and

Stop Micromanaging and Give People the Help They Really Need

Colin Fisher, associate professor at University College London's School of Management, conducted in-depth studies at several companies to determine how managers can effectively help employees who need assistance without demoralizing them. He found that the most effective helpers were the ones who clearly communicated their intentions, timed their interventions at points when people were most receptive, and figured out a rhythm of involvement that best suited their needs. He shares examples from different firms to illustrate what works and what doesn't, in person and online. Fisher is the coauthor of the HBR article "How to Help (Without Micromanaging)."




and

Workplace Design, Post-Pandemic (Back to Work, Better)

Anne-Laure Fayard, associate professor at NYU’s Tandon School of Engineering, was studying the effects of workplace design on employees long before the Covid-19 crisis. Now, she says, the trend of flexible schedules and hybrid offices - where some people come in, others work from home, and many do both - is here to stay. This means that businesses need to reimagine offices as places built less for individual knowledge work than for learning, collaboration, and culture-building. Fayard is the coauthor of the HBR article "Designing the Hybrid Office."




and

Understanding the Venture Capital Gender Gap

Jenny Lefcourt, partner at Freestyle VC and cofounder of All Raise, says that even as a serial entrepreneur herself, she long underestimated how little venture capital funding goes to female startup founders compared to the money men get. She believes unconscious biases, an industry built on intuition, and historical dynamics all contribute to this inequity. They also affect the low numbers of women in decision-making roles at VC firms. Lefcourt explains the ways the industry can actively reduce this gap.




and

CEO Series: 23andMe’s Anne Wojcicki on Scientific Breakthroughs and Public Trust

Anne Wojcicki, CEO of 23andMe, spent a decade in healthcare and biotechnology before launching the DNA testing and analysis company in 2006. Her goal was twofold: to help individuals learn more about their own genetics, enabling them to pursue more personalized medical care, and to create a database of genetic information for commercial and academic researchers to promote broader improvements to the healthcare system. She speaks with HBR's Editor-in-Chief Adi Ignatius about tackling challenges in an emerging industry.




and

The Rise and Fall of Carlos Ghosn: Part 1

When Japan's most famous CEO is suddenly arrested, conflicts are revealed in the Renault-Nissan Alliance he led for two decades. Then Carlos Ghosn jumps bail by stowing away in a private jet to Lebanon. Ghosn's daring escape raises new questions about his alleged financial misconduct — and the corporate system that kept him in power.




and

The Rise and Fall of Carlos Ghosn: Part 2

After Carlos Ghosn’s dramatic turnaround at Nissan, profits soar and Ghosnmania sweeps Japan. But signs of trouble emerge as Ghosn takes over as the CEO of both Renault and Nissan in 2005. Then Ghosn’s high pay creates controversy in Japan and France. This second episode of a four-part series explores Ghosn’s leadership style and how it contributes to his eventual downfall.




and

The Rise and Fall of Carlos Ghosn: Part 3

A decade into Ghosn’s tenure, Nissan starts missing his goals for growth, profits, and electric vehicle sales. Then a devastating earthquake and tsunami in Japan and a self-made crisis at Renault in France test Ghosn’s leadership. Who is holding Ghosn accountable? This third episode of a four-part series explores the cracks that appear in Ghosn’s track record.




and

The Rise and Fall of Carlos Ghosn: Part 4

Suddenly powerless in Tokyo prison after his arrest, Carlos Ghosn plans an audacious escape and flees Japan while out on bail. Out of reach of Japanese authorities, the once celebrated CEO of Nissan and Renault defends his legacy as he faces new investigations by French and other authorities. This final episode of a special, four-part series features Ghosn himself and examines whether system failures contributed to his downfall. Who gave Carlos Ghosn such extraordinary power? What can we learn from his story?




and

Lessons in Innovation from Bowie, Beyoncé, and More

Panos Panay, incoming co-president of the Recording Academy, which presents the Grammys, and R. Michael Hendrix, partner at the innovation consultancy IDEO, argue that the music world offers myriad lessons for anyone looking to improve their performance at work. They explain how strategies long used by musicians -- from egoless experimentation to gathering talented teams for creative collaboration -- can be applied directly to business. Panay and Hendrix are the authors of "Two Beats Ahead: What Musical Minds Teach Us About Innovation."




and

What We Still Need to Learn about AI in Marketing — and Beyond

Eva Ascarza, professor at Harvard Business School, studies customer analytics and finds that many companies investing in artificial intelligence fail to improve their marketing decisions. Why is AI falling flat when it comes to this key lever for profit? She says the main reasons are that organizations neglect to ask the right questions, weigh the value of being right with the cost of being wrong, and leverage the improving abilities of AI to change how companies make decisions overall. With London Business School’s Bruce G.S. Hardie and Michael Ross, Ascarza wrote the HBR article "Why You Aren’t Getting More from Your Marketing AI."




and

How the Pandemic Changed Talent Management (Back to Work, Better)

Johnny C. Taylor Jr., CEO and President of the Society for Human Resource Management, says that this is a reset moment for organizations that want to finally get human resources right. The crisis has taught leaders just how important it is to find and mobilize talent and evaluate and adjust to employee needs. He shares research on several trends set to accelerate, including hybrid and contract work and diversity, equity, and inclusion efforts, and offers guidance to leaders around the world trying to identify what the "new normal" should look like in their organizations.Taylor is the author of the book "Reset: A Leader's Guide to Work in an Age of Upheaval."




and

Tech’s Exponential Growth – and How to Solve the Problems It’s Created

Technological development is happening faster than ever and changing our lives in fundamental ways. The companies behind all these new gadgets and services are no doubt the greatest corporate success stories of our age. But entrepreneur and investor Azeem Azhar worries that our public institutions haven't kept pace with the industry, which has created an exponential gap between digital haves and have nots. He offers recommendations on how bridge the divide and achieve growth with broader societal benefits. You can hear more from Azeem Azhar on his HBR Presents podcast, Exponential View.




and

How to Use All Your Vacation — And Really Unplug

When was the last time you really took a sustained break from work? No emails. No calls. No taking care of that one little thing. For most of us — particularly in the United States -- it's been too long. As we head into the end-of-year holidays, we asked University of Texas psychology professor Art Markman and Cornell University associate professor Kaitlin Wooley to explain why it's so important to take real vacations (or even staycations) and how individuals, bosses, and organizations can do a better job of making them happen.




and

Gaslighting at Work—and What to Do About It

Mita Mallick, head of inclusion, equity, and impact at the firm Carta, says gaslighting at the office is more common than many people realize. That's when a manager or coworker engages in behavior where one thing happens, and they try to convince the victim otherwise. Gaslighting can damage the victim’s well-being and performance as well as the company overall. She explains how to recognize the manipulative behavior, what to do about it in the moment, and how companies can respond. Mallick wrote the HBR.org article "How to Intervene When a Manager Is Gaslighting Their Employees."




and

To Get Ahead, You Need Both Ambition and Humility

We know that great leadership takes not just intelligence and drive but also the ability to get along well with and learn from others. The key, says Amer Kaissi, is to be both ambitious and humble throughout your career. He's studied how people succeed across diverse industries and offers advice of how to find a better balance between our desire to achieve and the qualities that earn more respect from colleagues. Kaissi is a professor of healthcare administration at Trinity University and the author of Humbitious: The Power of Low Ego, High Drive Leadership.




and

The Positives—and Perils—of Storytelling

Jonathan Gottschall, a distinguished fellow at Washington & Jefferson College, has researched storytelling and its unique power to inspire. But as he spoke at business conferences and grew aware of the popularity of storytelling in the corporate world, he came to realize just how much stories can also manipulate and destroy. From addressing climate change to the Theranos scandal, he explains the ins and outs of stories and argues for establishing a culture of honest storytelling in business. Gottschall is the author of the book "The Story Paradox: How Our Love of Storytelling Builds Societies and Tears them Down".




and

Why Some Companies Thrived During the Pandemic

Keith Ferrazzi, founder of the consulting firm Ferrazzi Greenlight, led a survey of more than 2,000 executives to study how they reengineered operations during the pandemic. The research identified a kind of extreme adaptability at the team and organizational levels that helped some companies come out on top. Ferrazzi argues that after months of ruthlessly adapting, leaders should continue on a path of resilience and agility to stay competitive in the post-Covid-19 world. And he offers concrete steps to take. Ferrazzi is a coauthor of the new book "Competing in the New World of Work: How Radical Adaptability Separates the Best from the Rest."




and

Filmmaker Ken Burns on Lessons in Innovation and Collaboration

As the acclaimed documentarian releases a new two-part PBS series about Ben Franklin, he describes how the U.S. founding father transformed himself from teen runaway to newspaperman, then inventor, then political elder. He explains what current leaders can learn from how Franklin approached business, scientific discovery, and his fellow nation-builders. Ken Burns, whose films have covered everything from the Civil War to baseball, also shares insights on how he and his teammates get their own groundbreaking work done.




and

How Understanding Your Family Dynamics Can Improve Work

Deborah Ancona, a professor at MIT Sloan School of Management, and Dennis Perkins, CEO of The Syncretics Group, have researched how family dynamics play out in the workplace. They say people often revert to childhood patterns at work. By applying a concept from psychology known as family systems theory, managers and leaders can come to understand how their past influences their behavior and thus can grow professionally. Ancona and Perkins wrote the HBR article "Family Ghosts in the Executive Suite."




and

How Government and Business Can Tackle Big Global Crises Together

It feels like a moment of panic for many. While there were some success stories in how public and private sector leaders managed the global pandemic, it isn't over, and many more crises -- from political polarization to climate change to new technological threats -- loom. But one leading political scientist is hopeful that countries and corporations can find ways to overcome their divisions and better collaborate on our most pressing issues over next ten years. He points to historic precedents and makes specific recommendations for the future, noting that in areas where political divisions cause roadblocks, it will be up to corporate leaders to ensure progress. Ian Bremmer is the president and founder of the Eurasia Group and author of the book “The Power of Crisis: How Three Threats – and Our Response – Will Change the World.”




and

Immigration, Upward Mobility, and the U.S. Economy

In eras past, the United States welcomed immigrant laborers to build and support the country's infrastructure and innovators and entrepreneurs to advance its businesses and technology. And yet immigration is a hot-button issue today, with many saying it's a drain on the U.S. economy. Ran Abramitzky, a professor at Stanford University, and Leah Boustan, a professor at Princeton, looked at decades of data to understand the real impact that immigrants and their descendants have on America today. Their findings dispel several modern-day myths and suggest that not just political but also corporate leaders need to push for more rational rhetoric and policies. Abramitzky and Boustan are the authors of "Streets of Gold: America's Untold Story of Immigrant Success."




and

The Pros and Cons of Our “Middleman Economy”

Kathryn Judge, a finance professor at Columbia Law School, is troubled by the rise of intermediary platforms between products and services and the customers who eventually purchase them. Thanks to technology and globalization, she shows how the importance of “middlemen” in the value chain has increased, along with the length of global supply chains. Judge details the downsides and risks of this trend. And she explains how customers and workers alike can lead to intermediaries offering more transparency and social value. Judge wrote the book "Direct: The Rise of the Middleman Economy and the Power of Going to the Source.”




and

Fighting Bias and Inequality at the Team Level

Despite the investments made in the last few years, many companies are falling short of their diversity, equity, and inclusion aims. Some firms have faced difficulty spreading their DEI efforts top-down throughout the organization. Trier Bryant, the cofounder and CEO of Just Work, details why and shares a framework that teams and individuals can use to fight bias on the day-to-day level at work.




and

What Leaders Need to Know About a Looming Recession – and Other Global Threats

Nouriel Roubini, professor emeritus at NYU’s Stern School of Business, says that a confluence of trends – from skyrocketing public and private debt and bad monetary policies to demographic shifts and the rise of AI – are pushing the world toward catastrophe. He warns of those interconnected threats, but also has suggestions for how political and business leaders can prepare for and navigate through these challenges. He draws on decades of economic research as well as his experience accurately predicting, advising on, and observing responses to the 2008 global financial crisis, and he's the author of "Megathreats: Ten Dangerous Trends that Imperil our Future, and How to Survive Them.”




and

How Women (and Everyone) Can Form Deeper Bonds to Fight Bias at Work

The number of women—especially women of color—in leadership ranks at the world’s largest companies remains desperately small. Tina Opie, associate professor of management at Babson College, offers a new practice for women to lift each other up and fight systemic bias in the workplace, something she calls “shared sisterhood.” The idea is to be more honest with each other, forming truer bonds. That involves listening, understanding yourself, and a willingness to take risks. With University of Iowa management professor Beth Livingston, Opie wrote the new book “Shared Sisterhood: How to Take Collective Action for Racial and Gender Equity at Work.”




and

What We Still Misunderstand About Mentorship and Sponsorship

Companies offer sponsorship programs to help a more diverse group of high performers and future leaders advance. But the efforts can often misfire. Herminia Ibarra, professor at London Business School, says that’s because these arranged developmental relationships can lack authenticity and meaningful paths for action. She explains the key distinctions of mentorship and sponsorship and recommends that companies focus on two vital qualities: public advocacy and relational authenticity. Ibarra wrote the HBR article “How to Do Sponsorship Right.”




and

Ron Howard on Collaborative Leadership and Career Longevity

For decades, actor-producer-director Ron Howard has made popular and critically acclaimed movies while also maintaining a reputation for being one of the nicest guys in Hollywood. He explains how he turned early TV gigs into long-term success and why he often involves his cast and crew members in creative decisions. His latest film is Thirteen Lives.




and

LinkedIn’s CEO on Hiring Strategies and the Skills That Matter Most (from The New World of Work)

In The New World of Work video series, host and HBR Editor in Chief Adi Ignatius explores how top-tier executives see the future and how their companies are trying to set themselves up for success. Each week, he interviews a top leader live on LinkedIn, and in this special IdeaCast episode, he speaks with LinkedIn CEO Ryan Roslansky on how his company adapted during the pandemic (and after) and how he approaches growth, talent management, and more. You can browse previous episodes of The New World of Work on the HBR YouTube channel and follow HBR on LinkedIn to stay up-to-date on future live interviews. Ignatius also shares an inside look at these conversations —and solicits questions for future discussions — in a newsletter just for HBR subscribers. If you’re a subscriber, you can sign up here.




and

A Deeper Understanding of Creativity at Work

We all know that creativity is the backbone of innovation and, ultimately, business success. But we don't always think deeply about how creative people get their ideas and the steps we might take to do the same. Gabriella Rosen Kellerman, a physician and chief product and chief innovation officer at BetterUp, and Martin Seligman, a professor of psychology at the University of Pennsylvania, say there are four types of creativity -- integration, splitting, figure-ground reversal, and distal thinking -- and explain how each shows up at work. Amid startling advances in artificial intelligence, people who hone these skills will set themselves apart. Kellerman and Seligman are the authors of the HBR article “Cultivating the Four Kinds of Creativity” and the book Tomorrowmind.




and

The Ins and Outs of the Influencer Industry

Online influencers are an increasingly important way for companies to find new customers and drive sales. Whether you're a marketer who wants to more effectively use social media or a consumer targeted by influencer content - in good ways and bad - you'll benefit from better understanding how the industry works. Emily Hund, researcher at the University of Pennsylvania, explains that it was born from not only increased connectivity but also Great Recession job cuts which forced people in creative fields to innovate. She argues that these are entrepreneurs who now have an impact on many different sectors of the economy and offers advice for both them and the brands wanting to develop better influencer marketing strategies. Hund is the author of the book The Influencer Industry: The Quest for Authenticity on Social Media.




and

IBM’s Ginni Rometty on Skill-Building and Success

For years, employers have used university degrees as a major requirement for hiring. But, for many jobs, success depends more on skills -- and the ability to adapt and learn -- than on piece-of-paper credentials. Ginni Rometty, former chairman and CEO of IBM, realized this early on -- first by watching her mother and other female relatives support their families and later by seeing what it took to rise to the top in her own career. At the helm of IBM from 2012 to 2020, she pushed the company to adopt skills-first recruitment and development practices, and now she's encouraging other organizations to do the same through her work at the non-profit OneTen. Rometty is coauthor of the HBR article “The New-Collar Workforce,” and the book Good Power: Leading Positive Change in Our Lives, Work, and World.




and

Why You (and Your Company) Need to Experiment with ChatGPT Now

The online application ChatGPT and its integration into Microsoft search engines have put generative artificial intelligence technology in the hands of millions of people. Early adopters are using them in their daily jobs, and preliminary academic studies show big boosts in productivity. Managers can’t sit on the sidelines, says Ethan Mollick, an associate professor of management at The Wharton School of the University of Pennsylvania. He argues that companies urgently need to experiment with ChatGPT and eventually develop policies for it. He explains the breakthrough, some promising uses, open questions, and what the technology could mean for workers, companies, and the broader economy. Mollick wrote the HBR article "ChatGPT Is a Tipping Point for AI."




and

A Forensic Accountant on How Companies Can Avoid Fraud and Scandal

From Theranos to Enron, we can't get enough of corporate scandals. We also can't get enough of the intriguing people who perpetrate them. But instigators of fraud are not all Disneyesque villains chasing money and power at any cost, says DePaul University accounting professor Kelly Richmond Pope. She studies white-collar crime and finds that besides intentional perpetrators, there are also accidental and righteous ones. And she shares real stories of these long-overlooked employees and explains exactly which behaviors and incentives should raise red flags for managers and leaders. Pope is the author of the new book Fool Me Once: Scams, Stories, and Secrets from the Trillion-Dollar Fraud Industry.




and

Reid Hoffman on Building AI and Other Tech More Responsibly

As a founding board member of PayPal, cofounder of LinkedIn, and a partner at Silicon Valley VC firm Greylock, Reid Hoffman has long been at the forefront of the U.S. tech industry, from the early days of social media to the launch of new artificial intelligence tools like ChatGPT. He acknowledges that technologists are often better at seeing the benefits of their products and services than they are at predicting the problems they might create. But he says that he and his peers are working harder than ever to understand and monitor the downstream effects of technological advancements and to minimize risks by adapting as they go. He speaks about the future of A.I., what he looks for in entrepreneurs, and his hopes for the future. Hoffman is the host of the podcast Masters of Scale as well as the new show Possible.




and

A Marketing Professor and a Matchmaker Talk Personal Branding

Unless you're famous - or want to be - you might not think of yourself as a brand. But whether you're in a meeting or on social media, interviewing for a job or asking for a promotion, the way you carry yourself conveys a certain image to the people around you. Jill Avery studies marketing and is a senior lecturer at Harvard Business School, and Rachel Greenwald is a professional matchmaker and dating coach. Together, they explain why a strong personal brand is important for professional success. They walk us through how to think about reputation, identify core values, and project our authentic selves. Avery and Greenwald wrote the HBR article “A New Approach to Building Your Personal Brand.”




and

Alphabet CEO Sundar Pichai on Leadership, AI, and Big Tech

The use of artificial intelligence and specifically generative AI is growing rapidly, and tech giants like Google have an important role to play in how that technology gets adopted and developed. Sundar Pichai is the CEO of Google as well as its parent company Alphabet, which he's led as an AI-first company for several years. He speaks with HBR editor in chief Adi Ignatius about shaping Google's AI strategy, putting safeguards in place, and how work and leadership will change as AI advances.




and

NBA Star Chris Paul on Mentorship and Taking a Stand

Most of us can point to a few key people who have made a real difference in our lives and careers - a family member, a coach, a boss. And many who get that kind of mentoring build on the lessons they learn to become leaders and role models themselves. Basketball star Chris Paul is a prime example. He had the support of a tight-knit family growing up, was mentored by a great coach in college, and as an NBA rookie looked to league veterans for guidance. Now, at age 38, he's the seasoned vet, a perennial All-Star across multiple teams who led the National Basketball Players Association from 2013 through the 2020 Covid-19 crisis and racial reckoning in the United States and is widely regarded as one of the best point guards of all time. Paul's new book is "Sixty-One: Life Lessons from Papa, On and Off the Court." Note: This episode was taped before the start of the 2023 NBA playoffs.




and

What the Best Leaders Know — and What Skills They Develop

If you had the chance to talk to hundreds of business leaders at the top of their game, what habits and patterns would you learn? Adam Bryant has done just that. He's the senior managing director of the ExCo Group and founded the “Corner Office” interview series at The New York Times. Along the way, he has identified the mindset and attributes that the world's best leaders have acquired to truly influence and change their organizations. He shares what they are and how to develop them in your own career. Bryant wrote the HBR article “The Leap to Leader” as well as the book The Leap to Leader: How Ambitious Managers Make the Jump to Leadership.




and

The VC Fund Closing Equity Gaps — and Making Money

Much of the business world has bought into the idea of stakeholder capitalism. But Freada Kapor Klein and Mitch Kapor say that doing some good by doing well isn’t enough when the business impact still creates negative effects and broader disparities overall. Freada, with a background in social justice and empirical research, and Mitch, an entrepreneur and investor who got his start making early spreadsheet software, strive to invest in ventures that close the distance between those with wealth and privilege and those without. The founders explain their metrics and decision-making process at Kapor Capital. The profitable firm explicitly invests in tech startups serving low-income and underrepresented communities. Freada and Mitch wrote the book Closing the Equity Gap: Creating Wealth and Fostering Justice in Startup Investing.




and

How to Reinvent a Consumer Brand

How does a brand or product that's been around for decades suddenly become popular with a whole new segment of consumers? Terence Reilly has some pointers. As CMO of Crocs, he used social media and celebrity collaborations to drive sales of its signature boat shoes. Now, as president at Stanley, he has made the company's durable mugs TikTok famous and bestsellers across numerous retail outlets. He explains how listening to employees and customers and acting quickly on their insights can help any organization spur growth.




and

How to Solve Tough Problems Better and Faster

When it comes to solving complicated problems, the default for many organizational leaders is to take their time to work through the issues at hand. Unfortunately, that often leads to patchwork solutions or problems not truly getting resolved. Instead, Anne Morriss offers a different framework: to increase trust and transparency and the speed of execution to truly tackle big problems. Morriss is an entrepreneur, leadership coach, and founder of the Leadership Consortium. With Harvard Business School professor Frances Frei, she wrote the new book, Move Fast and Fix Things: The Trusted Leader’s Guide to Solving Hard Problems.




and

Fast Casual Food Pioneer Ron Shaich Explains How to Find a Niche — and then Scale

The restaurant business is notoriously competitive and often propelled by passing fads. But, first at the helm of Au Bon Pain, and then as the founder of Panera Bread, Ron Shaich managed to create an entirely new category of dining between fast food and table service and then dominate that market in the United States. He says the strategies that brought him success can be applied in any type of organization:  listen to and observe customers so you know what they want, create a truly differentiated offering, execute with excellence, and find the right opportunities to grow. He’s employed this playbook as an investor in newer ventures like Cava and Tatte, as well. Shaich wrote the book Know What Matters: Lessons from a Lifetime of Transformations.




and

How Hybrid Work Is (And Isn’t) Reshaping Cities

Economic activity has long been concentrated in big metropolitan areas. But has the rise of remote work technology -- and its accelerated adoption during the pandemic -- changed that? How are talent flows between geographies changing? And what does it mean for employers? Richard Florida, professor at the Rotman School of Management at the University of Toronto known for coining the term "creative class," shares his latest research, which shows the deepening links between urban centers in various parts of the world, and he explains how these "meta cities" remain important places for people to connect. He is coauthor of the HBR article “The Rise of the Meta City.”




and

How to Reduce the Friction that Hurts You — and Harness the Friction that Helps

Organizations too often subject their employees and customers to unnecessary friction that creates inefficiency and causes frustration. But, in some situations, friction can be a positive force, spurring more innovation and better decision-making. So how do you reduce the bad kind and embrace the good?  Stanford professors Bob Sutton and Huggy Rao have studied this problem for seven years and offer strategies for leaders at every level to help them recognize when friction is needed or not and then add or subtract accordingly. They share ample examples of people and companies getting it right. Sutton and Rao are the authors of The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder, as well as the HBR article, "Rid Your Organization of Obstacles that Infuriate Everyone."




and

Treat Email Like Laundry — and Other Tips from Google’s Productivity Expert

The amount of work we need to get done seems to grow daily. To avoid becoming overwhelmed, we have to become more productive than ever. Laura Mae Martin has advice on what has worked well at one of the biggest organizations in the world. She's the Executive Productivity Advisor at Google and shares the practical ways she helps her colleagues and company executives manage their time, calendars, email inboxes, and more. Martin is the author of the new book Uptime: A Practical Guide to Personal Productivity and Wellbeing.




and

Behind the Boom in Celebrity Brands

There was a time when consumer goods companies paid musicians, athletes, and actors for endorsements, or to license their name and likeness. But in recent years, there's been an explosion of celebrities getting into business directly, selling everything from shapewear to tequila. Ayelet Israeli, professor at Harvard Business School, says the growth of social media and online, direct-to-consumer retail accelerated this trend, but notes that not all celebrity brands are a success. She explains what works and doesn't, and outlines lessons for non-famous entrepreneurs and established companies. Israeli is coauthor of the HBR article "What Makes a Successful Celebrity Brand?"




and

The Hidden Burden of Long Covid and What Companies Can Do

Around 18 million adults in the U.S. alone suffer from long Covid, a chronic illness with a wide range of symptoms and severity. With approved therapies a long way off, workers with long Covid often struggle in silence. And most companies have neither a good understanding of the situation nor effective policies in place, say MIT research scientist Beth Pollack and Vanguard University professor Ludmila Praslova. They share the conditions associated with long Covid, what life is like for those workers, and the accommodations and flexibility they recommend HR leaders and organizations implement. Pollack and Praslova are coauthors with researcher Katie Bach of the HBR Big Idea article “Long Covid at Work: A Manager's Guide.”




and

Why You Need to Stress Test Your Strategies (and Tactics)

While many teams and organizations engage in scenario planning, most don't go far enough. Arjan Singh, consultant and adjunct professor at Southern Methodist University, says a more disciplined approach, borrowed from the military, can help leaders truly test how their strategies, operations, and tactics hold up against competitors, shifting market dynamics, and unexpected events. He's helped hundreds of companies identify risks and find new ways to innovate by leading them through corporate war games, and he explains his process and results. Singh is the author of the book Competitive Success: Building Winning Strategies with Corporate War Games.




and

Yum! Brands’ Former CEO on Why You Should Never Stop Learning

After 15 years leading the parent company of KFC, Pizza Hut, and Taco Bell, David Novak wanted to help others become better leaders. He believes the key is to put learning at the center of everything you do, whether you’re an entry-level worker or a multinational executive. Novak outlines three main areas for learning: from your own life experiences, from the people and situations available right now, and from the habit of curiosity. Above all, he says the most effective leaders turn their learnings into action, something that takes insight and practice. Novak’s new book is How Leaders Learn: Master the Habits of the World's Most Successful People.




and

Why Managers Play Favorites – and How They Can Change

While most good bosses try to be fair and balanced with their direct reports, it's only human to prefer the company and work styles of some team members over others, and employees are keenly aware of those preferences. They see favorites and non-favorites, ingroups and outgroups -- and when those divisions fester, they can destroy team culture and performance. Ginka Toegel, professor at IMD Business School, explains why even well-intentioned managers succumb to favoritism, how workers on both sides are affected, and what we can do to both avoid and rectify the problem. Toegel is the coauthor of the HBR article "Stop Playing Favorites."