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Building a Better Way to Measure Marketing Effectiveness

With the business world -- and the world at large, for that matter -- changing at what feels like a moment's notice, businesses and brands have never been required to be as limber as in this current moment. Marketing leaders want hard evidence and objective facts for decision making. It wasn't long ago that multi-touch attribution was the prized child of the hype cycle among marketers.




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Fire out once more at Bluefin Restaurant

A reignited fire at the Bluefin Restaurant in Souris, P.E.I. has been extinguished says Souris Chief Colin LaVie.



  • News/Canada/PEI

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Bluefin restaurant fire 'rough for Souris' in already challenging times, says owner

The fire which destroyed the Bluefin restaurant in Souris, P.E.I. has been tough for the community’s residents, says restaurant owner Amber Jenkins.



  • News/Canada/PEI

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Cavendish tourism organization hopeful but worried for 2020 season

Tourism Cavendish Beach says it is hopeful the Confederation Bridge and province will reopen to certain visitors as soon as it is safe to do so.



  • News/Canada/PEI

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P.E.I. craft breweries seek relief as sales plummet during COVID-19

The craft brewing industry in P.E.I. is suffering, with sales down from about 40 to 80 per cent.



  • News/Canada/PEI

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Neighbour relieved Souris gun incident ended peacefully

Sheldon Lavers didn't leave his window for hours Friday night as police negotiated with a man next door who they believed had a gun and was smashing items inside.



  • News/Canada/PEI

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Ex-FBI Agent Defends Flint Water Probe After Criticism

A former FBI agent who investigated the Flint water scandal says the team was moving toward new charges when new prosecutors took over.




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The Economic Stimulus/Relief-Debt Paradox

Long-term interest rates have remained low despite a surge in the issuance of sovereign debt to mitigate the economic impact of the pandemic.




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Olli Rehn: A globally symmetric crisis calls for a globally coordinated and forceful policy response

Remarks by Mr Olli Rehn, Governor of the Bank of Finland, at the Reinventing Bretton Woods Committee Panel Discussion on "The world economy transformed: Reflections on policy responses and the future post pandemic monetary architecture", in the context of the virtual IMF Spring Meetings, Washington DC, 17 April 2020.




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Shelters, community groups allotted $3M from COVID-19 relief fund

Seventy-three homeless shelters and other community organizations are getting extra funding to help pay for basics like extra food, cleaning and staff during the COVID-19 pandemic.



  • News/Canada/Ottawa

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Elvis Stojko shows off his new quad for coronavirus relief fundraiser

The Canadian three-time world champion figure skater displayed his four-wheeler driving skills as part of the Americares Blades for the Brave fundraiser for front-line workers.




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Kurt Browning clowns around to raise spirits and funds for COVID-19 relief

The Canadian four-time world champion figure skater hammed it up along with fellow Canadian skater Kaitlyn Weaver, to raise funds for the United Nation's COVID-19 Solidarity Response Fund.




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Scott Moir refutes online allegations of breaking quarantine guideline

Canadian figure skater Scott Moir posted a video on Instagram and Twitter on Thursday, explaining that he and fiancee Jackie Mascarin are currently stationed in Tampa, Fla., because Mascarin works as a physician's assistant in the respiratory unit of a local hospital.



  • Sports/Olympics/Winter Sports/Figure Skating

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Composer Amaal Mallik to aid COVID-19 relief efforts with ‘Music for Magic’

Every day there is something or the other happening in the entertainment industry the proceeds of which are being given away for fighting the corona crisis.



  • IMC News Feed

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Heartbreak & triumph: Tancredi, Wilkinson reflect on Olympic soccer journey

Melissa Tancredi and Rhian Wilkinson were pillars of the Team Canada for nearly two decades. Together, they've lived the highs and lows of the women's national soccer program - from the awe of their first Games in Beijing 2008, the heartbreak and redemption in London 2012, and finally, solidifying Canada's reputation as a soccer world power in Rio 2016. It's been a rollercoaster they'd ride over and over again.




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Canadian soccer star Alphonso Davies, a former refugee, helping raise funds for UN relief

Teenaged Edmonton soccer star Alphonso Davies said he welcomes being a role model to young kids and wants to put his platform to good use.




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Competition for new N.S. RCMP dispatch centre 'falsely stacked' against First Nation's bid: chief

The chief of Millbrook First Nation says the Nova Scotia RCMP's competition for its new communication centre was "distorted and biased," arbitrarily inflating the price of his community's proposal to reach a "predetermined outcome."




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Darin Isaac is the newly-elected chief of the Selkirk First Nation in Yukon

Darin Isaac has been elected chief of the Selkirk First Nation while Jeremy Harper, Morris Morrison, Carmen Lee Baker and Ashley Edzerza were voted in as councillors. Cody Sims has been elected youth councillor.



  • News/Canada/North

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First Nations COVID-19 cases undercounted, says AFN national chief

Assembly of First Nations National Chief Perry Bellegarde says COVID-19 infection rates among First Nations people are undercounted as a result of failures in information sharing between federal, provincial and territorial governments.




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Diverting water from Lake Diefenbaker could help expand Sask. agriculture, Ralph Goodale says

Ralph Goodale says building water diversion conduits in Lake Diefenbaker could help grow Saskatchewan's economy and environment but it comes with a $3 billion price tag.



  • News/Canada/Saskatchewan

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Sask. economy has hopefully 'bottomed out' after losing 53,000 jobs in April, says economist

Saskatchewan's unemployment rate soared in April due to the COVID-19 economic shutdown but an economist says it's not likely to get much worse.



  • News/Canada/Saskatoon

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Saskatoon woman with COVID-19-like symptoms says it took 5 days to get tested after referral



  • News/Canada/Saskatoon

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Canadian Duvernay-Tardif reworks contract to give NFL's Chiefs cap space

Laurent Duvernay-Tardif and the Kansas City Chiefs have agreed to a restructured deal for the Canadian offensive lineman.



  • Sports/Football/NFL

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East Vancouver tree thief caught on camera

A man is seen driving up in a grey van before making off with a Japanese maple he rips right out of the front garden.



  • News/Canada/British Columbia

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Long before Google, Winnipeggers found answers in library's Where File

There's a wonderfully quirky — and little known — information archive in downtown Winnipeg that predates Google and probably has more hidden secrets than the search engine giant.



  • News/Canada/Manitoba

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Stop Airing Trump’s Briefings!

The media is allowing disinformation to appear as news.




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14 patients died at Windsor's field hospital, most did not want resuscitation says chief of staff

Of the 58 people who have died due to COVID-19 in Windsor-Essex, 14 of them were patients at Windsor Regional Hospital's field hospital.



  • News/Canada/Windsor

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COVID-19 pandemic unleashing 'tsunami of hate,' says UN chief

UN Secretary General Antonio Guterres said Friday the coronavirus pandemic keeps unleashing "a tsunami of hate and xenophobia, scapegoating and scaremongering" and appealed for "an all-out effort to end hate speech globally."




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Brazil prepares to deploy troops into the Amazon to fight rising deforestation

Deforestation in Brazil's Amazon rainforest rose sharply in April, government data showed on Friday, as the coronavirus outbreak keeps many environmental enforcers out of the field and the country prepares to deploy troops to fight illegal logging.




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Canmore mourns unusual friendly elk who befriended dogs and magpies

Some residents of Canmore, Alta., are mourning the death of an unusual elk that went by the name of Marvin. He was known to frequent backyards and hang out with pets.



  • News/Canada/Calgary

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NHL would need to follow quarantine rules before season could resume: Trudeau

Prime Minister Justin Trudeau said Sunday that NHL players would — at a minimum — need to follow quarantine protocols if they were to arrive in Canada while the border remains closed due to the pandemic.



  • Sports/Hockey/NHL

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Maple Leafs sign veteran European defenceman Mikko Lehtonen

The Toronto Maple Leafs have signed Finnish defenceman Mikko Lehtonen to a one-year, entry-level contract for the 2020-21 season, the club announced Monday.



  • Sports/Hockey/NHL

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Alberta Pandas defeat UNB Reds to win U Sports women's curling national championship

The University of Alberta Pandas defeated the UNB Reds 10-2 in the U Sports women's curling final, while the Laurier Golden Hawks topped the Dalhousie Tigers 8-5 for the men's curling title in Portage la Prairie, Manitoba on Sunday.



  • Sports/Olympics/Winter Sports/Curling

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Injections of Bleach? Beams of Light? Trump Is Self-Destructing Before Our Eyes

The notion that he is bound for four more years is pure superstition.




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Progress in adopting the Principles for effective risk data aggregation and risk reporting

This report outlines the progress made by banks in implementing the Basel Committee's Principles for effective risk data aggregation and risk reporting ("the Principles" or "BCBS 239")1 based on supervisors' assessments conducted in 2019.




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Effective exchange rate indices

Daily data on effective exchange rate in nominal terms have been updated. Broad indices cover 60 economies, with data from 1996. Narrow indices cover 26 economies with data from 1983.




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Effects of Covid-19 on the banking sector: the market's assessment

Banks' performance on equity and debt markets since the Covid-19 outbreak has been on a par with that experienced after the collapse of Lehman Brothers in 2008. During the initial phase, the market sell-off swept over all banks, which underperformed significantly relative to other sectors. Still, markets showed some differentiation by bank nationality, and credit default swap (CDS) spreads rose the most for those banks that had entered the crisis with the highest level of credit risk. The subsequent stabilisation, brought about by forceful policy measures since mid-March, has favoured banks with higher profitability and healthier balance sheets. Less profitable banks saw their long-term rating outlooks revised to negative. And the CDS spreads of the riskiest banks continued increasing even through the stabilisation phase.




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The Economic Stimulus/Relief-Debt Paradox

Long-term interest rates have remained low despite a surge in the issuance of sovereign debt to mitigate the economic impact of the pandemic.




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Monetary policy gradualism and the nonlinear effects of monetary shocks

Bank of Italy Working Papers by Luca Metelli, Filippo Natoli and Luca Rossi




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Bridge Proxy-SVAR: estimating the macroeconomic effects of shocks identified at high-frequency

Bank of Italy Working Papers by Andrea Gazzani and Alejandro Vicondoa




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Post-crisis international financial regulatory reforms: a primer

Bank for International Settlements BIS Working Papers by Claudio Borio, Marc Farag and Nikola Tarashev




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The Real Effects of Monetary Shocks: Evidence from Micro Pricing Moments

Central Bank of Chile Working Papers by Gee Hee Hong, Matthew Klepacz, Ernesto Pasten and Raphael Schoenle




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Peacocks and Vultures Are Circling the Deficit

The only fiscal thing to fear is deficit fear itself.




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Top-spec 13-inch MacBook Pros can handle 87W adapters, but benefits are limited



Apple's higher-end 13-inch MacBook Pros are equipped to take advantage of 87W power adapters, though users won't see any charging speed benefits from the change.




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Apple's Jeff Williams 'bullish' about post-coronavirus economic recovery in US



Apple's Jeff Williams says that supply chains are running well and that the company is optimistic about the future for the economy both for itself and for America as a whole.




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Apple launches new online storefront for buying from home



Apple has now launched a new shop front online which is expressly for making it easier to buy, and get technical help, from home.




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Apple TV+ drama 'Defending Jacob' reportedly setting records



While Apple has not revealed any viewing figures for Apple TV+, industry sources say the new "Defending Jacob" drama is a hit with higher viewing figures, and audience engagement, than most shows on the service.




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13-inch MacBook Pro refreshed, WWDC date announced, and HomeKit device roundup on the AppleInsider Podcast



Apple has refreshed the 13-inch MacBook Pro with Magic Keyboard, the start of Apple's online WWDC has been announced, the iPad Pro Smart Keyboard gets a teardown, and your hosts provide a massive roundup of HomeKit and smart home devices.




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Apple diversifying AirPods supply chain, potentially pushing refresh back



Apple is shifting a substantial portion of its current AirPods production from China to Vietnam, and appears to be considering a release schedule later than previously predicted for an AirPods refresh.




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Apple renews effort to induce authors to publish with Apple Books



Eight years after it released tools to make what were then called iBooks, Apple has launched Apple Books for Authors, a new effort to get writers publishing on its platform.