At present, there is a need for an authentic and fast approach to certificate verification. Which verifies and authenticates the certificates to reduce the extent of duplicity and time. An academic certificate is significant for students, the government, universities, and employers. Academic credentials play a vital role in the career of students. A few people manipulate academic documents for their benefit. There are cases identified where people produced fake academic certificates for jobs or higher education admission. Various research works are developing a secure model to verify genuine academic credentials. This research article proposed a new security model which contains several security algorithms such as timestamps, hash function, digital signature, steganography, and blockchain. The proposed model issues secure digital academic certificates. It enhanced security measures and automated educational certificate verification using blockchain technology. The advantages of the proposed model are automated, cost-effective, secured, traceable, accurate, and time-saving.

Although artificial intelligence provides a new method to gather, process, analyse data, generate insights, and offer customised solutions, such methods could change how marketers deal with customers, and there is a lack of literature to portray the application of artificial intelligence in marketing. This study aims to recognise and portray the use of artificial intelligence from a marketing standpoint, as well as to provide a conceptual framework for the application of artificial intelligence in marketing. This study uses a systematic literature review analysis as a research method to achieve the aims. Data from 142 articles were extracted from the Scopus database using relevant search terms for artificial intelligence and marketing. The systematic review identified significant usage of artificial intelligence in conversational artificial intelligence, content creation, audience segmentation, predictive analytics, personalisation, paid ads, sales forecasting, dynamic pricing, and recommendation engines and the bibliometric analysis produced the trend in co-authorship, citation, bibliographic coupling, and co-citation analysis. Practitioners and academics may use this study to decide on the marketing area in which artificial intelligence can be invested and used.

This study investigates the effects of social media marketing efforts (SMME) on smartphone brand identification, attachment, association, and willingness to pay premium prices. A survey of 320 smartphone users who followed official social media handles managed by smartphone companies was conducted for this purpose. PLS-SEM was used to analyse the collected data. The findings demonstrated importance of SMME dimensions. According to the study's findings, the smartphone brand's SMMEs had significant impact on brand identification, brand association, and brand attachment. The results revealed that SMMEs had significant impact on willingness to pay the premium price. The findings also show that brand identification, attachment, and association mediated the relationship between SMMEs and willingness to pay a premium price. The findings of this study will be useful in developing social media marketing strategies for smartphones. This study demonstrates the use of social media marketing to promote mobile phones, particularly in emerging markets.

Despite the considerable growth potential predicted for mobile games, little research explored what motivates users to be sticky and make purchases in the mobile game context. Drawing on uses and gratifications theory (UGT), this study evaluates the influencing effects of players' characteristics (i.e., individual gratification and individual situation) and the mobile game structure (i.e., presence and governance) on players' mobile game behaviour (i.e., stickiness and purchase intention). Specifically, the model was extended with factors of the individual situation and governance. After surveying 439 samples, the research model was examined using the Partial least squares structural equation modelling (PLS-SEM) approach. The results indicate that stickiness is a crucial antecedent for users' in-game purchase intention. The individual situation plays an essential role in influencing user gratification, and individual gratification is the most vital criterion affecting stickiness. Finally, except for incentives, presence, and integration positively affect stickiness. This study provides further insights into both mobile game design and governance strategies.

Differential privacy is usually applied to location privacy protection scenarios, which confuses real data by adding interference noise to location points to achieve the purpose of protecting privacy. However, this method can result in a significant amount of redundant noisy data and impact the accuracy of the location. Considering the security and practicability of location data, an effective differential privacy protection method of location data based on perturbation loss constraint is proposed. After applying the Laplace mechanism under the condition of differential privacy to perturb the location data, the Savitzky-Golay filtering technology is used to correct the data with noise, and the data with large deviation and low availability is optimised. The introduction of Savitzky-Golay filtering mechanism in differential privacy can reduce the error caused by noise data while protecting user privacy. The experiments results indicate that the scheme improves the practicability of location data and is feasible.

Constrained programming is the concept used to select possible alternatives from an incredibly diverse range of candidates. This paper proposes an AI-assisted Backtracking Scheme (AI-BS) by integrating the generic backtracking algorithm with Artificial Intelligence (AI). The detailed study observes that the extreme dual ray associated with the infeasible linear program can be automatically extracted from minimum unfeasible sets. Constraints are used in artificial intelligence to list all possible values for a group of variables in a given universe. To put it another way, a solution is a way of assigning a value to each variable that these values satisfy all constraints. Furthermore, this helps the study reach a decreased search area for smart backtracking without paying high costs. The evaluation results exhibit that the IB-BC algorithm-based smart electricity schedule controller performs better electricity bill during the scheduled periods than comparison approaches such as binary backtracking and binary particle swarm optimiser.

In order to reduce the challenges encountered by learners and educators in engaging in educational activities, this paper classifies learners' roles in virtual learning communities, and explores the role of behaviour characteristics and their positions in collaborative knowledge construction networks in promoting the process of knowledge construction. This study begins with an analysis of the relationship structure among learners in the virtual learning community and then applies the FCM algorithm to arrange learners into various dimensional combinations and create distinct learning communities. The test results demonstrate that the FCM method performs consistently during the clustering process, with less performance oscillations, and good node aggregation, the ARI value of the model is up to 0.90. It is found that they play an important role in the social interaction of learners' virtual learning community, which plays a certain role in promoting the development of artificial intelligence.

Physiological indicators are an important basis for reflecting the physiological health status of the human body and play an important role in medical practice. Association rules have also been one of the important research hotspots in recent years. This study aims to create a data mining system of association rules and artificial intelligence in biochemical indicators of sports training. This article uses Markov logic for network creation and system training, and tests whether the Markov logic network can be associated with the training system. The results show that the accuracy and recall rate obtained are about 90%, which shows that it is feasible to establish biochemical indicators of sports training based on Markov logic network, and the system has universal, guiding and constructive significance, ensuring that the construction of training system indicators will not go in the wrong direction.

The supply chains of the Canadian forest products industry are largely dependent on accurate demand forecasts. The USA is the major export market for the Canadian forest products industry, although some Canadian provinces are also exporting forest products to other global markets. However, it is very difficult for each province to develop accurate demand forecasts, given the number of factors determining the demand of the forest products in the global markets. We develop multi-layer feed-forward artificial neural network (ANN) models for demand forecasting of the Canadian forest products industry. We find that the ANN models have lower prediction errors and higher threshold statistics as compared to that of the traditional models for predicting the demand of the Canadian forest products. Accurate future demand forecasts will not only help in improving the short-term profitability of the Canadian forest products industry, but also their long-term competitiveness in the global markets.

Work-life balance (WLB) is a widely explored topic in the academic discourse. The researchers are trying to find strategies to effectively balance their work and home responsibilities for women in management. This study aims to analyse how gender roles and inequalities shape the strategies of female academics in higher education institutions. Eighteen faculty members participated in the semi-structured interviews. The trustworthiness of qualitative inquiry was ascertained by using triangulation, thick descriptions, and peer reviews. Three major themes emerged from the analysis: emotional, religious and social strategies. Despite available support, faculty noted challenges in managing work and family roles and fighting with gender stereotypes. This research adds to the emerging concept of WLB literature from the developed countries' viewpoint. It also shows how WLB discourse varies from Western sensibilities and collaborates with the previously established strategies that female academics formulate in WLB.

Technology skills are assumed to be a necessity for college and career success, but technology is constantly evolving. Thus, development of students’ technology skills is an on-going and persistent issue. Standards from the Partnership for 21st Century Skills and the International Society for Technology in Education encourage educators to teach skills that help students adapt to changing working environments. These skills resemble the National Association for Gifted Children’s program and teacher preparation standards. Descriptive research about what is already occurring in classrooms has been done, but the information is frequently limited to a list of activities. A qualitative multi-case phenomenological study of six Alabama teachers of the gifted examined how they use and shape technology experiences with students, and promote student learning of 21st century skills. The teachers were chosen for the case study due to their reputation as teachers skilled in using technology with students. Lesson plans, interviews, and observations were used to discover themes between the teachers. Findings from the research indicate that educational technology use with students is shaped by factors such as teacher attitudes and expertise, available equipment and support, pedagogical decisions related to working with technology, and the particular student group participating in the technology use.

Prior work demonstrates the importance of introducing young children to programming and engineering content before gender stereotypes are fully developed and ingrained in later years. However, very little research on gender and early childhood technology interventions exist. This pilot study looks at N=45 children in kindergarten through second grade who completed an eight-week robotics and programming curriculum using the KIWI robotics kit. KIWI is a developmentally appropriate robotics construction set specifically designed for use with children ages 4 to 7 years old. Qualitative pre-interviews were administered to determine whether participating children had any gender-biased attitudes toward robotics and other engineering tools prior to using KIWI in their classrooms. Post-tests were administered upon completion of the curriculum to determine if any gender differences in achievement were present. Results showed that young children were beginning to form opinions about which technologies and tools would be better suited for boys and girls. While there were no significant differences between boys and girls on the robotics and simple programming tasks, boys performed significantly better than girls on the advanced programming tasks such as, using repeat loops with sensor parameters. Implications for the design of new technological tools and curriculum that are appealing to boys and girls are discussed.

Aim/Purpose: This study investigates the variations in student participation patterns across different types of instructional activities, learning modes, and with different instructional guidance approaches. In the current study, different variables, modes of learning (guided versus unguided), and types of guidance (social versus cognitive) were manipulated in a series of microblogging-supported collaborative learning tasks to examine to what extent and in which aspects instructional guidance affects the effectiveness and student perception of microblogging-supported learning. Background: Despite the overwhelming agreement on the importance of instructional guidance in microblogging-supported learning environments, very few studies have been done to examine the specificity of guidance, such as how to structure and support microblogging activities, as well as what types of guidance are appropriate in what learning contexts. Methodology: This semester-long study utilized a case-study research design via a multi-dimensional approach in a hybrid classroom with both face-to-face and online environments. Tweets were collected from four types of activities and coded based on content within their contextual setting. Twenty-four college students participated in the study. Contribution: In response to the call to improve social media learning environments under-scored in contemporary education, the current case study took an initial step aiming at deepening the understanding of the role of instructional guidance in microblogging-supported learning environments. Findings: This study showcases that with instructor facilitation, students succeeded in being engaged in a highly participatory and interactive learning experience across a variety of tasks and activities. This study indicates that students’ perspectives of social media tools rely heavily on what instructors do with the tool and how the instructional activities are structured and supported. Instructors’ scaffolding and support is instrumental in keeping students on task and engaging students with meaningful events, thus ensuring the success of microblogging-based learning activities. Meanwhile, students’ perception of usefulness of instructional guidance is closely related to their own pre-perception and experience. Recommendations for Practitioners: When incorporating social media tools, it is important to examine learner’s prior knowledge and comfort level with these tools and tailor the design of instructional activities to their attributes. It is also vital to monitor student progress, adjust the type and amount of guidance and scaffolding provided as they progress, and eventually remove the scaffolding until students can demonstrate that they can perform the task successfully without assistance. Recommendation for Researchers: Due to many other potential factors in place that could potentially influence student learning, no conclusive remarks can be made regarding the superiority of either one type of guidance approach. Future researchers should continue to develop robust research methodologies to seek ways to better operationalize this variable and strive to understand its effect. Future Research: Future replication studies in other settings, with a larger sample size, and different populations will certainly provide further insights on the effects of instructional guidance in microblogging-based learning. Alternative coding methods may also shed light on differences in student interaction in terms of content diversity and depth of learning when analyzing the tweets. Advanced data collection techniques may be explored to ascertain the completeness of data collection.

Aim/Purpose: The study examined how the developed mobile courseware can be used as instructional material to improve senior high school statistics and probability learning, particularly during distance learning caused by the COVID-19 pandemic. The study also aims to assess the gamified mobile courseware’s engagement, functionality, aesthetics, and information quality using the Mobile App Rating Scale (MARS) and a researcher-made Gamified Mobile Courseware Assessment Tool (GMCET). Background: The need to investigate the effectiveness of incorporating game-based elements into mathematics courses through innovative instructional materials inspired the study. The COVID-19 pandemic has made distance learning a necessity, and gamified mobile courseware is a potential solution to improve learning outcomes and engagement in mathematics courses. Methodology: The study employed a descriptive-evaluative method with quantitative and qualitative data to achieve its objectives. Five IT practitioners assessed the developed courseware using the MARS regarding engagement, functionality, aesthetics, and information. A researcher-made GMCET was also used to evaluate the app’s content quality, learning objectives, content presentation, learning assessment, and usability. Five math experts and 12 math teachers rated the app using the GMCET. The study used weighted mean to analyze the quantitative data and content analysis for the qualitative data. Contribution: The study provides insights into the strengths and weaknesses of gamified mobile courseware from the perspective of IT practitioners, math experts, and math teachers. The study’s findings can inform improvements in future iterations of courseware, and the study provides a valuable guide for practitioners looking to develop gamified mobile courseware for mathematics courses. Findings: The quantitative results based on the weighted mean indicate that the IT practitioners had a moderately positive perception of the developed courseware across all categories. At the same time, the math teachers and math experts showed highly positive perceptions of the gamified mobile courseware in Statistics and Probability, rating it highly across all categories. The qualitative data analysis through content analysis highlights the need for improving the user interface, usability, user experience design, user control, flexibility in interaction, data quality, reliability, and user privacy of the developed app. Recommendations for Practitioners: Practitioners can use the study’s findings to improve the design of gamified mobile courseware for mathematics courses and other content areas. The study recommends that practitioners focus on improving the user interface, usability, user experience design, user control, flexibility in interaction, data quality, reliability, and user privacy of gamified mobile courseware. Recommendation for Researchers: Future research can build on this study’s findings by exploring the use of gamified mobile courseware in other mathematical courses and other subject areas. Further research can also examine how gamified mobile courseware can improve learning outcomes for students with different learning needs. Impact on Society: The study’s findings could improve the effectiveness of gamified mobile courseware in enhancing student learning outcomes in mathematics courses. This can lead to better student performance, improved engagement, and increased interest in mathematics courses, positively impacting society. Future Research: Future research can explore using gamified mobile courseware in other mathematics courses and other subject areas. Additionally, future studies can examine how gamified mobile courseware can improve learning outcomes for students with different learning needs. Further research can also investigate the impact of gamified mobile courseware on student motivation, interest, and performance in mathematics courses.

Forensic document forgery investigations have elevated the need for source identification for printed documents during the past few years. It is necessary to create a reliable and acceptable safety testing instrument to determine the credibility of printed materials. The proposed system in this study uses a neural network to detect the original printer used in forensic document forgery investigations. The study uses a deep neural network method, which relies on the quality, texture, and accuracy of images printed by various models of Canon and HP printers. The datasets were trained and tested to predict the accuracy using logical function, with the goal of creating a reliable and acceptable safety testing instrument for determining the credibility of printed materials. The technique classified the model with 95.1% accuracy. The proposed method for identifying the source of the printer is a non-destructive technique.

Quality of work life (QWL) is a generic term that includes an employee's feeling about various aspects of their work including the compensation and rewards, job security, interpersonal relations and the intrinsic meaning of being satisfied in their workplace. This research paper was documented with an intention to understand the influence of the QWL on the productivity of employees working in the banking arena. The study examined the most clout able factors that contributed to the quality of work-life of employees and its correlation on their productivity. A multi-stage sampling method was used to draw a sizeable sample from ten major banks situated in the Karnataka state of India. A total of 756 personnel spread across various branches belonging to rural, semi-urban and urban were covered. The study was validated further by testing various hypotheses drawn based on a review of the literature. The study empirically identified eight major attributes that influence the QWL of bankers. The relationship between QWL and productivity was investigated with notable results using SEM approach.

Badminton, as a fast and highly technical sport, requires high accuracy in identifying athletes' swing movements. Accurately identifying different swing movements is of great significance for technical analysis, coach guidance, and game evaluation. To improve the recognition accuracy of badminton players' swing movements, this text is based on an improved dense trajectory algorithm to improve the accuracy of recognising badminton players' swing movements. The features are efficiently extracted and encoded. The results on the KTH, UCF Sports, and Hollywood2 datasets demonstrated that the improved algorithm achieved recognition accuracy of 94.2%, 88.2%, and 58.3%, respectively. Compared to traditional methods, the innovation of research lies in optimised feature extraction methods, efficient algorithm design, and accurate action recognition. These results provide new ideas for the research and application of badminton swing motion recognition.

In the construction sector, moulding machines are crucial in producing concrete products, yet changing their mould can pose challenges for some businesses. This paper presents a case study aimed at reducing the setup time of HESS RH 600 moulding machine. Four alternatives are proposed and evaluated to achieve this goal. The first alternative involves converting internal to external activities, while the subsequent alternatives aim to improve the basic solution. These include building a canopy near the machine (alternative 2), installing an air reservoir (alternative 3), and a comprehensive approach involving building the canopy, installing the air reservoir, and adding a new forklift to facilitate the machine setup process (alternative 4). The analytic hierarchy process (AHP) heuristic method is used to select the best alternative solution based on prespecified criteria. It is found that the application of the single-minute exchange of die (SMED) solution without any further improvement is the most favourable.

With the rapid development of Artificial Intelligence (AI) technology, significant breakthroughs have been made in its application in many fields. Especially, in the field of enterprise human resource management and employee performance evaluation, AI has demonstrated its powerful ability to optimise and improve performance. This study explores the application of AI in enterprise human resource management and how to use AI to evaluate employee performance. The research includes analysing and comparing existing AI-driven human resource management models, evaluating how AI can help improve employee performance and leadership styles, and designing and developing human resource management computer systems for enterprise employees. Through empirical research and case analysis, this study proposes a new AI-optimised employee performance evaluation model and explores its application and effect in practice. In general, the application of AI can improve the efficiency and accuracy of enterprise human resource management, and provide new possibilities for employee performance evaluation. At present, artificial intelligence technology has been widely used in various fields of daily life, especially in corporate human resource management, providing better support for the development of enterprises.

Aiming to improve the accuracy, recall, and F1 value of data classification, this paper proposes an applied university innovation and entrepreneurship data classification method based on the nearest neighbour criterion. Firstly, the decision tree algorithm is used to mine innovation and entrepreneurship data from applied universities. Then, dynamic weight is introduced to improve the similarity calculation method based on edit distance, and the improved method is used to realise data de-duplication to avoid data over fitting. Finally, the nearest neighbour criterion method is used to classify applied university innovation and entrepreneurship data, and cosine similarity is used to calculate the similarity between the samples to be classified and each sample in the training data, achieving data classification. The experimental results demonstrate that the proposed method achieves a maximum accuracy of 96.5% and an average F1 score of 0.91. These findings indicate a high level of accuracy, recall, and F1 value for data classification using the proposed method.

In order to overcome the problems of low evaluation accuracy and long evaluation time in traditional teaching quality evaluation methods, a method of English distance information teaching quality evaluation based on decision tree classification algorithm is proposed. Firstly, construct teaching quality evaluation indicators under different roles. Secondly, the information gain theory in decision tree classification algorithm is used to divide the attributes of teaching resources. Finally, the rough set theory is used to calculate the index weight and establish the risk evaluation index factor set. The result of teaching quality evaluation is obtained through fuzzy comprehensive evaluation method. The experimental results show that the accuracy rate of the teaching quality evaluation of this method can reach 99.2%, the recall rate of the English information teaching quality evaluation is 99%, and the time used for the English distance information teaching quality evaluation of this method is only 8.9 seconds.

In order to improve the identification accuracy, accuracy and time-consuming of traditional financial risk identification methods, this paper proposes a risk identification method for financial abnormal data based on weighted random forest. Firstly, SMOTE algorithm is used to collect abnormal financial data; secondly, the original accounting data is decomposed into features, and the features of abnormal data are extracted through random forests; then, the index weight is calculated according to the entropy weight method; finally, the negative gradient fitting is used to determine the loss function, and the weighted random forest method is used to solve the loss function value, and the recognition result is obtained. The results show that the identification accuracy of this method can reach 99.9%, the accuracy rate can reach 96.06%, and the time consumption is only 6.8 seconds, indicating that the risk identification effect of this method is good.

In order to improve the classification accuracy and online allocation accuracy of teaching resources and shorten the allocation time, this paper proposes a new online allocation method of college ideological and political curriculum teaching resources based on differential search algorithm. Firstly, the feedback parameter model of teaching resources cleaning is constructed to complete the cleaning of teaching resources. Secondly, according to the results of anti-interference consideration, the linear feature extraction of ideological and political curriculum teaching resources is carried out. Finally, the online allocation objective function of teaching resources for ideological and political courses is constructed, and the differential search algorithm is used to optimise the objective function to complete the online allocation of resources. The experimental results show that this method can accurately classify the teaching resources of ideological and political courses, and can shorten the allocation time, with the highest allocation accuracy of 97%.

The major technological developments have changed the traditional way of doing business. These developments have facilitated whistle-blowing. Access to data is easier and faster and communicating with the public can be done in seconds. Another development is the artificial intelligence (AI) which enters the business workplace in different forms challenging the traditional working relations. The combination of these concepts gives the idea of artificial whistle-blowing or robot whistle-blowing. The concept is that a machine should conceive and report relevant wrongdoing avoiding the traditional model of whistle-blowing where the employee is the person who should report. This concept, yet unexplored, presents interesting positive and negative aspects. The purpose of this contribution is to present the idea of artificial whistle-blowing and its advantages and disadvantages for the business sector. As a conclusion, this paper suggests that the concept of artificial whistle-blowing needs still to be researched and an optimal solution, for the time being, is to permit artificial whistle-blowing as a helping tool for the employees to detect wrongdoings but report them themselves.

The UK JISC-funded Content Lifecycle Integration Framework (CLIF) project has explored the management of digital content throughout its lifecycle from creation through to preservation or disposal. Whilst many individual systems offer the capability of carrying out lifecycle stages to varying degrees, CLIF recognised that only by facilitating the movement of content between systems could the full lifecycle take advantage of systems specifically geared towards different stages of the digital lifecycle. The project has also placed the digital repository at the heart of this movement and has explored this through carrying out integrations between Fedora and Sakai, and Fedora and SharePoint. This article will describe these integrations in the context of lifecycle management and highlight the issues discovered in enabling the smooth movement of content as required.

Multi-criteria inventory classification (MCIC) is popularly used to aid managers in categorising the inventory. Researchers have used numerous mathematical models and approaches, but few resorted to unsupervised machine-learning techniques to address MCIC. This study uses the expectation-maximisation (EM) algorithm to estimate the parameters of the Gaussian mixture model (GMM), a popular unsupervised machine learning algorithm, for ABC inventory classification. The EM-GMM algorithm is sensitive to initialisation, which in turn affects the results. To address this issue, two different initialisation procedures have been proposed for the EM-GMM algorithm. Inventory classification outcomes from 14 existing MCIC models have been given as inputs to study the significance of the two proposed initialisation procedures of the EM-GMM algorithm. The effectiveness of these initialisation procedures corresponding to various inputs has been analysed toward inventory management performance measures, i.e., fill rate, total relevant cost, and inventory turnover ratio.