Podcasts - best described as audio shows you can play at your convenience on your smartphone - are now enjoying immense popularity in the US, and have begun picking steam in India, too. Earlier called audioblogging, podcasting became more commonplace only in the 2000s, with the introduction of broadband Internet and portable devices such as the iPod.

If you're interested in learning about this medium, head over to The Revolver Club for two workshops that will equip you with all the information you need to start producing your own audio podcasts.

The workshops, conducted by podcast experts Chhavi Sachdev and Dhaval Mehta, will take you through not just the basics of creating content, but also deal with radio etiquette, sound editing, distribution platforms, and how you can go about marketing your finished product.

Chhavi Sachdev

Make it available
Chhavi Sachdev, who runs audio content and production house Sonologue, first began making podcasts back in 2008. "Smartphones weren't really around when I started. Recording a podcast involved a lot of effort, and only a diehard enthusiast would do it. Today, it is simpler once you learn the necessary skills," says Sachdev, who is a regular contributor to BBC and NPR podcasts.

At the upcoming workshop, she will touch on the basics of podcasting. "I'll begin with how you can fine-tune the kind of content you want to talk about, move on to what equipment to use, and how you can record and mix. Finally, I will discuss how you can distribute your podcast," adds Sachdev.

Dhaval Mehta

Make it visible
Dhaval Mehta, CEO of digital marketing agency DPM*Social, will follow this up with a workshop on podcast marketing. "Although I've been making podcasts since 2005, this is the first time I'm hosting a workshop on the subject," he says. Mehta will share his personal trade secrets on how he promoted various podcasts in non-traditional ways to gain listeners.

"Earlier, I used to email newsletters about my latest podcast to friends and family. It's a simple thing that worked. Today, getting your podcast to a larger audience would involve sharing it on social media platforms."

Interested folks may sign up for one or both workshops. All you need is your laptop, headphones and ideas for that path-breaking podcast.

Former Slovak tennis star Daniela Hantuchova has launched her own podcast, The Real DNA, where she plans to have people who have inspired her, as guests on her show. After retiring in 2017, Daniela, 37, has been a tennis commentator for the past couple of years.

"The reason behind launching a podcast was that I love to communicate and learn from all the inspiring people I have in my life. I thought it would be nice to able to share their stories and their real DNA with our listeners. At the end of the day, one of the things I cherish the most in life is being able to sit down and have a cup of coffee with people I love, my family, friends, and people I admire, and listen to their stories and their experiences in life," she was quoted as saying by Tennis World USA.

"I believe the most inspiring people I've encountered in life share certain core values as humans that have helped get them where they are, whether in sports or somewhere else. I want my listeners to get to know these people and understand those core values," she added.

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How does the OECD help shape better policies for better lives? In just 15 minutes, our podcasts offer our listeners insightful discussions and thought-provoking debate with OECD experts and guests on the economic, social, environmental, governance and technological challenges of our time.*

Podcasts have existed for more than 10 years but have recently seen a surge of interest, spurred by the success of the true crime drama Serial, which has been downloaded more than 70m times. What is driving the so-called “podcast renaissance”? How are they different from radio shows? And do they pose a threat to traditional broadcasting? FT technology editor Ravi Mattu is joined by literature professor Sarah Churchwell, veteran podcaster Helen Zaltzman and Mark Friend, who is responsible for BBC Radio online. Produced by Griselda Murray Brown and Lily Le Brun  

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