The producer and Bigg Boss 11's mastermind, Vikas Gupta is quite active on social media. He has been sharing amazing pictures and videos on his Instagram account. The producer recently (May 7, 2020) celebrated his birthday and the next day, he

Director: Sahir RazaCast: Piyush Mishra, Neha Sharma, Akshay Oberoi, Satyadeep Mishra, Kubbra SaitAvailable On: Voot SelectDuration: 35 minutes/ 10 episodesLanguage: Hindi, English Story: Illegal is a courtroom drama, that explores the roles of media and politics in corruption crime and

We recommend buying Petronet LNG above Rs 228 levels with a stop loss of Rs 203 for higher targets of Rs 275.

Multiple studies have shown that the novel coronavirus disease (COVID-19 or SARS CoV-2) can live on surfaces such as glass, plastic, steel and cardboard [1]. But a new study has claimed that SARS CoV-2 can be spread through your shoes. While

Many health organisations like the WHO and CDC are continuously advising people to wash hands and maintain hygiene in their surroundings. This is because coronavirus mainly transfers through fomites, which are objects in which the infected air droplets get settled and

As of April 24, 2020, the total number of confirmed COVID-19 cases in India is 23,077 including 4,749 recovered cases and 718 deaths. Seeing a 19-days incubation period of the virus, medical experts have suggested 14 days quarantine for people who

With the summer heat dehydrating our bodies, it is necessary to eat foods packed with great amounts of micronutrients and macronutrients. In summers, we tend to sweat a lot making us feel dehydrated and also we experience low energy levels

Hand hygiene is very crucial in controlling infections. The increasing severity of illnesses, multi-drug resistant pathogens and complexity of treatment methods are making basic preventions like hand hygiene essential in our day-to-day lives. This is because hand hygiene is very important

Viral hepatitis is the name given to a viral infection that causes liver inflammation and damage. There are different types of hepatitis viruses that infect the liver out of which hepatitis A, B and C are the most common.

Cleanliness is next to godliness. The perks of having a clean home are something most of us are familiar with. It not just makes you feel good about yourself but also plays an instrumental role in keeping infections and diseases at

After a tiring day, the one thing that you look forward to is taking a relaxing shower. You know it's hard to explain that feeling of relief as water pours and trickles down your body from the shower. Have you ever

Irrespective of the place that you grew up in, it is but natural that the flavour of cinnamon triggers waves of childhood nostalgia. The way the strong aroma of cinnamon filled up the entire room is something that none of us

Benchmark indices ended lower on May 7 dragged by FMCG, pharma, bank, IT and auto stocks

Buying was seen in the pharma, FMCG, energy, IT and infra space, while selling was seen in the auto, bank and metal sectors.

When you have a job you like or the work you love, you don't care about the challenges or the obstacles you have to face on a daily basis. The same applies if you are in a relationship. Suppose you are

We all know that it takes so much more than love to build and maintain a relationship. Trust, honestly and respect form the very base of relationship and without these a relationship is fragile. Talking about respect, it has to be

Believe it or not, there are some people who are extremely short-tempered. They will get angry in a minute and will then calm down in just a few minutes. At times, they may seem to be quite good at understanding things,

In the last week the Indian rupee ended lower by 45 paise at 75.55 on May 8 against its April 30 closing of 75.10.

The Nifty Bank rose more than 1,200 points or 6.6 percent led by gains in Axis Bank, ICICI Bank, IDFC First Bank, Bandhan Bank and Federal Bank.

The Nifty formed a bearish candle on the daily charts.

We suggest that each investor should have the right asset class mix along with the right product category.

The Nifty50 formed an ‘Island Reversal’ pattern on the daily charts on May 4 which is a reversal pattern, and the next big support for the index is placed at 9,250, and below that 8,900-8,800, suggest experts.

In the given situation we should not pay attention to them because they are certainly going to be an aberration from what the results would be under normal situation

A display of strength and being leaders in their respective sectors – companies that are trading at a premium to their averages is a bullish sign for them, but not all companies could be termed buy.

Although 2020 is a lost year, in terms of trade, India can think long-term and build relations so that it can occupy the space vacated by China, Soumya Kanti Ghosh, Group Chief Economic Adviser, SBI, said in a report.

Some trends are worth the hype and organic hair products is one such trend. Switching to natural and organic products seems like a gamble that we are not too crazy about. Don't you think that it is high time that you

With the summer heat dehydrating our bodies, it is necessary to eat foods packed with great amounts of micronutrients and macronutrients. In summers, we tend to sweat a lot making us feel dehydrated and also we experience low energy levels

'It is not a guys thing'-You no longer can give the excuse. The beauty world has become more accommodating today and it is for the better. Men pampering themselves is no longer a hush-hush matter. When it comes to pedicure, it

Hand hygiene is very crucial in controlling infections. The increasing severity of illnesses, multi-drug resistant pathogens and complexity of treatment methods are making basic preventions like hand hygiene essential in our day-to-day lives. This is because hand hygiene is very important

Yami Gautam posted a childhood picture of her sister, brother, and herself on Instagram. It was her brother, Ojas Gautam's birthday today and well, Yami Gautam has been giving us glimpses of her childhood pictures. However, apart from sharing

TikTok star Bhavin Bhanushali has not just earned fame and recognition by entertaining people with his creative videos but has also won their hearts with his charming smile and brilliant acting skills. The star has already made his Bollywood debut

Sobhita Dhulipala's Instagram feed is lit up with perceptive photoshoots. She looks striking in each picture of hers and particularly her sarees looks are what we find the most interesting. Sobhita has sported sarees on a number of occasions

It was just a few days ago,when stylist Aastha Sharma shared a picture of Lisa Ray from the sets of Four More Shots Please!, where she was seen sporting a stunning white bridal ensemble by Gaurav Gupta. And now, recently,

Viral hepatitis is the name given to a viral infection that causes liver inflammation and damage. There are different types of hepatitis viruses that infect the liver out of which hepatitis A, B and C are the most common.

The files also show that after the AP reported Thursday that the guidance document had been buried, the Trump administration ordered key parts of it to be fast-tracked for approval.

Some trends are worth the hype and organic hair products is one such trend. Switching to natural and organic products seems like a gamble that we are not too crazy about. Don't you think that it is high time that you

'It is not a guys thing'-You no longer can give the excuse. The beauty world has become more accommodating today and it is for the better. Men pampering themselves is no longer a hush-hush matter. When it comes to pedicure, it

Both phones are pretty evenly matched in terms of performance.

Most people focus on returns and chase products that offer the best returns at any point.

The Aurangabad-based company aims to mop up nearly Rs 1,162 crore (at higher end of price band) by diluting 17.5 percent stake through the issue that will close on October 7. It already raised Rs 348.52 crore through anchor investors' portion on Tuesday, the day before issue opening.

Ashok Leyland has released the sales report for zero sales in April due to the COVID-19 pandemic. The nationwide lockdown was supposed to be lifted by May 4 but seeing the current scenario, the government has further extended it to May 17.

Shows like Shri Krishna and Uttar Ramayan are seeing strong traction on Doordarshan.

He said the state government has given a grant of about Rs 275 crore to the cow shelters which will provide relief to their operators who are suffering due to coronavirus pandemic crisis.

One great thing about being a young Gen X’er: There was no social media during my junior high and high school years. 

Young millennials weren’t so lucky. They chronicled their adolescence in excruciating detail on Myspace, Facebook, YouTube and Twitter, every half-formed thought and laundry-detergent-eating stunt preserved forever.

So it’s no surprise that the youngest social media users leapt on Snapchat when it launched. Snapchat Stories provided the feeling of togetherness that social media’s good at, without the potential to embarrass your future self.

Other platforms were quick to buy into the idea of ephemeral content — content that expires and is deleted after a set period of time, usually 24 hours. Instagram’s creatively-named offering, Instagram Stories, boasts 500 million daily users. That’s more daily users for a single feature on Instagram than there are for the entirety of Twitter. 

But don’t count Twitter out just yet — they’re testing their own ephemeral content, called, unfortunately, “Fleets.” Even the level-headed folks at LinkedIn* are testing LinkedIn Stories with a handful of users.

For B2B content marketers, ephemeral content seems like the opposite of everything we try to do. DISPOSABLE content? No SEO value, no repurposing potential… what’s the point?

Should B2B marketers go ephemeral? It depends. Here’s what you need to know.

Ephemeral Content for B2B Marketers

Before we get into specifics, you should first consider ephemeral content the same way you would any content. I’d recommend asking the following four questions.

Four Questions B2B Marketers Should Ask about Ephemeral Content

These questions aren’t unique to ephemeral content, of course. They’re questions worth asking for any new marketing channel or tactic. They are:

• Is my audience on this channel?
• Is my audience consuming content on this channel?
• Can we produce high-quality content for this channel?
• Does this channel offer a logical next step for our audience?

For most B2b marketers, the answers to all these questions is “yes.” If your audience includes millennials or young Gen Xers, they’re likely on Instagram Stories at least. They’re used to the format and will likely be open to ephemeral content on LinkedIn and Twitter as it rolls out.

Can your brand produce high-quality ephemeral content? That’s one of the chief selling points of Stories — they’re easy and cheap to produce. There are robust tools for creating them built into the platforms that host them. And audiences expect a more informal, less-produced content experience.

As far as next steps go, Instagram Stories are actually more marketer-friendly than Instagram posts. Users can swipe up in a story to go directly to another piece of content, a lead gen form, or any other hyperlink. There’s no “Please visit the link in our bio” for Stories — it’s an immediate pass-through.

Now, if your offering skews more to the Boomer demographic, or you’re courting people too hip — or technology-averse — to be on social media, you might hold off. But it’s safe to say the majority of B2B marketers can get some juice out of ephemeral content.

How to Make the Most of Ephemeral Content for B2B

You don’t get the opportunity to build a content library with ephemeral content. By its nature, it should serve a different purpose than blog posts or eBooks. Think about building an audience and engaging them on a regular basis, rather than creating a library people wander in and out of.

Focus on Your People, Not Your Product

There are plenty of outlets for you to serve up product information and sales brochures. Ephemeral content is better suited for highlighting the people who work for your company. Focus on what makes them unique, what makes them relatable, and what makes them excellent at serving your customers. 

Mailchimp is great at this type of story. Their “Day in the Life” series highlights and celebrates individual employees.

[bctt tweet="“Ephemeral content is better suited for highlighting the people who work for your company. Focus on what makes them unique, what makes them relatable, and what makes them excellent at serving your customers.” @NiteWrites" username="toprank"]

Be Passionate about Purpose

For a growing majority of consumers, what a brand sells is less important than what the brand stands for. We’re looking to buy from businesses that share our values, and B2B buyers are no exception. Ephemeral content is a good way to get the message out about your brand’s larger purpose in the world, to highlight your vision for the future and your progress towards those goals. 

Lush is great at blending their purpose with their more product-centered ephemeral content. It only takes a few Instagram Stories to see exactly where they stand and what they value. 

Show Your Personality

If your organization is still looking for permission to loosen up a little, ephemeral content is your permission slip. It’s a format with lower audience expectations, one that’s focused on short-form, entertaining content, and one that won’t linger to haunt you until the end of time. 

So it’s well worth experimenting with your brand’s voice and personality. You may find that B2B buyers are just as starved for entertainment as the rest of us.

Cisco is absolutely killing it with their Stories right now. The playful, energetic tone isn’t what you would expect from a staid titan of industry, but it’s delightful to watch.

[bctt tweet="“If your organization is still looking for permission to loosen up a little, ephemeral content is your permission slip.” @NiteWrites" username="toprank"]

Serialize Your Content

Ephemeral content is all about building an audience that will make your feed appointment viewing. Serialized content can help establish that habit. There are a few easy ways to serialize:

• Establish regular features, like Mantra Monday, Thoughtful Thursday, or Whiskey Wednesday (okay, maybe not the last one)
• Chop up a long-form video into segments and air them sequentially
• Focus on a different department every week to explore your organization

For longer-form serialized content, it’s worth creating an IGTV Series. Series come with tools to help you create and promote new episodes to bring in subscribers. Check out General Electric’s Taking the World to Work series for inspiration.

Let’s Get Ephemeral!

Ephemeral content is one of the primary ways people are using social media — which means it’s relevant for any B2B business with an audience on social platforms. Adding ephemeral content to your content marketing strategy will exercise a different set of muscles than your regular content creation, but it’s a form that rewards continued experimentation.

Need help with ephemeral or evergreen content? Our content marketing team is ready.

* Note: LinkedIn is a TopRank Marketing client.

The post Should B2B Marketers Embrace Ephemeral Content? appeared first on Online Marketing Blog - TopRank®.

Why should B2B marketers give a DAM?

When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it's B2B influencers, social, search, content, video or always-on marketing.

It's also one of the top investments an organization can make for successfully leveraging a digital environment that will only expand with more data in the coming years.

It’s no wonder the global DAM market was valued at $3.4 billion in 2019, and is expected to reach $8.5 billion by 2025, according to report data from IMARC.

Just What Are Digital Assets?

As we explored in our introduction to DAM technology, “Why Digital Asset Management Matters in B2B Marketing,” digital assets are simply any computer files, stored anywhere — whether on your phone, tablet, desktop, network, or in the cloud.

DAM software runs either on a local computer network or in the cloud, and is built to pull in and make it easy to organize an unlimited number of files — all those digital assets that organizations create and use daily.

The more complex your marketing strategies and organization are, the greater the benefits of DAM will be, especially when accumulated over time.

The pandemic has also brought to light weaknesses for some organizations, as remote workers place additional strains on systems not necessarily designed for unified online access to digital asset libraries.

Let’s look at how adding a DAM system to your mix can help improve six major forms of digital marketing.

[bctt tweet="“The more complex your marketing strategies and organization are, the greater the benefits of digital asset management (DAM) will be, especially over time.” — Lane R. Ellis @lanerellis" username="toprank"]

1 — Use DAM to Augment Your Influencer Marketing

Influencer marketing campaigns, especially in the B2B realm, can involve many people and projects, often with a variety of images, document files, videos, and other digital assets.

Tracking multiple versions of files — with varieties specifically created for each social media platform involved in a campaign — can get complicated, and many firms either use a cobbled together make-shift approach that may be known only to one or a few people in the organization, or end up bouncing around from one software solution to another.

A good DAM database, however, can be used company-wide and is expandable enough to accommodate any change in file types, for as long as the DAM is supported by its developers.

The best DAM solutions also offer transparent and robust import and especially export routines, so that organizations aren’t locked-in to one DAM environment with their digital assets held hostage, unable to easily migrate to other solutions if needed.

Influencer marketing benefits from DAM through increased efficiency and time savings, which ultimately make influencers happy and better able to share co-created content.

2 — Expand Your Content Marketing With DAM

The type of savvy content management offered by DAM systems could save marketing teams 13 days annually per staff member, according to report data from Canto.

The same research found that 41 percent of marketers said that digital filing inefficiencies had caused delayed project releases, and 54 percent noted that they experienced frustration with inefficient filing systems.

By its very nature content marketing involves vast quantities of content in all its various digital forms, and a powerful DAM system enhances content marketing by making it easy to find all the digital assets a business has ever created, both for current campaigns and when gathering past performance and return on investment (ROI) data.

Brands such as Under Armour use DAM systems to manage over 12 terabytes of content including more than half a millions digital assets for some 7,000 products that change seasonally, a task that while possible without using a DAM, really shows off the benefits of a solid organizational and archival solution.

3 — Make a Move to DAM to Improve Your Video Marketing

As with static digital assets, a good DAM system easily ingests and organizes video content, putting it at the fingertips of each person in an organization who needs it, from video editor to social media manager to corporate executives.

Digital video has remained a leading performer for marketers, with 92 percent saying it's an important part of their marketing strategy (HubSpot), and with the arrival of the global health crisis initial reports have shown that more video than ever is being viewed, including 5.5 percent higher video view rates on Twitter.

One of the many benefits a top-notch DAM solution offers is the ability to find otherwise hidden static content in your organization's archives that can work well in creating video marketing, oftentimes also avoiding time-consuming efforts to re-do work that has already been completed but can't easily be found.

4 — DAM Shines in Always-On Marketing Environments

Always-on marketing replaces on-again off-again campaigns with a fluid ongoing effort, continually cultivating and carefully building efforts that allow businesses to seamlessly adapt their marketing efforts, rather than playing catch-up, stopping a campaign, and waiting to build a new one.

For B2B marketers, the shift to always-on is swiftly advancing, and in always-on marketing DAM shines brightly, as it removes many of the bottlenecks slowing down traditional marketing by offering easy and swift access to a firm’s digital asset archive.

We recently launched a new ongoing series for B2B brands looking to explore the many benefits of always-on influence, as our CEO Lee Odden took a close at in "Always On Influence: Definition and Why B2B Brands Need it to Succeed."

Marketing technology also thrives when DAM is involved, and MarTech Advisor recently took a look at 10 of the major players in the DAM market.

[bctt tweet="“Always On Influencer Marketing is a strategic approach to creating communities of trusted experts that is relationship and content focused.” @LeeOdden" username="toprank"]

5 — Search Marketers Find Success with DAM

Search marketers also benefit from a powerful DAM system, being able to systematically find search campaign assets, analytics data contained in spreadsheets or other formats, in ways that help make more data-informed search marketing efforts a snap.

In a way the so-called findability of search marketing goes hand-in-hand with a smart DAM solution, as both are centered around finding things — whether in the form of search engine query answers or finding a file you know you have but haven't been able to successfully locate until the arrival of a DAM system.

6 — B2B Marketers Get Social with DAM

Social media marketers too can gain advantages by using a DAM workflow, easily accessing digital assets destined for a variety of social platforms, whether they involve static or video content, advertising copy in text documents, or social analytics data in any number of file formats.

Social media marketing is also enhanced by DAM through time savings, but also by the extra insight it can bring helping to open up an organization's digital asset library. Re-purposing content on social platforms can take on an entirely new and all-encompassing level when every digital asset can easily come in to play and be combined in relevant new ways, thanks to a powerful DAM system.

Invest in Your Firm’s Long-Term Success Using DAM

Whether you specialize in B2B influencer marketing, social, search, content, video or always-on efforts — or a combination of these primary digital marketing practices — finding and implementing the right digital asset management system is an investment in the long-term success of your organization.

Finally, to help you learn more about DAM solutions for marketers, including a list of many of the top providers, have a look at our article exploring the subject.

The post Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management appeared first on Online Marketing Blog - TopRank®.

A white former police officer and his son were arrested in Georgia on Thursday and charged with murder in the death of an unarmed black man, an incident that has sparked furor in the community and among civil rights activists across the United States. Gloria Tso reports.

Tara Reade, the woman who alleges Joe Biden sexually assaulted her in 1993, said in a video interview on Thursday that he should withdraw from the White House race. Gloria Tso reports.

An in-depth study of Leonardo da Vinci's earliest-known drawing has proved definitively that the great Renaissance artist was in fact comfortable working with either hand. Dan Fastenberg reports.

With its season cut short by the coronavirus pandemic, one of Austria's most popular glacial ski resorts covered its glacier in protective fabric earlier than usual this year to help preserve it for a still uncertain reopening.

Beaches nationwide have been shut for weeks as the government put itself on lockdown in mid-March to curb the spread of the virus, which has to date killed nearly 26,000 nationwide.