How does the OECD help shape better policies for better lives? In just 15 minutes, our podcasts offer our listeners insightful discussions and thought-provoking debate with OECD experts and guests on the economic, social, environmental, governance and technological challenges of our time.*

For all of its strengths, Google hasn’t exactly led the way in podcasting. After years of letting third-party developers dominate the category on Play, the company finally introduced its own Podcasts app. Since then, however, it’s been largely eclipsed by Spotify as second place to Apple’s longstanding efforts. Google Podcasts is finally available on iOS […]

The global outbreak of the novel coronavirus, which causes a disease known as COVID-19, is causing panic and anxiety worldwide.Top executives, like Alphabet CEO Sundar Pichai, for example, are recognizing the toll the pandemic is taking on employees. In an interview with Business Insider, licensed clinical psychologist Ramani Durvasula said that in addition to seeking professional help, listening to mental-health podcasts can be a great way to address stress over the pandemic. Here are five highly rated mental-health podcasts that address anxiety around the novel coronavirus, including "The Calmer You Podcast" and "Your Anxiety Toolkit."If you're struggling, call the SAMHSA National Helpline, 1-800-662-HELP (4357), or reach out to the Crisis Text Line by texting HOME to 741741. Visit Business

This blockbuster podcast began as a spin-off to QI. Every week, four of Stephen Fry's mythical elves huddle around a mic to reveal remarkable trivia they have uncovered in their research.

Every week on this fun new podcast by Susannah Constantine (of Trinny fame), a guest digs into his or her relationship with their wardrobe.

Comedian Perkins rustles up a celebrity guest and indulges in 'good old-fashioned conversation' for an hour or so. Her interviewees range from podcast king Adam Buxton to economist Tim Harford.

Every week on this big-hearted podcast, singer Jessie Ware and her mum Lennie invite a celebrity guest to Ware's home in east London to chew the fat and tuck into a three-course meal.

Covid-19 may have come from China but its spread has been horrifyingly global.

Why are conspiracy theories so hard to suppress? What is the meaning of nothing? These are some of the questions raised in brainy podcast The Anthill.

Each week, peppy comedians Stevie Martin and Tessa Coates offer advice about how to thrive as a millennial adult.

For better or worse, the pandemic has sent many of us back to our family units, and this podcast could be a lifeline to those looking to detoxify dynamics at home.

Comedian Katherine Ryan admits to being a late adopter who didn't think podcasts would take off. Now she's launched her own, and it's kookily addictive.

In his new podcast series, the cult documentary-maker Louis Theroux calls up people that he finds interesting and wouldn't necessarily get to interview in normal life.

With the country heading into lockdown amid the coronavirus pandemic, we could all soon find ourselves with plenty of time on our hands. So we came up with a few good ways to keep entertained.

The Podcasts Manager will also provide data on the number of listens per show and episode, number of listens per episode segment.

The video podcasts feature will likely to reach more Spotify listeners in the coming days, albeit Spotify has not mentioned any official date.

How COVID-19 Is Impacting Business Event Planning
70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according to newly-released survey data from the Professional Convention Management Association (PCMA). MarketingProfs

Google ad sales steady after coronavirus drop; Alphabet leads tech share rally
2020 first-quarter advertising sales at Google tallied $33.8 billion, with 73 percent coming from search and 12 percent from its YouTube property, and Google's ad business accounting for some 83 percent of revenue for parent firm Alphabet, according to newly-released financial results. Reuters

Spotify-owned Anchor can now turn your video chats into podcasts
Spotify will utilize its Anchor property to make it possible to convert video meeting content into podcasts, offering marketers new options for making use of a virtual hangout video content podcast conversion feature, Spotify recently announced. TechCrunch

Google’s new Podcasts Manager tool offers deeper data on listener behavior
Google has rolled out a new podcast analytics data feature — Podcasts Manager — that provides marketers an assortment of new podcast listening data, the search giant recently announced. Marketing Land

LinkedIn's up to 690 Million Members, Reports 26% Growth in User Sessions
LinkedIn (client) saw its user base increase to 690 million members — up from 675 in January — with an accompanying 26 percent increase in user sessions, and LinkedIn Live streams that increased by some 158 percent since February, according to parent firm Microsoft’s latest earnings release. Social Media Today

Advertisers Continued to Gravitate to Instagram in Q1
Advertisers moved to spend more on Instagram during the first quarter of 2020, with ad spending up 39 percent year-over-year on the platform, holding steady at 27 percent of parent company Facebook’s total ad spend, according to recently-released Merkle data. MarketingCharts

Brands Are Using More Data And Spending More On It: Study
B2B marketers are making greater use of data and spending increasingly to gather it, according to recent report data from Ascend2, showing that 47 percent use engagement data to make marketing decisions, one of several report statistics of interest to digital marketers. MediaPost

Most consumers are trying new brands during social distancing, study finds
Brands are seeing newfound levels of audience interest, with an uptick in consumer interest for trying new brands that has been observed during the pandemic, with members of the Gen Z and Millennial demographic seeing the biggest increases, according to recently-released survey data. Campaign US

Marketers Ante Up for In-Game Advertising
A $3 billion in-game advertising market in the U.S. alone has attracted additional advertisers, and a new Association of National Advertisers (ANA) examination of data from eMarketer found some surprises in that most mobile gamers were over 35, with 20 percent being over 50, while the majority were female, several of the in-game advertising statistics of interest to digital marketers. ANA

Data Hub: Coronavirus and Marketing [Updated]
Digital marketing has fared better than traditional campaigns in the face of the global health crisis, according to newly-released survey data from the Interactive Advertising Bureau (IAB) exploring the differences between the pandemic and the 2008 recession. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at generic advertising “in these uncertain times” by Marketoonist Tom Fishburne — Marketoonist

WHO Releases New Guidelines to Avoid Being Nominated for Viral Challenges — The Hard Times

Major Relief: Microsoft Has Confirmed That The Xbox Series X Will Play Video Games — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — What’s Trending: Embracing Data — LinkedIn (client)
• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — Klear Interviews Lee Odden, CEO, TopRank Marketing [Video] — Klear
• Lee Odden and TopRank Marketing — Pandemic Cross-Country Skiing in Duluth, Minnesota: A Personal Timeline — Lane R. Ellis

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands appeared first on Online Marketing Blog - TopRank®.

Fox News Media, a unit of Fox Corp, said on Tuesday it has partnered with digital streaming services company Spotify Technology SA to distribute its podcast catalogue featuring more than 20 original series.

With the firing of Anthony Cumia from the Opie and Anthony Show, SiriusXM has started down a very dangerous path that could ultimately help other audio entertainment mediums gain traction from ex-SiriusXM subscribers.

In the early days of satellite, the concept was novel and engaging.

In the early days of satellite, the concept was novel and engaging.
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Podcasting has a very low barrier to entry; all you need is audio recording software and a means of creating an RSS feed, be it through software or manual work. As a result, just about anyone can podcast, and the quality of podcasts is therefore highly variable; there are professional podcasts that rival professional broadcasts in quality, and there are amateur podcasts that can not even be heard clearly. For this reason, copyright infringement leeches, often unwittingly, into a number of podcasts. To produce a successful podcast, it is important to understand and respect Western copyright laws. To help ensure that these things are done, we have compiled some information about podcasts, music, and copyright law.

Podcasts and Copyrights

Podcasting is slowly becoming a huge market branching off from the likes of blogging and social media. Effectively, it is the same as blogging except instead of reading some words and looking at some pretty pictures, you actually hear the tone of voice behind the ideas and innovations. With a podcast you can infact truly determine the depth of the conversation and analyse the angles of communication through an individuals mind set. Reading is a huge global culture. It occurs every day from the sight of morning headline news to the vast pages in a legal document and the lunch menu at a team end-of-month munch-fest. You cannot escape it, even as you stare at the pixels on your laptop screen, text is everywhere.

complete article

Podcasting has a very low barrier to entry; all you need is audio recording software and a means of creating an RSS feed, be it through software or manual work. As a result, just about anyone can podcast, and the quality of podcasts is therefore highly variable; there are professional podcasts that rival professional broadcasts in quality, and there are amateur podcasts that can't even be heard clearly. For this reason, copyright infringement leeches, often unwittingly, into a number of podcasts. To produce a successful podcast, it is important to understand and respect Western copyright laws. To help ensure that these things are done, we have compiled some information about podcasts, music, and copyright law.

Podcasts and Copyrights

Spotify has opened up more to creators lately, with measures such as allowing independent artists to upload their music directly. The streaming service is extending a similar invitation to podcasters, by letting anyone add their shows to the podcast section.

The platform will not host podcasts directly. Spotify can make new episodes of your podcast available as soon as you upload them to your aggregator or host. All you need to do is provide Spotify with your podcast's RSS feed, much like you would when adding your show to Apple Podcasts or other services.

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AI plays a huge role in how Spotify delivers personalized playlists to users, so it's somewhat fitting that the companys new partnership with Microsoft is focused on messages about how AI can impact all aspects of life -- including education, healthcare and philanthropy. Those messages are going to be showing up in the Discover Weekly playlist for free users, the first time that Spotify has lets brands have full customization and control over advertising in that feed.

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I’ve been on a few different podcasts recently.

The tenth episode of the Design Systems podcast is myself and Chris having a back-and-forth about design systems: Overcoming Entropy and Turning Chaos Into Order:

Chris and Jeremy Keith discuss imbuing teams with a shared sense of ownership of their design system, creating design systems able to address unforeseen scenarios, design ops as an essential part of an effective design system, and more.

Gerry has started a new podcast to accompany his new book, World Wide Waste. He invited me on for the first episode: ‘We’ve ruined the Web. Here’s how we fix it.’:

Welcome to World Wide Waste, a podcast about how digital is killing the planet, and what to do about it. In this session, I’m chatting with Jeremy Keith. Jeremy is a philosopher of the internet. Every time I see him speak, I’m struck by his calming presence, his brilliant mind and his deep humanity.

We talked about performance, energy consumption, and digital preservation. We agreed on a lot, but there were also points where we fundamentally disagreed. Good stuff!

If you like the sound of some Irishmen chatting on a podcast, then as well as listening to me and Gerry getting into it, you might also enjoy the episode of The Blarney Pilgrims podcast that I was on:

Jeremy Keith is the founder and keeper of thesession.org, probably the greatest irish music resource in the world. And this episode hopefully has something of the generous essence of that archive. We flow, from The North as a different planet to Galway as the centre of the ’90s slacker world. From the one-tune-a-week origin of thesession.org and managing an online community to the richness and value of constancy.

I’ve already written about how much this meant to me.

On the same topic—Irish music on the web—I made a brief appearance in the latest episode of Shannon Heaton’s Irish Music Stories, Irish Tunes in the Key of C-19:

How are traditional musicians and dancers continuing creative careers and group music events during the Covid-19 pandemic? How is social distancing affecting the jigs and reels? In this unexpected open of Season Four of Irish Music Stories, musicians from Ireland, England, Belgium, Sweden, and the U.S. address on and offline strategies… from a safe distance.