I am pickier, stingier... and much happier.

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Vishnudas Bhave. Pic/Premji Sosa

The next time you book your tickets for a play, think of this name: Vishnudas Bhave. An important figure in the history of Indian theatre, Bhave is best known for his pioneering work in the mid-1800s. Born in Sangli, Bhave arrived in Mumbai in 1852, only to change the face of not just Marathi theatre, but the whole infrastructure surrounding the industry. "He didn't invent theatre, but he certainly innovated it," says historian and researcher Murali Ranganathan.

Bhave will form the core of a talk on the modernisation of theatre in Mumbai that Ranganathan will deliver this Friday as part of arts and science conversation platform, Mumbai Local's first curated session by playwright Ramu Ramanathan. For over a decade, Ranganathan has been extensively researching the history and development of the entertainment industry in Mumbai, and this session is a leaf borrowed from the pages of his larger project. He says, "Bhave looked at the theatre infrastructure available in then-Bombay. He decided that, instead of staging plays in the backyards of the rich or through building temporary sheds, where people could just walk in, he could change the non-ticketed scene to actually charging for plays at Grant Road Theatre."

Interiors of Grant Road theatre. Pic/Drama Queens Representation purposes

The Bhave-fication of theatre in Mumbai also meant that people wanted value for money. Before Bhave's arrival, says Ranganathan, instead of tickets, an aarti plate was passed around at the end of a show, on which people would place a patron sum voluntarily. "Buying a ticket meant that audiences expected more from plays. Hence from semi-religious plots, the plays shifted to pure entertainment," he explains. A byproduct of this entertainment factor was the introduction of the genre of farce, in which the foibles of the rich and contemporary issues were critiqued through the veil of humour. Bhave and his company staged farces on widow remarriage, children's education, English missionaries, and, oddly, a cautionary tale to raise awareness on a series of murders of children that happened for robbing them of jewellery.

Stating that he is interested in "excavating" libraries with an archaeologist's enthusiasm, Ranganthan's research draws extensively from news archives. The reason is that Bhave's methods paved the path for previews, reviews, and ads, many of which are to be found in these archives. "Mumbai's theatre scene in the 20th century has been well-researched, but the times before that still need more work," says Ranganathan. He adds that his talk will also cover other theatre groups that followed Bhave's suit, a maverick balloonist who drives mass entertainment, and how practices like yoga caught the modern imagination. It all sounds intriguing, and best heard from Ranganathan himself.

Where: Kitab Khana, Somaiya Bhavan, Flora Fountain, Fort
When: May 18, 5.30 PM
Free
Call: 61702276

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Pune: A 18-year-old student along with his three friends on Saturday threatened a tuition teacher with a revolver for advising a girl to not to go out with him. The Boisar police arrested the youth and his accomplice and confiscated three country-made revolver and ten bullets.

According to Hindustan Times, the alleged incident occurred in Boisar, where the accused identified as Manish Tiwari, a college student, threatened his tuition teacher Ranbir Paswan with country-made pistols. The four accused studies English in Paswan's tuition.

The alleged incident occurred after Tiwari reportedly asked the girl, who also studies in the same tuition, out for Dahanu beach. The girl then complained to Paswan about the incident, to which he suggested to ignore Tiwari and concentrate on her studies.

When Tiwari learned about Paswan's advice to the girl, he and his three friends went to Paswan's class the same evening and threatened him with country-made pistols saying that he would kill him if he did not let the girl go out with him, said the spokesperson of the Palghar police, Hemant Katkar.

Following the incident, Paswan approached the Boisar police station and registered a complaint against Tiwari and his accomplices.

Acting on the complaint, some police personnel was sent to the class in civil clothes. When the accused returned to the class, the police caught the accused and his allies. Three country-made revolvers and ten bullets were confiscated from them.

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MIKE BROWN: You always know when it's an Ireland Test week because the coaches put a life-sized cardboard cut-out of Johnny Sexton in the team dining room.

By comparing cultural evolutionary samples with biological ones, a UK research team suggests popular culture, including pop music, literature and cars, evolves no faster than the animal kingdom.

COVID-19 is currently the biggest, health and economic threat to the world. Researchers and scientists across the world are constantly making efforts to find its treatment and develop a vaccine to combat it. The biggest challenge in developing the vaccine

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
• Amie Krone — Navigating the new world of working at home — Chaska Herald
• Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
• Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.

Today’s bombs are smaller in size but more powerful. They are also more likely to be delivered via intercontinental ballistic missiles, rather than dropped from aircraft. Here's how they've evolved into weapons that could wipe out entire cities.

Social media has become one of the most important instruments of hybrid warfare which is named the new generation warfare method, said a Turkish digital media researcher.

According to the general definition, hybrid warfare is one of the war strategies that combine political warfare, conventional warfare, irregular warfare, and cyber warfare methods, including fake news, diplomacy, lawfare, and foreign electoral intervention.

In an exclusive interview with Anadolu Agency, Ali Murat Kirik, an academician and expert digital media researcher at Marmara University in Istanbul, increasing activities of perception management and social engineering in social media proves that it is used as a warfare tool.

Hayden Library - BF698.95.S745 2018

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We start our first episode of the new year looking at future trends in policy and research with host Joel Goldberg and several Science News writers. Jeffrey Mervis discusses upcoming policy changes, Kelly Servick gives a rundown of areas to watch in the life sciences, and Ann Gibbons talks about potential advances in ancient proteins and DNA. In research news, host Meagan Cantwell talks with Beatriz Pinto-Goncalves, a postdoctoral researcher at the John Innes Centre, about carnivorous plant traps. Through understanding the mechanisms that create these traps, Pinto-Goncalves and colleagues elucidate what this could mean for how they emerged in the evolutionary history of plants. This week’s episode was edited by Podigy. Ads on this week’s show: KiwiCo Download a transcript (PDF) Listen to previous podcasts. About the Science Podcast