Paris, Mar 7: Paris Saint Germain pushed themselves through to the quarter-finals after securing a draw against Valencia at the Parc des Princes. Jonas put the visitors in front early in the second half but Ezequiel Lavezzi equalised to put

Barcelona, Mar 13: Lionel Messi inspired another great comeback as Barcelona go through to the quarter-finals after beating AC Milan 4-0 (4-2 agg) at the Camp Nou. Barcelona were under pressure after going two goals down in the first leg,

Munich, Mar 15: Arsenal crashed out of the Champions League round of 16 for the third consecutive year despite beating Bayern Munich 2-0 in the second leg. The Gunners went down 3-1 in the first-leg at the Emirates but managed

Berlin, Oct 16: Ten-men Frankfurt carved out a 2-2 draw against front-runners Bayern Munich while Cologne defeated Ingolstadt 2-1 to move at the second spot in the seventh round matches of the German Bundesliga.The German giants were unable to defend their

Shares of HCL Technologies plunged nearly 5 percent on the Bombay Stock Exchange (BSE) after the IT major reported a lower than expected 1.5 percent quarter on quarter rise in its net profit at Rs 22.27 billion for the quarter ending

The shares of private lender, Kotak Mahindra Bank surged over 5 percent, hitting 52-week high, on the Bombay Stock Exchange (BSE) amid spurt in volume trade after the lender reported 15.1 percent year-on-year growth in terms of net profit at Rs

Moody's Investors Service, a global rating agency, said that Adani Ports and Special Economic Zone Limited's (APSEZ) (Baa3 stable) results for fiscal 2018 are within Moody's expectations. In fiscal 2018, APSEZ's reported revenue of Rs 113 billion, up by 34

Wockhardt - the global pharmaceutical and biotechnology organization's stock has dipped by 8 percent after the company announced its financial results. The company reported its fourth quarter and fiscal 2018 results on Friday, May 4, 2018. Based on the financial

The Joint Seat Allocation Authority (JoSAA), which has been set up to manage and regulate the JEE counselling, has announced the second round seat allotment results on its official website josaa.nic.in. The counselling body had released the first round of seat

The Staff Selection Commission (SSC) has announced that the results of various exams have been postponed due to the outbreak of Novel Coronavirus (COVID 19). The Commission has postponed the results of dates of Junior Engineer (Civil, Mechanical, Electrical and Quantity

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.

Delhi is the second worst affected state/UT after Maharashta from the coronavirus.

Berkeley, CA : Apress L. P., 2019.

Cham : Springer, c2019.

This directive provides revised procedures for supervisors in the Office of Field Operations (OFO) who conduct, document, and report on Supervisory Tool for Assessment Results (STAR) assessments.

We are excited to announce support for report embedding on test262.report, along with a new MDN collaboration to bring up-to-date information about ECMAScript feature conformance to MDN Web Docs. Starting today, you can view test results from Test262 Report, updated daily and embedded directly on MDN pages for the newest ECMAScript features where interoperability and […]

This Viewpoint discusses considerations that might lead physicians to change their practice based on RCTs reporting non–statistically significant differences in primary outcomes, including trial methodology, totality of evidence, cost, invasiveness, and labor-intensiveness of the interventions being compared.

Checkout the Podcast RSS Feed Survey Results

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The summary is your hook to get readers to click on your article. Think of the summary as the hot fudge to your article titles ice cream. You can give a headline that states Ice Cream and it may be enough to turn a few heads, but not likely. Add a quick summary that describes the ice cream in more depth – such as the promise of a creamy, chocolate, mouthwatering, hot-fudge sundae – and you are far more likely to get the attraction you want and need.

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Social media nurturing has to be a requirement for all businesses. Businesses have turned social media automation into something that seems to resemble broadcast radio by posting large volumes of tweets and updates occurs fast with automation tools. Now imagine every business, regardless of their industry, doing the exact same thing.

Automated postings have inundated social communities to a point that no one is listening anymore.

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Gray Hat SEO is an SEO practice that's riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites. Generally, Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of service regarding the issue are unclear. In this tutorial, you will get the answers to the following questions:

What is Gray Hat SEO?
Why does it matter?
What Gray Hat SEO should mean to you

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Dewey Library - HF5438.25.W29295 2015

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McCarthy, Michael, 1977-

Rahul Sinha said the victory is indication of the huge wave that would soon follow.

As the Congress suffered a debacle in the four states, results for which were declared Sunday, Chief Minister Mamata Banerjee is set to visit Delhi Monday.

In Punjab''s first season of crop diversification, basmati scores on all counts, maize and cotton lose on production but gain on prices.

Firm suspends guidance because of pressure in key geographies

Analysts believe the bank will be unable to maintain high AUM growth and will likely see a sharp rise in credit cost & deterioration in incremental deposit mix, amid the current lockdown

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TCS will hold its board meet the next day (April 16) for approval of its financial statements

Colan, Lee J. (Lee Joseph)

When was the last time you watched a video on Facebook? What about Instagram or Twitter?

My guess is that it was probably within the last day.

The reason for this guess is because video continues to be one of the most powerful forms of content on social media. You can not take a digital step without coming face-to-face with a video – and there is a reason for this.

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Hayden Library - QA166.X865 2018

The IHS Markit India Services Business Activity Index plunged to 5.4 in April from 49.3 in March, an unprecedented contraction since the survey started over 14 years ago. The Purchasing Managers’ Index (PMI) survey, also known as Services PMI, was based responses from about 400 service sector companies collected from April 7 to 28.

The State has a low testing rate relative to India's avg despite cases doubling quickly in the last week

TIRUVARUR Rajkumar (23) of Maavur near Tiruvarur reportedly died after he was attacked by a group of persons at Pinnavasal hamlet on Thursday night wh

Cham : Springer International Publishing : Imprint: Springer, 2014

Capmatinib produced rapid, deep responses in patients with advanced non–small cell lung cancer harboring MET exon 14 (METex14) skipping mutations, according to a presentation at the AACR virtual meeting I.
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