Ramayana is said to be one of the holy books of the Hindus. One can go through the entire story of Lord Rama, Goddess Sita and how they fought Ravana, the demon and King of Lanka. Scroll down through this article

According to Hindu Mythology, Lord Rama was sent to exile for 14 years after Kaikeyi, the stepmother of Lord Rama asked King Dashrath (Lord Rama's father) to send Rama to exile. King Dashrath, couldn't deny Queen Kaikeyi, as he had already

As days are passing by, the coronavirus (COVID-19) cases continue to rise in India and all around the world. But despite the total number of active cases and a climbing death toll, there is an increase in the number of COVID-19

Scientists are still studying the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)and with each passing day, multiple studies are surfacing about the virus that has infected 2,830,082 people and caused 197,246 deaths worldwide. Seeing the SARS-CoV-2's highly contagious nature, the World

There are a lot of exciting things that couples do. Be it going on a date or trek, camping or hitchhiking. But, keeping a track of finances is certainly not one of them. Believe it or not, money can cause trouble

Tanishq said it has rolled out a gold standard safety e-book that reiterates the company#39;s commitment to safety and well-being of customers and its employees at the store.

Experts largely expect the month of May to be a consolidation period though stock specific action could continue due to March quarter earnings.

TBJEE has announced admissions for the Tripura Joint Entrance Examination 2018. The exam will be conducted on two days in April 2018. The registration, on the other hand, opens at the beginning of January and ends the same month in 2018.

T.A. Pai Management Institute(TAPMI), Manipal has opened admissions for its two-year full-time Post-Graduate Diploma in Management (PGDM) programme 2018. PGDM Admissions The programme is approved by All India Council for Technical Education (AICTE). Aspirants can check out the full details of

Karpagam Institute of Technology, Coimbatore has opened engineering admissions for various streams under the BE and BTech degrees. Here are the list of courses for the academic year 2018 to 2019 that are open for application currently: BE Mechanical Engineering

Manav Rachna University has opened admissions for its engineering courses in BTech for the academic year 2018 to 2019. The application process has started and those interested can make use of the online platform for applying. Here are the details you

Sanskriti University has opened admissions for its BTech courses for the academic year 2018 to 2019. The application process has started and those interested can make use of the online platform for applying. Here are the details you need before you

The Indira Gandhi National Open University (IGNOU) has opened admissions for a fresh batch of students for the academic year 2018-2020. The course on offer is Women's and Gender Studies. The module of the course is designed such that students can

Jamia Millia Islamia has opened admissions for Bachelor of Dental Surgery (BDS) courses for the academic year 2018 to 2019. Candidates must pay the application fees at the time of the registration. The application process is online through the official website.

Jadavpur University has opened admissions for its BA Honours courses. The varsity has programs such as Bengali, English, comparative literature, history, international relations/political science and philosophy under the BA degree. After much ado, the university has now brought back the entrance

The Central Board of Secondary Education (CBSE) has clarified that the pending board exams of Class 10 and Class 12 will be conducted after the lockdown. The Board has released an official statement to put an end to all speculations about

Union Human Resources Development (HRD) Minister Dr Ramesh Pokhriyal Nishank has announced the pending board exam dates 2020. The pending papers of Class 10 and Class 12 board exams 2020 will be held between July 1 and 15, 2020. The Central

The Kawasaki Ninja 650 and the Z650 BS6 motorcycles are open to pre-booking on the company's website. Both the motorcycles were scheduled to arrive in the Indian market during April. However, it has been delayed due to the ongoing Covid-19 pandemic.

The Kawasaki Ninja 1000 and the Z900 BS6 motorcycles are open to pre-booking at company's dealerships across the country. The Kawasaki Z900 motorcycle was the first premium motorcycle to achieve BS6 compliance when it was launched last year.

Pence spokeswoman Katie Miller, who tested positive on Friday, had been in recent contact with Pence but not with the president. She is married to Stephen Miller, a top Trump adviser.

The government now plans to switch to a capital and revenue-spending classifications. This will help create a clear and effective link between the government’s earnings, spending and outcomes.

The Aurangabad-based company aims to mop up nearly Rs 1,162 crore (at higher end of price band) by diluting 17.5 percent stake through the issue that will close on October 7. It already raised Rs 348.52 crore through anchor investors' portion on Tuesday, the day before issue opening.

U.S. Vice President Mike Pence's press secretary, the wife of one of President Donald Trump's senior advisers, has tested positive for the coronavirus, raising alarm about the virus' potential spread within the White House's inner most circle.

How COVID-19 Is Impacting Business Event Planning
70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according to newly-released survey data from the Professional Convention Management Association (PCMA). MarketingProfs

Google ad sales steady after coronavirus drop; Alphabet leads tech share rally
2020 first-quarter advertising sales at Google tallied $33.8 billion, with 73 percent coming from search and 12 percent from its YouTube property, and Google's ad business accounting for some 83 percent of revenue for parent firm Alphabet, according to newly-released financial results. Reuters

Spotify-owned Anchor can now turn your video chats into podcasts
Spotify will utilize its Anchor property to make it possible to convert video meeting content into podcasts, offering marketers new options for making use of a virtual hangout video content podcast conversion feature, Spotify recently announced. TechCrunch

Google’s new Podcasts Manager tool offers deeper data on listener behavior
Google has rolled out a new podcast analytics data feature — Podcasts Manager — that provides marketers an assortment of new podcast listening data, the search giant recently announced. Marketing Land

LinkedIn's up to 690 Million Members, Reports 26% Growth in User Sessions
LinkedIn (client) saw its user base increase to 690 million members — up from 675 in January — with an accompanying 26 percent increase in user sessions, and LinkedIn Live streams that increased by some 158 percent since February, according to parent firm Microsoft’s latest earnings release. Social Media Today

Advertisers Continued to Gravitate to Instagram in Q1
Advertisers moved to spend more on Instagram during the first quarter of 2020, with ad spending up 39 percent year-over-year on the platform, holding steady at 27 percent of parent company Facebook’s total ad spend, according to recently-released Merkle data. MarketingCharts

Brands Are Using More Data And Spending More On It: Study
B2B marketers are making greater use of data and spending increasingly to gather it, according to recent report data from Ascend2, showing that 47 percent use engagement data to make marketing decisions, one of several report statistics of interest to digital marketers. MediaPost

Most consumers are trying new brands during social distancing, study finds
Brands are seeing newfound levels of audience interest, with an uptick in consumer interest for trying new brands that has been observed during the pandemic, with members of the Gen Z and Millennial demographic seeing the biggest increases, according to recently-released survey data. Campaign US

Marketers Ante Up for In-Game Advertising
A $3 billion in-game advertising market in the U.S. alone has attracted additional advertisers, and a new Association of National Advertisers (ANA) examination of data from eMarketer found some surprises in that most mobile gamers were over 35, with 20 percent being over 50, while the majority were female, several of the in-game advertising statistics of interest to digital marketers. ANA

Data Hub: Coronavirus and Marketing [Updated]
Digital marketing has fared better than traditional campaigns in the face of the global health crisis, according to newly-released survey data from the Interactive Advertising Bureau (IAB) exploring the differences between the pandemic and the 2008 recession. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at generic advertising “in these uncertain times” by Marketoonist Tom Fishburne — Marketoonist

WHO Releases New Guidelines to Avoid Being Nominated for Viral Challenges — The Hard Times

Major Relief: Microsoft Has Confirmed That The Xbox Series X Will Play Video Games — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — What’s Trending: Embracing Data — LinkedIn (client)
• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — Klear Interviews Lee Odden, CEO, TopRank Marketing [Video] — Klear
• Lee Odden and TopRank Marketing — Pandemic Cross-Country Skiing in Duluth, Minnesota: A Personal Timeline — Lane R. Ellis

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands appeared first on Online Marketing Blog - TopRank®.

Syria's government allowed mosques to open on Friday for worshipers willing to perform prayers. The mosque had remained closed as part of the measures taken to contain the spread of coronavirus.

The grunts, groans and the sound of pulsing music and crashing weights has returned to some of Beijing's gyms after being closed for nearly three months due to the coronavirus outbreak. Ciara Lee reports.

Two Humboldt penguins, Nacho and Goat, went on a field trip in the forest accompanied by their keepers at Oregon Zoo on Friday (May 1) in Portland, United States.

The coronavirus outbreak has forced many dentists and orthodontists to hang up their drills. But a father-and-son practice in Sacramento is getting ready to see patients again.

Pizzerias were finally able to open their doors again this week after almost two months in lockdown - and Italians were savouring every bite.

Air travelers cannot receive cash compensation if their flight is delayed by a passenger biting others and assaulting crew members, an adviser at the Court of Justice of the European Union said on Thursday.

Chewy and Miley, both two-year-old Schnauzer dogs, are getting their hair cut at a groomer in Bangkok for the first time since the new coronavirus outbreak began in Thailand in January.

As Thailand's capital cautiously reopens many restaurants shuttered over coronavirus fears, the feline "employees" of the Caturday Cafe are back at work.

Syria's government allowed mosques to open on Friday for worshipers willing to perform prayers. The mosque had remained closed as part of the measures taken to contain the spread of coronavirus.

The grunts, groans and the sound of pulsing music and crashing weights has returned to some of Beijing's gyms after being closed for nearly three months due to the coronavirus outbreak. Ciara Lee reports.

Pizzerias were finally able to open their doors again this week after almost two months in lockdown - and Italians were savouring every bite.

Senate Democratic Leader Chuck Schumer on Thursday said it was 'dangerous' for the Trump administration to pressure states and businesses to 'reopen without a plan for a dramatic increase in testing'.

One-way corridors, buffer zones around desks, and clear plastic screens to guard against colleagues' coughs and sneezes may become office standards after coronavirus stay-at-home orders are lifted, say occupational experts.

After standing empty for two months, Greece's ancient sites, including the Acropolis hill towering over Athens, will reopen to visitors on May 18, authorities said on Thursday.

As Thailand's capital cautiously reopens many restaurants shuttered over coronavirus fears, the feline "employees" of the Caturday Cafe are back at work.

U.S. Vice President Mike Pence's press secretary, the wife of one of President Donald Trump's senior advisers, has tested positive for the coronavirus, raising alarm about the virus' potential spread within the White House's inner most circle.

Tesla Inc "must not reopen" its vehicle factory in the San Francisco Bay area as local lockdown measures to curb the spread of the coronavirus remain in effect, the local county health department said on Friday.

Apple Inc said Friday it will reopen a handful of stores in four U.S. states starting next week, in the first resumption of physical retail operations since the iPhone maker shuttered all U.S. stores in mid-March.

U.S. Vice President Mike Pence's press secretary, the wife of one of President Donald Trump's senior advisers, has tested positive for the coronavirus, raising alarm about the virus' potential spread within the White House's inner most circle.

The Harding Park golf course which is scheduled to host the PGA Championship in August will reopen on Monday.

Alexander Albon won a virtual Formula One thriller, against a field that included England cricketers Ben Stokes and Stuart Broad, around Brazil's Interlagos circuit on Sunday to deny Charles Leclerc an esports hat-trick.

Justin Bieber and his wife Hailey Baldwin are opening up in an intimate series for Facebook Watch in which they discuss their marriage, their problems and their lives together.

Walt Disney Co. will kick off its strategy next week to begin restoring its lucrative parks business that has suffered $1 billion in lost profits from the coronavirus-led shutdown.

China will gradually reopen cinemas, museums and other recreational venues, the state council said on Friday, as the coronavirus has passed its peak in the country.

BEIJING - Grunts, groans and the sound of pulsing music and crashing weights have returned to some of Beijing's gyms after being closed for nearly three months due to the coronavirus outbreak.

BEIJING - Grunts, groans and the sound of pulsing music and crashing weights have returned to some of Beijing's gyms after being closed for nearly three months due to the coronavirus outbreak.