The CBDT (Central Board of Direct Taxes) has extended the period of re-registering charitable and religious trusts under the Finance Act 2020 to 1 October. In the view of the unprecedented outbreak of COVID-19 that has caused a humanitarian and economic

London, Sept 27: Midfielder Tom Cleverley's 58 minute strike handed Manchester United a 2-1 victory over Newcastle United in the third round of the Capital One Cup tie at Old Trafford. Brazilian Anderson put the Red Devils in front just before

Just like smartphones, the camera industry has also been thriving and we are being presented with some feature-rich cameras. But, there is one specific camera department which has become quite popular in recent times. No, we are not talking about the DSLR's

The CBDT (Central Board of Direct Taxes) has extended the period of re-registering charitable and religious trusts under the Finance Act 2020 to 1 October. In the view of the unprecedented outbreak of COVID-19 that has caused a humanitarian and economic

New Delhi, May 09: Confusion prevailed over the number of deaths due to coronavirus in the national capital, with data from four hospitals showing that 92 people succumbed to the infection as against 68 fatalities reported by the Delhi government.

Internet connected the world by enhancing the accessibility of information. In the 1980's, a computer with an active internet could send and receive messages within a few minutes. This could have traditionally taken a long time. Fast forward to a few

With India's demonetization, there have been many speculations as to whether the move was targeted towards Digital India or whether the move will lead to the digitization of Indian economy or is it the time now for digital economy and so

At a time when the cyber vulnerability in the payment gateways of e-wallet companies are becoming visible as they witness a rise in usage and popularity, upgraded security is the only way to safeguard millions of first-time users. In

According to the new survey, Indian consumers prefer a digital-first approach to accessing banking services, only talking to a banking adviser by phone for more complex issues. The survey, 'Customer Experience in Banking', by global tech company Avaya, which covered

Taiwan Dragons are all set to square off with Hsinchu Titans in Pool 2 Qualifier-1 of Taiwan-first-of-its-kind, Taipei T10 League 2020 at the Yingfeng Cricket Ground in Songshan District on Sunday.

In a bid to help the coronavirus infected, NASA has announced that it has successfully developed a prototype ventilator for the treatment of coronavirus patients. For this, NASA has developed VITAL or the Ventilator Intervention Technology Accessible Locally. Currently, NASA's

As the coronavirus pandemic continued sweeping across the globe, NASA put a halt on its usual space-related activities and began developing a prototype ventilator to help combat the deadly virus. The newly developed ventilator has just received emergency approval from the

Mohanlal, the complete actor has been highly active with the charity works during this coronavirus crisis period. The actor had made hefty donations to both the Kerala Chief Minister's relief fund and FEFKA fund for the daily wage workers of the

Nanjamma, the 60-year-old singer-actor, who shot to fame with her soulful songs in Prithviraj Sukumaran and Biju Menon-starrer Ayyappanum Koshiyum, has proved that age is no bar for creativity. The enthusiastic singer is still ruling everyone's hearts and has now decided

Mohanlal, the complete actor of Malayalam Cinema and his beloved wife Suchitra Mohanlal have completed 32 years of marital bliss today. The couple had a quiet celebration for their 32nd anniversary in quarantine, as the country has been currently observing all

After KGF Chapter 1 emerged the most-viewed Indian movie of 2019 on Amazon Prime Video, the OTT giant is now in talks with the makers for the rights of its second installment. According to a few media reports, Amazon Prime has

Senior actor and former president of Movie Artists Association (MAA) Sivaji Raja recently suffered a massive stroke at his home in Hyderabad. On Tuesday night, he was admitted in a hospital in Hyderabad, where he has been kept under observation in

Ever since the lockdown has been announced, mythological show, Ramayan and its actors are hitting headlines for one or the other reason. As the viewers are aware, Doordarshan had re-aired Ramayan during lockdown on popular demand. The iconic show broke all

The Coronavirus crisis has changed work spaces and dynamics for many around the world. The entertainment industry too is slowly adjusting to new realities, and figuring out innovative ways to shoot. One of India's most popular game shows, Kaun Banega Crorepati,

The Academy of Motion Picture Arts and Sciences (AMPAS) that hosts the annual Academy Awards aka Oscar Awards will now consider films that get digital releases too for the awards, as opposed to the previous rule, according to which only films

BR Chopra's 'Mahabharat' is currently being re-telecast for the audiences on Doordarshan and remains the most-watched show, much like Ramanand Sagar's 'Ramayan'. 

Big B took to his blog to recall sweet memories of the shoot of both films, and also to express his pain recalling colleagues associated with these projects, who are no more. 

Amitabh Bachchan shared a humorous post on his Instagram page and left his followers quite impressed. The actor wrote, "Happy birthday to all .. special day .. one chance every 1000 years ..Your age + Your year of birth , every

Sushmita Sen's candour in her interviews has always been loved by fans. Not the one to sugar-coat her words, the actress is a perfect role model for the new-age women. As someone who believes in charting her own life, Sushmita has

Amitabh Bachchan took to his Twitter handle to celebrate 12 years of his comedy horror film Bhoothnath. Remembering the movie, Amitabh also treated fans to a mysterious story which has left us scratching our heads! Celebrating 12 years since

Amitabh Bachchan took to his Twitter handle to celebrate 12 years of his comedy horror film Bhoothnath. Remembering the movie, Amitabh also treated fans to a mysterious story which has left us scratching our heads! Celebrating 12 years since

Ramayana is said to be one of the holy books of the Hindus. One can go through the entire story of Lord Rama, Goddess Sita and how they fought Ravana, the demon and King of Lanka. Scroll down through this article

Every year on Shukla Ekadashi (the 11th day of one fortnight) of the Margashirsha month which is also known as Agrahayana (according to the Hindu Calendar) is observed as the Gita Jayanti. This year the same will be celebrated on 8

Since the COVID-19 outbreak, researchers are in full swing to develop effective equipment to deal with the infection. From AI tool that predicts infected COVID-19 cases to virus-scanning tool for vaccine development, from the musical structure of COVID-19 to Bluetooth-based COVID-19

The NHA, which implements the national health insurance scheme, said this will strengthen the country#39;s response to the novel coronavirus pandemic.

The application process for Joint Entrance Examination (JEE) 2018 has begun by The National Council for Hotel Management & Catering Technology (NCHMCT).  NCHMCT JEE is conducted for admission to Bachelor of Science program in Hospitality and Hotel Administration offered at 58 IHMs.

Online applications are invited from female candidates for admission to 4 years B.Sc (Nursing) course at Colleges of Nursing of Armed Forces Medical Services. The course commences in 2019. Candidates who complete the four-year nursing course will be granted permanent/ Short

Major US indexes opened lower but moved higher throughout the afternoon to snap two-day losing streaks.

Sobhita Dhulipala's Instagram feed is lit up with perceptive photoshoots. She looks striking in each picture of hers and particularly her sarees looks are what we find the most interesting. Sobhita has sported sarees on a number of occasions

Dolat Capital is bullish on Adani Ports and Special Economic Zone has recommended buy rating on the stock with a target price of Rs 360 in its research report dated May 06, 2020.

Dolat Capital is bearish on NIIT Technologies has recommended sell rating on the stock with a target price of Rs 950 in its research report dated May 06, 2020.

Dolat Capital recommended accumulate rating on Persistent Systems with a target price of Rs 550 in its research report dated May 07, 2020.

Dolat Capital recommended accumulate rating on Marico with a target price of Rs 320 in its research report dated May 04, 2020.

Prabhudas Lilladher recommended hold rating on Titan Company with a target price of Rs 844 in its research report dated May 05, 2020.

Indian teachers have broken the myth about their inability to use technology. We already have 3,000 schools lined up to adopt our platform, and more are joining the queue every day.

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
• Amie Krone — Navigating the new world of working at home — Chaska Herald
• Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
• Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.

Why should B2B marketers give a DAM?

When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it's B2B influencers, social, search, content, video or always-on marketing.

It's also one of the top investments an organization can make for successfully leveraging a digital environment that will only expand with more data in the coming years.

It’s no wonder the global DAM market was valued at $3.4 billion in 2019, and is expected to reach $8.5 billion by 2025, according to report data from IMARC.

Just What Are Digital Assets?

As we explored in our introduction to DAM technology, “Why Digital Asset Management Matters in B2B Marketing,” digital assets are simply any computer files, stored anywhere — whether on your phone, tablet, desktop, network, or in the cloud.

DAM software runs either on a local computer network or in the cloud, and is built to pull in and make it easy to organize an unlimited number of files — all those digital assets that organizations create and use daily.

The more complex your marketing strategies and organization are, the greater the benefits of DAM will be, especially when accumulated over time.

The pandemic has also brought to light weaknesses for some organizations, as remote workers place additional strains on systems not necessarily designed for unified online access to digital asset libraries.

Let’s look at how adding a DAM system to your mix can help improve six major forms of digital marketing.

[bctt tweet="“The more complex your marketing strategies and organization are, the greater the benefits of digital asset management (DAM) will be, especially over time.” — Lane R. Ellis @lanerellis" username="toprank"]

1 — Use DAM to Augment Your Influencer Marketing

Influencer marketing campaigns, especially in the B2B realm, can involve many people and projects, often with a variety of images, document files, videos, and other digital assets.

Tracking multiple versions of files — with varieties specifically created for each social media platform involved in a campaign — can get complicated, and many firms either use a cobbled together make-shift approach that may be known only to one or a few people in the organization, or end up bouncing around from one software solution to another.

A good DAM database, however, can be used company-wide and is expandable enough to accommodate any change in file types, for as long as the DAM is supported by its developers.

The best DAM solutions also offer transparent and robust import and especially export routines, so that organizations aren’t locked-in to one DAM environment with their digital assets held hostage, unable to easily migrate to other solutions if needed.

Influencer marketing benefits from DAM through increased efficiency and time savings, which ultimately make influencers happy and better able to share co-created content.

2 — Expand Your Content Marketing With DAM

The type of savvy content management offered by DAM systems could save marketing teams 13 days annually per staff member, according to report data from Canto.

The same research found that 41 percent of marketers said that digital filing inefficiencies had caused delayed project releases, and 54 percent noted that they experienced frustration with inefficient filing systems.

By its very nature content marketing involves vast quantities of content in all its various digital forms, and a powerful DAM system enhances content marketing by making it easy to find all the digital assets a business has ever created, both for current campaigns and when gathering past performance and return on investment (ROI) data.

Brands such as Under Armour use DAM systems to manage over 12 terabytes of content including more than half a millions digital assets for some 7,000 products that change seasonally, a task that while possible without using a DAM, really shows off the benefits of a solid organizational and archival solution.

3 — Make a Move to DAM to Improve Your Video Marketing

As with static digital assets, a good DAM system easily ingests and organizes video content, putting it at the fingertips of each person in an organization who needs it, from video editor to social media manager to corporate executives.

Digital video has remained a leading performer for marketers, with 92 percent saying it's an important part of their marketing strategy (HubSpot), and with the arrival of the global health crisis initial reports have shown that more video than ever is being viewed, including 5.5 percent higher video view rates on Twitter.

One of the many benefits a top-notch DAM solution offers is the ability to find otherwise hidden static content in your organization's archives that can work well in creating video marketing, oftentimes also avoiding time-consuming efforts to re-do work that has already been completed but can't easily be found.

4 — DAM Shines in Always-On Marketing Environments

Always-on marketing replaces on-again off-again campaigns with a fluid ongoing effort, continually cultivating and carefully building efforts that allow businesses to seamlessly adapt their marketing efforts, rather than playing catch-up, stopping a campaign, and waiting to build a new one.

For B2B marketers, the shift to always-on is swiftly advancing, and in always-on marketing DAM shines brightly, as it removes many of the bottlenecks slowing down traditional marketing by offering easy and swift access to a firm’s digital asset archive.

We recently launched a new ongoing series for B2B brands looking to explore the many benefits of always-on influence, as our CEO Lee Odden took a close at in "Always On Influence: Definition and Why B2B Brands Need it to Succeed."

Marketing technology also thrives when DAM is involved, and MarTech Advisor recently took a look at 10 of the major players in the DAM market.

[bctt tweet="“Always On Influencer Marketing is a strategic approach to creating communities of trusted experts that is relationship and content focused.” @LeeOdden" username="toprank"]

5 — Search Marketers Find Success with DAM

Search marketers also benefit from a powerful DAM system, being able to systematically find search campaign assets, analytics data contained in spreadsheets or other formats, in ways that help make more data-informed search marketing efforts a snap.

In a way the so-called findability of search marketing goes hand-in-hand with a smart DAM solution, as both are centered around finding things — whether in the form of search engine query answers or finding a file you know you have but haven't been able to successfully locate until the arrival of a DAM system.

6 — B2B Marketers Get Social with DAM

Social media marketers too can gain advantages by using a DAM workflow, easily accessing digital assets destined for a variety of social platforms, whether they involve static or video content, advertising copy in text documents, or social analytics data in any number of file formats.

Social media marketing is also enhanced by DAM through time savings, but also by the extra insight it can bring helping to open up an organization's digital asset library. Re-purposing content on social platforms can take on an entirely new and all-encompassing level when every digital asset can easily come in to play and be combined in relevant new ways, thanks to a powerful DAM system.

Invest in Your Firm’s Long-Term Success Using DAM

Whether you specialize in B2B influencer marketing, social, search, content, video or always-on efforts — or a combination of these primary digital marketing practices — finding and implementing the right digital asset management system is an investment in the long-term success of your organization.

Finally, to help you learn more about DAM solutions for marketers, including a list of many of the top providers, have a look at our article exploring the subject.

The post Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management appeared first on Online Marketing Blog - TopRank®.

Priest Don Giuseppe Castelvecchio hasn't been able to conduct services in his San Fiorano church for two months. In the town where restrictions are easing, his sermons delivered from a loud speaker in a car are a welcome relief. Joe Davies reports.

Britons stood in silence and Queen Elizabeth addressed the nation on Friday's 75th anniversary of "Victory in Europe" Day, though the coronavirus dampened commemorations for the end of World War Two on the continent. Lauren Anthony reports.

A young boy chooses a nurse as the superhero he wants to play with over Batman and Spiderman in a new artwork by Banksy that encapsulates the gratitude Britons have felt toward the country's National Health Service during the coronavirus crisis.

Romans flocked to the city's bars and cafes for their caffeine fix on Tuesday - but only takeaway options are permitted.

Pizzerias were finally able to open their doors again this week after almost two months in lockdown - and Italians were savouring every bite.

Former Prime Minister Tony Blair said on Monday that Britain was in a mess, warning that neither his own Labour Party nor the Conservative Party, led by Prime Minister Boris Johnson, deserved to win a Dec. 12 election.

Former British Prime Minister Tony Blair called on the UK to 'rebuild sensible mainstream politics' in the future.

Indian troops killed four militants in gun battles in Kashmir on Wednesday, including the commander of the biggest separatist group fighting New Delhi, a police official said, triggering clashes across the disputed region that left dozens injured.