tor Predicting Key Predictors of Project Desertion in Blockchain: Experts’ Verification Using One-Sample T-Test By Published On :: 2022-10-04 Aim/Purpose: The aim of this study was to identify the critical predictors affecting project desertion in Blockchain projects. Background: Blockchain is one of the innovations that disrupt a broad range of industries and has attracted the interest of software developers. However, despite being an open-source software (OSS) project, the maintenance of the project ultimately relies on small core developers, and it is still uncertain whether the technology will continue to attract a sufficient number of developers. Methodology: The study utilized a systematic literature review (SLR) and an expert review method. The SLR identified 21 primary studies related to project desertion published in Scopus databases from the year 2010 to 2020. Then, Blockchain experts were asked to rank the importance of the identified predictors of project desertion in Blockchain. Contribution: A theoretical framework was constructed based on Social Cognitive Theory (SCT) constructs; personal, behavior, and environmental predictors and related theories. Findings: The findings indicate that the 12 predictors affecting Blockchain project desertion identified through SLR were important and significant. Recommendations for Practitioners: The framework proposed in this paper can be used by the Blockchain development community as a basis to identify developers who might have the tendency to abandon a Blockchain project. Recommendation for Researchers: The results show that some predictors, such as code testing tasks, contributed code decoupling, system integration and expert heterogeneity that are not covered in the existing developer turnover models can be integrated into future research efforts. Impact on Society: This study highlights how an individual’s design choices could determine the success or failure of IS projects. It could direct Blockchain crypto-currency investors and cyber-security managers to pay attention to the developer’s behavior while ensuring secure investments, especially for crypto-currencies projects. Future Research: Future research may employ additional methods, such as a meta-analysis, to provide a comprehensive picture of the main predictors that can predict project desertion in Blockchain. Full Article
tor The Relationship Between Critical Success Factors, Perceived Benefits, and Usage Intention of Mobile Knowledge Management Systems in the Malaysian Semiconductor Industry By Published On :: 2022-10-03 Aim/Purpose: This study examined the relationship between critical success factors (CSFs), perceived benefits, and usage intention of Mobile Knowledge Management Systems (MKMS) via an integrated Technology Acceptance Model (TAM) and Information Systems Success Model (ISSM). Background: This study investigates the CSFs (i.e., Strategic Leadership, Employee Training, System Quality, and Information Quality) that impact the usage intention of KMS in mobile contexts which have been neglected. Since users normally consider the usefulness belief in a system before usage, this study examines the role of perceived benefits as a mediator between the CSFs and usage intention. Methodology: A survey-based research approach in the Malaysian semiconductor industry was employed via an integrated model of TAM and ISSM. At a response rate of 59.52%, the findings of this study were based on 375 usable responses. The data collected was analyzed using the Partial Least Squares with SmartPLS 3.0. Contribution: This study contributes to the body of knowledge in the areas of mobile technology acceptance and knowledge management. Specifically, it helps to validate the integrated model of TAM and ISSM with the CSFs from knowledge management and information system. In addition, it provides the would-be adopters of MKMS with valuable guidelines and insights to consider before embarking on the adoption stage. Findings: The findings suggest that Employee Training and Information Quality have a positive significant relationship with Perceived MKMS Benefits. On the contrary, Strategic Leadership, System Quality, and Perceived User-friendliness showed an insignificant relationship with Perceived MKMS Benefits. Additionally, Employee Training and Information Quality have an indirect relationship with MKMS Usage Intention which is mediated by Perceived MKMS Benefits. Recommendations for Practitioners: The findings are valuable for managers, engineers, KM practitioners, KM consultants, MKMS developers, and mobile device producers to enhance MKMS usage intention. Recommendation for Researchers: Researchers would be able to conduct more inter-disciplinary studies to better understand the relevant issues concerning both fields – knowledge management and mobile computing disciplines. Additionally, the mediation effect of TAM via Perceived Usefulness (i.e., perceived MKMS benefits) on usage intention of MKMS should be further investigated with other CSFs. Future Research: Future studies could perhaps include other critical factors from both KM and IS as part of the external variables. Furthermore, Perceived Ease of Use (i.e., Perceived User-friendly) should be tested as a mediator in the future, together with Perceived Usefulness (i.e., perceived MKMS Benefits) to compare which would be a more powerful predictor of usage intention. Moreover, it may prove interesting to find out how the research framework would fit into other industries to verify the findings of this study for better accuracy and generalizability. Full Article
tor Adoption of Mobile Commerce and Mobile Payments in Ghana: An Examination of Factors Influencing Public Servants By Published On :: 2022-06-25 Aim/Purpose: Mobile commerce adoption is low in developing countries; hence, public servants may not consider mobile commerce and mobile payments. Understanding the factors that influence mobile commerce and mobile payments in their context will aid in promoting those services. Background: The study investigates the factors that influence public servants’ mobile commerce and mobile payments in Ghana. Hence, it provides some understanding of the various aspects of mobile commerce and mobile payments adoption, such as acceptance, use, and eventual adoption into the user’s daily life, and how that affects their behaviour. Methodology: The research was conducted by surveying the factors influencing public servants’ adoption of mobile commerce and payments in Ghana. A cross-sectional survey was undertaken to put the research model to the test to measure the constructs and their relationships. Contribution: The study confirmed previous findings and created a new conceptual model for mobile commerce and mobile payment adoption and usage in the Ghanaian context. Findings: The variables of performance expectancy, trust, and facilitating conditions have a significant positive influence on behavioural intention. The factors of effort expectation and social influence have a significant negative impact. Price value and perceived reliability are latent variables that do not affect behavioural intention. Behavioural intention and facilitating conditions significantly influence the actual use behaviour of mobile commerce and mobile payment users. Recommendations for Practitioners: Mobile commerce is emerging as a new mode of transactions, with firms providing enabling platforms for users. Mobile commerce could become the most acceptable application for the next generation of mobile platform applications. This study offers insights into the fluidity of the mobile environment, with implications that spell out what will be effective mobile commerce services that will continue to be relevant. Mobile applications are attractive to people because they provide a better user experience. These mobile applications have been optimised to provide a fast, easy and delightful experience. Mobile commerce and mobile payment service providers can attract and retain more users if attention is paid to performance expectancy, trust, and facilitating conditions since they influence individuals’ decisions to adopt. Mobile technology is almost ubiquitous, influencing both online sales and in-store sales. With the right mobile commerce platform and features, businesses can expect to increase in-store and online sales, catering to a more extensive clientele. Mobile devices are the primary means that most customers use to look up information about products they see in stores, such as product reviews and pricing options. This study indicates that mobile commerce service providers can achieve a more extensive customer base by promoting performance expectancy, trust, and behavioural intentions. Recommendation for Researchers: Despite the numerous studies in the mobile commerce literature, few have used integrated models of perceived reliability, trust, and price value or methods to evaluate these factors in the emerging mobile commerce industry. Also, it combines mobile commerce and mobile payments, which very few that we know of have done. Impact on Society: Ghana is already in a cash-lite economy. Thus, the study is appropriate with the result of trust being a significant factor. It implies that people will begin using mobile commerce and mobile payments with a bit of drive to bring about this drive quickly. Future Research: Future research could further test the adapted model with moderating factors of age, gender, and education to delve deeper into the complexities of mobile commerce and mobile payments. Full Article
tor BITCOIN: An Exploratory Study Investigating Adoption in South Africa By Published On :: 2022-05-20 Aim/Purpose: This paper identified and explored the factors influencing Bitcoin adoption and use in South Africa. Background: Since its introduction in 2008, the value and popularity of Bitcoin has risen exponentially. Captivating the eyes of the world, from regulators to economists, Bitcoin promises to revolutionize the digital currency space. Despite being over 10 years old, the concept of cryptocurrency is fairly new in South Africa, a developing country. South African’s interest in Bitcoin continues to grow with the country constantly ranking within the top 10 in online searches for “Bitcoin” and “cryptocurrency” on Google. The primary objective of this research was to identify adoption factors amongst South African citizens, an area that has not received much research focus in the past. In addition to this, the study aimed to identify how Bitcoin is primarily used in South Africa. Methodology: A survey-based questionnaire was utilized to obtain responses from adopters of Bitcoin in South Africa. The quantitative survey was completed by 204 respondents. Contribution: This research contributes to the body of knowledge relating to Bitcoin adoption, specifically from a developing country. Adoption factors are identified that can be utilized by businesses that intend to adopt cryptocurrency, to strategically prepare for the potential risks or opportunities brought about by Bitcoin and cryptocurrency in general. Findings: The findings of this study indicate that while perceived usefulness, perceived ease of use, subjective norms, and facilitating conditions positively influence intention to adopt Bitcoin, trust was the only construct that is statistically significant and hence is the greatest driver of adoption in South Africa. In terms of its primary use in South Africa, the study revealed that Bitcoin is used as a speculative instrument for short-term trading in South Africa followed by being used as a long-term investment in the crypto-asset class. No respondent indicated that they utilize Bitcoin as a payment method in South Africa. Recommendations for Practitioners: When developing crypto-based investment products, custodians of assets must ensure that a minimum-security protocol is followed to safeguard these assets. This will enhance the trust that potential investors and customers have in their systems and products. Recommendation for Researchers: This study focused on adoption factors for South African citizens. Future studies should be conducted to identify adoption factors by businesses in South Africa. Impact on Society: Bitcoin offers an alternate trading instrument and investment option, with the possibility of large gains over a relatively short period. Bitcoin also presents the possibility of cross-border transactions at a significantly lower cost compared to traditional cross-border transfers of funds. Future Research: Studies should be conducted to explore the factors influencing the adoption of altcoins to determine if the technological differences influence the adoption of one currency over the other. Research should also be conducted comparing the taxation of cryptocurrency in various countries around the world. Full Article
tor The Extended TRA Model for the Assessment of Factors Driving Individuals’ Behavioral Intention to Use Cryptocurrency By Published On :: 2022-04-28 Aim/Purpose: The aim of this study was to explore the factors driving individuals’ behavioral intention to use cryptocurrency in Saudi Arabia using the extended TRA model. Background: Despite the great potential of cryptocurrencies and the exponential growth of cryptocurrency use throughout the world, scholarly research on this topic remained scarce. Whereas prior studies are mostly done in developed countries or specific cultural contexts, limiting the generalizability of their results, they mainly used technology adoption models that cannot fully explain the acceptance of new technology involved with financial transactions such as cryptocurrency and provided contradictory evidence. Entire regions have been excluded from the research on this topic, including Saudi Arabia which has a high potential to increase the volume of cryptocurrency use. Methodology: This study extends the theory of reasoned action (TRA) with the factors from technology adoption models that proved relevant for this topic, namely perceived usefulness, perceived enjoyment, perceived innovativeness, and perceived risk with three sub-factors: security, financial, and privacy risk. Data are collected using a quantitative research methodology from 181 respondents residing in Saudi Arabia and then analyzed by several methods, including exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). Contribution: This study contributes to the scientific knowledge by extending the TRA model with a range of factors from the technology adoption field, thus enabling the analysis of this topic from human, financial, and technology perspectives and providing additional empirical evidence on the factors that previously either provided contradictory evidence or were not explored in this field. This research also provides the first empirical data on this topic in Saudi Arabia and enables further research on the topic and a comparison of the results. The study also contributes to practice by enhancing the actual understanding of the phenomena and providing valuable information and recommendations for governments, investors, merchants, developers, and the general population. Findings: The study found attitude, subjective norm, perceived usefulness, perceived enjoyment, personal innovativeness, privacy risk, and financial risk as significant predictors of the intention to use cryptocurrencies, whereas the influence of security risk was not found to be significant in Saudi Arabia. Recommendations for Practitioners: Using this study’s results, governments can create appropriate legal frameworks, developers can design fewer complex platforms, and merchants may create appropriate campaigns that emphasize the benefits of cryptocurrency use and transpire trust in cryptocurrency transactions by enhancing the factors with a positive impact, such as usefulness, enjoyment, and personal innovativeness while reducing concerns of potential users regarding the risky factors. By promoting a positive user experience, they can also improve attitudes and social norms towards cryptocurrencies, thus further stimulating the interest in their use. Recommendation for Researchers: As this study validated the influence of factors from technology, financial, and human-related fields, researchers may follow this approach to ensure a comprehensive analysis of this complex topic, especially as privacy risk was never examined in this context, while personal innovativeness, perceived enjoyment, financial, and security risk were explored in just a few studies. It is also recommended that researchers explore the impact of each part of subjective norms: social media, friends, and family, as well as how information on the benefits of cryptocurrencies affects the perception of the factors included. Impact on Society: Understanding the factors affecting cryptocurrency use can help utilize the full potential of cryptocurrencies, especially their benefits for developing countries reflected in safe, speedy, and low-cost financial transactions with no need for an intermediary. The research model of this study could also be used to investigate this topic in other contexts to discover similarities and differences, as well as to investigate other information systems. Future Research: Future studies should test this research model in similar and different contexts to determine whether its validity and study results depend on cultural and contextual factors. They can also include different or additional variables, or use mixed methods, as interviews would augment the comprehension of this topic. Future studies may also explore whether the impact of variables would remain the same if circumstances changed or use cases expanded, and how the preferences of the target population would change within a longitudinal time frame. Full Article
tor Multiple Models in Predicting Acquisitions in the Indian Manufacturing Sector: A Performance Comparison By Published On :: 2023-11-01 Aim/Purpose: Acquisitions play a pivotal role in the growth strategy of a firm. Extensive resources and time are dedicated by a firm toward the identification of prospective acquisition candidates. The Indian manufacturing sector is currently experiencing significant growth, organically and inorganically, through acquisitions. The principal aim of this study is to explore models that can predict acquisitions and compare their performance in the Indian manufacturing sector. Background: Mergers and Acquisitions (M&A) have been integral to a firm’s growth strategy. Over the years, academic research has investigated multiple models for predicting acquisitions. In the context of the Indian manufacturing industry, the research is limited to prediction models. This research paper explores three models, namely Logistic Regression, Decision Tree, and Multilayer Perceptron, to predict acquisitions. Methodology: The methodology includes defining the accounting variables to be used in the model which have been selected based on strong theoretical foundations. The Indian manufacturing industry was selected as the focus, specifically, data for firms listed in the Bombay Stock Exchange (BSE) between 2010 and 2022 from the Prowess database. There were multiple techniques, such as data transformation and data scrubbing, that were used to mitigate bias and enhance the data reliability. The dataset was split into 70% training and 30% test data. The performance of the three models was compared using standard metrics. Contribution: The research contributes to the existing body of knowledge in multiple dimensions. First, a prediction model customized to the Indian manufacturing sector has been developed. Second, there are accounting variables identified specific to the Indian manufacturing sector. Third, the paper contributes to prediction modeling in the Indian manufacturing sector where there is limited research. Findings: The study found significant supporting evidence for four of the proposed hypotheses indicating that accounting variables can be used to predict acquisitions. It has been ascertained that statistically significant variables influence acquisition likelihood: Quick Ratio, Equity Turnover, Pretax Margin, and Total Sales. These variables are intrinsically linked with the theories of liquidity, growth-resource mismatch, profitability, and firm size. Furthermore, comparing performance metrics reveals that the Decision Tree model exhibits the highest accuracy rate of 62.3%, specificity rate of 66.4%, and the lowest false positive ratio of 33.6%. In contrast, the Multilayer Perceptron model exhibits the highest precision rate of 61.4% and recall rate of 64.3%. Recommendations for Practitioners: The study findings can help practitioners build custom prediction models for their firms. The model can be developed as a live reference model, which is continually updated based on a firm’s results. In addition, there is an opportunity for industry practitioners to establish a benchmark score that provides a reference for acquisitions. Recommendation for Researchers: Researchers can expand the scope of research by including additional classification modeling techniques. The data quality can be enhanced by cross-validation with other databases. Textual commentary about the target firms, including management and analyst quotes, provides additional insight that can enhance the predictive power of the models. Impact on Society: The research provides insights into leveraging emerging technologies to predict acquisitions. The theoretical basis and modeling attributes provide a foundation that can be further expanded to suit specific industries and firms. Future Research: There are opportunities to expand the scope of research in various dimensions by comparing acquisition prediction models across industries and cross-border and domestic acquisitions. Additionally, it is plausible to explore further research by incorporating non-financial data, such as management commentary, to augment the acquisition prediction model. Full Article
tor Investigating Factors Affecting the Intention to Use Mobile Health from a Holistic Perspective: The Case of Small Cities in China By Published On :: 2023-10-07 Aim/Purpose: This study aims to develop a comprehensive conceptual framework that incorporates personal characteristics, social context, and technological features as significant factors that influence the intention of small-city users in China to use mobile health. Background: Mobile health has become an integral part of China’s health management system innovation, the transformation of the health service model, and a necessary government measure for promoting health service parity. However, mobile health has not yet been widely adopted in small cities in China. Methodology: The study utilized a quantitative approach whereby web-based questionnaires were used to collect data from 319 potential users in China using China’s health management system. The data was analyzed using the PLS-SEM (the partial least squares-structural equation modeling) approach. Contribution: This study integrates the protection motivation theory (PMT), which compensates for the limitations of the unified theory of acceptance and use of technology theory (UTAUT) and is a re-examination of PMT and UTAUT in a small city context in China. Findings: The findings indicate that attitude and perceived vulnerability in the personal characteristic factors, social influence and facilitating conditions in the social context factors, and performance expectancy in the technological feature factors influence users’ intention to use mobile health in small cities in China. Recommendations for Practitioners: This study provides feasible recommendations for mobile health service providers, medical institutions, and government agencies based on the empirical results. Recommendation for Researchers: As for health behavior, researchers should fully explain the intention of mobile health use in terms of holism and health behavior theory. Impact on Society: This study aims to increase users’ intention to use mobile health in small cities in China and to maximize the social value of mobile health. Future Research: Future research should concentrate on the actual usage behavior of users and simultaneously conduct a series of longitudinal studies, including studies on continued usage behavior, abandonment behavior, and abandoned-and-used behavior. Full Article
tor The Implications of Knowledge-Based HRM Practices on Open Innovations for SMEs in the Manufacturing Sector By Published On :: 2023-08-04 Aim/Purpose: The main aim of this study was to investigate the impact of knowledge-based Human Resources Management (HRM) practices on inbound and outbound open innovation in Jordanian small and medium enterprises (SMEs). Background: SMEs in Jordan lack tangible resources. This insufficiency can be remedied by using knowledge as a resource. According to the Knowledge-Based View (KBV) theory, which posits knowledge as the most valuable resource, SMEs can achieve open innovation by implementing knowledge-based HRM practices that enhance the utilization of knowledge and yield competitiveness. Methodology: This study adopted the quantitative method employing descriptive and exploratory approaches. A total of 500 Jordanian manufacturing SMEs were selected from 2,310 manufacturing SMEs registered lists, according to the Jordan Social Security, by using random sampling. The study’s instrument was a questionnaire that was applied to these SMEs. There were 335 responses that were deemed useful for analysis after filtering out the replies with missing values; this corresponded to a response rate of 67%. The paper utilized structural equation modeling and cross-sectional design to test hypotheses in the proposed research model. Contribution: This study advocates the assumption of the role of KBV in improving innovation practices. This study contributes to the existing strategic HRM research by extending the understanding of knowledge-based HRM practices in the context of SMEs. Thus, this study contributes to the understanding of innovation management by demonstrating the role of knowledge-based HRM practices in boosting inbound and outbound OI practices, thereby enhancing innovation as an essential component of firm competitiveness. Findings: The findings revealed the positive impact of four knowledge-based HRM practices on inbound and outbound open innovation in Jordanian manufacturing SMEs. These practices were knowledge-based recruitment and selection, knowledge-based training and development, knowledge-based compensation and reward, as well as knowledge-based performance assessment. Recommendations for Practitioners: This study is expected to help the stakeholders of SMEs to re-shape the traditional HRM practices into knowledge-based practices which improve managerial skills, innovation practices, and the level of the firm’s competitiveness. Recommendation for Researchers: This study serves as a significant contribution to the research field of innovation practices by building a new association between knowledge-based HRM practices and inbound and outbound open innovation. Impact on Society: The study emphasizes the vital role of knowledge-based HRM practices in enhancing the knowledge and social skills of the human capital in SMEs in Jordan, thus improving the country’s social and economic development. Future Research: Future research could build on this study to include service SMEs. It could also employ a longitudinal study over the long run which would allow for a deeper analysis of the relationships of causality, offering a more comprehensive view of the effect of knowledge-based HRM on open innovation. Furthermore, future research could examine the sample of investigation before and after implementing the knowledge-based HRM practices to provide stronger evidence of their influence on inbound and outbound innovation. Full Article
tor Unraveling the Key Factors of Successful ERP Post Implementation in the Indonesian Construction Context By Published On :: 2023-08-04 Aim/Purpose: This study aims to evaluate the success of ERP post-implementation and the factors that affect the overall success of the ERP system by integrating the Task Technology Fit (TTF) model into the Information System Success Model (ISSM). Background: Not all ERP implementations provide the expected benefits, as post-implementation challenges can include inflexible ERP systems and ongoing costs. Therefore, it is necessary to evaluate the success after ERP implementation, and this research integrates the Task Technology Fit (TTF) model into the Information System Success Model (ISSM). Methodology: For data analysis and the proposed model, the authors used SmartPLS 3 by applying the PLS-SEM test and one-tailed bootstrapping. The researchers distributed questionnaires online to 115 ERP users at a construction company in Indonesia and successfully got responses from 95 ERP users. Contribution: The results obtained will be helpful and essential for future researchers and Information System practitioners – considering the high failure rate in the use of ERP in a company, as well as the inability of organizations and companies to exploit the benefits and potential that ERP can provide fully. Findings: The results show that Perceived Usefulness, User Satisfaction, and Task-Technology Fit positively affect the Organizational Impact of ERP implementation. Recommendations for Practitioners: The findings can help policymakers and CEOs of businesses in Indonesia’s construction sector create better business strategies and use limited resources more effectively and efficiently to provide a considerably higher probability of ERP deployment. The findings of this study were also beneficial for ERP vendors and consultants. The construction of the industry has specific characteristics that ERP vendors should consider. Construction is a highly fragmented sector, with specialized segments demanding specialist technologies. Several projects also influence it. They can use them to identify and establish several alternative strategies to deal with challenges and obstacles that can arise during the installation of ERP in a firm. Vendors and consultants can supply solutions, architecture, or customization support by the standard operating criteria, implement the ERP system and train critical users. The ERP system vendors and consultants can also collaborate with experts from the construction sector to develop customized alternatives for construction companies. That would be the most outstanding solution for implementing ERP in this industry. Recommendation for Researchers: Future researchers can use this combined model to study ERP post-implementation success on organizational impact with ERP systems in other company information systems fields, especially the construction sector. Future integration of different models can be used to improve the proposed model. Integration with models that assess the level of Information System acceptance, such as Technology Acceptance Model 3 (TAM3) or Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), can be used in future research to deepen the exploration of factors that influence ERP post-implementation success in an organization. Impact on Society: This study can guide companies, particularly in the construction sector, to maintain ERP performance, conduct training for new users, and regularly survey user satisfaction to ensure the ERP system’s reliability, security, and performance are maintained and measurable. Future Research: It is increasing the sample size with a larger population at other loci (private and state-owned) that use ERP to see the factors influencing ERP post-implementation success and using mixed methods to produce a better understanding. With varied modes, it is possible to get better results by adding unique factors to the research, and future integration of other models can be used to improve the proposed model. Full Article
tor Factors Influencing User’s Intention to Adopt AI-Based Cybersecurity Systems in the UAE By Published On :: 2023-07-25 Aim/Purpose: The UAE and other Middle Eastern countries suffer from various cybersecurity vulnerabilities that are widespread and go undetected. Still, many UAE government organizations rely on human-centric approaches to combat the growing cybersecurity threats. These approaches are ineffective due to the rapid increase in the amount of data in cyberspace, hence necessitating the employment of intelligent technologies such as AI cybersecurity systems. In this regard, this study investigates factors influencing users’ intention to adopt AI-based cybersecurity systems in the UAE. Background: Even though UAE is ranked among the top countries in embracing emerging technologies such as digital identity, robotic process automation (RPA), intelligent automation, and blockchain technologies, among others, it has experienced sluggish adoption of AI cybersecurity systems. This selectiveness in adopting technology begs the question of what factors could make the UAE embrace or accept new technologies, including AI-based cybersecurity systems. One of the probable reasons for the slow adoption and use of AI in cybersecurity systems in UAE organizations is the employee’s perception and attitudes towards such intelligent technologies. Methodology: The study utilized a quantitative approach whereby web-based questionnaires were used to collect data from 370 participants working in UAE government organizations considering or intending to adopt AI-based cybersecurity systems. The data was analyzed using the PLS-SEM approach. Contribution: The study is based on the Protection Motivation Theory (PMT) framework, widely used in information security research. However, it extends this model by including two more variables, job insecurity and resistance to change, to enhance its predictive/exploratory power. Thus, this research improves PMT and contributes to the body of knowledge on technology acceptance, especially in intelligent cybersecurity technology. Findings: This paper’s findings provide the basis from which further studies can be conducted while at the same time offering critical insights into the measures that can boost the acceptability and use of cybersecurity systems in the UAE. All the hypotheses were accepted. The relationship between the six constructs (perceived vulnerability (PV), perceived severity (PS), perceived response efficacy (PRE), perceived self-efficacy (PSE), job insecurity (JI), and resistance to change (RC)) and the intention to adopt AI cybersecurity systems in the UAE was found to be statistically significant. This paper’s findings provide the basis from which further studies can be conducted while at the same time offering critical insights into the measures that can boost the acceptability and use of cybersecurity systems in the UAE. Recommendations for Practitioners: All practitioners must be able to take steps and strategies that focus on factors that have a significant impact on increasing usage intentions. PSE and PRE were found to be positively related to the intention to adopt AI-based cybersecurity systems, suggesting the need for practitioners to focus on them. The government can enact legislation that emphasizes the simplicity and awareness of the benefits of cybersecurity systems in organizations. Recommendation for Researchers: Further research is needed to include other variables such as facilitating conditions, AI knowledge, social influence, and effort efficacy as well as other frameworks such as UTAUT, to better explain individuals’ behavioral intentions to use cybersecurity systems in the UAE. Impact on Society: This study can help all stakeholders understand what factors can increase users’ interest in investing in the applications that are embedded with security. As a result, they have an impact on economic recovery following the COVID-19 pandemic. Future Research: Future research is expected to investigate additional factors that can influence individuals’ behavioral intention to use cybersecurity systems such as facilitating conditions, AI knowledge, social influence, effort efficacy, as well other variables from UTAUT. International research across nations is also required to build a larger sample size to examine the behavior of users. Full Article
tor Factors Impacting the Behavioral Intention to Use Social Media for Knowledge Sharing: Insights from Disaster Relief Practitioners By Published On :: 2023-05-11 Aim/Purpose: The primary purpose of this study is to investigate the factors that impact the behavioral intention to use social media (SM) for knowledge sharing (KS) in the disaster relief (DR) context. Background: With the continuing growth of SM for KS in the DR environment, disaster relief organizations across the globe have started to realize its importance in streamlining their processes in the post-implementation phase. However, SM-based KS depends on the willingness of members to share their knowledge with others, which is affected by several technological, social, and organizational factors. Methodology: A survey was conducted in Somalia to gather primary data from DR practitioners, using purposive sampling as the technique. The survey collected 214 valid responses, which were then analyzed with the PLS-SEM approach. Contribution: The study contributes to an understanding of the real-life hurdles faced by disaster relief organizations by expanding on the C-TAM-TPB model with the inclusion of top management support, organizational rewards, enjoyment in helping others, knowledge self-efficacy, and interpersonal trust factors. Additionally, it provides useful recommendations to managers of disaster relief organizations on the key factors to consider. Findings: The findings recorded that perceived usefulness, ease of use, top management support, enjoyment in helping others, knowledge self-efficacy, and interpersonal trust were critical factors in determining behavioral intention (BI) to use SM-based KS in the DR context. Furthermore, the mediator variables were attitude, subjective norms, and perceived behavioral control. Recommendations for Practitioners: Based on the research findings, it was determined that management should create different discussion forums among the disaster relief teams to ensure the long-term use of SM-based KS within DR organizations. They should also become involved in the discussions for disaster-related knowledge such as food supplies, shelter, or medical relief that disaster victims need. Disaster relief managers should consider effective and adequate training to enhance individual knowledge and self-efficacy since a lack of training may increase barriers and difficulties in using SM for KS during a DR process. Recommendation for Researchers: The conceptual model, further empirically investigated, can be employed by other developing countries in fostering acceptance of SM for KS during disaster relief operations. Impact on Society: Disaster relief operations can be facilitated using social media by considering the challenges DR practitioners face during emergencies. Future Research: In generalizing this study’s findings, other national or global disaster relief organizations should consider, when applying and testing, the research instruments and proposed model. The researchers may extend this study by collecting data from managers or administrators since they are different types of users of the SM-based KS system. Full Article
tor A New Model for Collecting, Storing, and Analyzing Big Data on Customer Feedback in the Tourism Industry By Published On :: 2023-05-07 Aim/Purpose: In this study, the research proposes and experiments with a new model of collecting, storing, and analyzing big data on customer feedback in the tourism industry. The research focused on the Vietnam market. Background: Big Data describes large databases that have been “silently” built by businesses, which include product information, customer information, customer feedback, etc. This information is valuable, and the volume increases rapidly over time, but businesses often pay little attention or store it discretely, not centrally, thereby wasting an extremely large resource and partly causing limitations for business analysis as well as data. Methodology: The study conducted an experiment by collecting customer feedback data in the field of tourism, especially tourism in Vietnam, from 2007 to 2022. After that, the research proceeded to store and mine latent topics based on the data collected using the Topic Model. The study applied cloud computing technology to build a collection and storage model to solve difficulties, including scalability, system stability, and system cost optimization, as well as ease of access to technology. Contribution: The research has four main contributions: (1) Building a model for Big Data collection, storage, and analysis; (2) Experimenting with the solution by collecting customer feedback data from huge platforms such as Booking.com, Agoda.com, and Phuot.vn based on cloud computing, focusing mainly on tourism Vietnam; (3) A Data Lake that stores customer feedback and discussion in the field of tourism was built, supporting researchers in the field of natural language processing; (4) Experimental research on the latent topic mining model from the collected Big Data based on the topic model. Findings: Experimental results show that the Data Lake has helped users easily extract information, thereby supporting administrators in making quick and timely decisions. Next, PySpark big data processing technology and cloud computing help speed up processing, save costs, and make model building easier when moving to SaaS. Finally, the topic model helps identify customer discussion trends and identify latent topics that customers are interested in so business owners have a better picture of their potential customers and business. Recommendations for Practitioners: Empirical results show that facilities are the factor that customers in the Vietnamese market complain about the most in the tourism/hospitality sector. This information also recommends that practitioners reduce their expectations about facilities because the overall level of physical facilities in the Vietnamese market is still weak and cannot be compared with other countries in the world. However, this is also information to support administrators in planning to upgrade facilities in the long term. Recommendation for Researchers: The value of Data Lake has been proven by research. The study also formed a model for big data collection, storage, and analysis. Researchers can use the same model for other fields or use the model and algorithm proposed by this study to collect and store big data in other platforms and areas. Impact on Society: Collecting, storing, and analyzing big data in the tourism sector helps government strategists to identify tourism trends and communication crises. Based on that information, government managers will be able to make decisions and strategies to develop regional tourism, propose price levels, and support innovative programs. That is the great social value that this research brings. Future Research: With each different platform or website, the study had to build a query scenario and choose a different technology approach, which limits the ability of the solution’s scalability to multiple platforms. Research will continue to build and standardize query scenarios and processing technologies to make scalability to other platforms easier. Full Article
tor Customer Churn Prediction in the Banking Sector Using Machine Learning-Based Classification Models By Published On :: 2023-02-28 Aim/Purpose: Previous research has generally concentrated on identifying the variables that most significantly influence customer churn or has used customer segmentation to identify a subset of potential consumers, excluding its effects on forecast accuracy. Consequently, there are two primary research goals in this work. The initial goal was to examine the impact of customer segmentation on the accuracy of customer churn prediction in the banking sector using machine learning models. The second objective is to experiment, contrast, and assess which machine learning approaches are most effective in predicting customer churn. Background: This paper reviews the theoretical basis of customer churn, and customer segmentation, and suggests using supervised machine-learning techniques for customer attrition prediction. Methodology: In this study, we use different machine learning models such as k-means clustering to segment customers, k-nearest neighbors, logistic regression, decision tree, random forest, and support vector machine to apply to the dataset to predict customer churn. Contribution: The results demonstrate that the dataset performs well with the random forest model, with an accuracy of about 97%, and that, following customer segmentation, the mean accuracy of each model performed well, with logistic regression having the lowest accuracy (87.27%) and random forest having the best (97.25%). Findings: Customer segmentation does not have much impact on the precision of predictions. It is dependent on the dataset and the models we choose. Recommendations for Practitioners: The practitioners can apply the proposed solutions to build a predictive system or apply them in other fields such as education, tourism, marketing, and human resources. Recommendation for Researchers: The research paradigm is also applicable in other areas such as artificial intelligence, machine learning, and churn prediction. Impact on Society: Customer churn will cause the value flowing from customers to enterprises to decrease. If customer churn continues to occur, the enterprise will gradually lose its competitive advantage. Future Research: Build a real-time or near real-time application to provide close information to make good decisions. Furthermore, handle the imbalanced data using new techniques. Full Article
tor Factors Affecting Individuals’ Behavioral Intention to Use Online Capital Market Investment Platforms in Indonesia By Published On :: 2023-01-16 Aim/Purpose: This study aims to examine the ten factors from the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Unified Theory of Acceptance and Use of Technology (UTAUT) theories in order to analyze behavioral intentions to use the Indonesian online capital market investment platforms and the effect of behavioral intentions on actual usage. Background: The potential growth of capital market investors in Indonesia is large, and the low use of the Internet for investment purposes makes it necessary for stakeholders to understand the factors that affect people’s intentions to invest, especially through online platforms. Several previous studies have explained the intention to use online investment platforms using the TAM and TPB theories. This study tries to combine TAM, TPB, and UTAUT theories in analyzing behavioral intentions to use an online capital market investment platform in Indonesia. Methodology: The research approach employed is a mixed method, particularly explanatory research, which employs quantitative methods first, followed by qualitative methods. Data were collected by conducting interviews and sending online surveys. This study was successful in collecting information on the users of online capital market investment platforms in Indonesia from 1074 respondents, which was then processed and analyzed using Covariance-Based Structural Equation Modeling (CB-SEM) with the IBM AMOS 26.0 application. Contribution: This study complements earlier theories like TAM, TPB, and UTAUT by looking at the intention to use online capital market investment platforms from technological, human, and environmental viewpoints. This study looks at the intention to use the online capital market investing platform as a whole rather than separately depending on investment instruments. This study also assists practitioners including regulators, the government, developers, and investors by offering knowledge of the phenomena and factors that can increase the capital market’s investment intention in Indonesia. Findings: Attitudes, perceived ease of use, perceived behavioral control, subjective norm, and national pride were found to be significant predictors of the intention to use online investment platforms in Indonesia, whereas perceived usefulness, perceived risk, perceived trust, perceived privacy, and price value were not. Recommendations for Practitioners: All practitioners must be able to take steps and strategies that focus on factors that have a significant impact on increasing usage intentions. The government can enact legislation that emphasizes the simplicity and convenience of investment, as well as launch campaigns that encourage people to participate in economic recovery by investing in the capital market. Meanwhile, the developers are concentrating on facilitating the flow of investment transactions through the platform, increasing education and awareness of the benefits of investing in the capital market, and providing content that raises awareness that investing in the capital market can help to restore the national economy. Recommendation for Researchers: Further research is intended to include other variables such as perceived benefits and perceived security, as well as other frameworks such as TRA, to better explain individuals’ behavioral intentions to use online capital investment platforms. Impact on Society: This study can help all stakeholders understand what factors can increase Indonesians’ interest in investing in the capital market, particularly through online investment platforms. This understanding is expected to increase the number of capital market participants and, as a result, have an impact on economic recovery following the COVID-19 pandemic. Future Research: Future research is expected to investigate additional factors that can influence individuals’ behavioral intention to use an online capital market investment platform, such as perceived benefits and perceived security, as well as the addition of control variables such as age, gender, education, and income. International research across nations is also required to build a larger sample size in order to examine the behavior of investors in developing and developed countries and acquire a more thorough understanding of the online capital market investment platform. Full Article
tor Investigating the Determinants of Online Shopping Repurchase Intention in Generation Z Customers in India: An Exploratory Study By Published On :: 2024-11-11 Aim/Purpose: This study investigates the factors that affect the repurchase intentions of Generation Z consumers in India’s online shopping industry, focusing on combining the Expectation-Confirmation Model (ECM) and Extended Technology Acceptance Model (E-TAM). The aim is to understand the intricate behaviors that shape technology adoption and sustained usage, which are essential for retaining customers in e-commerce. Background: Social media and other online platforms have significantly influenced daily life and become essential communication tools owing to technological advancements. Online shopping is no exception, offering a range of product choices, information, and convenience compared with traditional commerce. Indian retailers recognize this trend as an opportunity to promote their brands through e-shopping platforms, leading to increased competition. Generation Z comprises 32% of the world’s population and is a significant emerging customer base in India. Numerous studies have been conducted to study customers’ repurchase intention in the online shopping domain, but few studies have explicitly focused on Generation Z as a customer base. This study aims to comprehensively understand the topic and investigate the variables that impact consumers’ online repurchase intention by examining their post-adoption behavioral processes. Methodology: The study employed a quantitative research design with structural equation modeling using AMOS to analyze responses from 410 participants. This method thoroughly examined hypotheses regarding factors affecting repurchase intention (security, ease of use, privacy, and internet self-efficacy) and the mediating role of e-satisfaction. Contribution: This study makes a unique contribution to the field of e-commerce by focusing on Generation Z in India, a rapidly growing demographic in the e-commerce industry. The results on the mediating role of e-satisfaction have significant implications for e-retailers seeking to enhance customer retention strategies and gain a competitive edge in the market. Findings: The research findings underscore the significant influence of security, ease of use, and internet self-efficacy on repurchase intentions, with e-satisfaction playing a pivotal role as a mediating factor. Notably, while privacy concerns did not directly impact repurchase intentions, they displayed considerable influence when mediated by e-satisfaction, highlighting the intricate interplay between these variables in the context of online shopping, which is the unique finding of this study. Recommendations for Practitioners: This study has several significant implications for practitioners. Effectively addressing computer-related individual differences, such as computer self-efficacy, is crucial for boosting online customers’ repurchase intention. For instance, if an e-retailer intends to target Generation Z customers, they should collaborate with IT professionals and develop various computer literacy programs on online streaming platforms, such as YouTube. These programs will enhance target customers’ confidence in online shopping portals and increase their online repeat purchases. Additionally, practitioners should strive to improve the online shopping experience by making the portal user-friendly. Generation Z is accustomed to a fast Internet experience, so they prefer that the process of completing online transactions is swift with fewer clicks. The search for products, payments, and redress should not be tedious. Furthermore, the primary objective of the e-retailer should be to satisfy customers, as satisfied customers repeat their purchases and increase overall profitability. Recommendation for Researchers: The current study was conducted in the Delhi-NCR region of India, and its findings could serve as a basis for future research. For instance, the scale devised in this study could be utilized to examine the impact of cash-on-delivery as a payment method on purchase intention across the country. Alternatively, a comparative analysis could be conducted to compare cash-on-delivery effects in various countries. Impact on Society: The study’s findings enable stakeholders in the online shopping industry to comprehend the post-adoption behavior of Generation Z users and augment existing literature by establishing a correlation between determinants that impact repurchase intention and e-satisfaction, which serves as a mediator. Future Research: This study examines the factors that impact the propensity of Generation Z shoppers to engage in repeat online purchases. This study focuses on India, where the Generation Y (millennial) customer base is also substantial within the online shopping market. Future research could compare the shopping habits of Generation Z and Generation Y customers, as the latter may place greater importance on privacy and security. Additional studies could broaden the scope of this research and explore the comparative viewpoints of both generations. Also, it would be advantageous to conduct in-depth interviews and longitudinal studies to acquire a more in-depth comprehension of the evolving digitalization of shopping. Full Article
tor Modeling the Predictors of M-Payments Adoption for Indian Rural Transformation By Published On :: 2024-10-09 Aim/Purpose: The last decade has witnessed a tremendous progression in mobile penetration across the world and, most importantly, in developing countries like India. This research aims to investigate and analyze the factors influencing the adoption of mobile payments (M-payments) in the Indian rural population. This, in turn, would bring about positive changes in the lives of people in these countries. Background: A conceptual framework was worked upon using UTAUT as a foundation, which included constructs, namely, facilitating conditions, social influences, performance expectancy, and effort expectancy. The model was further extended by incorporating the awareness construct of m-payments to make it more comprehensive and to understand behavioral intentions and usage behavior for m-payments in rural India. Methodology: A questionnaire-based study was conducted to collect primary data from 410 respondents residing in rural areas in the state of Punjab. Convenience sampling was conducted to collect the data. Structural equation modeling was used to conduct statistical analysis, including exploratory and confirmatory factor analyses. Contribution: A new conceptual model for M-payments adoption in rural India was developed based on the study’s findings. Using the findings of the study, marketers, policymakers, and academicians can gain insight into the factors that motivate the rural population to use M-payments. Findings: The study has found that M-payment Awareness (AW) is the strongest factor within the proposed model for deeper diffusion of M-payments in rural areas in the state of Punjab. Performance expectancy (PE), effort expectancy (EE), social influences (SI), and facilitating conditions (FC) are also positively and significantly related to behavioral intentions for using M-payments among the Indian rural population in the state of Punjab. Recommendations for Practitioners: M-payments are emerging as a new mode of transactions among the Indian masses. The government needs to play a pivotal role in advocating the benefits linked with the usage of M-payments by planning financial literacy and awareness campaigns, promoting transparency and accountability of the intermediaries, and reducing transaction costs of using M-payments. Mobile manufacturing companies should come up with devices that are easy to use and incorporate multilanguage mobile applications, especially for rural areas, as India is a multi-lingual country. A robust regulatory framework will not only shape consumer trust but also prevent privacy breaches. Recommendation for Researchers: It is recommended that a comparative study among different M-payment platforms be conducted by exploring constructs such as usefulness and ease of use. However, the vulnerability of data leakage may result in insecurity and skepticism about its adoption. Impact on Society: India’s rural areas have immense potential for adoption of M-payments. Appropriate policies, awareness drives, and necessary infrastructure will boost faster and smoother adoption of M-payments in rural India to thrive in the digital economy. Future Research: The adapted model can be further tested with moderating factors like age, gender, occupation, and education to understand better the complexities of M-payments, especially in rural areas of India. Additionally, cross-sectional studies could be conducted to evaluate the behavioral intentions of different sections of society. Full Article
tor The Relationship Between Electronic Word-of-Mouth Information, Information Adoption, and Investment Decisions of Vietnamese Stock Investors By Published On :: 2024-08-13 Aim/Purpose: This study investigates the relationship between Electronic Word-of-Mouth (EWOM), Information Adoption, and the stock investment of Vietnamese investors. Background: Misinformation spreads online, and a lack of strong information analysis skills can lead Vietnamese investors to make poor stock choices. By understanding how online conversations and information processing influence investment decisions, this research can help investors avoid these pitfalls. Methodology: This study applies Structural Equation Modelling (SEM) to investigate how non-professional investors react to online information and which information factors influence their investment decisions. The final sample includes 512 investors from 18 to 65 years old from various professional backgrounds (including finance, technology, education, etc.). We conducted a combined online and offline survey using a convenience sampling method from August to November 2023. Contribution: This study contributes to the growing literature on Electronic Word-of-Mouth (EWOM) and its impact on investment decisions. While prior research has explored EWOM in various contexts, we focus on Vietnamese investors, which can offer valuable insights into its role within a developing nation’s stock market. Investors, particularly those who are new or less experienced, are often susceptible to the influence of EWOM. By examining EWOM’s influence in Vietnam, this study sheds light on a crucial factor impacting investment behavior in this emerging market. Findings: The results show that EWOM has a moderate impact on the Information Adoption and investment decisions of Vietnamese stock investors. Information Quality (QL) is the factor that has the strongest impact on Information Adoption (IA), followed by Information Credibility (IC) and Attitude Towards Information (AT). Needs for Information (NI) only have a small impact on Information Adoption (IA). Finally, Information Adoption (IA) has a limited influence on investor decisions in stock investment. We also find that investors need to verify information through official sites before making investment decisions based on posts in social media groups. Recommendations for Practitioners: The findings suggest that state management and media agencies need to coordinate to improve the quality of EWOM information to protect investors and promote the healthy development of the stock market. Social media platform managers need to moderate content, remove false information, prioritize displaying authentic information, cooperate with experts, provide complete information, and personalize the experience to enhance investor trust and positive attitude. Securities companies need to provide complete, accurate, and updated information about the market and investment products. They can enhance investor trust and positive attitude by developing news channels, interacting with investors, and providing auxiliary services. Listed companies need to take the initiative to improve the quality of information disclosure and ensure clarity, comprehensibility, and regular updates. Use diverse communication channels and improve corporate governance capacity to increase investor trust and positive attitude. Investors need to seek information from reliable sources, compare information from multiple sources, and carefully check the source and author of the information. They should improve their investment knowledge and skills, consult experts, define investment goals, and build a suitable investment portfolio. Recommendation for Researchers: This study synthesized previous research on EWOM, but there is still a gap in the field of securities because each nation has its laws, regulations, and policies. The relationships between the factors in the model are not yet clear, and there is a need to develop a model with more interactive factors. The research results need to be further verified, and more research can be conducted on the influence of investor psychology, investment experience, etc. Impact on Society: This study finds that online word-of-mouth (EWOM) can influence Vietnamese investors’ stock decisions, but information quality is more important. Policymakers should regulate EWOM accuracy, fund managers should use social media to reach investors, and investors should diversify their information sources. Future Research: This study focuses solely on the stock market, while individual investors in Vietnam may engage in various other investment forms such as gold, real estate, or cryptocurrencies. Therefore, future research could expand the scope to include other investment types to gain a more comprehensive understanding of how individual investors in Vietnam utilize electronic word-of-mouth (EWOM) and adopt information in their investment decision-making process. Furthermore, while these findings may apply to other emerging markets with similar levels of financial literacy as Vietnam, they may not fully extend to countries with higher financial literacy rates. Hence, further studies could be conducted in developed countries to examine the generalizability of these findings. Finally, future research could see how EWOM’s impact changes over a longer period. Additionally, a more nuanced understanding of the information adoption process could be achieved by developing a research model with additional factors. Full Article
tor Factors Influencing Adoption of Blockchain Technology in Jordan: The Perspective of Health Care Professionals By Published On :: 2024-05-16 Aim/Purpose: This paper investigates the user acceptability of blockchain technology in the healthcare sector, with a specific focus on healthcare professionals in Jordan. Background: The study seeks to identify the factors that affect healthcare professionals’ use and acceptance of blockchain technology in Jordan. Methodology: The study’s research framework integrates factors from the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). A questionnaire was distributed to collect data from 372 healthcare professionals in Jordan, and the results were analyzed using structural equation modeling based on the Partial Least Square (PLS) technique. Contribution: While only a few previous studies have explored blockchain technology acceptance in the healthcare sector using either the TAM or the UTAUT, this study uniquely integrates elements from both models, offering a novel approach that provides a comprehensive understanding of the factors that influence the acceptance of blockchain technology among healthcare professionals in Jordan. The findings can assist decision-makers in developing strategies to enhance the adoption rate of blockchain technology in the Jordanian healthcare sector. Findings: The study revealed that usability, convenience, privacy and security, cost, and trust significantly impact the perceived usefulness of blockchain technology. The findings also suggest that healthcare professionals are more likely to have a positive attitude towards blockchain-based healthcare systems if they perceive them as useful and easy to use. Attitude, social influence, and facilitating conditions were found to significantly impact behavioral intention to use. Recommendations for Practitioners: Stakeholders should focus on developing blockchain-based healthcare systems that are easy to use, convenient, efficient, and effort-free. Recommendation for Researchers: Researchers may compare the acceptance of blockchain technology in the healthcare sector with other industries to identify industry-specific factors that may influence adoption. This comparative analysis can contribute to a broader understanding of technology acceptance. Impact on Society: Successful adoption of blockchain technology in the healthcare sector can lead to improved efficiency, enhanced protection of healthcare data, and reduced administrative burdens. This, in turn, can positively impact patient care and lead to cost savings, which contributes to more sustainable and accessible healthcare services. Future Research: Future research may explore integrating blockchain technology with other emerging technologies, such as artificial intelligence and sidechain, to create more comprehensive and innovative healthcare solutions. Full Article
tor Decoding YouTube Video Reviews: Uncovering The Factors That Determine Video Review Helpfulness By Published On :: 2024-04-21 Aim/Purpose: This study aims to identify the characteristics of YouTube video reviews that consumers utilize to evaluate review helpfulness and explores how they process such information. This study aims to investigate the effect of argument quality, review popularity, number of likes, and source credibility on consumers’ perception of YouTube’s video review helpfulness. Background: Video reviews posted on YouTube are an emerging form of online reviews, which have the potential to be more helpful than textual reviews due to their visual and audible cues that deliver more vivid information about product features and specifications. With the availability of an enormous number of video reviews with unpredictable quality, it becomes challenging for consumers to find helpful reviews without consuming significant time and effort. In addition, YouTube does not provide a specific feature that indicates a review helpfulness similar to the one found on e-commerce websites. Consequently, consumers have to examine the characteristics of video reviews that are readily available on YouTube, evaluate them, and form a perception of whether a review is helpful or not. Despite the increasing popularity of YouTube’s video reviews, video reviews’ helpfulness received inadequate attention in the literature. The antecedents of the helpfulness of online video reviews are still underinvestigated, and more research is needed to identify the characteristics that consumers depend upon to assess video review helpfulness. Furthermore, it is important to understand how consumers process the information they gain from these characteristics to form a perception of their helpfulness. Methodology: Following an extended investigation of the relevant literature, we identified four key video characteristics that consumers presumably utilize to evaluate review helpfulness on YouTube (i.e., review popularity, number of likes, source credibility, and argument quality). By employing the Elaboration Likelihood Model (ELM), we classified these characteristics along the central and peripheral routes. The central route characteristics require a high cognitive effort by consumers to process the review’s message and reach a logical decision. In contrast, the peripheral route assumes that consumers judge the review’s message based on superficial qualities without substantial cognitive effort. A research model is introduced to investigate the effect of central and peripheral cues and their corresponding video review characteristics on review helpfulness. Accordingly, argument quality is proposed in the central route of the model, while review popularity, number of likes, and source credibility are proposed in the peripheral route. Furthermore, the study investigates how consumers process the information they obtain from these routes jointly or independently. To empirically test the proposed model, a convenient sample of 361 YouTube users was obtained through an online survey. The partial least squares method was used to investigate the effect of the proposed characteristics on video review helpfulness. Contribution: This study contributes to the literature in several ways. First, it is one of the few studies that investigate online video reviews’ helpfulness. Second, this study identifies several unique characteristics of YouTube’s video reviews that span peripheral and central routes, which potentially contribute to review helpfulness. Third, this study proposes a conceptual model based on the ELM to explore the effect of central and peripheral cues and their corresponding review characteristics on review helpfulness. Fourth, the research findings provide implications for research and practice that advance the theoretical understanding of video reviews’ helpfulness and serve as guidelines to create more helpful video reviews by better understanding the consumer’s cognitive processes. Findings: The results show that among the four characteristics proposed in the research model, argument quality in the central route is the strongest determinant factor affecting video review helpfulness. Results also show that review popularity, source credibility, and the number of likes in the peripheral route have significant effects on video review helpfulness. Altogether, our results show that the effect of the peripheral route adds up to 0.463 compared to 0.430, which is the impact magnitude of the argument quality construct in the central route. Based on the comparable effect magnitude of the central and peripheral routes of the model on video review helpfulness, our results indicate that both peripheral and central cues significantly affect consumers’ perception of video review helpfulness. The two routes are not mutually exclusive, and their cues can be processed in parallel or consecutive ways. Recommendations for Practitioners: The study recommends creating a dedicated category for reviews on YouTube with a specific feature for consumers to indicate the helpfulness of a video review, similar to the helpful vote button in textual reviews. The study also recommends that reviewers deliver more appealing and convincing argument quality, work toward improving their credibility, and understand the factors that contribute to video popularity. Impact on Society: Identifying the characteristics that affect video review helpfulness on YouTube helps consumers access helpful reviews more efficiently and improves their purchase decisions. Future Research: Future research could look into different types of data that could be extracted from YouTube to investigate the helpfulness of online video reviews. Future studies could employ machine learning and sentiment analysis techniques to reach more insights. Future research could also investigate the effect of product types in the context of online video reviews. Full Article
tor Barriers of Agile Requirements Engineering in the Public Sector: A Systematic Literature Review By Published On :: 2024-03-28 Aim/Purpose: The objective of this study is to summarize the challenges of Agile Requirements Engineering (Agile RE) in the public sector in republican and constitutional monarchy nations. Additionally, it offers recommendations to address these challenges. Background: Failure of IT projects in the public sector results in financial losses for the state and loss of public trust, often attributed to issues in requirements engineering such as prioritization of user needs and excessive scope of requirements. IT projects can have a higher success rate with Agile RE, but there are also drawbacks. Therefore, this study holds significance by presenting a thorough framework designed to pinpoint and overcome the challenges associated with Agile RE to increase the success rate of IT projects. Methodology: This study employs a Systematic Literature Review (SLR) protocol in the field of software engineering or related domains, which consists of three main phases: planning the review, conducting the review with a snowballing approach, and reporting the review. Furthermore, the authors perform open coding to categorize challenges based on the Agile methodologies adoption factor model and axial coding to map potential solutions. Contribution: The authors assert that this research enriches the existing literature on Agile RE, specifically within the public sector context, by mapping out challenges and possible solutions that contribute to creating a foundation for future studies to conduct a more in-depth analysis of Agile adoption in the public sector. Furthermore, it compares the barriers of Agile RE in the public sector with the general context, leading to the discovery of new theories specifically for this field. Findings: Most challenges related to Agile RE in the public sector are found in the people and process aspects. Project and organizational-related are subsequent aspects. Therefore, handling people and processes proficiently is imperative within Agile RE to prevent project failure. Recommendations for Practitioners: Our findings offer a comprehensive view of Agile RE in the public sector in republican and constitutional monarchy nations. This study maps the challenges encountered by the public sector and provides potential solutions. The authors encourage practitioners to consider our findings as a foundation for adopting Agile methodology in the public sector. Furthermore, this study can assist practitioners in identifying existing barriers related to Agile RE, pinpointing elements that contribute to overcoming those challenges, and developing strategies based on the specific needs of the organizations. Recommendation for Researchers: Researchers have the potential to expand the scope of this study by conducting research in other countries, especially African countries, as this study has not yet encompassed this geographic region. Additionally, they can strengthen the evidence linking Agile RE challenges to the risk of Agile project failure by performing empirical validation in a specific country. Impact on Society: This research conducts a comprehensive exploration of Agile RE within the public sector, serving as a foundation for the successful adoption of Agile methodology by overcoming obstacles related to Agile RE. This study highlights the importance of managing people, processes, projects, and organizational elements to increase the success of Agile adoption in the public sector. Future Research: In the future, researchers should work towards resolving the limitations identified in this study. This study has not provided a clear prioritization of challenges and solutions according to their significance. Therefore, future researchers can perform a Fuzzy Analytical Hierarchical Process (F-AHP) to prioritize the proposed solutions. Full Article
tor Automatic pectoral muscles and artefacts removal in mammogram images for improved breast cancer diagnosis By www.inderscience.com Published On :: 2024-11-08T23:20:50-05:00 Breast cancer is leading cause of mortality among women compared to other types of cancers. Hence, early breast cancer diagnosis is crucial to the success of treatment. Various pathological and imaging tests are available for the diagnosis of breast cancer. However, it may introduce errors during detection and interpretation, leading to false-negative and false-positive results due to lack of pre-processing of it. To overcome this issue, we proposed a effective image pre-processing technique-based on Otsu's thresholding and single-seeded region growing (SSRG) to remove artefacts and segment the pectoral muscle from breast mammograms. To validate the proposed method, a publicly available MIAS dataset was utilised. The experimental finding showed that proposed technique improved 18% breast cancer detection accuracy compared to existing methods. The proposed methodology works efficiently for artefact removal and pectoral segmentation at different shapes and nonlinear patterns. Full Article
tor Hybrid encryption of Fernet and initialisation vector with attribute-based encryption: a secure and flexible approach for data protection By www.inderscience.com Published On :: 2024-06-04T23:20:50-05:00 With the continuous growth and importance of data, the need for strong data protection becomes crucial. Encryption plays a vital role in preserving the confidentiality of data, and attribute-based encryption (ABE) offers a meticulous access control system based on attributes. This study investigates the integration of Fernet encryption with initialisation vector (IV) and ABE, resulting in a hybrid encryption approach that enhances both security and flexibility. By combining the advantages of Fernet encryption and IV-based encryption, the hybrid encryption scheme establishes an effective and robust mechanism for safeguarding data. Fernet encryption, renowned for its simplicity and efficiency, provides authenticated encryption, guaranteeing both the confidentiality and integrity of the data. The incorporation of an initialisation vector (IV) introduces an element of randomness into the encryption process, thereby strengthening the overall security measures. This research paper discusses the advantages and drawbacks of the hybrid encryption of Fernet and IV with ABE. Full Article
tor Resource monitoring framework for big raw data processing By www.inderscience.com Published On :: 2024-06-04T23:20:50-05:00 Scientific experiments, simulations, and modern applications generate large amounts of data. Analysing resources required to process such big datasets is essential to identify application running costs for cloud or in-house deployments. Researchers have proposed keeping data in raw formats to avoid upfront utilisation of resources. However, it poses reparsing issues for frequently accessed data. The paper discusses detailed comparative analysis of resources required by in-situ engines and traditional database management systems to process a real-world scientific dataset. A resource monitoring framework has been developed and incorporated into the raw data query processing framework to achieve this goal. The work identified different query types best suited to a given data processing tool in terms of data to result time and resource requirements. The analysis of resource utilisation patterns has led to the development of query complexity aware (QCA) and resource utilisation aware (RUA) data partitioning techniques to process big raw data efficiently. Resource utilisation data have been analysed to estimate the data processing capacity of a given machine. Full Article
tor Customer acceptance of unmanned stores with a focus on grocery retail By www.inderscience.com Published On :: 2024-04-30T23:20:50-05:00 Unmanned stores are one of the latest conceptual developments in retail and have received much attention, especially in the context of COVID-19-related social restrictions and the associated changes in consumer behaviour. The concept considers the latest technological developments and promises to offer various benefits to consumers and retailers based on artificial intelligence and automation. Using a German sample, this paper aims to evaluate consumers' acceptance of and intention to use the most prominent innovative solutions in unmanned stores. A modified technology acceptance model (TAM) as a theoretical framework was applied to the study. The results of the structural equation modelling make two contributions to the existing literature: First, the acceptance criteria for unmanned stores have not been analysed previously. Second, the modified TAM could be confirmed in this study. We provide empirical evidence suggesting that significant numbers of consumers accept unmanned stores, especially if the stores are strategically located and when individuals have a high innovation affinity. Full Article
tor Learning Objects, Learning Object Repositories, and Learning Theory: Preliminary Best Practices for Online Courses By Published On :: Full Article
tor A New Learning Object Repository for Language Learning: Methods and Possible Outcomes By Published On :: Full Article
tor Repository 2.0: Social Dynamics to Support Community Building in Learning Object Repositories By Published On :: Full Article
tor Ontology of Learning Objects Repository for Pedagogical Knowledge Sharing By Published On :: Full Article
tor Not as Easy as E-Mail: Tutors' Perspective of an Online Assignment Submission System By Published On :: Full Article
tor Enterprise E-Learning Success Factors: An Analysis of Practitioners’ Perspective (with a Downturn Addendum) By Published On :: Full Article
tor Course Coordinators’ Beliefs, Attitudes and Motivation and their Relation to Self-Reported Changes in Technology Integration at the Open University of Israel By Published On :: Full Article
tor Mobile Culture in College Lectures: Instructors’ and Students’ Perspectives By Published On :: Full Article
tor Social Bookmarking Tools as Facilitators of Learning and Research Collaborative Processes: The Diigo Case By Published On :: Full Article
tor Encouraging SME eCollaboration – The Role of the Champion Facilitator By Published On :: Full Article
tor Development and Validation of a Model to Investigate the Impact of Individual Factors on Instructors’ Intention to Use E-learning Systems By Published On :: Full Article
tor Design of an Open Source Learning Objects Authoring Tool – The LO Creator By Published On :: Full Article
tor Factors that Influence Student E-learning Participation in a UK Higher Education Institution By Published On :: Full Article
tor An Approach toward a Software Factory for the Development of Educational Materials under the Paradigm of WBE By Published On :: Full Article
tor Analyzing Associations between the Different Ratings Dimensions of the MERLOT Repository By Published On :: Full Article
tor Assessing the Effectiveness of Web-Based Tutorials Using Pre- and Post-Test Measurements By Published On :: Full Article
tor The Resonance Factor: Probing the Impact of Video on Student Retention in Distance Learning By Published On :: Full Article
tor The Use of Digital Repositories for Enhancing Teacher Pedagogical Performance By Published On :: Full Article
tor Factors Influencing Students’ Likelihood to Purchase Electronic Textbooks By Published On :: Full Article
tor Levels of ICT Integration among Teacher Educators in a Teacher Education Academic College By Published On :: Full Article
tor Assessing Online Learning Objects: Student Evaluation of a Guide on the Side Interactive Learning Tutorial Designed by SRJC Libraries By Published On :: Full Article
tor ICT Use: Educational Technology and Library and Information Science Students' Perspectives – An Exploratory Studyew Article By Published On :: 2015-12-14 This study seeks to explore what factors influence students’ ICT use and web technology competence. The objectives of this study are the following: (a) To what extent do certain elements of Rogers’ (2003) Diffusion of Innovations Theory (DOI) explain students’ ICT use, (b) To what extent do personality characteristics derived from the Big Five approach explain students’ ICT use, and (c) To what extent does motivation explain students’ ICT use. The research was conducted in Israel during the second semester of the academic year 2013-14, and included two groups of participants: a group of Educational Technology students (ET) and a group of Library and Information Science students (LIS). Findings add another dimension to the importance of Rogers’ DOI theory in the fields of Educational Technology and Library and Information Science. Further, findings confirm that personality characteristics as well as motivation affect ICT use. If instructors would like to enhance students’ ICT use, they should be aware of individual differences between students, and they should present to students the advantages and usefulness of ICT, thus increasing their motivation to use ICT, in the hopes that they will become innovators or early adopters. Full Article
tor Perceptions of Teacher Educators Regarding ICT Implementation in Israeli Colleges of Education By Published On :: 2016-12-26 ICT (Information and Communication Technologies) in teacher education poses new challenges to faculty and students. This study was carried out to examine factors facilitating and hindering ICT implementation in teacher education institutes in Israel. Findings from our study, administered at two points in time, revealed that providing technological-pedagogical support to teacher educators and their perceptions and beliefs regarding ICT usage were consistent with being either facilitating or hindering factors in the integration process in colleges of education. Professional development of teacher educators in ICT skills and guidance in applying advanced technologies are additional facilitating factors. Resources, mainly time and infrastructure, were mostly a hindering factor with adverse influence on ICT integration. Three levels of successful ICT integration indicated successful implementation: teacher educators’ level, students in their practice, and the organization level in terms of policy. Full Article