Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.

From offering consumer insights, enhancing product development to supply chain optimization, experts weigh in on how AI solutions are transforming the beverage industry. 

Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere. 

With all the current buzz around brand collaborations, experts highlight some of the opportunities, challenges, and factors to consider when embarking on a licensing partnership.

Califia Farms unveiled its Organic Almond Creamers, made with simple ingredients and no gums or oils. 

This year’s State of the Industry report on dairy drinks and alternatives notes that total milk, comprised of dairy, plant and all other milks, looks to stabilize volume declines.

Following the launch of Complete, Califia Farms announced the launch of Complete Kids, a nutritious plant-based milk for kids.

In partnership with 20th Century Studios, International Delight is teaming up with film favorite “Home Alone” to give consumers a nostalgic taste this holiday season.

Athletic Brewing Co., Milford, Conn. and San Diego, is teaming up with Arsenal, becoming the club’s first Official Non-Alcoholic Beer Partner. Starting this August, the partnership will see cans of Athletic’s award-winning Run Wild IPA available at Emirates Stadium, London, for all men’s and women’s matches.

Founded in 1885 in Angers, France, Giffard Liqueurs, a fifth-generation, family-owned company, announced the launch of its non-alcoholic liqueur line.

Lifeway Foods Inc., a leading U.S. supplier of kefir and fermented probiotic products, announced the release of 10 new innovative flavors to its on-the-go 8-ounce line of organic kefir. 

High-brightness LED lights designer and manufacturer Smart Vision Lights recently revealed the RHI200-DO Lightgistics series light.

The challenges of today’s labor market have made automated guided vehicles (AGVs) a growing solution for beverage warehouses.

From SKU proliferation to employee safety and retention, experts highlight how lift truck solutions are working to transform beverage warehousing.

When it comes to beverage operations, the incorporation of automation is laying the ground work to make a case for implementation of robotics.

Teeling Whiskey and Notre Dame Athletics have collaborated on a special, limited-edition bottle featuring Teeling’s Small Batch whiskey.

The Mozart Distillerie announced the introduction of Mozart Chocolate Cream Liqueur, Mozart Dark Chocolate Liqueur and Mozart White Chocolate Liqueur for the first time in a 375-ml format. 

Liquid Remedy announced a brand enhancement in its United States market, which includes updating its name, logo and packaging from Remedy Drinks to Liquid Remedy. 

Johnnie Walker is unveiling a limited-edition bottle design of Black Label with numbers ranging from 001-456, the number of players featured in the series “Squid Game,” which returns to Netflix on Dec. 26

The Kraken Rum has partnered with Black Moon Cosmetics for a new lip combo. Available now, The Emperor Kraken Duo features a uniquely dark, liquid to matte metallic lipstick in a blackened olive gold shade, accompanied by a bottle of The Kraken Gold Spiced Rum.

The signing of California AB-2316 and AB-418 have placed greater interest on natural color solutions as beverage manufacturers consider impact of state’s legislation.

Now, after five years on the market, Tip Top’s portfolio has grown, now with 16 offerings. Its most recent offering is the Whiskey Sour, which launched earlier this month.

Lifeway Foods Inc., Morton Grove, Ill., announced that its Board of Directors has rejected the unsolicited proposal made Sept. 23, by Danone North America PBC to acquire all the shares of Lifeway that it does not already own for $25 a share.

The increasing interest in functional beverages often focuses on the attributes these ingredients can provide consumers. However, as these beverages and ingredients proliferate, the colors market is playing a vital role in supporting this trend.

ADM unveils global consumer trends outlook report while NutriLeads announced a new clinical research paper regarding its BeniCaros ingredient.

Ingredient companies continue to advance operations with new product launches, facility expansions, as well as a diversified workforces. 

Ingredient suppliers are making moves to aid today’s beverage-makers. Monin Americas released a Spicy Agave Sweetener, while Kyowa Hakko USA announced the launch of CENTR Enhanced sparkling water.  

Ingredient companies announce coalitions, new hires and new ingredient solutions to support sugar reduction efforts.

Ingredient companies announced new hires as well as case studies detailing consumer trends influencing new product development.

Ingredient companies announced new research as well as new solutions for today’s cocktail creations.

Ingredient companies announced new research on ingredients performance as well as company progress toward ESG.

Kyowa Hakko Bio President and CEO Yuki Kanzaki underscored the pivotal role of Cognizin in the company’s future success. 

As beverage-makers seek out prebiotics and stevia solutions, ingredient suppliers are increasing production capabilities to support these needs.

Ingredient suppliers are sharing the latest on safety opinions as well as announcing platform expansions and division sales.

Ingredient suppliers are prioritizing sustainability with new hires and innovations.

Ingredient suppliers are prioritizing sustainability and new facilities.

Ingredient suppliers announce acquisitions and pinpoint consumer trends driving color concepts.

At this year’s IFT First Annual Meeting and Expo in Chicago, PLT Health Solutions Inc., Morristown, N.J., will highlight its growing portfolio of beverage-friendly ingredients that provide a broad range of science-backed benefits for the burgeoning functional beverage market, it notes. 

Ingredient suppliers announce headquarter moves, while awareness of Uganda -sourced vanilla grows.

Ingredient manufacturers launch new platforms to expand their capabilities to support the organic and natural beverage sectors.

Ingredient manufacturers announce facility expansions and openings.

Health considerations have impacted the beverage industry by way of fortified beverages. 

With the countdown to summer officially on, MTN DEW wants everyone to celebrate the great outdoors by unveiling three new limited-time MTN DEW RED, WHITE & BLUE offerings.

PepsiCo’s Pepsi, Purchase N.Y, and Little Caesars, Detroit. Mich. announced the return of the fan-favorite Pepsi Pineapple, available exclusively at Little Caesars for a limited time only.

This year’s State of the Industry report on carbonated soft drinks explores how flavor and functionality innovations entice consumers. 

MUG Root Beer, a new sponsor of the World’s Ugliest Dog contest, has upped the ante this year. Wild Thang, the 2024 winner, will be featured on limited-edition cans of MUG Root Beer.

The Coca-Cola and OREO brands have teamed up as “besties” to create two exclusive and limited-edition products: OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition. 

Pepsi, Purchase N.Y., unveiled its Gladiator-themed campaign titled “Make Your Gameday Epic.” As a longtime NFL sponsor, Pepsi is celebrating the start of the 2024 NFL season and the anticipated theatrical release of Paramount Pictures’ “Gladiator II,” with a short-film that will electrify game days for cola-lovers and NFL fans alike.

Barritt’s Ginger Beer, from Barritt’s Beverages International Ltd, is celebrating 150 years of its ginger beer with the launch of a vibrant new mixer line, as well as a brand refresh inspired by Bermuda’s pastel-colored houses.

STARRY is releasing its first-ever limited-time flavor with the launch of STARRY Cranberry Blizz.