Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it is always a good idea to go back and make sure you have the basics covered. Your company may discover that it needs a strategic do-over.

complete article

Ten years ago if we told people that social media management will be a full-time job, they might have laughed at us. As simple as they are to use, managing a number of platforms for businesses can be quite challenging. With so many platforms and changing algorithms, and hashtags to choose and use, you can easily feel that things are getting out of control.

I spoke to my colleague Sarah who manages different social media accounts for our clients and asked her about the common mistakes that people make when managing their brand accounts, and what should business owners avoid doing on social media:

complete article

Every marketer today wants to make their brand presence felt. That is the reason why social media is being leveraged on a big scale.  Whether one owns an established business or a startup, social media marketing is something that everyone is using to reach and communicate with the customers. Doesn’t it make sense to be in a place where the crowd is? One often comes across some social media marketing activities that fail. While, on the other hand, some Facebook and Twitter pages become popular than the others. Many times, marketers observe that their competitors are doing better than them in social media marketing!

Everybody does make mistakes. How can social media marketers be any different? But the fact is, making too many mistakes can see the followers dwindle and their count drop. Indeed, it does affect the revenue of a business. As with all mistakes, the first step is understanding and becoming aware of them. It then becomes easier to avoid them in the future.

complete article

Social media is a crucial component of any small business marketing efforts. When done well, a strong social strategy helps you connect directly with your customers, and can even create some free publicity along the way.

For all of social media's advantages, there are pitfalls as well. The internet can look like a cavalier place when it comes to copyright rules, but there are plenty of no-nos that you need to follow if you want to stay out of legal trouble.

complete article

Most modern businesses understand the importance of using social media to promote their brand and interact with consumers. Indeed, social media is at the core of many companies’ digital strategy, often delivering measurable results in terms of sales, leads and customer service. That said, there are many social media mistakes that we see time and time again: strategic errors that leave leads on the table and opportunities unexplored.

complete article

Social media marketing is a strategy employed by many companies. One of the biggest complaints I hear from businesses is that they're not having much success on social media. The thing is that certain social media marketing mistakes can cause brands to fail. I'll be addressing several issues that may be impacting your social media efforts in this article.

Are you making any of the following mistakes?

Five Social Media Marketing Mistakes You Must Avoid

One of the unwritten rules of Instagram management is to create a cohesive feed. The posts you upload on the platform should be logical in terms of visual concept, timing, captions, and hashtags.

But consistency isn’t something that can be accomplished overnight. You need to take time and think through each caption, the relevance of tags, the whole grid layout style and posting frequency. To streamline this process and plan your Instagram posts and stories, you can use Combin Scheduler, a tool for Instagram content planning.

complete article

Barker Library - BF431.R54 2019

Interview with Stephen M. Shortell, PhD, MPH, MBA, author of Implementing Accountable Care Organizations: Ten Potential Mistakes and How to Learn From Them

'It is crucial to understand that the ultimate goal of your investments isn't to pay lesser tax, but to create long-term wealth for you and your family,' says Satyen Kothari, founder and CEO, Cube Wealth.

"An excellent information tool that helped to shed some light on a difficult subject in today's business environment for individuals who might not know where to start."

Webinar information current as of March 30, 2010

HR practices are always on the front line and mistakes can put your organization at risk, not to mention impact your bottom line and jeopardize your department's credibility. This archived webinar will look at the top ten mistakes in HR, providing you with the tools you need to recognize them in advance and implement the appropriate mitigation strategies.

Bonus: A copy of the supporting paper and a complete Question and Answer (Q&A) document prepared by the speaker will be provided in this archived webinar.

Learn how to:

• Appreciate the importance of aligning and communicating individual and corporate goals
• Recognize the need for job descriptions and their usefulness in an integrated HR Strategy
• Appreciate the true consequences of retaining counterproductive employees
• Grasp the importance of employee recognition and the impact of neglecting to provide continual feedback
• Know why they need to define the "rules of engagement" for staff
• Learn how to deal with a management team that wants to cut your training budget

Speaker:

Timothy R. McConnell, B.A, M.P.A., SPHR, CMC
Tim McConnell is Managing Partner and a Senior HR Strategist with McConnell HR Consulting Inc. in Ottawa. He has over 25 years experience in Human Resources management, both as a Director of HR and as a senior HR consultant. Tim provides strat

If you would like more details about this product, or would like to order a copy online, please click here.