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The marketing world is on an absolute tear automating menial, mundane, yet necessary tasks.

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The most significant marketing change in the past decade was brought about by social media. Before Facebook or Twitter, brands could not dream of building such close connections with their audiences or

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That little row of social media buttons has become a ubiquitous feature of most websites. After all, it is good to show off that you are social, and that there are channels where you can interact directly with stakeholders.

But is your website header or sidebar the best place to show that off?

Here are five reasons why having social media buttons on your nonprofits website might do more harm than good:

1) They send visitors away from your website

According to a study by Pew Research, the number of people who get their news from Facebook and Twitter has increased significantly over the past few years. As of 2015, 63 percent of Facebook users turn to the social platform for their daily news, and the same percent of Twitter users browse news stories via the site.

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The background: chatting to colleagues at Oxfam, I am always surprised how few of them use RSS software to keep abreast of their fields.

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Social media is the primary battleground for the most controversial presidential campaign in modern history. Here is what real-time data says about each campaign.

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I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media. For perspective, Lucio has over 33,000 Twitter followers, has a 62 Klout score, and is the 4th most influential CMO on Twitter (see list here). I asked him why he is so personally involved in Twitter. Very few CMOs tweet and of those who have a lot of followers, few tweet themselves, instead delegating the task to somebody on their marketing team. His response to my question was fascinating, and an important one for any CMO or aspiring CMO to hear.

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Social media is quickly becoming the most important tool used for businesses. If you think social media is not worth your time then surely you are missing out on one of the most powerful social media marketing tools available to you. A number of brands have experimented with social bots that can help them improve their customer process. A growing amount of social media content is generated by autonomous entities known as social bots.

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When it comes to social media, especially Facebook and Twitter, I am guarded when it comes to whom I friend or follow. I use Facebook almost exclusively to connect with friends, family or business acquaintances. I use Twitter mostly for news and commentary that's of interest to me personally.

But there is another social media site I use a lot, and that is LinkedIn. LinkedIn differs from Facebook and Twitters generalized social interactions by focusing on helping people make and maintain professional connections. LinkedIn was purchased last year by Microsoft for $26.2 billion, and has become Redmonds foray into social media.

Social Media Security

You would be forgiven for thinking RSS died off with the passing of Google Reader, but our old friend Really Simple Syndication (or Rich Site Summary) still has a role to play on the web of 2017. It is faster, more efficient, and you will not have to worry as much about accidentally leaking your news reading habit to all your Facebook friends.

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Everybody uses Facebook because everybody uses Facebook.

But lately Facebook — and all the other social networks, for that matter — seems to be turning into a distracting, time-wasting and manipulative surveillance machine that does more harm than good.

This is a huge problem for professionals and businesses of all sizes, including enterprises.

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The perfect social network would have the following characteristics:

It would have a lot of users — at least as many as Facebook.
It would filter spam and harassment, but otherwise not algorithmically sort or filter.
It would enable us to interact with people on all the social networks.
It would have no advertising.
It would be user-controllable and user-automatable.
It would be usable on both mobile and desktop.
It would have great search (unlike Facebook).

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As social media use has risen, I am not surprised that reports show a growing trend among millennials to trust influencers less and less. The hype, bragging and self-aggrandizing make it hard for any of us to believe it is authentic. While there is no harm in a little bragging, Harvard Business Review reports that too much of it or the wrong type of bragging can hurt your chances of getting a job, being trusted or being liked by strangers.

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You have none of the usual constraints of traditional forms of media in terms of length, deadlines, format or language.

Plus -- and this is no small plus -- podcast listeners are some of the most loyal consumers of any form of media available today. If they listen once, they're likely to come back, again and again.

There are multiple reasons for that, and multiple ways to do it well, which we'll explore below.

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Podcasting is going Hollywood.

Over the past year, HowStuffWorks, Gimlet and Wondery have stepped up their search for content that can be adapted into film, television, or even books as production studios snap up podcasts for high-profile films and cable TV series with A-list talent like Julia Roberts, Connie Britton and Eric Bana.

Gimlet Media, the startup that began selling film and TV rights to its shows last year, has already exceeded every 2018 goal it had set for Gimlet Pictures, said its head, Chris Giliberti.

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One of the main reasons RSS is so beloved of news gatherers is that it catches everything a site publishes—not just the articles that have proved popular with other users, not just the articles from today, not just the articles that happened to be tweeted out while you were actually staring at Twitter. Everything.

In our age of information overload that might seem like a bad idea, but RSS also cuts out everything you don’t want to hear about.

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It happens here and there - Facebook goes down, Instagram goes down, then everyone runs to Twitter to figure out what the heck is going on. Last week, we experienced this again, with both Instagram and Facebook going down for 10+ hours, and sparking panic among many brands and influencers who now rely on these platforms to generate income.

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In todays climate of hyper-competitive technologies, the ways that technology is sold often has much more to do with how a brand is perceived and the cultural relationships that this brand has to an imaginary field of power much more than how good a brand actually is. Where social influencers have far more sway with younger consumers than celebrity endorsements, how do they fit into the greater social fabric that necessitates that not only items are bought and sold, but which nurtures a cultural connection between the object and a deeper ethos that speaks to us as individuals? In essence, what makes the social influencer integral to new tech culture today and what are the indicators of their value or, according to some critics, that their time is up?

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There is no questioning the influence of social media in modern society, and our broader interactive process. But still, many businesses remain unsure whether it's right for them, whether they actually need to have a social media presence.

To be fair, it may not be for everyone - if, for example, you sell products aimed specifically at an older sector of the market, it could be that you would be wasting your time posting to a Facebook Page that no one's likely to read.

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Social media offers the chance to carefully curate a public image and, while some choose to broadcast their professional success or vacations, others are keen to make a show of their moral worth.

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With an undoubtedly scrappy beginning, content is now a serious player in a variety of brand communications, ranging from demand generation to PR, and on to sales enablement. Especially as search becomes more competitive, it’s important to look beyond a single point of activation in order to make the most of your content. Integrating social media publishing with your larger content marketing vision can help you do that, engaging your audience and maximizing your content marketing ROI.

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'What happens when you have 100 prizes to offer, and just about 10 contenders?'

In choosing Crash, the Academy members showed their conservative, non-controversial side.

Stauffer, Devin, 1970- author

Kefford, Glenn, author

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Hayden Library - QH324.2.P55 2017

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