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Card, Orson Scott

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Common sense pretty much tells us most of what we need to know to get our fans and followers engaged with our social media content.

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n a recent research study, we spoke with dozens of professionals about their use of social media, and were struck by the variety of approaches they are using.

Some professionals, we found, still manage to avoid social media altogether. But most see that as unrealistic in many occupations, and are unwilling to be deprived of the advantages social media affords in terms of connecting to people and collecting information.

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The simple act of having a social profile does not do a thing to help rankings. Anyone can create a profile on a social network, any time. Facebook says anywhere between 5.5 and 11.2% of their monthly active users are fake or duplicate accounts, and considering that represents 67.65 million and 137.76 million fake or duplicate accounts, it is easy to see why social presence does not equate to increased ranking.

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That little row of social media buttons has become a ubiquitous feature of most websites. After all, it is good to show off that you are social, and that there are channels where you can interact directly with stakeholders.

But is your website header or sidebar the best place to show that off?

Here are five reasons why having social media buttons on your nonprofits website might do more harm than good:

1) They send visitors away from your website

Creative still counts
When we think of Amazon, we tend to think about deals and shipping. Everyone from your neighbor to your grandparents knows that Amazon probably has the best price on anything you could want to buy, and they know that the companys bread and butter is shipping it to you as quickly as possible. In other words, nearly every consumer out there knows what Amazon is about.

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It is difficult to get real-time alerts about articles with specific headlines on specific subjects from specific websites.

News reader applications like Feedly or Flipboard are great for browsing and even searching through news items, but they lack the ability to send notifications proactively.  Emails from Google Alerts can be tardy, and at other times, articles can slip by completely.

Never fear!  Used together, two web applications, IFTTT and Feed Rinse,  solve this problem easily.

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I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media. For perspective, Lucio has over 33,000 Twitter followers, has a 62 Klout score, and is the 4th most influential CMO on Twitter (see list here). I asked him why he is so personally involved in Twitter. Very few CMOs tweet and of those who have a lot of followers, few tweet themselves, instead delegating the task to somebody on their marketing team. His response to my question was fascinating, and an important one for any CMO or aspiring CMO to hear.

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Back in the late 90s, when standards were proprietary and communication protocols complicated, two data formats appeared on the horizon. The first was the extensible markup language, born as an extension of an existing markup language standard (XML), and designed (by an open committee) with the purpose of storing and defining documents and data through the optional use of a schema.  The other, JavaScript Object Notation (JSON), born out of a programming language, was almost the exact opposite – a serialization format with requirements so simple they fit on the back of a business card. XML exploded in application development and communication platforms in the 2000s due in large part to the sheer demand for a human readable, vendor-neutral data format that was easy to read, write and share. As applications and platforms evolved and efficiency grew in priority, APIs evolved to become leaner, and JSON overtook XML as the preferred data interchange format among developers across many technology stacks.

JSON vs. XML: The battle for format supremacy may be wasted energy

JSON Feed is a new take on the web syndication format, but unlike RSS and Atom it's in JSON, not XML. So what does it try to do better?

Mainly overcome the perils of XML; it's complex, heavyweight, difficult to parse and not in sync with the current trend wanting web data exchange happening almost exclusively in JSON document representation.

In contrast, JSON is easier to both write and parse, manipulate and consume, especially given that its data types are exact reflections of their native Javascript counterparts.

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JSON Feed is a new take on the web syndication format, but unlike RSS and Atom its in JSON, not XML. So what does it try to do better?
Mainly overcome the perils of XML; its complex, heavyweight, difficult to parse and not in sync with the current trend wanting web data exchange happening almost exclusively in JSON document representation.

In contrast, JSON is easier to both write and parse, manipulate and consume, especially given that its data types are exact reflections of their native Javascript counterparts.

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In this hi-tech, pre-armageddon, screen-filled modern world, social media is all pervasive.

It has sucked us in. It is the new God. We are now its slave.

That might be over-egging things slightly, but for some people, social media has become a true addiction.

So, how do you know if your social media habit has descended from a harmless pastime into a full-blown addiction?

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According to a new study, people with certain personality traits are more likely to develop a social media addiction.

The study found that three personality traits in particular — neuroticism, conscientiousness and agreeableness — were related to social media addiction. Two other personality traits, extraversion and openness to experience, were not linked with social media addiction.

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