It can be difficult for doctors to assess the level of consciousness in people who have had serious brain injuries, but observing their reaction to strong odours may help

Pooja Sudhir's search for a signature scent ended after graduation. She moved from deodorants to body mists and was finally looking to mature into a perfume user, when she found a scent with musky notes that she instantly liked. "The counter manager rushed to me, saying, 'But, ma'am, this is for men.' I think that's where it all started," she says about her fascination for unisex perfumes. Sudhir, an educator with DSB International School, now oscillates between the male fragrances put out by Body Shop, M&S and Titan Skinn.

Pic/Getty Images

A scent is considered unisex when it uses traditionally masculine notes like leather, smoke and wood, but is meant to be worn by both men and women. Historically, women's fragrances have carried floral or fruity notes. "I have often wondered why female perfumes are gentle and mellow, and almost always with a floral base," Sudhir, 32, says.
The gender stereotyping of scents she is alluding to could in fact, be a product of marketing and not so much about preference.

Educator Pooja Sudhir wonders why female scents are distinguished by floral notes only

The head of communications for Forest Essentials', an indigenous beauty brand with foundations in Ayurveda, says it has little to do with nature telling us what we should or shouldn't wear. "Fragrances are best chosen depending on mood, occasion, seasonality, and your personality rather than gender." Their best-selling body mists are proof. They tend to include oud, Kerala lime or vetiver. "For us, choosing the oud and green tea combination was less about gender and more about picking ingredients that are inherently Indian. That these fragrances have male and female appeal is an added advantage."

Gaurav and Jahnvi

Jahnvi Lakhota Nandan heads The Perfume Library, a four-year-old boutique label that operates from New Delhi and Paris. She speaks of the 30 gender-fluid scents that both, men and women have been seen to pick up. "For instance, the Aphtoori perfume combines notes of jasmine and cigar, and it is our fastest selling among women," she says. Nandan's friendship with designer Gaurav Gupta has propelled a collaboration that's now sealed in a bottle. Gupta launched AGAIN, his debut unisex scent last week, one with zero floral tones. "It [decision to launch a unisex scent] was a no brainer. I am gender-fluid by personality, and I don't see the world in slots. Gender divides are more to do with social conditioning."

The just-launched fragrance, AGAIN

Manan Gandhi, the head of Bombay Perfumery, a-young-but-talked-about fragrance house from the city, would agree. Musk is not only for men, he asserts. Chai Musk, one of his best performing perfumes, blends sandalwood, ginger, lemongrass and musk. Of the eight fragrances he currently offers, two are unisex. "Women are not particularly concerned about female-specific infusions. They look for natural ingredients, intensity and retention. They prefer a scent that lasts," Gandhi explains. Internationally, the unisex beauty concept raged in the 1990s when Calvin Klein launched CK One and Comme des Garçons introduced its eponymous fragrance. It was the big, disruptive idea from 27-years ago.

1020 is one of two unisex scents by Bombay Perfumery

In 2017, fashion continues to champion the genderless idea, whether in clothes or fragrance, and the user is more keen to find an intimate perfume story to participate in than be slotted in grooves. Tom Ford, Chanel, Kiehl's, L'Occitane and the homebred Kama are all part of the gender-neutral narrative in India.

Ahsan Hami doesn't quite get the debate over male and female in the world of scents. "It may be a talking point internationally, but in India, we have always patronised unisex scents. All attars are unisex, and India is one of its earliest manufacturers," he says of a tradition that dates back to the Mughal times. His store, A Hami Bros, on the chaotic Mohammad Ali Road, was established in 1939.

The shelves don't hold "for men" and "for women" labelled bottles. Vetiver, an earthy scent, is usually associated with masculine fragrances, but Hami says his experience has proven that its deep notes and instant cooling effects make it a favourite with his women customers, along with smoky oud. He says, "We don't need international trends telling us unisex perfumes are cool. We've known it for 500 years."

Muscle pain and new loss of taste or smell are among the six new COVID-19 symptoms. This list is compiled by US Centers for Disease Control and Prevention (CDC) has added to its official list.

After many coronavirus patients reported a temporary loss of smell, a new study has developed an online platform enabling self-monitoring of an individual's

Loss of the sense of smell and taste is most likely to occur by the third day of infection with the novel COVID-19 virus, reports a new study.

Loss of smell is suggested as an early indicator of COVID-19 infection. Hence, self-monitoring your sense of smell could be an ideal way to track deadly coronavirus, reports a new study.

The quintessential grunge anthem, ‘Smells Like Teen Spirit’ hinted at the racial politics, school shootings and ennui which entangled America’s Generation X. David Honigmann traces the song’s evolution. Credit: Universal Music TV Campaign Division, Columbia, UMC (Universal Music Catalogue), Rhino Atlantic  

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System devised by neurotech start-up Koniku uses living cells

The Daily Mail's resident doctor answers your health concerns in his weekly column. Today he addresses loss of smell and a Baker's cyst.

Usually it's a dab of perfume or a spritz of deodorant that makes us smell good, but a new company believes that candy is the way forward when it comes to body fragrance.

Rafflesia tuan-mudae has large petals and blossomed in the Indonesian rainforest before dying after just a week.

Rio Ferdinand believes Arjen Robben chose a move to Chelsea over Manchester United in part because of the 'smell' of the Carrington training ground.

British gardening expert Nigel Colborn, shared advice for growing thriving pelargoniums such as Lara Starshine this summer. He has planted eight of the variety in an old cattle tank this year.

Monty Don explores how gardens across Britain transformed after the Second World War. He claims that people wanted lawns, flowers and somewhere to hang the washing.

Sarah Hartnett a London-based international pastry and chocolate consultant, told FEMAIL about small changes to make your chocolate taste even better.

Prince Charles is planning to have a huge organic cattle herd at Sandringham which could send farmyard smells wafting over the country home of Prince William (pictured, the Prince of Wales, 2015).

Two of the incidents required BA flight crew to wear oxygen masks, a report by the Air Accidents Investigation Branch (AAIB) revealed.

I rented out my late mother's house. I chose Howards Estate Agents to find a suitable tenant in full time employment, but it later became apparent they were not and defaulted on the rent.

Wolli Creek, situated near Sydney International Airport, is inundated with Uber drivers double parking on the road, parking across drive ways, parking in driveways, and in apartment loading bays.

Ford has filed a new patent for technology that uses sensors to determine the smell inside an Uber or Lyft, allowing the user to determine if they want to accept or deny the vehicle for their trip.

California-based Koniku partnered with Airbus on the project as the start-up specialises in neurotechnology.

I rented out my late mother's house. I chose Howards Estate Agents to find a suitable tenant in full time employment, but it later became apparent they were not and defaulted on the rent.

The incident occurred when a case pertaining to robocalls was being heard. A sound of flush followed when a lawyer was presenting his side of the case.

The findings indicated that a decreased sense of smell may be an indicator of patients early in the disease course as well as those who may go on to develop more severe symptoms.

As of 20 April 2020, the coronavirus cases have increased to 2,415,294 and have caused 165,192 deaths worldwide. In India, the confirmed cases have risen to 17,265 and caused 543 deaths. The researchers and scientists from all around the world are

They say that a dog is a man's best friend. And rightly so, who else would wait for you to arrive home eagerly and pounce on you to welcome you? Our dogs are our life. Spending time with them will help

Lindström, Martin, 1970-

A doctor in the Valley gave up a career in medicine to cultivate lavender. Eight years on, she has won a state award with many following in her footsteps

The binturong has a prehensile tail, crazy feet, and excretes a scent that smells like popcorn. Just call it Orville Smellenbacher.

Dogs can smell explosives like landmines, and detect medical conditions including seizures, diabetes, and many forms of cancer -- with up to 98% accuracy. Inventor Andreas Mershin wants to replicate that -- and put a nose in every cell phone. WIRED's Emily Dreyfuss spoke with Mershin to find out why that's easier said than done, and to learn what building a robotic nose has taught us about smell.

'I take interest in all my films but I took special interest in Khamoshiyan.' Mahesh Bhatt tells us why.

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Most of these patients are also experiencing a loss of the sense of taste, said a researcher from University of Cincinnati.

Hayden Library - QP458.K54 2017

This week, we chat about why people are nice to each other—does it feel good or are we just avoiding feeling bad—approaches to keeping arsenic out of the food supply, and using artificial intelligence to figure out what a chemical smells like to a human nose with Online News Editor David Grimm. And Stephen Brusatte joins Alexa Billow to discuss why dinosaurs evolved wings and feathers before they ever flew. And in the latest installment of our monthly books segment, Jen Golbeck talks with Bill Schutt, author of Cannibalism: A Perfectly Natural History.   Listen to previous podcasts. [Image: Todd Marshall; Music: Jeffrey Cook]

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Bacteria use the earthy-smelling compound geosmin to recruit the bugs that spread their spores

Rising CO₂ levels could stop fish finding food and detecting predators