Jurgen Klopp has hit out at Atletico Madrid for not playing 'proper football' after his Liverpool side were dumped out of the Champions League by Diego Simeone's side on Wednesday night.

It's Hot or Not time again as Sportsmail's Riath Al-Samarrai reveals what's been making him feel warm and what's been leaving him cold this week. 

Jose Mourinho ramped up the mind games for Tottenham's clash at Chelsea by suggesting he knows Frank Lampard's tactics for Saturday's Premier League match.

Emery opted against playing his star strike partnership of Lacazette and Pierre-Emerick Aubameyang, dropping the Frenchman for new boy Nicolas Pepe.

Atletico Madrid full-back Kieran Trippier has come out in defence of his team's tactics in the valiant Champions League last-16 victory over holders Liverpool.

WILL KELLEHER IN TOKYO: The Boks might be boring, but their boss Rassie Erasmus does not care. South Africa have faced criticism for their limited, combative style at the World Cup.

Wales captain Alun Wyn Jones and his team-mates set out to antagonise Sinckler at the Principality Stadium and the England prop was replaced soon after losing his composure in last year's meeting.

KIERAN GILL: If only those Netflix cameras were stationed at Sunderland in 2007-08. Oh to be a fly on the wall for Roy Keane's first season as a manager in the Premier League.

MARTIN KEOWN: It's March 21, 2015. Leicester have just lost 4-3 to Tottenham and sit bottom of the Premier League, seven points from safety. Harry Kane has helped himself to a hat-trick.

MARTIN KEOWN: Forty-one players have scored five or more goals in the Premier League this season and the most clinical finisher of all of them has been Jamie Vardy.

MARTIN KEOWN: Norwich's best showing this season came in their 3-2 Premier League home win over Manchester City in September. They will need to repeat everything they did on Saturday.

MARTIN KEOWN: There is no such thing as being too good to go down. I remember hearing that when I was a player with Aston Villa in 1986-87, before we were relegated to the Second Division.

KEOWN TALKS TACTICS: Liverpool have lost back-to-back games but can learn from Arsenal in 2002 who went on to become the Invincibles in 2003-04.

KIERAN GILL: If only those Netflix cameras were stationed at Sunderland in 2007-08. Oh to be a fly on the wall for Roy Keane's first season as a manager in the Premier League.

Army solders at Fort Hood, Texas are conducting training exercises in the online computer game War Thunder while observing social distancing habits during the COVID-19 pandemic.

Majority of brides use tactics to force men to go down on their knees. Most of them use the general method threatening to leave their lovers. Another method is provoking the lover's jealousy by senting themselves flowers from a fake admirer.

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.

Kaufman, Ira Morton, 1947- author

The new launch landscape levels the playing field for brands of all sizes and industries when reaching consumers–yet the ability for consumers to share their opinions freely on social media can provide huge hurdles for brand messaging. Consumers can quickly activate other like-minded consumers to rev up the online discussion to a level anywhere from highly positive to tanking a brand.

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Question for you to answer: What is YOUR goal for your business startup?

I cannot stress enough the importance of knowing the answer to that question. A defined goal helps your team plan strategic & measurable steps; while, in the process, you also keep resources in check as you strive to reach it.

It can be used as a tool to achieve either of these goals:

increased email subscribers
grow profitability
get leads
more website traffic to your website
improved customers service
increased brand awareness
…and more!

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Today, almost every business has a website -- the butcher, the baker and the candlestick maker alike. If you are happy with the number of customers you currently have, then do not read this article. If you would like to bring your products to new markets, read on.

There is a catch: Getting more quality traffic means you will have to do some work.

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In recent years, social media platforms have evolved from simple communication channels to full-blown news and entertainment hubs. From Facebook Watch to this years innovations like IGTV and Snapchat’s Story Ads, social platforms are stepping up the game to keep its users engaged and entertained -- and your company should not be too far behind.

If you want to keep up with the latest social media trends, you will have to reevaluate your strategy with an eye toward the future of this ever-evolving industry. Below, Forbes Agency Council members share 13 ways to step up your social game in 2019.

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He said it is the intimidation, coercion and enticement of the TMC because of which people are joining the party.

He might play a zombie slayer on-screen, but Norman Reedus swears he’d be toast during a real apocalypse. The Walking Dead star tells WIRED about his lack of survival instincts and why he’d rely on an Uber as his getaway car.

If you are not promoting your business on social media, you are asleep at the wheel. Here is what eight social media masters and Advisors in The Oracles told us about the channels and tactics that impact their businesses most.

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Aarushi was found dead with her throat slit in her bedroom on May 16, 2008.

Yarbrough, Mark M., author

London, Jonathan