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Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK)

Foxall, Gordon R., author




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Two Easy Tips To Manage Your Unread RSS Feeds Better

You may have RSS feeds accumulating dust over time, but that unfortunately does not mean the number of unread items will kindly reduce for you.

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Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.

Content marketing also has an immediate impact on search.

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Top 10 social media analytics tools: The VentureBeat index

Consumers and businesses alike have something to learn from just about all of your social media interactions. How many people did your post reach? What sort of links do your followers like best? Does anything you do online even matter?

Fortunately, the rise of social media has been accompanied by the creation of tools to that analyze the impact of most of your social media activities.

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How Can I Organize My RSS Feeds So They Are More Manageable?

You are definitely not alone in feeling the RSS information overload. As wonderful as it is to be able to tap into all the information in the world, there are only so many hours in the day to spend consuming it all. Not to worry: With a little pruning, filtering and prioritizing, we can turn the deluge of data into a nice, manageable stream of content.

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Analytics and Data Will Change Social Media in 2017

As we wind down the year and look back on 2016, we find that social media is on everyones lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control.

The outcomes of the EU Referendum in Great Britain and the American presidential election were no doubt influenced to a greater or lesser degree by social media, from President-elect Donald Trump’s insistence on using Twitter as an unfiltered direct communication channel with his followers and critics, to the soul-searching happening in some quarters about the role social media played in serving up news stories to the American electorate.

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6 Tips for Hiring Your First Social Media Manager

Tip:
A good social media manager will be able to adapt to your brand’s voice and understand how to connect with your ideal audience on social media.

Is this person capable of managing multiple channels?
If you want your business to make a big splash on multiple social media channels, you will need a social media manager who can juggle multiple different accounts. An effective social media manager will not rely just on a sharp memory and good multitasking skills; this person should be familiar with the tools that will make his or her social media management more productive.

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5 Tips for Managing a Social Media Crisis

Turn on the news, scroll through Twitter or chat with a friend these days, and you are likely to hear about yet another brand or individual suffering yet another social media-induced crisis of some kind.

It seems that every day, every hour, theres some other social media disaster. Does this mean that brands are suddenly behaving more poorly, or is this the state of how we live now?

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Review of ANAO's methodology to audit performance statement : report by the independent auditor / Australian National Audit Office

Australian National Audit Office, author




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Biomedical research and integrated biobanking: an innovative paradigm for heterogeneous data management / Massimiliano Izzo

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Analysis of single-cell data: ODE constrained mixture modeling and approximate Bayesian computation / Carolin Loos

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Bioinformatics and biomedical engineering: 4th International Conference, IWBBIO 2016, Granada, Spain, April 20-22, 2016, Proceedings / Francisco Ortuño, Ignacio Rojas (eds.)

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Data Analytics for Protein Crystallization Marc L. Pusey, Ramazan Savas Aygun

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Analyzing health data in R for SAS users / Monika Wahi and Peter Seebach

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Bioinformatics and biomedical engineering: 6th International Work-Conference, IWBBIO 2018, Granada, Spain, April 25-27, 2018, Proceedings. / Ignacio Rojas, Francisco Ortuño (eds.)

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Bioinformatics and biomedical engineering: 6th International Work-Conference, IWBBIO 2018, Granada, Spain, April 25-27, 2018, Proceedings. / Ignacio Rojas, Francisco Ortuño (eds.)

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Essentials of bioinformatics. Noor Ahmad Shaik, Khalid Rehman Hakeem, Babajan Banaganapalli and Ramu Elango, editors

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Advances in Computational Intelligence: 15th International Work-Conference on Artificial Neural Networks, IWANN 2019, Gran Canaria, Spain, June 12-14, 2019, Proceedings, Part I / edited by Ignacio Rojas, Gonzalo Joya, Andreu Catala

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Advances in Computational Intelligence: 15th International Work-Conference on Artificial Neural Networks, IWANN 2019, Gran Canaria, Spain, June 12-14, 2019, Proceedings, Part II / edited by Ignacio Rojas, Gonzalo Joya, Andreu Catala

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Essentials of bioinformatics. Noor Ahmad Shaik, Khalid Rehman Hakeem, Babajan Banaganapalli, Ramu Elango, editors

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Essentials of bioinformatics. Khalid Rehman Hakeem, Noor Ahmad Shaik, Babajan Banaganapalli, Ramu Elango, editors

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Computational intelligence methods for bioinformatics and biostatistics: 15th International Meeting, CIBB 2018, Caparica, Portugal, September 6-8, 2018, Revised Selected Papers / Maria Raposo, Paulo Ribeiro, Susana Sério, Antonino Staiano, Angelo Cia

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PIX: Mandana glams up for a red carpet

The digital platform Zee5 completed two years, and threw an anniversary party for its stars.




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Product lifecycle management for digital transformation of industries: 13th IFIP WG 5.1 International Conference, PLM 2016, Columbia, SC, USA, July 11-13, 2016, Revised selected papers / Ramy Harik, Louis Rivest, Alain Bernard, Benoit Eynard, Abdelaziz Bo

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SAP Flexible Real Estate Management: Guide for Implementing and Optimizing SAP Flexible Real Estate Management Solution / Jayant Daithankar

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The Data and Analytics Playbook: Proven Methods for Governed Data & Analytic Quality / Lowell Fryman, Gregory Lampshire, Dan Meers

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The product manager's toolkit: methodologies, processes, and tasks in technology product management / Gabriel Steinhardt

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Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang

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The Oxford handbook of pricing management / edited by Özalp Özer, Robert Phillips

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Mastering Zoho CRM: manage your team, pipeline, and clients effectively / Ali Shabdar

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Social media analytics strategy: using data to optimize business performance / Alex Gonçalves

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Style and Statistics: The Art of Retail Analytics / Brittany Bullard

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Product lifecycle management and the industry of the future: 14th IFIP WG 5.1 International Conference, PLM 2017, Seville, Spain, July 10-12, 2017, Revised selected papers / José Ríos, Alain Bernard, Abdelaziz Bouras, Sebti Foufou (eds.)

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Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres

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Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg

Dewey Library - HF5438.25.W29295 2015




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Introduction to Google Analytics: A Guide for Absolute Beginners / by Todd Kelsey

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Product manager vs. project manager: what's the difference and which one do I need? / Bruce McCarthy

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Great customer experience starts with product management. / Matt LeMay

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Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank

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What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw

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Social media management: persuasion in networked culture / Ben Shields

Dewey Library - HF5415.1265.S5334 2017




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Escaping the build trap: how effective product management creates real value / Melissa Perri

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Saving face in business: managing cross-cultural interactions / Rebecca S. Merkin

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Strategic management of market niches: a model framework / by Gorazd Ocvirk

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Pop-up retailing: managerial and strategic perspectives / Gary Warnaby, Charlotte Shi

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The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors

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Customer Relationship Management: concept, strategy, and tools / V. Kumar, Werner Reinartz

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Designing luxury brands: the science of pleasing customers' senses / Diana Derval

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Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.)

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Multichannel Management: A Normative Model Towards Optimality / Gottfried Gruber

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