According to the Association of Certified Fraud Examiners, the median loss in small business fraud cases is $154,000. Can your clients absorb a loss like that?

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Small businesses may not be the prime target for a hack on the scale of the recent attack on Sony Pictures, but that does not mean it can’t happen. A data breach can happen to any-sized company, and for the small ones it can be catastrophic.

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A community of small business owners was polled to find out what they thought the top industries would be for next year. Technology, at 42%, is predicted to be the most successful industry in 2015, followed by health care 28%, retail 14%, and finance 14%.

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Here are 10 trends to keep an eye on as you develop your marketing plan.

1. Social media will continue to propel consumer spending. In 2014, both Twitter and Facebook began testing a new feature that will make it easy for users to buy products and services in just a few clicks.

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If you are a small business that is weighing the advantages of advertising versus public relations, there are some compelling reasons for making PR a cornerstone of your organization's strategy of growth. This might even include shifting some of your advertising resources to your PR efforts.

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What do you want to achieve in 2015 for your small business? The beginning of January is the time for New Year's resolutions, so here are my top 10 resolutions for small business owners and entrepreneurs.

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From the ever-changing technology sphere to ideas about the economy and business growth, here are 50 big ideas, predictions and trends to look out for in the small business world in 2015.

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Developing goals for the new year is always something good to do.  However, there are plenty of people out there who believe it is not a productive use of time. It is probably because they do not develop smart goals that they can actually accomplish. Below are a few helpful tips for you to consider for picking, and more importantly, achieving your 2015 small business goals!

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What do you want to achieve in 2015 for your small business? The beginning of January is the time for New Year's resolutions, so here are my top 10 resolutions for small-business owners and entrepreneurs.

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As we settle into 2015, it is the perfect time for small-business owners to reevalute old processes and implement new ideas for a happier and more productive year ahead. Here are four goals that every small business owner should set this year:

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Small business ecommerce operators may be in for good news in the New Year. We spoke with a couple of ecommerce experts to get their perspective on how the ecommerce industry will shape up in 2015, and which trends are likely to affect small business etailers.

Top Small Business Ecommerce Trends for 2015
1. More consumers shop with mobile devices

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There are a lot of articles out there telling you to go forth and start a business! But the truth is, not everyone should start a business. If more of the 80 percent of small businesses that fail had but hesitated and considered why they were getting into business, we would probably have fewer businesses and more successes in those that did exist.

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Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving.

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The transfer of ownership interests in a small business should take into account all of the considerations that make each business, and especially a family-owned business, unique. The vehicle for accomplishing the transfer is usually called a buy-sell agreement. Its name barely begins to describe the buy-sell agreements various purposes. With professional advice, the agreement can be tailored to meet the objectives of each small business, whether the business is in the form of a close corporation, partnership, limited liability company, or some other structure.

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Following the most wonderful time of the year is a season that strikes fear in the hearts of many small business owners: tax time.

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One of the most popular case studies used to decry the rise of the corporation is the apparent downfall of local bookstores. With Borders now just a fond memory and Barnes & Noble living on borrowed time, it’s clearer than ever that Americans have spoken and Amazon has won—or has it?

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The more things change…the harder it becomes to do your small business taxes. Between the Affordable Care Act coming into full effect, on-again off-again on-again tax credits gurgling out of Washington, and even a shakeup of the venerable TurboTax product line, this year—more than ever—small business owners need guidance and support as April 15 approaches.

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Like professional marketers, successful small business owners target their social media activities for maximum impact. While their competitors are adrift in a sea of tweets and blog posts, savvy strategists focus and fine tune their social-media plays. Consider three social media campaigns that generated big results through careful targeting:

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As a small-business owner, you are always on the lookout for ways to boost cash flow. Although increasing sales is one way to make that happen, cutting costs can be a faster way to increase cash. Here are seven of the most effective ways to reduce expenses without compromising quality.

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Online electronics store Adafruit began accepting bitcoin as a payment method in November 2013. Just over a week later, sales surged.

The DIY electronics merchant raked in tens of thousands of dollars that month alone, boosted by the annual shopping surge known as Bitcoin Black Friday. While sales have been up and down since, site founder Limor Fried says that, as a small business owner, she loves the cryptocurrency despite its potential pitfalls.

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Between working all the time and being high energy in all circumstances, establishing a small business is more exhausting than ever. Here is how one entrepreneur does it.

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Whether you decide to outsource your tax tasks or perform them in-house it is important to arm yourself with the relevant knowledge to make sure your business not only complies but also saves time and money wherever possible. Here are a few resources to get you started:

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For many independent business owners, embarking on a full-blown social media program can seem like a daunting journey into unknown territory. Thankfully, the payoff is worth the effort. When done right, there is massive potential for SMBs to directly connect and communicate with targeted, local audiences.

In fact, recent research has shown that 91% of small business owners rely on social media as a means of driving increased sales. So what is the secret? Where do you start, and what are some of the most important things to keep in mind as you look to boost your bottom line?

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A media interview provides a great opportunity to generate buzz surrounding your small business. Knowing how to give a great media interview – and get the most out of it for your brand – is key to helping your business build deeper long-term relationships with new and existing customers.

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When a good business plan pays off at home, it’s natural to want to take the show on the road. Introducing your small business to an international market has the potential to pay off in a big way, especially when it opens the door for your company to expand and grow like never before, not to mention the opportunity for higher sales in a new market.

Of course, new territory means new challenges. Most people do their homework before they visit a country, so you can imagine how much research is involved when deciding to take a company global. Are you prepared?

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For those just beginning, knowing what steps to take first can be hard to figure out. It can be even harder to tell which steps you should not take.

While a business might be a complex thing to fathom sometimes, Dr. Rebecca Reuber, professor of strategic management at the University of Toronto, believes that all of them need to share a simple start: An idea you believe in.

Once you get that, though, it gets more complicated.

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Small-business owners in the US are feeling pretty positive, as 72% polled in January 2015 by the National Small Business Association - NSBA said they were somewhat or very confident in the financial future of their companies. They intended to turn to advertising and marketing 51%, digital and ecommerce expansion 34% and strategic alliances 31% the most to fuel growth over the coming year.

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This is a checklist for small business owners who do not have a business degree. Other business professionals might fall out of their seat reading this because it might imply that starting a business is as simple as a checklist. This list merely skims the surface of a bottomless ocean.

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The future can look bleak when starting a small business. According to the U.K. Office for National Statistics, six out of ten businesses starting in the U.K. today will not make it to 2020. In the United States things are only marginally better with Small Business Administration research showing two-thirds of new businesses close their doors within the first two years and only about half survive the first five years. This may sound like a depressing number for a small business owner, but you can avoid becoming just another statistic by being aware of the most common small business challenges—and how to handle them.

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85% of small businesses get customers through word of mouth. Here are steps you should do to generate word of mouth from customers.

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By far the most common way customers learn about a business is from word of mouth, according to the small businesses in the survey.  Eighty-five percent of the small businesses surveyed said customers learn about them through word of mouth.  The chart above shows all the responses.  As you can see, no other type of marketing or advertising even comes close.  Search engines come in a distant second at 59%.  Everything else is far behind.

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Having a clear vision of your expected customer base will increase your business chances of success. Clearly defining your target audience — whether it is senior citizens, busy moms or millennials in California — can help answer a lot of questions and overcome obstacles that may be plaguing you as you kick-start your online store. Some of the business questions you will be addressing include:

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A corporation is a business structure that is owned entirely by the shareholders. Shareholders are individuals, companies or other institutions that own at least one share of the corporations stock. One of the major benefits to the corporation business structure is that the business itself and not the shareholders are held legally responsible for any actions and the debts incurred by the business.

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Last years efforts to woo small businesses should pay off in a big way for the social media king this year.

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Todays business environment is moving at a faster pace than ever before. It’s imperative that organizations of all sizes be nimble enough to respond and pivot according to business and market demands at a moment’s notice, or risk falling behind their competition.

To this point, many small businesses often struggle when it comes to effectively scaling their operations. This process entails making hefty IT investments, and while necessary for continued growth, many entrepreneurs just can not afford to do so.

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Website, social media, blog. If you are a small business owner, chances are you've already checked off those must have boxes. If you have not, get those launched and then circle back to continue reading.

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Filing for bankruptcy protection to save a small business often costs at least $100,000 to $300,000—and sometimes twice as much in cases where creditors are contentious, lawyers say.

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The tech giant today announced a major new small business initiative called Let’s Put Our Cities on the Map. The aim is to help every business in every city in America get discovered across its services.

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For large brands with big marketing and advertising budgets, one or even several hundred dollars is just a drop in the monthly marketing budget. But for entrepreneurs and small business owners, every dollar counts – and investments need to pay off in real and immediate marketing ROI.

But could a marketing strategy be executed with as little as $100?

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Conflict is when two or more individuals have opinions, morals or perspectives that do not concur. By being ready for conflict and seeing it as a positive movement toward reaching goals, conflict can be seen as progress or change for the better. The most difficult situation with conflict is the emotions that get in the way. By getting past the emotions of the conflict, real progress can be made and conflict resolution can begin. There are five steps for conflict resolution: collecting data, identifying the issue, approaching the other person, defining the problem together and brainstorming possible solutions.

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Most reporters write on a different topic every day. Unless they are a beat reporter covering your industry, the reporter does not know more than you. If you have been in the business five or 10 years, be confident in your knowledge of industry trends and current events.

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Owning your own business is often touted as the ultimate coup in the working world. You set your own hours, pursue projects you are interested in, and maybe work in your pajamas. Obvious challenges aside, it sounds like a pretty nice gig. Such jobs are largely enjoyed by men, who make up an estimated 71 percent of business owners in the U.S. But that might slowly be changing.

A report from the Institute of Womens Policy Research shows that women are steadily increasing their presence in the world of small-business ownership. About 29 percent of Americas business owners are women, that is up from 26 percent in 1997. The number of women-owned firms has grown 68 percent since 2007, compared with 47 percent for all businesses.

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At one time or another, virtually everyone thinks about starting a business. The allure of being your own boss can be strong, but it is important to remember that launching a new business is risky: According to a recent SBA report, [about 50% of all small businesses will fail within just five years.

Managing a startup can be a minefield, especially when the pull of entrepreneurship clouds your decision-making – and when you go it alone with no business experience.

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Not heeding these warnings can lead to costly mistakes, such as litigation and employee turnover.

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Despite the warning, a number of extremely well known brands are still scrabbling to minimise the impact of Google’s mobile algorithm update, leaving smaller businesses with the advantage as long as they do not panic according to leading UK and US Search experts.

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By 2020, most small businesses in the U.S. will be powered by the cloud, according to Intuit. Is your business ready?

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Why you should you blog?

Through posting simple things such as helpful tips, special discounts or the latest industry news you can effectively maintain your customer relationships and give people a reason to visit to your website.

More recently blogging and content marketing has been widely used to enhance SEO strategy. Writing articles around the keywords that you are targeting will help to improve rankings in search engines. Furthermore, if you write unique and valuable articles, other websites will link to your content and as a result; this will increase your website's back-links.

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A report commissioned by eBay finds that more than 190,000—or 90 percent—of its small and medium-sized businesses used its platform to export in 2014. (Tweet This) To compare, in 2009, fewer than 30,000 were exporting. The findings come from eBay's Public Policy Lab in its 2015 U.S. Small Business Growth Report.

Despite that growth, less than 5 percent of U.S. small businesses overall are exporting, according to estimates from the International Trade Administration.

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Entrepreneurs are born idea people, with a seemingly endless supply of light bulbs flashing over their heads. But it takes more than good ideas to find your market niche and to build a successful business. It is even harder to do if you are not familiar with the market thats drawn your interest.

Small Business Tech Report

Established businesses have one obvious advantage over their younger counterparts: Deep pockets.

Fortunately, what todays small business lacks in budget can be made up for with strategy and a few carefully chosen tools. Here are six smart marketing ideas gleaned from my experience running a company that teaches small firms how to compete with big ones.

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