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A business coach such as those you will find at Abundance Global is an experienced professional who can assist you run your organization successfully towards reaching specific goals in an organized and secure way. Business coaches often serve as consultants to organizations, helping to design the strategy and create a more business-like atmosphere. Business coaches … Continue reading Finding the right business coach for you

The post Finding the right business coach for you appeared first on VSMA | Legal Matters | The Law | Confirm Them | Law Firms.

Online Reputation Management (ORM) is a multi-faceted concept which is aimed at building a positive online public opinion of an organization, brand, or individual. This form of reputation management essentially includes addressing any customer feedback or adverse content that can damage the brand, developing and maintaining positive online content, and using proactive strategies to address … Continue reading Online Reputation Management – a way to look after your brand in 2021

The post Online Reputation Management – a way to look after your brand in 2021 appeared first on VSMA | Legal Matters | The Law | Confirm Them | Law Firms.

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The internet is all the rage when it comes to real estate. According to the National Association of Realtors, when a buyer starts thinking of buying, the first place they turn is the internet. Just 10 years ago - it was getting in the car and driving around.

With gasoline prices approaching $3 a gallon, more and more people will search online first before they do any driving.

So - if you are an agent or a seller, how do you get your property noticed online?

Let's talk about being an agent first. If you are with a national franchise and/or your company is affiliated with the local board of Realtors, there is a good chance that your listings will get streamed to Realtor.com. Relator.com is the #1 property search engine in the world and just keeps getting bigger and better. The site is ranked by Alexa.com as the #8 site - in the WORLD. That's pretty big. Real estate agents already have this site in their favor.

As a home seller, you do not have such an advantage. You can either buy into one of the FSBO (For Sale By Owner) products out there that will put your home on the internet for you, or you can put up your own site and sales page for your home. Of course, if someone is searching for a home in your area, and your site doesn't come up on the first page or two of the major search engines, no one will ever see it.

With people shopping more online and doing less driving around, it puts todays home sellers (those selling without an agent) at a pretty big disadvantage. If they would list their home with an agent whose company has a popular internet presence, their home would sell a lot faster because of the increased exposure.

Our company site is such a site. If you go to Google and search on "Birmingham Alabama Homes for Sale", you will see that the Access Realty site comes in at #3 or #4 on the first page. That's a huge advantage for anyone who wants to sell a home in Birmingham.

One other way to sell a home is to generate a large roster of interested buyers. This can be accomplished online by setting up what are called mini-sites designed to capture llists of people who are currently in the market for a home. This works great for real estate agents but may not work so well with a seller of just one home. You can get more information on these mini-sites and how to accomplish this HERE. As I said before, this type of buyer generation works extremely well these days because almost everyone shops online before getting in the car and driving around looking for homes.

Johanna Zorn is leaving the Third Coast Festival. The executive director and co-founder of the Chicago-based audio documentary conference will be departing in the fall, and the search for her replacement will kick off later this week. The move was announced Wednesday through a letter published on the Third Coast website.

Obviously, this is a major development for the beloved conference, which has become one of the most, if not the most important gatherings for radio and podcast producers since its founding almost two decades ago. Third Coast grew particularly quickly over the past few years — tracking the growth spurt in the audio world around it — the biggest expression of which was the decision to shift the festival towards an annualized schedule in 2016. (It was previously held every two years.)

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One-third of Americans over 12 listen to podcasts. But just as the business gets booming, are there already too many podcasts?

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It is well-known that podcasting is huge these days. But you might not realize how many educational podcasts are out there.

By educational, we mean shows that focus on some super-focused topic, like a specific period of history or an academic discipline. For instance, there are at least 15 or 20 active podcasts about linguistics, and there are several podcasts out there about conversational Latin (and we were pretty sure that was a dead language that was no longer spoken).

A Podcast for Every Discipline? The Rise of Educational Audio

Podcasting is recording strong growth in the UK, with the most recent Ofcom data showing that 7.1m people listen to podcasts each week – equal to one in eight of the total population. Moreover, this figure increased by 24% from 2018 to 2019, and has more than doubled in the past five years. As part of their in-depth survey of media consumption, Ofcom also found that half of podcast listeners began listening in the last two years, and regular podcast users listen to seven podcasts per week, indicating that, for many people, podcasts are now an important part of their daily lives.

Business ideas for 2020: Podcasting

More than half of the U.S. population over age 12 has now listened to a podcast, according to Edison Research. The medium has fundamentally altered the landscape for audio content, liberating and empowering both listeners and creators. And big acquisitions such as Spotify’s purchase of Gimlet Media signal that the business of podcasting is coming of age, too.

But there remains an economic gulf that some entrepreneurs and investors see as an opportunity. Ad spending on podcasting is around $500 million, by some estimates, but that compares to $17 billion or more for radio.

So where is podcasting heading next? How will speech recognition, smart speakers and other innovations change the landscape for podcasts? Should you start your own show? Could you make any money if you did?

The future of podcasting: Can the business of audio content catch up with the creative revolution?

Vox Media Podcast Network now generates over $10 million a year in revenue from a roster of more than 200 shows across Voxs 14 brands, including those produced with partners like Stitcher. While president of Vox Media Studios Marty Moe would not disclose revenue figures, he said the goal is to double the eight-figure revenue business. This would mean a minimum of $20 million in 2020. In all, Vox Media worked with over 100 different podcast advertisers last year and he said he expects this number to grow this year, although the focus is on expanding hit podcasts.

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In order to understand how to start a podcast for your business, there are a few key elements to keep in mind.

Podcasting is a disruptive technology that has found acceptance in the present-day global digital market. From storytelling to interviews, there are podcasts for everything. And, if used correctly, podcasting can give your business a major boost by ensuring better customer and market reach, showcasing your industry expertise and forming extensive networks.

The popularity of podcasts is universal. In the U.S., about 40% of Americans above the age of 12 listened to a podcast in the year 2017. Imagine the potential channels and benefits the medium of podcasting can create for you if used correctly.

However, starting a successful business podcast is not a piece of cake. You need to be appropriately prepared before venturing into this project, especially if you plan on doing it without the help of a professional podcaster. There are certain technical and other related requirements you must take care of before you can even air your first podcast episode. But fret not; here are the crucial steps to start a podcast for your business.

Starting a new business can be exhausting. From crafting an effective content marketing strategy to making sure the whole SEO is perfect, if you do it all yourself without some guidance you will soon find taking the marketers role full time, and doing no actual work.

There is no denying that creating adding-value content like blog posts, videos, e-books, webinars, or anything that allows you to share your experience and knowledge, can surely help you jump-start your business. The options are seemingly endless, and there are thousands of pieces on the kind of content that works best for your specific niche.

However, there is one solid format that’s been proven to increase conversion, boost sales, and drive more qualified leads to almost any kind of website.

I am talking about podcasts.

In 2018, businesses spent $497 million on podcast advertising in 2018, and it’s estimated that by 2020, podcast ad spend will go up to a whopping $1 billion. So, podcasting is clearly big business.

How do you launch a business podcast?
So, there are a few steps when it comes to launching a podcast for your business – and it all starts with thinking about your aim.

What are you trying to achieve from your podcast? Is it to build trust with customers, or to drive more awareness with new prospects? In my case, I wanted to better position myself as a leader in the sales enablement space – so in addition to my blog over at Contemsa and posting on LinkedIn, I wanted to have a few different streams of content where my audience could gain insights about sales enablement.

With that aim in mind, it was important that my podcast was not about selling anything. Instead, it was about sharing insights and tips on B2B sales enablement topics such as How to Involve Sales Teams in Your Sales Playbook Process, for example. As you can see in this example episode, I am not selling anything: I am giving away useful tips and support for my customers and prospects.

With global revenues set to surpass a billion dollars and the tech giants investing in the space at eye-watering price points, no one asks what podcasting is any more. In part one of our series on the sports podcast ecosystem, SportsPro surveys the scene in 2020 to discover the different ways of doing business.

When Spotify acquired digital sports and culture outlet The Ringer back in February, it marked the fourth podcast company acquisition made by the audio streaming giant in the space of 12 months. That US$400 million spending splurge saw Gimlet Media, Anchor FM and Parcast all come under the control of the Swedish company. And it is not just networks being snapped up, either. In May, the Joe Rogan Podcast, a chart leader in most English-language markets and previously withheld from Spotify by the host, was acquired by the firm on an exclusive licence for a reported US$100 million.

1. Create An Ideal Listener Avatar
2. Know Why You Are Doing It
3. Be Authentically You
4. Interview Other Podcasters
5. Accept That Episode One Will Not Be Perfect
6. Get To Know Your Audience Intimately
7. Be Clear About The Value You Want To Bring
8. Never Quit
9. Know Your Audiences What Is In It For Me
10. Let Interesting Guests Talk You Up
11. Commit To A Disciplined Purpose For A Year
12. Find A Niche Aligned With Your Expertise
13. Take A Step-By-Step Approach
14. Figure Out What People Need To Hear
15. Be Relevant And Real

With the introduction of tablets like the iPad, working outside of the office has become streamlined. No longer are employees and entrepreneurs chained to their desks and laptops.

As more and more people desire flexibility while getting their education so they can keep their full-time jobs or raise their family, many are pursuing online programs. Though some people are skeptical about their effectiveness, online programs have mastered the use of technology to ensure that students have easy access to learning. That said, there are a few techniques employers can use from online programs that can help during new hire training, especially for remote workers.  Let’s take a look at these techniques.

Business training programs constantly need to be updated in order to keep employees up-to-date on the latest techniques and research in their field. The right training program can quickly teach current employees and new hires the skills they need to know in a short period of time. Additionally, they should be easily accessible and offer detailed explanations that can allow employees to retain the information they learn. Currently, e-learning programs are becoming one of the most frequently used training programs in businesses as they offer a convenient way to teach a wide variety of information to employees in a way that is innovative and fun. Therefore, the following techniques should be used by any company that wants to offer the most effective e-learning programs to their employees.

The online versus traditional classroom debate has been going on for some time now. You can't get through one blog on eLearning or modern education without finding a discussion of the pros and cons of the digital classroom and online degree programs. The debate has been going for some time now and has seen many different facets and opinions. While online schools were shunned from the start, today they have grown and flourished into highly regarded institutions for higher learning. Today, rather than simply disregarding online learning as a lesser option to brick-and-mortar schools, people are beginning to see the two entities as options for different learning styles and lifestyles. There are many people who can benefit and really grow from their experience in the online classroom. Online learning facilitates many of the same skills traditional learning does, but has a few added elements. As our society becomes more and more married to the online and digital world, a comfort and ease in these areas becomes very important in the professional world.  The following three skills, essential in the corporate world today, are established and perfected in the online classroom.

Times are tight. Though you may have found an online training program that will teach you the skills you need to get to the next level in your career or at your company, your boss may not want to pay for the training. With so many companies cutting their budgets and freezing spending, not many managers are open to what they see as "unnecessary" spending for employee training.

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Tips for Helping Your RSS Feed Perform!
In some ways RSS is very similar to HTML, the language commonly used to create websites. Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find that their RSS feed receives additional exposure and interest.

Complete Article - SEO for RSS Feeds

The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.


  Monitoring Newsgroups/Usenet
Google Groups is a free online community and discussion group service that offers the Web's most comprehensive archive of Usenet postings. Google Groups can be monitored using RSS feeds. In order to monitor a specific newsgroup simply add "/feed/msgs.xml" to the end of the Google Group URL. Add the new URL to a newsgroup reader and receive updates each time a new post is added to the newsgroup.

Example Feed: http://groups.google.com/group/alt.comp.shareware.authors/feed/msgs.xml



   Calendars
Build a calendar for public or private use and receive calendar updates via an RSS feed. Calendars can be created for personal reminders to pay bills or attend social functions. Calendars can also be used for specific groups like schools, sporting events, or industry events. The calendar can be syndicated and shared using RSS feeds.

CalendarHub - http://www.calendarhub.com
Example Feed - http://www.calendarhub.com/rss/21882/month


Weather
Enter a zip code and obtain the weather information in a specific region. Click the orange RSS icon and add the feed to your reader. Each morning you will receive local and regional weather reports as they are made available. RSS feeds can be customized to include current local conditions, local Doppler radar, pollen trends, regional video forecasts with expert commentary, and extended forecast details.

Weather.com - http://www.weather.com or RSS Weather - http://www.rssweather.com


Classifieds (Homes/Jobs)
Curious about the availability of specific employment opportunities in a specific industry? Receive notification when positions are made available. RSS feeds can be created for regions, salary ranges, or positions.

RSSJobs - http://www.rssjobs.com or Craigslist Example Feed - http://www.craigslist.com/sof/index.rss



Ego Searches
Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors, or other specific keywords. Conducting ego searches, not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies. A number of new Internet services are freely available that make these 'ego searches' painless and easy.


Many of the services allow you to create a keyword based feed. Each time new information containing the keyword appears in the searched resources, the RSS feed updates.

More on Ego Searches: http://www.small-business-software.net/ego-searches.htm


Shipments
Receive notification via RSS feeds when packages are delivered. Custom RSS feeds can be created to monitor delivery progress. Track the status of packages shipped via US Postal Service, USP, DHL or Federal Express.

Simple Tracking - http://www.simpletracking.com/



   Site Checks
Initially used by search engines to indicate new websites with top ranking for specific keywords. Many webmasters provide RSS feeds to let visitors know when web content changes occur.



Coupons or Specials
Everyone loves a bargain, RSS feeds that promote time sensitive discounts or offers are becoming increasingly popular. Restaurants convey lunch specials while travel companies convey last minute deals to prospective travelers using RSS Feeds.

Sample Restaurants Feed - http://www.bestrestaurants.com.au/xml/feed/dining-specials-australia.xml or
Sample Travel Feed - http://www.orbitz.com/rss/flightdeals.rss.xml



  Auction Monitoring
Items on eBay are time sensitive, few individuals have time to make daily auction checks of new auctions for specific products. Create an RSS feed using keywords to monitor products as they become available for auction.

Bidding Tools - http://www.freebiddingtools.com
Example Feeds - http://www.freebiddingtools.com/rss/feeds/47459


RSS is still very young. Both publishers and consumers are actively seeking ways to exploit this communication medium. Additional uses of RSS feeds are popping up daily. Consider how your business might use this new communication medium to increase sales, increase productivity, and reach new customers.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

Human nature invariably prompts a level of trust;if it is written, it must be true. We live in a generation where we expect authors, editors and publishers that are qualified to write on various topics. What qualifications are required to post a blog, write an online article, or edit a wiki? Some web surfers may find the answer startling: None. Expertise is no longer a prerequisite.

Questioning Online Credibility

RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted. Use these simple tips to improve your web feed exposure.

RSS Feed Tips to Help Search Engine Optimization