We've all seen the famous "taste map," a diagram of the human tongue that separates different sections based on taste, with examples like sweet, sour, salty, and umami. Robert Margolskee, director and president at Monell Chemical Senses Center, explains why these taste maps are wrong, and provides some more accurate examples of how human taste functions.

Netflix's "Tiger King: Murder, Mayhem and Madness" has opened up the world's eyes to big cat ownership in America. Outside all the headlines-generating drama, the documentary casts some light onto the big cat black market. Dr. John Goodrich, Chief Scientist and Tiger Program Director for Panthera, the global wild cat conservation organization, sits down with WIRED to talk about these concerns. Can these captive animals ever be reintroduced into the wild?

Dialect coach Erik Singer is back, this time to take a look at tongue twisters. We've all tried tongue twisters in our lives, and know how hard they can be! But "why" are they hard? What makes one group of words more difficult to speak fluidly than others? Erik explains why our tongues get so twisted up, and breaks down how different tongue twisters affect different people with different accents. Ultrasound Tongue Twister footage courtesy of Professor Ian Wilson, CLR Phonetics Lab at the University of Aizu, Japan Sagittal Section Diagram courtesy of Professor Daniel C. Hall, Linguistics & Department of English Saint Mary’s University, Halifax, N.S. https://incl.pl/sammy/ Thank you for all our tongue twister participants! Nicole Cunniff Larry Chan Taylor Faires Nichole Holze Alina Peng Sarah Jack Siobhan Pesce Bob Wendland Anushka Conway Maxine Jones Jordan Trafford Elizabeth Cartwright Brooke Henzell Tim Mills Clare/Clisare Cullen Kamal Batra Dylan Rogers Kayla Pereira Marcus A Siler Louise Starks

Before lockdown WIRED visited Veolia's recycling plant in Southwark, South London, to ask about some of the most common recycling myths. Do you need to remove the plastic lid when you recycling a water bottle? What do you do with those widgets in Guinness cans? What do all the green symbols mean? Veolia handles the waste from more than two million Londoners. Every single hour it processes 14 tonnes of recyclable content that we throw away. This video was produced as part of Digital Society, a publishing partnership between WIRED and Vontobel where all content is editorially independent. Visit Vontobel Impact for more stories on how technology is shaping the future of society: https://www.vontobel.com/en-int/about-vontobel/impact/ #Sustainability #Recycling #RecyclingPlant

Here’s what to expect in your next iPhone update.

John Collins, origami enthusiast and paper airplane savant, walks us through all the science behind five spectacular paper airplanes. Most people know how to fold a simple plane, but paper airplanes can take as much from science as the newest car designs.

John Collins, also known as 'The Paper Airplane Guy,' teaches us how to fold and fly our very own "Phoenix" paper airplane. The Phoenix is a broader wing glider than the classic 'dart' and not too much more difficult to make. All you'll need for this design is a piece of paper and your hands.

John Collins, also known as 'The Paper Airplane Guy,' teaches us how to fold and fly our very own "Tube" paper airplane. The Tube doesn't look like much, but it can certainly fly!

John Collins, also known as 'The Paper Airplane Guy,' teaches us how to fold and fly our very own "Canard" paper airplane.

Part of Apple's Fall 2020 iPhone lineup, the iPhone 12 Pro is the middle child—great camera and size, but lacking specs from the 12 Pro Max and not that much better than the regular iPhone 12.

John Collins, also known as 'The Paper Airplane Guy,' teaches us how to fold and fly our very own version of his "world record" paper airplane. John attempts to make the greatest paper airplane on the planet, and takes us along for the ride.

Amy Blankson, the founder and CEO of Fearless Positivity, debunks some myths we've all heard about "happiness." Is it true that you either "have" happiness or you don't? Is social media making us less happy? Does success lead to happiness?

During the Cold War, surveillance in Moscow was the most difficult kind of surveillance that the US had encountered around the globe. There are lots of was to collect intelligence, and cameras were former CIA Chief of Disguise Jonna Mendez's favorite. Jonna talks about all the different photography methods US spies used during the Cold War, from carrier pigeons holding tiny cameras to a variety of different spy cameras that could be hidden in pens, ties and pocketbooks. Check out Jonna Mendez’s most recent book The Moscow Rules or find more information about her on her website on https://www.themasterofdisguise.com/ Moscow Rules: https://www.amazon.com/gp/product/1541762185/ref=dbs_a_def_rwt_hsch_vapi_tpbk_p1_i0 Archival images courtesy of the International Spy Museum (SPY) in Washington, DC, a Guinness World Record recognized nonprofit with the largest collection of spy artifacts in the world. At the Museum, you can see firsthand some of these spy gadgets: http://www.spymuseum.org/ Additional Archival Images Courtesy of: Images of Tolkachev are courtesy of a family friend, from The Billion Dollar Spy. You can find out more about the book here: https://www.davidehoffman.com/ Image of Matchbox Camera courtesy of the CIA, who does not endorse the contents of this production Interspectral: https://www.youtube.com/channel/UCoG3unoSTVcR64o8vGb1SEQ Getty Library of Congress, Geography and Map Division

Produced by WIRED Brand Lab with Dropbox | Guy Raz speaks to Sal Khan, founder of the non-profit educational organization Khan Academy, about adapting to meet the needs of both students and employees during the pandemic.

In this episode of Game Over(analyzed), military historian Mike Loades breaks down how medieval weapons and armor are portrayed in modern video games. Watch as Mike takes a look at armor and weapons from games like Dark Souls, Mordhau, The Witcher 3, For Honor, Kingdom Come: Deliverance and more. Just how realistic are these games?

Having handed over the leadership of Ocado Technology in April 2018, Paul Clarke now leads the Office of the CTO whose mission includes exploring opportunities to use Ocado's technologies and competencies to disrupt other sectors, research activities and the technology vision and future-proofing of the business. Join Clarke at WIRED Smarter as he discusses the future of grocery shopping. ABOUT WIRED SMARTER Curated by WIRED’s award-winning editorial team, WIRED Smarter gathers the disruptive minds across business, technology, retail, finance and politics to investigate how innovation, technological advances and world events are changing the way we interact with customers.

"Last year if you asked CEOs about augmented reality, it was on their radar - now, they're seeking it out." - Peggy Johnson, CEO, Magic Leap Peggy Johnson, CEO of Magic Leap, joined us at WIRED Live 2020 to share details of Magic Leap's enterprise focus and what lies ahead for the future of augmented reality.

If you close your eyes and picture an apple, how clear is that apple in your mind? Most people can visualise images in their head instantaneously - this known as the mind's eye. But in 2015, a scientific study shed new light on the relatively unheard-of phenomenon known as aphantasia, a mental blindness where the brain is unable to call images to the mind eye. This short documentary uncovers the root cause of a person's emotional detachment from people and events - and the unexpected advantages that come with it. Alex Wheeler shares the story of how his experiences with aphantasia have affected his life, particularly his grieving process after losing his mum, as he seeks answers from Adam Zeman, Professor of Cognitive and Behavioural Neurology at the University of Exeter Medical School. WIRED also talks to artist and YouTuber Amy Right, better known as @AmyRightMeow, who shares their experiences with aphantasia and how it feeds their creative process. Produced as part of WIRED Health https://www.wired.co.uk/partnerships/wired-health Director: @Simon Mulvaney Producer: Anna O'Donohue Featuring: Alex Wheeler , Adam Zeman, Amy Right Field Producer: Lewis Faithfull Studio Cinematographer: Dan McPake Studio Art Director: Deborah Du Vernay Animation & VFX: Run Zebra Run Original Music Composition: Liam Hennessy and Joe Danher VHS Digitised by EachMoment – https://eachmoment.co.uk Subscribe to WIRED UK ► https://www.youtube.com/wireduk?sub_confirmation=1 Visit the WIRED website ► https://www.wired.co.uk Subscribe to WIRED Magazine ► https://www.wired.co.uk/subscribe Sign up for one or more of our WIRED newsletters: https://www.wired.co.uk/newsletters CONNECT WITH WIRED Facebook: https://www.facebook.com/wireduk Instagram: https://www.instagram.com/wireduk Twitter: https://twitter.com/wireduk LinkedIn: https://www.linkedin.com/company/wired-uk ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics.

The 2021 Apple iMac is an all-in-one desktop that is powerful, yet pretty. It's lightweight and colorful, and once you plug it in you are ready to go. However, some quirky annoyances and a few needed upgrades will add some extra dollar signs to the price tag. WIRED's Julian Chokkattu has more details about the completely redesigned iMac in his review.

Louie Schwartzberg is a pioneering artist who has filmed some stunning footage of mushrooms growing over the course of 15 years. WIRED goes behind-the-scenes with Louie to find out how these amazing time-lapses were made for Netflix's Fantastic Fungi.Louie Schawrtzberg would like to thank all the additional time-lapse cinematographers who worked on the film, including Stephen Axford, Eric Deren, Wim Van Egmond, Patrick Hickey, Tim Shephard, Taylor Lockwood and Upthink Labs.Experience the movement, the greatest mind in fungi unite this fall for the Fantastic Fungi Global Summit. The summit takes place October 15 – 17, register at http://www.FungiGlobalSummit.comFantastic Fungi is currently streaming on Netflix and is distributed in partnership with Area 23a 

Produced by WIRED Brand Lab with Dropbox | How do you eliminate waste from the eyewear industry? The team behind King Children discuss their sustainable business model and using Dropbox to collaborate.

Dr. Tara Stoinski, President and CEO and Chief Scientific Officer for the Dian Fossey Gorilla Fund, talks to WIRED about each great ape featured in the new 'Planet of the Apes' trilogy. Visit the Dian Fossey Gorilla Fund for more info on saving Gorillas >> https://gorillafund.org/ For more info on ape distribution go to: Chimpanzees >> https://www.iucnredlist.org/species/15933/129038584 Bonobos >> https://www.iflscience.com/plants-and-animals/revealed-the-ancient-genetic-link-between-chimpanzees-and-bonobos/ Western Gorillas / Eastern Gorillas >> https://www.iucnredlist.org/species/9404/136250858 / https://www.iucnredlist.org/species/39994/115576640 Sumatran Orangutans / Bornean Orangutans / Tapanuli Orangutans >> https://www.iucnredlist.org/species/121097935/123797627 / https://www.iucnredlist.org/species/121097935/123797627 / https://www.iucnredlist.org/species/120588639/120588662

The iPhone 13 Pro and iPhone 13 Pro Max come with the A15 Bionic chip, a bigger battery, and Apple's sensor-shift camera stabilization technology, which allows for sharper low-light photos. Reviews Editor Julian Chokkattu gives up the rundown of both, and why you might want to stick with the non-pro version.

The iPhone 13 has impressive cameras, 128 gigabytes of base storage, and longer battery life. And the A15 Bionic processor is also giving the performance a big jumpstart. But is this the upgrade you’ve been waiting for? Senior Writer Lauren Goode breaks down the iPhone 13.

Apple's newly redesigned iPad Mini is now faster and more portable than ever. A Touch ID button has replaced the Home button, it now has a USB-C charging port, and works with the Apple Pencil (2nd generation). But how many screens do you need? Reviewer Brenda Stolyar takes an in-depth look at Apple's most portable all-in-one tablet.

Produced by WIRED Brand Lab with Qualcomm Snapdragon | Advancements to the AI engine that powers our smartphones creates an unrivaled experience for its users. In this video, young and tech-savvy Jayla demonstrates to her abuela how AI-enabled technology recognizes items and alerts in the kitchen, translates recipes with ease, and senses when the meal is ready to enjoy!

The Duke of Sussex dives into the responsibility of social media platforms like Twitter, Facebook, and YouTube to stop the spread of misinformation.

'Queenpins' stars Kristen Bell and Kirby Howell-Baptiste answer the web's most searched questions about themselves. Is Kristen Bell the narrator on Gossip Girl? Does Kirby Howell-Baptiste have a wrist piercing? Why does Kristen wear gloves in the pool? Was Kirby on Comedy Bang Bang? Kristen and Kirby answers all these questions and much more! 'Queenpins' in Theaters September 10, streaming on Paramount+ on September 30 @QueenpinsMovie

Legendary sci-fi writer Neal Stephenson talks with WIRED’s Adam Rogers about the big solutions that humanity needs to combat climate change.

Steve Winter has been a contributing wildlife photographer with National Geographic for over 20 years. As a wildlife photographer, Steve always has tons of photographs to sift through, and eventually whittle down. Watch as Steve lays out how he actually goes about choosing the perfect photograph.

What happens to our digital data after we die? Futurist Sinead Bovell explores the emerging space known as the digital afterlife from three different angles; what happens to our data, how can it take on a life of its own, and what does it mean to be digitally immortal.

The iPhone SE has been updated for 2022! It boasts the A15 Bionic chip for fast processing, a 4.7-inch screen, and camera upgrades. Reviews editor Julian Chokkattu gives us a first-hand look at what the SE is all about.

This fifth-generation tablet packs the same speedy M1 chip and features an upgraded front-facing camera, a faster USB-C port, and 5G connectivity. Reviews writer Brenda Stolyar walks us through the highlights of the latest edition of the iPad Air.

This ultra-powerful Mac Studio desktop and Studio Display external monitor make for one hell of a combo. WIRED's Brenda Stolyar breaks down what makes this beefy silver machine and stunning display worth the hefty price tag.

Married couple and all-around funny people Judd Apatow and Leslie Mann take the WIRED Autocomplete Interview and answers the internet's most searched questions about themselves. Did Judd Apatow enjoy Euphoria? Is Leslie Mann in Big Daddy? What movies has Judd directed? Is Leslie actually married to Paul Rudd? Why did they name their daughters Maude and Iris? Judd and Leslie answers all these questions and much more!

Professor Neil Price explains the various weapons used in Robert Eggers's new viking movie, The Northman.THE NORTHMAN is in theaters now, https://www.focusfeatures.com/the-northman

Produced by WIRED Brand Lab with AWS | After facing years of obstacles in efficiently building new app versions for Mac OS, Flipboard developers decided to turn to AWS EC2 Mac instances, shortening their process from 20 minutes to only 5. This not only gave Flipboard developers the ability to build apps and run automated tests simultaneously, but also gave designers more freedom to innovate without slowing down core aspects of app development.

Stranger Things stars Sadie Sink, Noah Schnapp, and Gaten Matarazzo take the WIRED Autocomplete Interview, answering the Internet's most searched questions about themselves, Stranger Things, and its new 4th season. What Stranger Things fan theories are actually right? What does Noah Schnapp do in his free time? What inspires Sadie Sink? What zodiac sign is Gaten Matarazzo? Find out when they answer these questions and more! Season 4 Volume 1 of Stranger Things releases May 27 on Netflix; Season 4 Volume 2 of Stranger Things releases July 1.

Former FBI agent and body language expert Joe Navarro sits down with WIRED to talk about the non-verbal language of appearance. The ornate nature of how we attend to our bodies has grand significance throughout humankind. The way we present ourselves, across cultures, continues to be of massive importance. But, just how important is appearance to things like success, money and power? Check out Joe's book "Be Exceptional" https://www.amazon.com/Be-Exceptional-Master-Traits-Extraordinary-ebook/dp/B08K93BLQP/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr= https://www.jnforensics.com/ Books By Joe Navarro: https://www.jnforensics.com/books Joe Navarro Body Language Academy: https://jnbodylanguageacademy.com

Kantcho Doskov, game design director on the FIFA team, breaks down how FIFA's gameplay has evolved over the years. Kantcho goes all the way back to 1993 to talk about FIFA's original isometric view and then breaks down FIFA 23's HyperMotion2 technology that's aided by artificial intelligence.

Produced by WIRED Brand Lab with Biogen | Many unknowns surround relapsing multiple sclerosis. Watch as WIRED Brand Lab looks deeper at how the condition manifests within the central nervous system and how a treatment aims to reduce relapses and disability progression.See full Prescribing Info, Boxed Warning & Med Guide

Licensed family therapist Stephanie Yates-Anyabwile answers the internet's burning questions about relationships. How do you know if someone is gaslighting you? Can a relationship withstand cheating? Do open relationships really work? What causes a marriage of fifteen years to fail? How do you know if your significant other is "The One"? Stephanie answers all these questions and much more. Director: Justin Wolfson Director of Photography: Eric Brouse Editor: Chris Davies Expert: Stephanie R. Yates Line Producer: Joseph Buscemi Associate Producer: Brandon White Production Manager: Eric Martinez Production Coordinator: Fernando Davila Casting Producer: Nicole Ford Camera Operator: Rahil Ashruff Audio: Jeff Gaumer Production Assistant: Patrick Sargent Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Justin Symonds

Harvard professor and "How to Build a Life" columnist Arthur C. Brooks answers the internet's burning questions about "happiness." Does anyone else feel depression after completing a goal? Can social media cause depression? Do we get happier as we age? What is the true meaning of happiness? Arthur answers all these questions and much more. For more on Arthur Brooks, you can find a copy of his New York Times Best Selling book, From Strength to Strength at your favorite book retailers nationwide and on Amazon.com. Follow Arthur on social media for daily happiness content Instagram - @arthurcbrooks Twitter - @arthurbrooks LinkedIn - @arthur-c-brooks TikTok - @arthurcbrooks YouTube - @arthurcbrooksofficial Receive email updates from Arthur Brooks Sign up at http://arthurbrooks.com Director: Justin Wolfson Director of Photography: Jim Petit Editor: Louville Moore Expert: Arthur C. Brooks Line Producer: Joseph Buscemi Associate Producer: Brandon White Production Manager: Eric Martinez Production Coordinator: Fernando Davila Talent Booker: Mica Medoff Camera Operator: Dan Jacobs Audio: Tim Haggerty Production Assistant: Conner Pennington Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Andy Morell

Renowned sneaker expert and designer Jeff Staple answers your sneaker-centric questions from Twitter.

"Love him or hate him, Napoleon is a figure probably unrivaled in modern history." Today Jonathon Riley, a British General and historian, breaks down French emperor Napoleon Bonaparte's most prominent battles and utilized war tactics. From the Battle of the Pyramids to the Battle of Lützen, hear directly from a war expert how Napoleon "weakened" his opponents and led his troops to victory on the battlefield.Director: Anna O'DonohueDirector of Photography: Lloyd WillacyEditor: Louville MooreExpert: Jonathon RileyLine Producer: Joseph BuscemiAssociate Producer: Kameryn HamiltonProduction Manager: D. Eric MartinezProduction Coordinator: Fernando DavilaSound Mixer: Javier CarlesProduction Assistant: Jasmine BrienburgPost Production Supervisor: Alexa DeutschPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAssistant Editor: Andy Morell

Sophie Liard, an expert gift wrapper and author of "The Folding Lady," demonstrates and explains a variety of gift wrapping techniques in 11 levels of difficulty, from the easiest to most complex. From a traditional box with a bow to concealing a soccer ball in a wrapping paper gift bag, this expert shows us how to add some spark to your gifting this holiday season. Director: Maya Dangerfield Director of Photography: Eric Brouse Editor: Richard Trammell Expert: Sophie Liard Creative Producer: Katherine Wzorek Line Producer: Joseph Buscemi Associate Producer: Kameryn Hamilton Production Manager: D. Eric Martinez Production Coordinator: Fernando Davila Casting Producer: Nick Sawyer Camera Operator: Jack Belisle Gaffer: Mar Alfonso Sound Mixer: Lily Van Leeuwen Production Assistant: Caleb Clark Hair & Make-Up: Yev Wright-Mason Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Justin Symonds

Produced by WIRED Brand Lab with Expedia Group | Over the past 10 years, how we travel has been completely transformed by social media, technology, and the gig economy. With the proliferation of short-term rentals, we’ve seen a shift in the way housing in communities operates. Your neighbor could change every weekend, and your little corner bodega is now a travel hot spot. Short-term rentals open up local tourism in a new way. But with new regulations severely limiting short-term rentals in one of the largest cities in the world, what does the future of the industry look like?

Comedian Aparna Nancherla kicks off LiveWIRED with a refreshingly honest and self-deprecating exploration of the challenges of navigating the TikTok age as a comedian.

Tara Stoinski, chief scientist of the Dian Fossey Gorilla Fund, answers your questions about primates from Twitter. Why do gorillas pound on their chest? How do apes communicate with one another? Why do chimpanzees have wars? Are there social hierarchies within primate groups? Answers to these questions and many more await—it's Ape Support.To learn more about gorillas and how you can help them visit http://gorillafund.org.Director: Lisandro Perez-ReyDirector of Photography: Chris MarshallEditor: Richard TrammellExpert: Tara StoinskiLine Producer: Joseph BuscmieAssociate Producer: Paul GulyasProduction Manager: Peter BrunetteCasting Producer: Nicholas SawyerCamera Operator: George ZelaskoSound Mixer: Lee BaileyProduction Assistant: Trent BarfieldPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAdditional Editor: Jason MaliziaAssistant Editor: Justin Symonds