Posted by Victoria Strauss for Writer Beware®

In a super-crowded, hyper-competitive marketplace, one of the main challenges for book authors is to stand out. And where there's a need, there are always unscrupulous operators waiting to take advantage. The internet is awash in worthless schemes and outright scams designed to profit from authors' hunger for publicity and exposure.

I've written about a number of these--Hollywood book-to-screen packages, the hugely marked-up PR options offered by Author Solutions, the plague of marketing scams originating in the Philippines. Others to watch out for include book fair display packages (publishing industry expert Jane Friedman has a good article on why these are not worth your money), pay-to-play book review services, and what I'm going to talk about in this post: vanity radio.

What's vanity radio? In the "writer beware" context, it's radio air time that you, the program guest, have to pay for. Such schemes have been around forever in various forms, aimed at experts and creatives of all kinds, from services that explicitly sell pay-to-play interviews, to show hosts that charge interview fees to defray the fees they themselves have to pay their platforms.

The main selling point is the promise that your interview will be heard by a large and eager audience, giving wide exposure to you and your book (see the pitches that I've pasted in below). But vanity radio is primarily online radio, delivered via platforms like Blog Talk Radio and Spreaker, and streaming services like iTunes, iHeart Radio, and SoundCloud. Online radio listenership is steadily rising, but unless there are subscriber lists (as on YouTube, for instance), there's usually no way to determine the audience for any given host or show--or to authenticate any listenership claims the show may make. Lots of people may be tuning in...or no one at all.

As a result, the only verifiable benefit authors may receive for their money is an audio or audio-and-video clip that they can post to their websites and social media accounts. Whether that's worth it when it costs $99 or $150 or $200 is debatable enough. But when the price tag is four figures?

As always in the realm of junk marketing aimed at writers, Author Solutions has been both the pioneer and the primary practitioner. All its imprints sell vanity radio in some form: here's AuthorHouse's offering, for instance (just $1,099!). iUniverse's is identical. Xlibris and Trafford currently sell teasers rather than interviews (for significantly more money), but through 2017 they too hawked interviews.

Recently, however, AS's leadership in the realm of predatory marketing services has been challenged by a flood of scammy imitators. These copycat ripoff factories have adopted vanity radio in a big way, and they aggressively hawk it to authors, both on its own and as part of costly publishing and marketing packages. Here, for instance, is an offer from Book Vine Press (cost: $1,500):

From Author Reputation Press (cost: £1,500):


From Parchment Global Publishing (cost: $1,499):


The copycats re-sell the services of a number of show hosts (there's a list below), but the three personalities noted above--Kate Delaney with America Tonight Radio, Ric Bratton with This Week in America, and Al Cole with People of Distinction--make the most frequent appearances on the copycats' websites and in their email solicitations. Delaney and Bratton have substantial, legit resumes in TV and radio; Cole is a bit harder to research, but he too seems to have a sizeable track record as a talk show host.

What, if anything, do they know of the reputation and tactics of the copycats that are re-selling their services? I contacted all three for comment last week. Cole's assistant responded in email that "Al Cole knew nothing about this....Our office will certainly look into this." As of this writing, I haven't heard back from Delaney or Bratton.

Given that the copycats routinely charge an enormous markup on products they re-sell (see, for instance, this warning from the Combined Book Exhibit, whose book fair exhibit packages many of the copycats re-sell for hugely inflated prices; the copycats also seriously jack up the fees for paid book reviews such as Kirkus Indie and BlueInk Reviews), it seems a fair bet that the interviews' hefty price tags are substantially inflated as well.

Apart from the question of such interviews' value for book promotion, that seems like reason enough to avoid them.


Author Solutions copycats that sell interviews from the individuals mentioned above:

BookVenture, ReadersMagnet, Maple Leaf Publishing, Parchment Global Publishing, Rustic Haws, Branding Nemo, Creative Titles Media, Paradigm Print, Stampa Global, Books Scribe, Matchstick Literary, PageTurner Press, EC Publishing, WestPoint Print and Media: Ric Bratton

LitFire Publishing, Author Reputation Press, ReadersMagnet, BookTrail Agency, Book-Art Press, Box Office Media Creatives, IdeoPage Press, Book Agency Plus: Kate Delaney


ReadersMagnet, Author Reputation Press, Rustik Haws, URLink Print & Media, Workbook Press, Parchment Global Publishing, BookWhip: Al Cole


BookTrail Agency: David Serero

BookTrail Agency, Book Agency Plus: Angela Chester


UPDATE 1/9/19: Parchment Global has added the disclaimer in red to its solicitations for Al Cole interviews (it might want to do some proofreading):


I don't know if this was at Mr. Cole's behest (remember, he's the only vanity radio host who responded--if not very expansively--to my request for comment) or is just CYA by Parchment Global itself, but hey--it lets me know that the scammers are still reading my blog.

Do I believe Parchment Global has stopped taking a cut? What do you think?

Laura Marling “Strange Girl” Laura Marling sings with tone that suggests total clarity of mind, as though it would be a waste of her time to write from a perspective of uncertainty. “Strange Girl” is a character sketch of a young woman struggling to get by in a harsh economy that’s rigged against her, and […]

Fiona Apple “Ladies” The big frustrating thing about loving Fiona Apple’s music is that she takes so long between records, but the immediately apparent thing about her new album Fetch the Bolt Cutters is that these particular songs simply couldn’t exist as they do without all that time for reflection and emotional processing. Whereas most […]

Cleo Sol “When I’m In Your Arms” Cleo Sol made her new record with the producer Inflo, who also produced the two Sault albums from last year. There’s a very similar aesthetic to this music – classic soul rendered with warm, foregrounded bass and ample negative space that highlights the precision of all other instruments […]

Wha-hoo

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Resuming the season is absurd and the ‘safety’ ideas are terrible, but whatever football decides it must decide together

“You eat alone, you choke.” During the years of plenty it became a habit to compare the Premier League’s wielding of power – always with a note of admiration – to the structures of a mafia family.

It isn’t hard to see why: the hierarchy of captains, the beautifully ruthless sense of unity, of a cartel of self-propelling interests. And yet the thing about mafia families is that now and then those interests start pulling in different ways. In mob lore breaking ranks is sometimes referred to as “eating alone”, with a certainty that bad things follow – and worst of all that bad business follows.

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Charlie I’Anson’s contract in the third tier has been terminated but the lockdown has left him unable to travel

Charlie I’Anson spent Thursday packing up boxes in the small flat he rents near Madrid, finalising the details of his dismissal from the football club for whom he played, and trying to contact the police to request permission to travel home. The night before, the news slipped out: two months after the last match, and on the day the first and second division players returned to work, the football federation decided to cancel the rest of the season in Spain’s third and fourth tiers. Like thousands of footballers, the English centre-back’s season was over with 10 matches remaining.

Related: Covid-19's impact on football: 'It could take 10 years to get where we were'

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• World champion not relishing racing without fans
• Hamilton appreciates sport’s importance to many

Lewis Hamilton believes returning to grand prix racing without fans will be an “empty” experience as Formula One prepares to launch the new season behind closed doors.

F1 expects to hold its first race on 5 July in Austria as a double header followed by two meetings at Silverstone, all without spectators. However, there remains the possibility that government quarantine restrictions may make travel for F1 teams unfeasible.

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They have a middle-class reputation, but one outdoor school near Nottingham is reconnecting disadvantaged 10-year-olds with nature and a sense of freedom

When Kate Milman was 21, she paused her English degree at the University of East Anglia to join protests against the Newbury bypass. It was 1996, and the road was being carved out through idyllic wooded countryside in Berkshire. She took up residence in a treehouse, in the path of the bulldozers, and lived there for months. It was a revelation. She lived intimately with the catkins, the calling birds, the slow-slow-fast change in the seasons. Despite being in a precarious position as a protester, she felt completely safe and her brain was calmed.

“You know when you go camping and go back to your house, and everything feels wrong? The lighting is harsh and everything seems complicated indoors. It just got under my skin, this feeling – that [living in the woods] is like being at home.”

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Security council had spent weeks seeking resolution but Trump administration opposed mention of organization

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The security council has been wrangling for more than six weeks over the resolution, which was intended to demonstrate global support for the call for a ceasefire by the UN secretary general, António Guterres. The main source for the delay was the US refusal to endorse a resolution that urged support for the WHO’s operations during the coronavirus pandemic.

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• GoFundMe page for Navajo and Hopi aid lists many Irish names
• Choctaw Nation sent donation in 1847 for potato famine victims

The list of recent donors reads like an Irish phone book. Aisling Ní Chuimín, Shane Ó Leary, Sean Gibbons, Kevin Boyle, Kevin Keane, Clare Quinn, Eamonn McDonald, on and on down a GoFundMe page that by Friday had raised $3.15m of a $5m goal.

The individual amounts are not remarkable – $10, $20, $30, some exceeding $100 – but the story behind the donations stretches back two centuries and encompasses a singular act of generosity that forged a bond between Native Americans and Ireland, a bond now renewed in the coronavirus era.

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Remake of Monolith Software's Wii game launches on May 29

Yay, this fun little Tumblr thread involves a barista dude talking about his overwhelmingly positive antics, at the cafe. Sounds like some people get with that energetic flow, while others want nothing to do with the bubbly optimism. Either way, it sounds like this barista is completely at peace with where they are in the game of life, and thus decided to have fun with the moment as it is. Those drink nicknames are something else. 

Anyone who has worked in retail or the service industry has had to deal with wildly entitled customers, like this Karen who lied to a restaurant owner's face. There are customers out there, who, out of some weird desire to bully people and get their way, will even demand a service that will potentially hurt them, like this Karen who demanded a "fresh" donut straight from the fryer oil.  When trying to understand how someone can be so ruthlessly rude to the people around them, it helps to get some insight from people who know Karens explaining what that's like.

С этого дня Mozilla приступила к переводу пользователей Firefox на использование по умолчанию протокола DNS over HTTPS (DoH). Перевод пока затрагивает только пользователей из США, предполагается провести его за два недели. Все остальные пользователи вполне могут включить DoG самостоятельно (Options -> General -> Network Settings). По умолчанию в качестве провайдера DoH предлагается Cloudflare, при желании можно переключиться на NextDNS.
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NOTE: In our traditional April Fool’s posts, we endeavor to make them credible at the beginning, then crank up the nonsense until the joke becomes obvious. But these days, the idea of knowingly spreading misinformation (even when comically false) sounds exhausting. So here’s our notice ahead of time: This is 100% silliness! Hope it lightens [...]

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Belarus goes ahead with a Victory Day parade but in Russia coronavirus forced its cancellation.

MPs consider a petition signed by 330,000, asking for students to get money back on fees this year.

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KOLKATA, INDIA - OCTOBER 28: A player from Mali prays before entering the field prior the FIFA U-17 World Cup India 2017 3rd Place match between Brazil and Mali at Vivekananda Yuba Bharati Krirangan on October 28, 2017 in Kolkata, India. (Photo by Buda Mendes - FIFA/FIFA via Getty Images)

England's captain and defender Joel Latibeaudiere celebrates after England's win over Spain in the final FIFA U-17 World Cup football match at the Vivekananda Yuba Bharati Krirangan stadium in Kolkata on October 28, 2017. / AFP / Dibyangshu SARKAR

England's captain and defender Joel Latibeaudiere celebrates after England's win over Spain in the final FIFA U-17 World Cup football match at the Vivekananda Yuba Bharati Krirangan stadium in Kolkata on October 28, 2017. / AFP / Dibyangshu SARKAR

Vladislav Shayakhmetov stands in the changing room entrance at the Coliseo el Pueblo in Cali, saddened and with his head bowed. He has just suffered a 5-4 defeat to Argentina in the final of the FIFA Futsal World Cup Colombia 2016, missing the chance to help Russia win a first-ever title.

Argentina's team players celebrate after defeating Portugal in their Colombia 2016 FIFA Futsal World Cup match at the Coliseo El Pueblo stadium, in Cali, Colombia on September 28, 2016. / AFP / LUIS ROBAYO

Portugal's Ricardinho reacts after being defeated by Argentina during their Colombia 2016 FIFA Futsal World Cup match at the Coliseo El Pueblo stadium, in Cali, Colombia on September 28, 2016. / AFP / LUIS ROBAYO

Ahead of the Tournament of Champions in Russia, Marco van Basten (FIFA’s Chief Technical Development Officer), Massimo Busacca (FIFA’s Head of Refereeing) and Johannes Holzmüller (FIFA’s Head of Technology Innovation Department) talk to the Media about VAR, GLT and the Laws of the Game.