While we are already facing an unprecedented situation with the outbreak of Covid 19 and to overcome it lockdown has been in place for quite a while now, the auspicious occasion of Akshaya Tritiya that falls on April 26, 2020 can

The ongoing COVID-19 crisis brings to light the need to have health and life insurance covers to face unforeseen emergencies. You can take now take advantage of the relaxed rules and options to either purchase a new policy or increase your

In today's technologically advanced society, everyone is very much dependent on the internet. Whether it's about purchasing goods or checking out any information, the internet is our backbone in almost every phase of life. To purchase anything be it

Similar to AmazonBasics, Flipkart unveiled its very own SmartBuy store today. The key goal of the initiative is said to increase the sales that had dropped down considerably due to demonetization. Considering the increasing cash crunch, e-commerce websites have

Rakul Preet Singh is quite active on social media these days and keeps posting interesting posts to keep busy this quarantine season.

We recommend buying Petronet LNG above Rs 228 levels with a stop loss of Rs 203 for higher targets of Rs 275.

In Tata Motors, RSI had given a breakout by moving above 50 levels from below and then it made a high of 80 then after that it is moving lower or retracing towards the centre line placed at 50 level, this behavior calls for a ‘RSI Pull Back Buy’.

If you are planning to either buy or sell your vehicle in the month of November, then it is better to check out the auspicious dates. No matter what automobiles you buy, be it a car, scooter, bike or a

Persistent Systems delivered a steady performance in a tough environment, with better-than-expected performance in both revenue and operating profitability.

Promoter Sameer Gupta continued to buy Apollo Pipes shares for the third consecutive session, acquiring a 1,44,476 shares at Rs 323.73 per share

Credit Suisse has maintained its outperform call on the stock with target at Rs 2,400 per share.

The e-token is sent on mobile phones of registered people. The new system was introduced on Thursday in the wake of long queues outside liquor vends and people not following social distancing norms there.

The new e-token system allows only 50 people to take the token per hour

Housing demand has been affected badly because of nationwide lockdown to control coronavirus disease.

Experts feel that there are a few factors which investors should keep in mind while buying beaten-down stocks especially at a time when the COVID-19 outbreak has virtually halted the economic activity.

The Nifty Mid-cap 100 was up 15.4 percent in Apr’20, as against the Nifty’s rise of 14.7 percent. In the last 12 months, mid-caps were down 23% as against Nifty’s decline of 16 percent.

Sharekhan is bullish on Marico has recommended buy rating on the stock with a target price of Rs 325 in its research report dated May 04, 2020.

Motilal Oswal is bullish on HDFC Bank has recommended buy rating on the stock with a target price of Rs 1200 in its research report dated April 19, 2020.

Motilal Oswal is bullish on Marico has recommended buy rating on the stock with a target price of Rs 350 in its research report dated May 04, 2020.

Motilal Oswal is bullish on AU Small Finance Bank has recommended buy rating on the stock with a target price of Rs 675 in its research report dated May 04, 2020.

Prabhudas Lilladher is bullish on IndusInd Bank has recommended buy rating on the stock with a target price of Rs 720 in its research report dated April 28, 2020.

Dolat Capital is bullish on Adani Ports and Special Economic Zone has recommended buy rating on the stock with a target price of Rs 360 in its research report dated May 06, 2020.

Prabhudas Lilladher is bullish on SBI Life Insurance Company has recommended buy rating on the stock with a target price of Rs 880 in its research report dated May 06, 2020.

Prabhudas Lilladher is bullish on NIIT Technologies has recommended buy rating on the stock with a target price of Rs 1340 in its research report dated May 06, 2020.

ICICI Direct expects The rupee paused its winning streak as the Dollar Index reverted from its support of 98.5. Selling in global markets, rise in crude oil prices can attract some buying in dollar as safe heaven assets.

ICICI Direct The USDINR pair managed to close above 76 levels as the US Dollar index moved near 100 levels. Negative tic equities and selling by FIIs are likely to keep the rupee move in check.

ICICI Direct The USDINR pair managed to close above 76 levels as US Dollar index moved near 100 levels. Negative domestic equities and selling by FIIs are likely to keep the rupee move in check.

Both phones are pretty evenly matched in terms of performance.

In an interview with CNBC-TV18, Satpal Arora, MD of Tourism Finance Corporation of India (TFCI), talked about the state of business and the outlook ahead.

Experts are of the view that weakness in the rupee is likely to support the prices of both the precious metals in the domestic market. Investors can look at buying Gold on dips for a target of Rs 46,000 per 10 gm.

India Gold June futures fell on May 8 tracking muted trend seen in international spot prices, but experts feel that the yellow metal is still a buy on dips for a target of 46600 per 10 gm.

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
• Amie Krone — Navigating the new world of working at home — Chaska Herald
• Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
• Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.

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IBMs the biggest patent holder of all time, and when it comes to defending them, it tries to work things out amicably. That is exactly what is happened with Twitter, after the social giant today announced it has bought 900 patents from Big Blue and entered into a cross-licensing agreement to limit the threat of future lawsuits.

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Karvy Stock Broking has advised traders to buy Tata Motors for target of Rs 765-775.

Digital wallets need to look beyond purely functional benefits to catch on in India, argues Leo Burnett’s Dheeraj Sinha.

China's stock market got wrecked with the Shanghai Composite index crashing by 7.4 per cent. The market now down 19 per cent from its high.

The Tata family trusts have reached out to sovereign wealth funds and other long-term investors to gauge their interest in purchasing the Mistry family’s stake if it became available, according to the people.

The government has taken this initiative following a directive from the Union Home Ministry.