How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.

The Anchorage Daily News and ProPublica won the Pulitzer Prize for public service journalism on Monday for revealing one-third of Alaska's villages had no police protection, while the photography staff of Reuters won the breaking news photography award for documenting last year's violent protests in Hong Kong.

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.

A European coalition is forming around an approach to using smartphone technology to trace coronavirus infections which, it's hoped, will enable borders to reopen. Joe Davies reports.

Former British Prime Minister Tony Blair called on the UK to 'rebuild sensible mainstream politics' in the future.

Indian troops killed four militants in gun battles in Kashmir on Wednesday, including the commander of the biggest separatist group fighting New Delhi, a police official said, triggering clashes across the disputed region that left dozens injured.

As Thailand's capital cautiously reopens many restaurants shuttered over coronavirus fears, the feline "employees" of the Caturday Cafe are back at work.

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.

As Thailand's capital cautiously reopens many restaurants shuttered over coronavirus fears, the feline "employees" of the Caturday Cafe are back at work.

Far from barking its orders, a robot dog enlisted by Singapore authorities to help curb coronavirus infections in the city-state politely asks joggers and cyclists to stay apart.

Taiwan reopened baseball games to a limited number of fans on Friday for the first time since controls were imposed to limit the spread of the coronavirus, part of government efforts to slowly allow normal life to resume.

England test captain Joe Root is keen to play international cricket this summer but not by compromising on quality of the game or its intensity, the 29-year-old has said.

Far from barking its orders, a robot dog enlisted by Singapore authorities to help curb coronavirus infections in the city-state politely asks joggers and cyclists to stay apart.

Japan's ruthless animated hitman has become the latest victim of the coronavirus, as the nation's longest-running manga comic announced it would take its first hiatus in its 52-year history as social restrictions to contain the virus have made it difficult to produce the hand-drawn series.

PILF this year will host at least three to four international guests as speakers also. Hosted at the YASHADA campus in Baner, PILF is the brainchild of Dr Manjiri Prabhu, Pune-based author.

Eternal Bliss: Devotees offer tonnes of ghee to goddess Vardayini on ninth day of Navratri every year

The coronavirus outbreak has brought all sports activities to a halt, players are practising social distancing and self-isolation during the pandemic.

Mumbai has recorded bulk of the cases in Maharashtra with 3,451 COVID-19 infections and 151 deaths.

VAT is now being applied at a uniform 30% on both petrol and diesel in the national capital.

The retail sale prices of petrol and diesel will, however, not change on account of this increase in duties due to the decline in global oil prices.

An expert in the United States think tank stated that North Korea is almost finished with the making of a ballistic missile facility having the capacity to test-fire intercontinental ballistic missiles, according to South Koren media outlet Yonhap News Agency.

"They are not journalists. They are thieves," the US President said, "...You saw it today, more documents came out saying there was absolutely no collusion with Russia."

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