uses a quantitative analysis with SPSS version 23 software and a structured questionnaire survey technique to gather data from the working women community. The study uses descriptive statistics, ANOVA, regression, and Pearson correlation analysis to evaluate the perception of working women regarding the significance of online shopping applications. The results show that digital shopping applications are more prevalent among the working women community in Bangalore. The study also evaluates the socio-economic and psychological factors that influence their purchasing behaviour. The findings suggest that online marketers should enhance their strategies to improve their business on digital platforms. The research provides valuable insights into the shopping habits of the working women community in Bangalore.




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Engaging Student Teachers in Peer Learning via a Blended Learning Environment




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“I Do Better, Feel Less Stress and Am Happier” – A Humanist and Affective Perspective on Student Engagement in an Online Class

Aim/Purpose; Fostering student engagement is one of the great challenges of teaching, especially in online learning environments. An educators’ assumptions and beliefs about what student engagement is and how it manifests will shape the strategies they design to engage students in learning. However, there is no agreement on the definition of concept of student engagement and it re-mains a vague construct. Background: Adopting the principles of user-centered design, the author maintains that to design learning experiences which better support student engagement it is important to gain insights into how students perceive and operationalize the concept of engagement in learning. The recent challenges of teaching effectively online prompted the author to reflect more deeply on the concept of engagement and how it might be achieved. Methodology: In the tradition of reflective teaching, the author undertook an informal, qualitative inquiry in her classroom, administering a brief questionnaire to students in her online class. When the themes which emerged were integrated with other literature and findings from the author’s earlier classroom inquiry, some insights were gained into how students ‘operationalize’ the concept of engagement, and weight was added to the authors’ premise of the value of humanistic approaches to university teaching, the need for greater emphasis on student-teacher connection and the necessity of considering the affective domain alongside the cognitive domain in learning in higher education. The insights were brought together and visualized in a conceptual model of student engagement. Contribution: The conceptual model presented in the present paper reflects the author’s present ‘mental model’ of student engagement in classes online and, when the opportunity arrives, in face-to-face classes as well. This mental model shapes the authors’ course design, learning activities and the delivery of the course. Although the elements of the model are not ‘new’, the model synthesizes several related concepts necessary to a humanist approach to under-standing student engagement. It is hoped that the model and discussion presented will be stimulus for further rich discussion around the nature of student engagement. Findings: Interestingly, the affective rather than the cognitive domain framed students’ perspectives on what engagement ‘looks like to them’ and on what teachers should do to engage them. Recommendations for Practitioners: By sharing the process through which the author arrived at this understanding of student engagement, the author has also sought to highlight three key points: the importance of including the ‘student perspectives and expectations’ against which educators can examine their own assumptions as part of the process reflective teaching practices; the usefulness of integrating theoretical and philosophical frameworks in our understandings of student engagement and how it might be nurtured, and finally the necessity of affording greater influence to humanism and the affective domain in higher education. The findings emphasize the necessity of considering the affective dimension of engagement as an essential condition for cognitive engagement and as inextricable from the cognitive dimension of engagement. Recommendations for Researchers: The emphasis in research engagement learning and teaching is on how we (the educators) can do this better, how we can better engage students. While the student perspective is often formulated from data obtained through surveys and focus groups, researchers in learning engagement are working with their own understandings (albeit supported by empirical research). It is crucial for deeper insight to also understand the students’ conceptualization of the phenomena being researched. Bringing the principles of design thinking to bear on educational research will likely provide greater depth of insight. Impact on Society: Empirical, formal, and structured research is undeniably essential to advancing human endeavor in any field, including learning and teaching. It is however important to recognize informal research in the form of classroom inquiry as part of teachers’ reflexive practice is also legitimate and useful to advancing understanding of complex phenomenon such as student engagement in learning through multiple perspectives and experiences. Future Research: Further research on the nature of student engagement in different contexts and against different theoretical frameworks is warranted as is empirical investigation of the premise of the value of humanism and the affective do-main in defining and measuring student engagement in higher education.




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Performance Attributions: A Cross Cultural Study Comparing Singapore, Japan and US Companies




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Prosumers’ Engagement in Business Process Innovation – The Case of Poland and the UK

Aim/Purpose: The main purpose of this paper is to identify prosumers’ engagement in business process innovation through knowledge sharing. Background: In the increasingly competitive knowledge-based economy, companies must seek innovative methods of doing business, quickly react to consumer demand, and provide superior value to consumers. Simultaneously, contemporary consumers, named “prosumers”, want to be active co-creators of value and satisfy their consumption needs through collaboration with companies for co-creation, co-design, co-production, co-promotion, co-pricing, co-distribution, co-consumption, and co-maintenance. Consequently, consumer involvement in development and improvement of products and business process must be widely analyzed in various contexts. Methodology: The research is a questionnaire survey study of 388 prosumers in Poland and 76 in the UK. Contribution The contribution of this research is twofold. First, it identifies how prosumers can be engaged in business processes through knowledge sharing. Second, it investigates the differences between Poland- and UK-based prosumers in engagement in business process. Findings: The study found that prosumers are engaged in knowledge sharing at each stage of the business process innovation framework. However, there are differences in the types of processes that draw on prosumers’ engagement. Prosumers in Poland are found to engage mostly in the business process of developing and managing products, whereas prosumers in the UK engage mostly in the business process of managing customer services. Recommendations for Practitioners: This study provides practitioners with guidelines for engaging prosumers and their knowledge sharing to improve process innovation. Companies gain new insight from these findings about prosumers’ knowledge sharing for process innovation, which may help them make better decisions about which projects and activities they can engage with prosumers for future knowledge sharing and creating prospective innovations. Recommendations for Researchers: Researchers may use this methodology and do similar analysis with different samples in Poland, the UK, and other countries, for many additional comparisons between different groups and countries. Moreover, a different methodology may be used for identifying prosumers’ engagement and knowledge sharing for processes improvement. Future Research: This study examined prosumers’ engagement from the prosumers’ standpoint. Therefore prosumers’ engagement from the company perspective should be explored in future research.




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Consumer Engagement in Online Brand Communities: Community Values, Brand Symbolism and Social Strategies

Aim/Purpose: This study examines the kind of community value companies should provide when strengthening the relationship between customers and brands through the establishment of an online brand community, and how this kind of community value promotes customers’ sense of community engagement and willingness to spread brand reputation. The paper also discusses how an enterprise’s brand symbolism affects the relationship between community value and customers’ engagement in online brand community. This study explored the important role of brand symbolism in the establishment of an online brand community. Background: Many companies want to create online brand communities to strengthen their relationships with consumers as well as to provide better service and value to consumers, for example, Huawei’s Huafen community (club.huawei.com), Apple’s support community (support.apple.com/zh-cn), and Samsung’s Galaxy community (samsungmembers.cn). However, these brand communities may have different interests and consumer engagement about the kind of community value to offer to their customers. Methodology: This study uses data collection from questionnaire surveys to design a quantitative research method. An online questionnaire survey of mobile phone users in China was conducted to collect data on social value, cognitive value, brand symbolism, customer community engagement, and brand recommendation. The brands of mobile phone include Apple, Huawei, Samsung, OPPO, VIVO, MI, and Meizu. The researcher purchased a sample service of WJX, an online survey company (www.wjx.cn), and WJX company distributed the questionnaire to research participants. The WJX company randomly selected 240 subjects from their sample database and then sent the questionnaire link to research participants’ mobile phones. Among the 240 research participants, the researcher excluded participants who lacked online brand community experience or had invalid data to qualify for data collection. After the researcher excluded participants who did not qualify for data collection, only 203 qualified questionnaire surveys advanced to the data collection and analysis phase, which was the questionnaire recovery rate of 84.58%. For the model analysis and hypotheses testing, the researcher used statistical software IBM SPSS Statistics and AMOS 21 and Smartpls3. Contribution: This study deepens the body of literature knowledge by combining online brand community value and brand symbolic value to explore issues that companies should consider when establishing an online brand community for their products and services. This study confirms that brands with high symbolic value establish communities and strengthen social values in the online brand community rather than reducing brand symbolism. Online brand community involves a horizontal interaction (peer interaction) among peers, which can have an effect on the symbolic value of brand (social distance). Findings: First, online brand community value (both cognitive and social value) has a positive impact on customer community engagement. Second, customer community engagement has a positive impact on customers’ brand recommend intention. Third, the customer community engagement is a mediator between the online brand community value and the customer brand recommend intention. Most importantly, fourth, the symbolic value of the brand controls the relationship between community value and customer community engagement. For brands with high symbolic value, the community value should emphasize cognitive value rather than social value. For brands with a low symbolic value, the community provides cognitive or social value, which is not affected by the symbolism of the brand. Recommendations for Practitioners: Practitioners can share best practices with the corporate sectors. Brand owners can work with researchers to explore the characteristics of their online brand communities. On this basis, brand owners and researchers can jointly build and manage online brand communities. Recommendation for Researchers: Researchers can explore different perspectives and factors of brand symbolism that involve brand owners when establishing an online brand community to advance consumer engagement, community value, and brand symbolism. Impact on Society: Online brand community is relevant for brand owners to establish brand symbolism, community value, and customer engagement. Readers of this paper can gain an understanding that cognitive and social values are two important drivers of individual participation in online brand communities. The discussion of these two factors can give readers and brand owners the perception to gain more understanding on social and behavior activities in online brand communities. Future Research: Practitioners and researchers could follow-up in the future with a study to provide more understanding and updated research information from different perspectives of research samples and hypotheses on online brand community.




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A Model Predicting Student Engagement and Intention with Mobile Learning Management Systems

Aim/Purpose: The aim of this study is to develop and evaluate a comprehensive model that predicts students’ engagement with and intent to continue using mobile-Learning Management Systems (m-LMS). Background: m-LMS are increasingly popular tools for delivering course content in higher education. Understanding the factors that affect student engagement and continuance intention can help educational institutions to develop more effective and user-friendly m-LMS platforms. Methodology: Participants with prior experience with m-LMS were employed to develop and evaluate the proposed model that draws on the Technology Acceptance Model (TAM), Task-Technology Fit (TTF), and other related models. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was used to evaluate the model. Contribution: The study provides a comprehensive model that takes into account a variety of factors affecting engagement and continuance intention and has a strong predictive capability. Findings: The results of the study provide evidence for the strong predictive capability of the proposed model and supports previous research. The model identifies perceived usefulness, perceived ease of use, interactivity, compatibility, enjoyment, and social influence as factors that significantly influence student engagement and continuance intention. Recommendations for Practitioners: The findings of this study can help educational institutions to effectively meet the needs of students for interactive, effective, and user-friendly m-LMS platforms. Recommendation for Researchers: This study highlights the importance of understanding the antecedents of students’ engagement with m-LMS. Future research should be conducted to test the proposed model in different contexts and with different populations to further validate its applicability. Impact on Society: The engagement model can help educational institutions to understand how to improve student engagement and continuance intention with m-LMS, ultimately leading to more effective and efficient mobile learning. Future Research: Additional research should be conducted to test the proposed model in different contexts and with different populations to further validate its applicability.




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An Engagement Model for Learning: Providing a Framework to Identify Technology Services




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Contextual Inquiry: A Systemic Support for Student Engagement through Reflection




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What are the Relationships between Teachers’ Engagement with Management Information Systems and Their Sense of Accountability?




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Practical Liability Issues of Information Technology Education: Internship and Consulting Engagements




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The Effect of Engagement and Perceived Course Value on Deep and Surface Learning Strategies




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The limits and possibilities of history: How a wider, deeper and more engaged understanding of business history can foster innovative thinking

Calls for greater diversity in management research, education and practice have increased in recent years, driven by a sense of fairness and ethical responsibility, but also because research shows that greater diversity of inputs into management processes can lead to greater innovation. But how can greater diversity of thought be encouraged when educating management students, beyond the advocacy of affirmative action and relating the research on the link between multiplicity and creativity? One way is to think again about how we introduce the subject. Introductory textbooks often begin by relaying the history of management. What is presented is a very limited mono-cultural and linear view of how management emerged. This article highlights the limits this view outlines for initiates in contrast to the histories of other comparable fields (medicine and architecture), and discusses how a wider, deeper and more engaged understanding of history can foster thinking differently.