Given the rise of ready-to-drink RTD cocktails, Upgraded Points recently released a study unveiling the most popular canned cocktails and mocktails in each U.S. state. 

Driven by opportunity and a belief that strong community, family and friends are paramount to leading a purposeful life, Golden Eagle Vodka’s Co-Founder and CEO Dakota Blaze Rader shares how the brand aims to reinvigorate the premium vodka segment by blending American heritage with modern luxury.

Colgate Optic White and the McBride Sisters Collection introduced the McBride Sisters Collection x Colgate Optic White Limited-Edition Set, designed to help everyone “Live Life to the Brightest” this red wine season. 

With consumers demanding more from their beverages, brand owners are employing a myriad of concepts to help the next generation of new products succeed. 

A five-axis Delta robot is the latest innovation in ABB’s FlexPicker portfolio.

Packaging machinery manufacturer Deitz Co. has produced a neck banding machine that automatically applies tamper-evident shrinkbands onto tiny bottles. 

Experts share insights on coding technology for beverage packaging.

The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Leader Lab, a people-centric leadership program that addresses a significant issue facing the future of foodservice: attracting, developing and retaining an engaged frontline workforce.

New York-based ReserveBar, an eCommerce platform for premium and luxury beverage alcohol, entered into a strategic technology partnership with delivery.com, a pioneer in the restaurant delivery segment. 

As consumers’ purchasing behaviors continue to impact the U.S. on-premise, experts note that the channel remains resilient amid fluctuating trends.

Consumers are adapting their shopping strategies to include more flexibility as they attempt to control their grocery spending heading into the fall, according to the latest survey conducted by FMI – The Food Industry Association and The Hartman Group.

Consumers are more knowledgeable nowadays; therefore, they hold their food and beverage choices to higher standards, experts note.

Given the demand for ingredients that support cognitive health and energy enhancement, ingredient suppliers caution that formulation is more complicated than simply adding into the formula.

With more consumers seeking reduced-sugar or sugar-free drinks, experts note that beverage-makers are turning to sweeteners such as stevia, erythritol, monk fruit and allulose to deliver products without sacrificing on taste.

In today’s beverage development, formulators are layering flavors to elevate the next generation of drinks.

Experts note that shifts in consumer behavior have caused beverage brands to find new ways to deliver on fortification and personalization.

Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.

Espolòn Tequila introduced Flor de Oro, a limited-edition Reposado tequila infused with natural extract from the marigold flower.

Beverage Industry has selected eight new beverage products introduced in October 2024. Vote below to let us know which new product is your favorite!

Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.

Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere. 

As brands look to employ creator-generated content as part of their advertising campaigns, understanding how consumers engage and receive this influencer content can be vital to support their brands.

Chicago-based Mike’s Hard Lemonade Co. is partnering with actor Lamorne Morris to host an interactive pop-up event: Mike’s Jobstacle Course. This immersive experience will prove that every job has its hard days. And a hard day deserves a refreshing-tasting Mike’s Hard Lemonade, the company says.

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, has teamed up with Soccer United Marketing (SUM) to unveil a new multi-year partnership with the Federación Mexicana de Futbol (FMF), making Keurig Dr Pepper an official partner of the U.S. tours for the Mexican Men’s and Women’s National Teams.

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.

Caribe Juice, makers of WTRMLN WTR, announced the launch of WTRMLN ADE, a clean cold-pressed ultra-hydrating lemonade that harnesses the superpower of real watermelon.

Launched in 2020, Chlorophyll Water provides more than just hydration. The water is loaded with chlorophyll and vitamins, supplying plenty of potential health benefits while valuing sustainability.

This year’s State of the Industry report on dairy drinks and alternatives notes that total milk, comprised of dairy, plant and all other milks, looks to stabilize volume declines.

In partnership with 20th Century Studios, International Delight is teaming up with film favorite “Home Alone” to give consumers a nostalgic taste this holiday season.

Health-Ade announced two new kombucha flavors joining its lineup of gut-healthy offerings: Orange Creamsicle and Pomegranate Blueberry.

For beverage manufacturers looking to tackle the challenge of building a new facility, experts highlight the ins and outs of planning to get the job done, as well as current trends that are shaping the need to build or revamp a facility.

Whether its addressing labor shortages, increasing productivity or accommodating a growing SKU portfolio the incorporation of palletizing and depalletizing systems has become vital for beverage warehouses.

The challenges of today’s labor market have made automated guided vehicles (AGVs) a growing solution for beverage warehouses.

As the Federal Reserve enacted its first interest rate cuts since the pandemic, an industry expert highlights how leasing enables operations to optimize costs and boost operational efficiency.

Gnarly Head wines and the Grateful Dead announced three new limited-release wine offerings packaged in eye-catching bottles that rock two of the band’s most beloved icons in shimmering holographic labels, the company says.

The Busker Irish Whiskey unveiled its new premium bottle designs for its Single Collection: Single Malt, Single Grain, and Single Pot Still. These new designs now are available and highlight the quality of The Busker's highly-awarded whiskey single expressions, the company says. 

Johnnie Walker is unveiling a limited-edition bottle design of Black Label with numbers ranging from 001-456, the number of players featured in the series “Squid Game,” which returns to Netflix on Dec. 26

Now, after five years on the market, Tip Top’s portfolio has grown, now with 16 offerings. Its most recent offering is the Whiskey Sour, which launched earlier this month.

SupplySide West and Food ingredients North America (FiNA), produced by Informa Markets, celebrated its 25th anniversary. More than 1,100 exhibitors and 15,850 registered attendees gathered Oct. 31-Nov. 4 at Mandalay Bay in Las Vegas to focus on what’s next in the industry.

BENEO, a functional ingredient manufacturer, has increased global capacity for its prebiotic chicory root fibers by 30%, while also reducing specific energy consumption by 35%.

The company notes that these functional beverages provide both energy and the “added benefit of mental focus.” The 12-ounce servings contain 100 mg of natural caffeine, as well as 100 mg of natural L-theanine.

SupplySide West, which took place Oct. 25-26 in Las Vegas, hosted more than 1,400 exhibitors, up 27% from 2022. Exhibitors showcased the latest developments in ingredients, formulation, manufacturing and packaging covering categories including dietary supplements, food, beverage, personal care and animal nutrition.

Health considerations have impacted the beverage industry by way of fortified beverages. 

With the countdown to summer officially on, MTN DEW wants everyone to celebrate the great outdoors by unveiling three new limited-time MTN DEW RED, WHITE & BLUE offerings.

7UP, the lemon-lime flavored beverage, revealed its first total brand design refresh since 2014. 

Jones Soda Co., Seattle, has captured the essence of the favorite campfire dessert with its new limited-edition Jones S’mores Soda. The S’mores Soda is the latest in a series of Jones SPECIAL RELEASE beverages that showcase the company’s unique soda flavors.

Mountain Dew, a brand of PepsiCo Inc., Purchase, N.Y., announced that it is taking on a brand-new visual identity, reclaiming the mountain with a new logo and visual identity. The official rollout of the new visual identity will debut next summer, with packaging hitting shelves as early as May 2025.  

Spoetzl Brewery, the family-owned and independent craft brewer of Shiner Bock, released a new slim 12-ounce can for Shiner Light.

Angry Orchard, a brand of The Boston Beer Co., has brought back its Fireside Mix Pack, which contains fan-favorite Crisp Apple, Baked Apple Pie, Cinnful Apple, and Green Apple.