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the expositor: The Message (MSG) "bible" [Author: Eugene H. Peterson] Inserts Earth Reverence, God of "Green" Hope - "Oh! May the God of green hope fill you up with joy, fill you up with peace, so that your believing lives, filled

Huh? What God of "green" hope? Why does The Message do this? -- Before we examine what seems suggestive of earth reverence/earth worship, let us restate some of what has been covered elsewhere about The Message: A generation has been raised on this disturbing "paraphrase" of the Bible. This is the primary version so many now rely on, and nationally known preachers quote from it with regularity. Yet, as we have seen, The Message flat out omits the sin of homosexuality from several key passages. We see this in 1 Corinthians 6:9-11, and also in 1 Timothy 1: 8-11 (read about that here). -- Does the acceptance and use of The Message explain why many Christians are lukewarm on the issue of homosexuality? Certainly The Message is not the only factor-we dwell in a pro-homosexual media/culture-but place this "Bible" in a person's hands and it can have, over time, significant influence. How can we understand God's Truth when Truth is no longer there to be read? - "My son, give attention to my words; Incline your ear to my sayings. Do not let them depart from your sight; Keep them in the midst of your heart." (Proverbs 4:20-21) The beloved author of The Message, Eugene Peterson, has now endorsed two heretical books: The Shack, and Rob Bell's sly ode to universalism, Love Wins. - The Message, bluntly stated, seems written to make Christians less knowledgeable about the Word of God. While that may seem a strong comment, please consider what Eugene Peterson himself said about the Bible: "Why do people spend so much time studying the Bible? How much do you need to know? We invest all this time in understanding the text which has a separate life of its own and we think we're being more pious and spiritual when we're doing it….[Christians] should be studying it less, not more. You need just enough to pay attention to God….I'm just not at all pleased with the emphasis on Bible study as if it's some kind of special thing that Christians do, and the more the better." I believe The Message is forerunner to a christless, sinless bible that will be used by the false church. There will be a "christ" mentioned, but not our Christ. Not the sinless Savior of humanity. Sin will be addressed, of course, but perhaps more in line with the Alcoholics Anonymous generic theology of "wrongs" and "making amends."



  • Christian Church History Study
  • 2. 313 A.D. to 1521 A.D. - Revised Rome and the Holy Roman Empire

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The Dark Ages - Early Middle Ages (DVD $16.99) {In case you have ever wondered if Satan is raging a relentless war against the Christian Church and against mankind in general this History documentary will lay aside all doubts.}

Between the Fall of Rome and the dawn of the Renaissance, Europe plunged into a dark night of constant war, splintered sovereignties, marauding pagans, rabid crusaders and devastating plague. That anything of value arose from this chaotic muck - much less the Renaissance - is nothing short of miraculous. Through masterful cinematography and ground-breaking research, THE DARK AGES brings to life this amazing and mysterious time. Relive in striking detail critical turning points in the Early Middle Ages including the fall of Rome to the Visigoths, the horrors of Bubonic Plague, the rise of Charlemagne and the launching of the First Crusade.



  • Christian Church History Study
  • 2. 313 A.D. to 1521 A.D. - Revised Rome and the Holy Roman Empire
  • Christian Videos

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The Nicene Creed (325 A.D.) - The Nicene Creed "I believe in one holy catholic [universal] and ***[A]postolic Church" is the most widely accepted and used brief statements of the Christian Faith - In liturgical churches, it is said every Sunday

Someone may ask, "What about the Apostles' Creed?" Traditionally, in the West, the Apostles' Creed is used at Baptisms, and the Nicene Creed at the Eucharist [AKA the Mass, the Liturgy, the Lord's Supper, or the Holy Communion.] The East uses only the Nicene Creed. I here present the Nicene Creed in two English translations, The first is the traditional one, in use with minor variations since 1549, The second is a modern version, that of The Interdenominational Committee on Liturgical Texts. Notes and comment by [James E. Kiefer] follow.



  • Christian Church History Study
  • 2. 313 A.D. to 1521 A.D. - Revised Rome and the Holy Roman Empire

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{Conclusion} Early Christianity: A Brief Overview of the (before 325 A.D.) Ante-Nicene Era - The Council of Nicea in A.D. 325 is a natural time to end "early Christianity" the post-Apostolic period (100 AD. - 325 AD) - Almost every history book

Unity and Apostolic Truth in the Early Christianity: If I have to pick the outstanding feature of this era, then I choose the independence of the churches. People like to say that a hierarchy began to form before Nicea. It began in the 3rd century, but not in the 2nd. The ante-Nicene churches were simple and free. They found their unity in wholehearted devotion to Christ, not in a systematic theology or set of doctrines. ... Holiness in the Early Churches: The other notable thing about this era was the holiness of the early churches. Christians were still subject to intermittent persecution in the early Christianity. As a result, those who chose to follow Christ were those willing to commit everything to the kingdom of God. It could cost them their lives! Holiness and perseverance lessened as the 3rd century wore on; however, the remarkable lives of Christians during the 2nd century-their deep love for one another and their endurance during persecution-were powerful testimonies to the Romans around them. -- By the 3rd century, Christianity was becoming popular: The result was that there were Christians who were not so separated from the world as others before them. Tracts can be found calling Christians to separate from Roman entertainment and other worldly pursuits. ... Evangelism in Early Christianity: It is worth noting that unlike the apostolic era, Ante-Nicene Christianity had no famous evangelists or apostles. When Justin Martyr describes those converted to Christianity in the mid-2nd century, he says it was caused by: • The consistency they witnessed in their neighbors' lives, • the extraordinary forbearance they saw in fellow travelers when defrauded, • and the honesty of those with whom they conducted business. (First Apology 16)



  • Christian Church History Study
  • 1. 0 A.D. to 312 A.D. - Birth of Jesus and the early Church Age

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{Basic Christian: blog Bible Study} PAUL [the Apostle] has been called the greatest Christian who ever lived

PAUL has been called the greatest Christian who ever lived. He also suffered greatly for the name of Jesus Christ. When Paul defended his calling to the Church, he defined suffering as a major proof of his spiritual office. 'I have worked much harder,' he insisted, 'been in prison more frequently, been flogged more severely, and been exposed to death again and again' (2 Corinthians 11:23). Strength in Weakness: But Paul's many trials did not deter him from living the Christian life. Neither did they restrict his preaching the gospel. To the contrary, suffering seemed to impel Paul to even greater spiritual service. The apostle Paul said something remarkable about his adversities: 'For Christ's sake, I delight in weaknesses, in insults, in hardships, in persecutions, in difficulties. For when I am weak, then I am strong' (2 Corinthians 12:10). We shouldn't, however, think of Paul as bigger than life or an indestructible superman. There were times when the tremendous hardships he confronted were far beyond his human endurance. After suffering one rather malicious incident of persecution, Paul admitted he and his companions 'despaired even of life' (2 Corinthians 1:8). But Paul had faith in the living God to see him trough his trial. 'On him we have set our hope,' wrote Paul, 'that he will continue to deliver us' (verse 10). But as Paul's life demonstrates, God usually delivers us out of troubles we are already in, not necessarily from troubles before they begin. Yet, as we must, Paul was able to rise above all his many afflictions. How did he do it? And how can we surmount our trials and troubles? Paul certainly didn't overcome by his own strength or will. He never took personal credit for being able to bear his painfully heavy cross. He attributed his spiritual muscle to its true source - Jesus Christ. Paul said: 'I can do everything through him who gives me strength' (Philippians 4:13). He exulted, not in his own will and courage, but in the power of Christ in him. By his example we know that we, too, have access to the same spiritual power and courage.



  • 1. 0 A.D. to 312 A.D. - Birth of Jesus and the early Church Age
  • Christian Church History Study

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Preparation for Holy Week 2012: The following links (MP3s) are material for consideration to help get us each individually into Holy Week 2012 in a reverent way and with a self-accessing attitude

Update 03-03-2012: After this group of postings there should be only one or two more blog postings of material until Holy Week 2012. Then the postings of Holy Week 2012 or shortly after would conclude the Basic Christian blog Ministry. ~ God bless everyone, David Anson Brown



  • - Basic Christian
  • Christian Study
  • End Times Summit 2012
  • Christian Mp3's FREE

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Jesus Walk 2012 -- Betrayal Tuesday: December 22, 2008: Focus on the Family Promotes Mormon Glenn Beck at CitizenLink - However, to promote a Mormon as a Christian is not helpful to the cause of Jesus Christ - For Christians to influence society, Christia

MADISON, Wisc., Dec. 22 /Christian Newswire/ - Focus on the Family has a story on Glenn Beck, a Mormon, on their CitizenLink Website. Glenn Beck was a CNN host and will move to Fox News in January. Beck is currently promoting his book, "The Christmas Sweater." The CitizenLink story focuses on Beck's faith and why he wrote "The Christmas Sweater." ... Through the years, Focus on the Family has done great things to help the family and has brought attention to the many social ills that are attacking the family. However, to promote a Mormon as a Christian is not helpful to the cause of Jesus Christ. For Christians to influence society, Christians should be promoting the central issues of the faith properly without opening the door to false religions. Some of the false doctrines of Mormonism include polytheism, an attack on the trinity, that Jesus was the spirit-brother of Lucifer, that God the Father is married to Mother God, temple baptisms for the dead, the Bible has missing parts and many errors. Christians are to stand up against the social ills of society, however, we are to put Christ first and His essential biblical truths.




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Jesus Walk 2011 -- Betrayal Tuesday: Robert Schuller's Glass House of God - But last October [2010], the reverend's church and TV show filed for federal bankruptcy protection after he spent nearly $50 million more than he had in dozens of bank acc

By R. SCOTT MOXLEY Thursday, Apr 14 2011: Legendary Garden Grove televangelist Robert H. Schuller once noted, "High achievers spot rich opportunities swiftly." The creator of Crystal Cathedral, a best-selling author and star of Hour of Power broadcasts, Schuller has long served as Exhibit A of that credo. In the 1950s, he saw an opportunity to build a profitable church, grabbed it and-thanks largely to donations from poor and lower-middle-class folks trying to win the blessings of God-created an $89-million religious empire with hints of opulence. ... Records also show that the reverend wasn't a cheapskate in one charity case. Indeed, the recipients of his generosity weren't poor at all. They were a wealthy Newport Beach couple, Kenneth and Glenia Reafsnyder. Ken's first wife was a member of Buena Park's Knott family, founders of Knott's Berry Farm. He also palled around with actor John Wayne. In 1995, Schuller agreed to divert $4,000 a month in church donations to the Reafsnyders for the rest of their lives in exchange for a quarter ownership in the couple's home. Ken has since died, but the deal calls on Crystal Cathedral Ministries to continue to pay Glenia. In 2008, the ministry increased the payments to $4,500 a month while reducing its ownership percentage. This means that the church's current 8.5 percent portion of the house has cost more than $1,250,000-$55,000 more than the value of the entire house. Speaking of houses, over the years the Schuller family has purchased oceanfront property in Orange County, a Big Bear vacation house, a San Diego County time-share, a Colorado mansion and a Honolulu condo. Just before filing for bankruptcy, Schuller sold a San Juan Capistrano property that had been bequeathed to the church decades ago and pocketed $22.5 million. The reverend's son, Robert Anthony Schuller, has lived in a $2.2-million oceanfront Laguna Beach dream house worthy of an Architectural Digest feature. Fred Southard, a longtime Schuller aide, lives behind palatial, guarded gates in a 13-room, 13,600-square-foot Newport Coast estate that could fetch $3 million on the open market. ... In court filings, they've remained optimistic that, despite a 50-percent drop in church membership to 5,000 attendees, the ministry can eventually pay off all of the debt. To accomplish that feat, however, the Schuller clan is going to have to stir up the congregation and then, despite all the unsettling revelations, ask them to dig deeper into their wallets.




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Elections Don't Change Everything

Pope Francis meets Mar Awa III, Catholicos-Patriarch of the Assyrian Church of the East, on Nov. 9, 2024. ( Vatican Media)Elections, such as the recent contest between Donald Trump and Kamala Harris in the United States, often promote a strongly absolutist psychology about the consequences of selecting one leader over another: In one direction, to h




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Severe Vulnerabilities Discovered in Software to Protect Internet Routing

A research team from the National Research Center for Applied Cybersecurity ATHENE led by Prof. Dr. Haya Schulmann has uncovered 18 vulnerabilities in crucial software components of Resource Public Key Infrastructure (RPKI).




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Astrasana and Clever Leaves Partner to Establish International Supply Agreement For Medical Cannabis Extracts in Czech Republic and Switzerland




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Deutsche Telekom is celebrating Beethoven's 250th birthday – and everybody can #TAKEPART!

2020 is the 250th anniversary of Ludwig van Beethoven's birth. Beethoven was raised in Bonn and a master at writing unique compositions. In the spirit of that, Deutsche Telekom plans to create a huge mosaic of Beethoven comprising many small photographs.




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Financial year 2022: GEMA stronger than ever with a record financial result

Despite the challenging situation in society and the economy as a whole, the German music collect-ing society and one of the world's largest authors' societies for musical works, GEMA, achieved its best result ever in 2022.




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ORLEN Group posts best results ever

For the second quarter of 2021, the ORLEN Group posted record-high LIFO-based EBITDA of PLN 3.2bn, up by a remarkable PLN 1.2bn y/y.




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GAMMA Sports launches the Never Stop Playing Pickleball Camps!

GAMMA Sports is proud to bring you the Never Stop Playing Pickleball Camps! If you're new to pickleball or just want to better your skills, there is a camp for everyone!




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Using PCIe SSDs to the limit: StarWind teamed up with Mellanox, Intel, and Supermicro to build the fastest hyperconverged cluster ever

StarWind, Intel, Mellanox, and Supermicro present the industry's fastest hyperconverged cluster built to demonstrate outstanding hardware utilization efficiency.




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"We will never be slaves and simple consumers at the mercy of financial speculators"


Italy's new prime minister Giorgia Meloni explains why so many people are afraid of her victory. American newspapers categorize her as "far-right", but Italian newspapers call her "center-right". Let's see what she does.




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Several injured after crash involving bus carrying school children

Several people have been injured after a bus carrying school children collided with a lorry in Leicestershire.




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4 Goals Every Small-Business Owner Should Set in 2015

As we settle into 2015, it is the perfect time for small-business owners to reevalute old processes and implement new ideas for a happier and more productive year ahead. Here are four goals that every small business owner should set this year:

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12 Online Marketing Blogs Every Small Business Owner Needs to Read

Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving.

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Small Business Taxes 2015: Everything You Need to Know

Following the most wonderful time of the year is a season that strikes fear in the hearts of many small business owners: tax time.

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10 Behaviors You Never See in Successful People

How you act defines you as a leader. That is why there are so few real leaders nowadays.

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How Small Businesses Can Leverage Big Data for Success

Big  Data seems to be the phrase on everybody’s lips these days, and without a doubt, it has revolutionized the business world. Companies are getting valuable insights reading into mountains of data collected from all kinds of sources. Using Big Data simply makes sense, but the very prospect can be intimidating, particularly when it comes to small businesses and startups. One recent survey shows that 35 percent of startups are not even considering the possibility of leveraging Big Data or taking into account how much data is being generated every year – such a decision could be disastrous for the future success of a company.

Small businesses may feel that the ability to leverage Big Data is simply outside of their grasp, but Big Data solutions have become much more affordable in recent years. In addition, they are easier to use and oftentimes automated. In other words, small businesses have every reason to get into the Big Data game now as long as they know how best to use it. Here are just a few ways small companies can truly make Big Data work toward further success.

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5 Investments Every Smart Small Business Owner Makes

It is easier than ever to start a business from scratch without any overhead costs, which is great news for aspiring business owners who do not have the capital to start anything big. But to grow a business from an idea to something profitable, you do have to put some money into it. Here are five investments you should make to grow your business.

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10 Holiday Marketing Trends Every Small Business Should Leverage

Small business owners already have a lot on their plates during this time of year, so when it comes to holiday marketing, it can all feel a bit overwhelming. Staples is here to help. Beyond being the one-stop shop for everything small businesses need to make more happen, below are some tips to help small businesses capitalize on this seasons top trends.

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11 Financial Fundamentals Every Small Business CEO Must Know

Regardless of the size of the business, ultimate responsibility for success lies with the CEO. If you’re a small business owner, thats you. And the most critical CEO tasks that result in success or failure lie in the knowledge and practice of financial management fundamentals.

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4 Things Every Small Business Owner Should Know About Taxes

Blood pressures are rising at many small businesses now that tax season is underway.

Although many owners hire accountants and attorneys to complete their income tax returns, taxes are a hassle. In a survey released last year by the advocacy group National Small Business Association, nearly 60 percent of the owners surveyed said the administrative burdens were the biggest problems posed by federal taxes. And 85 percent of the more than 675 owners said they relied on a professional to prepare their returns.

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7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing

Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.

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5 Tips Every Small Business Owner Needs To Know

1. Have a point of view and unique product offering

Commodity businesses such as books and electronics were the first to see e-commerce really squeeze out mom and pop stores. The product offering is uniform and easily comparable.

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3 things every small business should do

Small businesses are a crucial part of Orlandos economy, but there's no denying that there are challenges in operating one, especially in the first few years.

In fact, there are more than 28 million small businesses in the United States. According to data from the Small Business Administration, in 2013 about 630,000 small businesses launched, and of those, close to 80 percent still had their doors open in 2014.

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Become A Data Genius: Track Everything In Your Small Business

As someone that has worked for small technology-based businesses for years, I have come to learn some of the best habits of small business geniuses. While most business owners are unique and every business is different, there is one very important trait that is shared by the most successful ones: they track everything.

Tracking is one of the key pillars of a successful business. Without tracking, the business owner simply cannot know what works and what does not. It is also difficult to see where the inefficiencies are and how they can be improved upon.

The best way to become a data genius is to get into the habit of tracking everything when it comes to your business, and that includes the website, customers, and employees.

Since my experience mainly covers online and web businesses, most of the tips in this article will be relevant to those types of businesses. However, they can be modified and applied to just about any business.

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3 Legal Mistakes Every Businesses Should Avoid

Running a business is like running a marathon. You have the law, the government, and the competition all eagerly expecting you to make a mistake. Unlike in the marathon, any mistake you make cannot be forgiven. That being said, many of the mistakes businesses make are usually due to negligence and ignorance. Notwithstanding the intent behind these mistakes, you can be made to pay a huge price for committing them.

However, nothing can hurt your business as much as running afoul of the law in the process of running your business. Small business owners can pay the hardest for legal mistakes.

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Elon Musks Surprising Strategy for Thinking About Everything

Elon uses the Richard Feynman technique from what I have read about his approach, mixed with first principles.

... which is, basically, in simple terms: do not try to remember, but try to understand; when you understand, you will remember automatically.

Sounds simple? But yet, so many people do not do it like that. They try to cram loads of info and facts into their brains, especially students, with the result of forgetting a lot of it.

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The 5 Things No One Ever Tells You About Starting a Business

Entrepreneurship is experiencing a romantic renaissance of sorts, a startup spring if you will. Everyone wants to hang a shingle on the back of their budding unicorn. It is culture and it is growth and it is hustle. Starting a business today seems to look really good on a t-shirt.

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6 Tools You Need to Make 2017 Your Most Profitable Year Ever

Getting there starts with breaking down profit into its components and using six tools to move those pieces in the right direction.

Profit is revenue minus costs. But to boost profit, it helps to break it down further into gross profit -- price times quantity minus variable costs (e.g., costs that increase with each unit of product you sell) -- minus fixed costs (e.g., salaries, benefits, rent, and utilities).

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Three Key Success Metrics Every Small Business Owner Should Focus On

Your small business is up and running, and you have a product or service that you are excited about. How do you boost your chances of building a venture that will last for the long term? A government statistic shows roughly 40% of Australian businesses fail within the first four years.

Three Key Success Metrics Every Small Business Owner Should Focus On




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Never Forget


#neverforget - September 11th




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11 Cyber Security Questions Every Small Business Should Ask

The big question therefore is: are you prepared for a cyber attack? Small business credit provider Headway Capital, has compiled data to help you check yourself.

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How Clever Retargeting Persuades Customers Who Looked But Did not Buy

Did you know that nearly 96 percent of your first-time visitors are not ready to purchase from your website right away? That means in most cases, in order to make a sale, you need to encourage your visitors to return more often to your site.

Retargeting is the best way to target your first-time visitors on different marketing channels and encourage them to return to your site. Since retargeting helps you to target your existing prospects, it will likely boost more engagement than untargeted ads, making your entire campaign cheaper and cost-effective.

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An Almost Guaranteed Way to Achieve Every Goal You Set This Year

New Years resolutions: We love to make them. And, statistics show, we almost never keep them. (Eighty percent of people who make New Year's resolutions abandon them by the second week of February.)

Of course you could try using silence to accomplish a goal. Or you could try to sneak up on big goals. Those strategies help, but they are far from foolproof.

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The Never-Ending Struggle to Sustain a Small Business

Delissa Reynolds, an actress, ran a popular local bar for years, until the neighborhood changed.

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Want to Become a Self-Made Millionaire? Do This for 30 Minutes Every Day

Entrepreneurs start their own businesses or side hustles--which you can do in just a few hours--for a variety of reasons. Some want to be their own boss. Others want to make their living by doing something they love. Others seek the opportunity to make a bigger difference in the lives of others.

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4 Workplace Trends Every Small Business Should Know About for 2019

Many of us are wondering, for example, how the U.S. economy will impact business. Will hiring finally ease up? How will younger generations change our workforce?

Without a crystal ball, it's tough to answer every question. But, given trends we saw this year, it is possible to make a few educated predictions about what small businesses should prepare for as 2019 approaches. Here are my top four predictions:

2019 is the beginning of the Gen Z takeover.

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17 Powerfully Inspiring (and Funny) Quotes for Every Leader

Being a leader can be a difficult, and sometimes thankless, job. You work long hours, make tough decisions, and try your best to make your employees and your customers happy. But things don't always work out the way you hope.

Every leader can use a bit of inspiration and humor every once in a while. Adding some fun to your day can make it all come together and, at the same time, perhaps even put a smile on your face.

The next time you feel down, here are 17 funny leadership quotes to perk you up.

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CEO Insights: 5 Essential Bits of Advice for Every Entrepreneur

How did life lead you to entrepreneurship?

I have been in the technology industry for 25 years. I am a business-facing technologist, which basically means I have a background in finance and business. However, I stumbled into being a software engineer early on in my career. This resulted in a passion for data and solution creativity.After hitting the 20-year mark of working for enterprise-size organizations, I decided I needed a change. I experienced some life-threatening health challenges--all while taking care of my two sons with their own unique needs. A culmination of it all really made me stop and reflect on what I really wanted to do on a daily basis and the people I do it with.

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Facebook Just Revealed It Is Doing the 1 Thing a Brand Should Absolutely Never Do

One thing brands should never do.

But it leads to something no brand should ever do: You should never assume that your customers feel the same way about your brand that you do. Your brand is how other people feel about your company, not how you feel about it.

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How Googles Youngest-Ever Hire Launched an AI Company Backed by Mark Cuban

The daughter of two entrepreneurs who immigrated to the U.S. during the Iranian Revolution, Falon Fatemi became known as Google's youngest-ever hire at the age of 19. After leaving Google, she founded her own AI company, Node — and secured famed investor Mark Cuban as a backer. Node aims to use deep learning to analyze relationships between people and companies, then pinpoint how clients can leverage those relationships into sales, marketing and recruiting opportunities. In this episode of How Success Happens, Fatemi spoke with Entrepreneur about landing a job in big tech, AI and data policies and how to give a top-quality pitch.

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5 Small Business Trends to Leverage in 2020

If you have a small business, it is essential to keep up with the latest trends in technology, marketing, customer service and other areas that affect your business. Each business is unique, so every trend doesn't necessarily impact you equally. However, all major trends do influence your customers' expectations, so it is good to be up to date.

Here are some of the most significant trends I'm currently seeing that will impact small businesses in 2020 and beyond.

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Five effective small-business trends every business leader needs to check out

Small businesses are often on the cutting edge because they have to be. With smaller foundations and limited budgets, small-business owners have to think on their feet every day, developing strategies that boost productivity and the bottom line. Because a small business can not afford to embrace strategies that do not provide quick, measurable results, the trends that spring up among them are likely to make a positive difference in any company.

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Why Branding Matters Now More Than Ever

As the Covid-19 outbreak wreaks havoc on the retail industry, some are asking a curious question, namely: will companies boost their spending on branding in the aftermath the crisis?

What I find strange about this question is the assumption that branding is something you turn on and off, like a light switch; that it is somehow a conscious decision or undertaking that brands embark on as necessary or when it best serves them. I suspect this is because we’ve long confused the concepts of branding and advertising. They are not the same.

Advertising is what a brand says about itself to consumers. Advertising is a conscious effort on the part of a brand to promote itself, its products and its services. Advertising can be bought and sold. Advertising is transactional.

Branding, on the other hand, is a very different thing. Branding is what others think and say about you. And it’s informed by a wide range of inputs, far beyond what a brand says about itself. More critical is what a brand actually does or doesn’t do. Branding reflects the sum total of every organisational action, set against the backdrop of culture, all of which reveals the true character of a company. Branding cannot be bought or sold. Branding is transformational.