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That is the crux of the problem facing Americas small businesses and consumers: they may not think they’ll be targets of hackers looking for big scores… but all of them probably will be. It is just too easy and too lucrative for hackers to gather and utilize people’s personal information for anyone to be safe – including small enterprises with databases that seem at first blush to be of limited utility.

Reality check: hackers will always go after the weakest link. If they determine that the big guys have toughened up, they’re just going to go after easier targets, like small businesses.

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While shoveling 8 to 10 inches of snow out of my driveway during our fourth Northeastern storm, I started thinking about running my small business. The decision process I used to clear my driveway is similar to the decisions you need to make to run a small business.

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Small Businesses have a desire to grow – grow their sales, customer numbers and enter new markets. However unless you have adequate resources and a clearly defined strategy, then growth can lead to the demise of your small business.

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Tradition has it that where big businesses are rooted, vibrant small business communities follow. It happened in Harrison, N.Y., when Mastercard and PepsiCo set up shop. It happened in Redmond, Wash. after Microsoft moved in. It is happening in Greenville, S.C., where BMW built an SUV manufacturing plant.

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At Sage, we meet with small business owners regularly to get a complete picture of how their businesses run. We have had countless discussions about the tools these business owners use and why they chose them. These are businesses of all types, sizes and ages; but do you know what is common among them?

To some degree, they all use a mix of tools that are either the wrong fit or not connected with each other…or both. One conversation that comes to mind was with a consultant who was using desktop accounting software that she described as too much for her needs. This business owner used three separate applications to track time, organize tasks, and collect online payments, none of which were connected to each other. She struggled with sharing pertinent information with her business partner who was in another city. The result was frustration and wasted time as she tried to make it all work, and she is not alone.

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But there are some smart things that small business owners should consider doing now. Here’s my top 3 tips:

1.  Access Capital Now
2.  Engage Rather Than Employ
3.  Have a Lean Start-Up

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The latest neuroscience suggests you can literally edit your memory. Here is what this big breakthrough means for you.

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Like anything in life, being an entrepreneur has its ups and downs, it has good and bad points. I happen to think the good far outweighs the bad, but not a few people disagree or learn about the bad the hard way.

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Two recent news clips caught my attention. One involved a company trying to avoid the IRS. The other involved the IRS trying to avoid trouble. Taken together, I can see how a small business owner might cynically ask if a small business has a fighting chance as far as taxes.

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Have you ever used a technique for years, only to find out that it blows people away? For SEO purposes I use a very quick and simple system to find the right keywords, that factors in how popular a keyword is with the level of competition. It only takes a few minutes and helps you tap into the gold that lies buried  in the rubble that Google give you.

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• Embrace Perspective: No matter how much you love your company, there will be days when balancing the books creates anxiety. Remind yourself what fueled you to launch your business.

• Find Balance: Sometimes it might seem impossible to relax, but devoting even 60 minutes weekly to non-business related activities will help you recharge.

• Become Resourceful: Find ways to save money, time and energy. Try multitasking, such as purchasing business supplies while waiting for a prescription to be filled or patronizing retailers with special early shopping hours for business owners. Consider streamlining home expenses by eliminating cable or cooking more at home.

• Make Changes: Stay motivated by experimenting with new methods and tools. Attending trainings or online webinars about your industry can help re-ignite your creativity and even lead to business growth.

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Life Is Good CEO Bert Jacobs reveals the most effective interview questions he uses to select ideal candidates for his company.

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Need a reason to start your own business? Here are 20 of them.

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Small-business owners often are so busy working that they do not take time to plan for their retirements.

But that is clearly a mistake, financial advisers say.

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The cloud can save you time and money, but it also has the potential to change the way you do business.

The percentage of U.S. small businesses using cloud computing is expected to more than double during the next six years, from 37 percent to nearly 80 percent, according to a study from consulting firm Emergent Research and financial software company Intuit.

While use of the cloud today is generally associated with the ability to reduce costs and improve efficiency, widespread adoption of this technology is projected to have a transformative effect on small businesses, but also on large companies and government organizations.

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Small business owners can get pretty personal. At least, they are influenced by personal relationships more than anything else, according to a new report by the National Association of Women Business Owners ( and credit card company Ink from Chase.

In fact, at 89 percent, a vast majority of small business owners said that their personal relationships have an impact on the way they run their business, and 67 percent said their peers influence them. Fifty-three percent reported that other small business owners influence them as well.

So what influences small business owners the least? Surprisingly, mentorship — only 51 percent of business owners admitted to being influenced by mentors in their field.

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Here are five lessons we learned from this unique and experienced group of successful small business owners:

1. Start With a Clear Purpose

All the entrepreneurs articulated a clear and powerful purpose for starting their business — and none mentioned money as a major driver. Rather, they started their companies to do what they love, solve a problem, provide awesome service, live in a more desirable location, create jobs and give back to their community.

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Time to crank up sales. Thankfully, the economy is starting to heat up, and as such, it may be an ideal time to learn how to crank up your sales.

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An Entrepreneur is an individual who starts and runs a business with limited resources and planning, taking account of all the risks and rewards of his or her business venture. The business idea is usually a new innovation, product or service, rather than an existing business model.

Such entrepreneurial ventures target high-returns, with high level of uncertainty. The entrepreneur is willing to put his or her financial security and career at stake to take risks on an idea, spending time as well as capital on an uncertain venture.

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For many Americans, starting a small business is an exciting experience, and potentially financially rewarding. However, when opening a new company, owners are understandably so focused on getting off the ground that they often overlook some basic considerations that can have a major impact on the company's value down the road. Below are the five most common mistakes that small business owners make, as seen by individuals who value or appraise businesses.


1) Short-term is short-sighted

Although it can be tempting to make decisions that will save money in the short term, it is important for business owners to consider the long-term growth of their companies. Rather than saving a few dollars today, owners need to think about how to sustain growth and drive value tomorrow.

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Every small business should have a basic knowledge of search engine optimization. In fact, you should almost be exhausted by the term  SEO at this point, as you have been undoubtedly told time and time again just how important it is. But unlike many trending industry buzzwords, SEO is here to stay. Why? In our web-facing world, the (already) dominant search engines are becoming the cornerstone of the internet. Standard procedure for individuals looking for information is to search first.

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Fewer small business owners perceive themselves as successful now than did at the start of the economic recovery, a Wells Fargo-Gallup survey of a representative sample of 601 small business owners reveals. In 2009, 43 percent of small business owners reported feeling extremely or very successful as a small-business owner. By 2014 that fraction had eroded to 37 percent.
The results are perplexing.

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With Christmas finally in the rearview mirror and New Years Day coming up fast, millions of Americans have some time to reflect on their year and look forward to the next one.

Sharon Goldman, a New Jersey small-business consultant who runs the website BloomGrowThrive, says entrepreneurs would do well to have an end-of-the-year talk with themselves.

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The turkey has been carved, the gifts have been purchased and business owners are ready to celebrate the holiday season reflecting on a successful 2014. While small business owners may be thinking about holiday traditions, they are also beginning to focus on priorities and potential challenges ahead. Changes in technology, growing cybersecurity concerns, and shifts in the political landscape are all top of mind as small business owners enter 2015.

As the clock strikes midnight and the champagne bottles pop to ring in the New Year, three topics will be top of mind for entrepreneurs in 2015.

New Year, New Tools

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If you are a small business that is weighing the advantages of advertising versus public relations, there are some compelling reasons for making PR a cornerstone of your organization's strategy of growth. This might even include shifting some of your advertising resources to your PR efforts.

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Developing goals for the new year is always something good to do.  However, there are plenty of people out there who believe it is not a productive use of time. It is probably because they do not develop smart goals that they can actually accomplish. Below are a few helpful tips for you to consider for picking, and more importantly, achieving your 2015 small business goals!

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4 Pillars of Outstanding Customer Service
1. The Perfect Product
2. Caring Delivery
3. Timeliness
4. Build an Effective Problem-resolution Process

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As we settle into 2015, it is the perfect time for small-business owners to reevalute old processes and implement new ideas for a happier and more productive year ahead. Here are four goals that every small business owner should set this year:

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Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving.

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Following the most wonderful time of the year is a season that strikes fear in the hearts of many small business owners: tax time.

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One of the most popular case studies used to decry the rise of the corporation is the apparent downfall of local bookstores. With Borders now just a fond memory and Barnes & Noble living on borrowed time, it’s clearer than ever that Americans have spoken and Amazon has won—or has it?

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Like professional marketers, successful small business owners target their social media activities for maximum impact. While their competitors are adrift in a sea of tweets and blog posts, savvy strategists focus and fine tune their social-media plays. Consider three social media campaigns that generated big results through careful targeting:

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For many independent business owners, embarking on a full-blown social media program can seem like a daunting journey into unknown territory. Thankfully, the payoff is worth the effort. When done right, there is massive potential for SMBs to directly connect and communicate with targeted, local audiences.

In fact, recent research has shown that 91% of small business owners rely on social media as a means of driving increased sales. So what is the secret? Where do you start, and what are some of the most important things to keep in mind as you look to boost your bottom line?

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Being an entrepreneur is synonymous with being financially unstable at times. While you are growing your company, it is important to be focused. But what if you could get a side hustle that would help bring in a healthy secondary income to alleviate some of that financial stress? And, best case, what if this side hustle could also help you grow your core business?

The good news is that there are a lot of companies that create opportunities for entrepreneurs that do not require full-time work and can become a great companion to the work you are doing.

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Having a clear vision of your expected customer base will increase your business chances of success. Clearly defining your target audience — whether it is senior citizens, busy moms or millennials in California — can help answer a lot of questions and overcome obstacles that may be plaguing you as you kick-start your online store. Some of the business questions you will be addressing include:

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Todays business environment is moving at a faster pace than ever before. It’s imperative that organizations of all sizes be nimble enough to respond and pivot according to business and market demands at a moment’s notice, or risk falling behind their competition.

To this point, many small businesses often struggle when it comes to effectively scaling their operations. This process entails making hefty IT investments, and while necessary for continued growth, many entrepreneurs just can not afford to do so.

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Website, social media, blog. If you are a small business owner, chances are you've already checked off those must have boxes. If you have not, get those launched and then circle back to continue reading.

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Owning your own business is often touted as the ultimate coup in the working world. You set your own hours, pursue projects you are interested in, and maybe work in your pajamas. Obvious challenges aside, it sounds like a pretty nice gig. Such jobs are largely enjoyed by men, who make up an estimated 71 percent of business owners in the U.S. But that might slowly be changing.

A report from the Institute of Womens Policy Research shows that women are steadily increasing their presence in the world of small-business ownership. About 29 percent of Americas business owners are women, that is up from 26 percent in 1997. The number of women-owned firms has grown 68 percent since 2007, compared with 47 percent for all businesses.

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Established businesses have one obvious advantage over their younger counterparts: Deep pockets.

Fortunately, what todays small business lacks in budget can be made up for with strategy and a few carefully chosen tools. Here are six smart marketing ideas gleaned from my experience running a company that teaches small firms how to compete with big ones.

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All major wireless operators available in the U.S. offer some international roam, but the volume varies by network. To get an understanding of how your network will fare abroad, or to understand which carrier to choose if you are a regular traveler, you should first understand the two basic major technologies that wireless operators use.

How to Travel With Your Cell Phone Without Breaking the Bank

Is big data just for big business? For several years, larger corporations have been gathering informative insights from this next-generation approach to data analysis. But now small businesses are finding ways to leverage this comprehensive data analysis for marketing insights.

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Big  Data seems to be the phrase on everybody’s lips these days, and without a doubt, it has revolutionized the business world. Companies are getting valuable insights reading into mountains of data collected from all kinds of sources. Using Big Data simply makes sense, but the very prospect can be intimidating, particularly when it comes to small businesses and startups. One recent survey shows that 35 percent of startups are not even considering the possibility of leveraging Big Data or taking into account how much data is being generated every year – such a decision could be disastrous for the future success of a company.

Small businesses may feel that the ability to leverage Big Data is simply outside of their grasp, but Big Data solutions have become much more affordable in recent years. In addition, they are easier to use and oftentimes automated. In other words, small businesses have every reason to get into the Big Data game now as long as they know how best to use it. Here are just a few ways small companies can truly make Big Data work toward further success.

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Deciding what to call your company is probably one of the most fun and exciting aspects of starting a small business. You might have launched this venture by scribbling business name ideas on a bar napkin while hanging out with friends.

But naming your small business is also serious business. Your decision could affect your ability to reach a broader audience and grow. And making the wrong choice could even get you in legal trouble.

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Trucking companies and building contractors dominate the fastest-growing industries for small businesses, according to new data from Sageworks, a financial information company.

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After seeing the dreams of so many wonderful people end with a closed store sign, we were determined to find out how to help so we enlisted the aid of several resources for business owners to come up with a list of what they need to know.

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How small is small? New federal data shows that most small businesses are very small. By definition, a small business could have up to 499 employees. The average American small business has about 8!

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Chances are that you have already gone paperless. The Cloud has largely replaced reams of paperwork, stuffed file cabinets, and onsite data storage, making it easy to keep and maintain all the information you need. In fact, in the next five years the number of small businesses using the Cloud is expected to double to 78 percent.

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According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time, Nielsen also reports that four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers.

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From struggling with a business plan to hiring the wrong talent, there are a lot of opportunities for small-business owners to make mistakes, especially when starting out.

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