Honda Motorcycles & Scooters India (HMSI) has announced that with the relaxation in lockdown regulations by the government, the company will be restarting dealer operations across India. The reopening of Honda dealerships across the country will begin in a phase-wise manner.

he noted that these borrowers hail from a variety of sectors like micro, small and medium enterprises (MSMEs), retail, agriculture and corporate, waiting for disbursal soon after the lockdown is lifted.

The Centre is expected to gain close to Rs 1.6 lakh crore in additional revenue this fiscal from the increase in excise duty on petrol and diesel

The country#39;s largest domestic airlines had on Friday announced pay cut ranging between 5 and 25 percent, in addition to its leave-without-pay programme for May, June and July, for senior employees.

The Union Public Service Commission (UPSC) on  February 22,  2017 issued a notification announcing date and procedure for applying for Indian Civil Services Preliminary Examination, 2017 on its official website. {image-upsc-22-1487766661.jpg www.careerindia.com} Vacancy Details: 980 posts.Important dates to remember: To

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Worldwide, International Mother's Day is celebrated on 10 May 2020 every year. It is a day to celebrate motherhood and appreciate the unconditional love, contributions and sacrifices of mothers and mother figures. Without them, our lives are incomplete and the way

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Both national and local governments have stopped crews from disembarking in order to prevent new cases of COVID-19 in their territories. Some of the ships, including 20 in US waters, have seen infections and deaths among the crew. But most ships have had no confirmed cases.

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Summers bring with it fun days. The short and striking clothes, the bright hues, the outdoor activities, and all kinds of foods and drinks to try. All these make summers the best time of the year. If only the scorching heat

The Nokia 6.3 will likely be powered by a Snapdragon 670 or 675 mobile processor.

Droom has announced a doorstep vehicle maintenance service in India. Called the ‘Jumpstart', the service will cater to all two-wheeler and four-wheeler vehicles. The service is being offered in light of the ongoing Covid-19 pandemic in the country.

Mahindra has announced the launch of its new 'Own-Online' retail platform. The new online platform from Mahindra promises to be India's most complete, end-to-end, online vehicle ownership solution.

Hyundai India recently announced that it will be restarting its operations in India from the 6th of May 2020. The company has slowly started to reopen dealerships across India in a phase-wise manner, as per the government's lockdown relaxation guidelines in many parts of the country.

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Why should B2B marketers give a DAM?

When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it's B2B influencers, social, search, content, video or always-on marketing.

It's also one of the top investments an organization can make for successfully leveraging a digital environment that will only expand with more data in the coming years.

It’s no wonder the global DAM market was valued at $3.4 billion in 2019, and is expected to reach $8.5 billion by 2025, according to report data from IMARC.

Just What Are Digital Assets?

As we explored in our introduction to DAM technology, “Why Digital Asset Management Matters in B2B Marketing,” digital assets are simply any computer files, stored anywhere — whether on your phone, tablet, desktop, network, or in the cloud.

DAM software runs either on a local computer network or in the cloud, and is built to pull in and make it easy to organize an unlimited number of files — all those digital assets that organizations create and use daily.

The more complex your marketing strategies and organization are, the greater the benefits of DAM will be, especially when accumulated over time.

The pandemic has also brought to light weaknesses for some organizations, as remote workers place additional strains on systems not necessarily designed for unified online access to digital asset libraries.

Let’s look at how adding a DAM system to your mix can help improve six major forms of digital marketing.

[bctt tweet="“The more complex your marketing strategies and organization are, the greater the benefits of digital asset management (DAM) will be, especially over time.” — Lane R. Ellis @lanerellis" username="toprank"]

1 — Use DAM to Augment Your Influencer Marketing

Influencer marketing campaigns, especially in the B2B realm, can involve many people and projects, often with a variety of images, document files, videos, and other digital assets.

Tracking multiple versions of files — with varieties specifically created for each social media platform involved in a campaign — can get complicated, and many firms either use a cobbled together make-shift approach that may be known only to one or a few people in the organization, or end up bouncing around from one software solution to another.

A good DAM database, however, can be used company-wide and is expandable enough to accommodate any change in file types, for as long as the DAM is supported by its developers.

The best DAM solutions also offer transparent and robust import and especially export routines, so that organizations aren’t locked-in to one DAM environment with their digital assets held hostage, unable to easily migrate to other solutions if needed.

Influencer marketing benefits from DAM through increased efficiency and time savings, which ultimately make influencers happy and better able to share co-created content.

2 — Expand Your Content Marketing With DAM

The type of savvy content management offered by DAM systems could save marketing teams 13 days annually per staff member, according to report data from Canto.

The same research found that 41 percent of marketers said that digital filing inefficiencies had caused delayed project releases, and 54 percent noted that they experienced frustration with inefficient filing systems.

By its very nature content marketing involves vast quantities of content in all its various digital forms, and a powerful DAM system enhances content marketing by making it easy to find all the digital assets a business has ever created, both for current campaigns and when gathering past performance and return on investment (ROI) data.

Brands such as Under Armour use DAM systems to manage over 12 terabytes of content including more than half a millions digital assets for some 7,000 products that change seasonally, a task that while possible without using a DAM, really shows off the benefits of a solid organizational and archival solution.

3 — Make a Move to DAM to Improve Your Video Marketing

As with static digital assets, a good DAM system easily ingests and organizes video content, putting it at the fingertips of each person in an organization who needs it, from video editor to social media manager to corporate executives.

Digital video has remained a leading performer for marketers, with 92 percent saying it's an important part of their marketing strategy (HubSpot), and with the arrival of the global health crisis initial reports have shown that more video than ever is being viewed, including 5.5 percent higher video view rates on Twitter.

One of the many benefits a top-notch DAM solution offers is the ability to find otherwise hidden static content in your organization's archives that can work well in creating video marketing, oftentimes also avoiding time-consuming efforts to re-do work that has already been completed but can't easily be found.

4 — DAM Shines in Always-On Marketing Environments

Always-on marketing replaces on-again off-again campaigns with a fluid ongoing effort, continually cultivating and carefully building efforts that allow businesses to seamlessly adapt their marketing efforts, rather than playing catch-up, stopping a campaign, and waiting to build a new one.

For B2B marketers, the shift to always-on is swiftly advancing, and in always-on marketing DAM shines brightly, as it removes many of the bottlenecks slowing down traditional marketing by offering easy and swift access to a firm’s digital asset archive.

We recently launched a new ongoing series for B2B brands looking to explore the many benefits of always-on influence, as our CEO Lee Odden took a close at in "Always On Influence: Definition and Why B2B Brands Need it to Succeed."

Marketing technology also thrives when DAM is involved, and MarTech Advisor recently took a look at 10 of the major players in the DAM market.

[bctt tweet="“Always On Influencer Marketing is a strategic approach to creating communities of trusted experts that is relationship and content focused.” @LeeOdden" username="toprank"]

5 — Search Marketers Find Success with DAM

Search marketers also benefit from a powerful DAM system, being able to systematically find search campaign assets, analytics data contained in spreadsheets or other formats, in ways that help make more data-informed search marketing efforts a snap.

In a way the so-called findability of search marketing goes hand-in-hand with a smart DAM solution, as both are centered around finding things — whether in the form of search engine query answers or finding a file you know you have but haven't been able to successfully locate until the arrival of a DAM system.

6 — B2B Marketers Get Social with DAM

Social media marketers too can gain advantages by using a DAM workflow, easily accessing digital assets destined for a variety of social platforms, whether they involve static or video content, advertising copy in text documents, or social analytics data in any number of file formats.

Social media marketing is also enhanced by DAM through time savings, but also by the extra insight it can bring helping to open up an organization's digital asset library. Re-purposing content on social platforms can take on an entirely new and all-encompassing level when every digital asset can easily come in to play and be combined in relevant new ways, thanks to a powerful DAM system.

Invest in Your Firm’s Long-Term Success Using DAM

Whether you specialize in B2B influencer marketing, social, search, content, video or always-on efforts — or a combination of these primary digital marketing practices — finding and implementing the right digital asset management system is an investment in the long-term success of your organization.

Finally, to help you learn more about DAM solutions for marketers, including a list of many of the top providers, have a look at our article exploring the subject.

The post Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management appeared first on Online Marketing Blog - TopRank®.

Opera singer Victoria Robertson is accustomed to performing on stages much bigger than the five-foot wide front porch of her San Diego home. But with concert venues closed and work at a standstill due to the coronavirus pandemic, she decided to make the most of it.

Sri Lanka's central bank cut its benchmark interest rates by a further 50 basis points on Wednesday, its third reduction since the coronavirus crisis struck there in March.

Indian troops killed four militants in gun battles in Kashmir on Wednesday, including the commander of the biggest separatist group fighting New Delhi, a police official said, triggering clashes across the disputed region that left dozens injured.

Wealth Enhancement Group's Nicole Webb says small cap stocks make good bets emerging from a recession but not amid the current market volatility.

Japan's Nintendo said Thursday it sold 21 million Switch units in the year ended March, smashing its forecast of 19.5 million units, with hit title Animal Crossing: New Horizons shifting 13.4 million units in its first six weeks. Ciara Lee reports

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Stocks on Wall Street jumped Friday despite historic job losses suffered by the economy. Fred Katayama reports.

Like diseases in the past, the pandemic will change intimacy patterns. Covid-19 will make it harder for lovers to swipe right on platforms like $22 bln Match Group’s Tinder with peace of mind. But more engagement, if fewer hookups, may benefit the model, argues Dasha Afanasieva.

Stocks on Wall Street jumped Friday despite historic job losses suffered by the economy. Fred Katayama reports.

Nigerian comedian Maryam Apaokagi has a sure-fire way of getting people to listen to her coronavirus health advice - she delivers it with a hard slap in the face.

टेक्नोलॉजी और गैजेट्स से जुड़े ऐसे कई शब्द हैं, जिनके बारे में हमें जानकारी नहीं होती। इनमें ज्यादातर शब्द तो हमारे द्वारा डेली इस्तेमाल किए जाने वाले स्मार्टफोन से जुड़े होते हैं। ऐसे में हम टेक गाइड की मदद से आपको इन शब्दों के मतलब समझा रहे हैं।

CDMA : सीडीएमए (Code Division Multiple Access) टेक्नोलॉजी बेसिक टेक्नोलॉजी है जो US में ज्यादा इस्तेमाल होती है। CDMA अन्य नेटवर्क में कम इंटरफेस करता है और इसमें कई यूजर एक साथ बात कर सकते हैं, जो एक ही फ्रीक्वेंसी को शेयर करते हों। यह अतिरिक्त सिग्नल नॉइस को कम करने के लिए ज्यादा पावर लेता है, जिससे बैटरी लाइफ कम हो जाती है। CDMA हैंडसेट अक्सर एक ही कैरियर के लिए लॉक होता है और यह ट्रांसफर नहीं हो सकता।

GSM : जीएसएम (Global System for Mobile communication) यह डिजिटल मोबाइल टेलीफोन सिस्टम है, जो यूरोप और दुनिया के अन्य भागों में इस्तेमाल की जाती है। GSM फोन अनलॉक कर सकते हैं और यह एक कैरियर से दूसरे कैरियर में ट्रांसफर हो सकता है। 2G सेलुलर नेटवर्क कमर्शियली GSM स्टैंडर्ड पर लॉन्च हुआ है और इसकी ट्रांसफर स्पीड अधिकतम 50 kbit/s है।

LTE : एलटीई (Long-Term Evolution) 4G वायरलेस ब्रॉडबैंड टेक्नोलॉजी है जिसे Third Generation Partnership Project (3GPP) ने डेवलप किया है। 4G LTE को मोबाइल फोन और डेटा टर्मिनल के लिए हाई स्पीड डेटा का स्टैंडर्ड वायरलेस कम्युनिकेशन है। इसकी अधिकतम डाउनलोड स्पीड 299.6 Mbit/s और अपलोड स्पीड 75.4 Mbit/s है जो मोबाइल के इक्विपमेंट कैटेगरी पर आधारित होती है।

GPS : GPS सर्विस एक सैटेलाइट बेस्ड सर्विस है जो डिवाइस की लोकेशन, पोजिशन और स्थान के साथ मौसम की जानकारी आदि देती है। इसे सुरक्षा के लिए भी इस्तेमाल किया जाता है। जब कोई मुसीबत में हो तो GPS से उस व्यक्ति की लोकेशन का पता लगाया जा सकता है।

Like diseases in the past, the pandemic will change intimacy patterns. Covid-19 will make it harder for lovers to swipe right on platforms like $22 bln Match Group’s Tinder with peace of mind. But more engagement, if fewer hookups, may benefit the model, argues Dasha Afanasieva.

This year's World Amateur Team Championships (WATC), scheduled for October, have been cancelled due to the COVID-19 pandemic, the International Golf Federation (IGF) said on Tuesday.

The Men's Milan Fashion Week set for June will be postponed to mid-July and presented in purely digital format with photos and video to avoid the risk of coronavirus contagion, Italy's national fashion chamber said on Wednesday.

Some of the top creative minds at Mexican broadcaster Televisa are puzzling over an unexpected challenge: crafting their signature soap operas without a single love scene, or even a tender kiss.

Nigerian comedian Maryam Apaokagi has a sure-fire way of getting people to listen to her coronavirus health advice - she delivers it with a hard slap in the face.

Nigerian comedian Maryam Apaokagi has a sure-fire way of getting people to listen to her coronavirus health advice - she delivers it with a hard slap in the face.

Russian soldiers are operating drones over Venezuela as part of a search operation for members of a paramilitary force that led a botched invasion this week, local media reported on Friday, citing deleted tweets from a state military command center.

PFA has been working for issues like cruelty against animals and in the next 10 days, they will make people understand the concept of veganism and how it prevents hurting animals.

The Vice-Chancellor says the Savitri Phule Pune University administration is also reviewing conditions given for the eligibility of 40 other awards.