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What Google's antitrust trial means for your search habits

If Mehta rules that Google has been running an illegal monopoly in search, the punishment could open up new online avenues for consumers and businesses to explore in pursuit of information, entertainment and commerce.




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116: Legacy in Your Lifetime

Grey is on a campaign for human decency, Myke has finished a project, and they both consider the effect of their work.




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142: Scrying Your List

Grey gets a promotion, and is trying to tame chaos. Myke gets some important news during the recording. They also cannot resist more discussion on backpacks, as well as answering some Ask Cortex questions on 'why you should always have tasks left over at the end of the day', and 'why they do not want to build an app'.




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How to measure your food safety climate

Ever since Frank Yiannas of Walmart's Food Safety Leadership published his insightful book "Food Safety Culture" in 2008, the food and beverage industry has embraced the reality that having a strong food safety culture is essential for success.




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Good, clean and healthy: Are you mislabeling or misrepresenting your products?

A cursory glance at grocery store shelves confirms: meeting consumer expectations for “clean” food labeling is here to stay.




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Using fermentation to clean up your dough label

The fermentation of dough leads to a strengthening of the dough matrix. Dough conditioners and oxidizers like azodicarbonamide (ADA), bromate and ascorbic acid, as well as their enzyme counterparts, lead to the strengthening of the dough matrix.




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Matt Michel: Nine ways to maximize your revenue

The most expensive part of plumbing service is getting the phone to ring and the truck to the job. Once there, every additional dollar past breakeven helps cover the monthly overhead nut. Once this is covered, it falls straight to the bottom line. So, how can you maximize revenue? Here are nine ways to boost your average tickets.




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Add value to your contracting business with a home service franchise

A successful home service franchise offers sales and marketing systems similar to those employed by large companies. These systems can be easily implemented and replicated over and over again.




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Ross Goldstein: Design your system for the ‘what ifs’

A lot of things are out of your control when working on a job involving multiple trades. Whenever I design any type of system, I always go down a list of “what ifs.” The “what ifs” are scenarios that can affect the performance of a system due to an unknown. This includes actions by other trades.




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11 ways to boost your plumbing company’s SEO

Explore 11 proven ways plumbing companies can improve their website visibility and search rankings. Whether you run a single-location operation or a multiple-unit franchise, these SEO tips will help you reach more consumers.




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Six things that matter about your branding

Developing a strong brand can significantly impact your plumbing company by making it more familiar and less intimidating to consumers. This can lead to more calls and reduced marketing costs. Here are six important factors to consider when building a brand and brand image in your market.




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When to invest in your contracting business

After hard work, your contracting company is turning a profit. You need to decide when to invest some of that money back into the business, balancing saving and making improvements to stay competitive.




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Kenny Chapman: 5 ways to make your business more fun and profitable

Many people run a business because they love to create and share with others. Others are driven to earn money. Some are driven by respect from others and ego. But sometimes, all it takes to run a fun and profitable business that people enjoy is to change the way you think about it.




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Unlocking your potential

A productive and positive state of mind and being is more important than ever.




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How scorecards help level-up your team.

Last month, I introduced the core elements of our training: organizational charts, scorecards, and processes. These form the foundation of your business, providing clarity and accountability. This month, we'll focus on scorecards and how they contribute to team success.




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Insights on how to lead your business with confidence

Here are a few insights I'd like to share on how to lead our businesses with confidence, regardless of what's happening in the broader world.




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9 things to make your trucks more effective in your plumbing business

Your vehicles are a projection of your brand into the market.




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WarmlyYours towel bar accessories

These towel bar accessories are meant to be paired with Ember radiant panel heaters to turn the devices into towel warmers as well as sources of supplemental heat.




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Protecting what matters most in your radiant system — the water

Boiler systems are essential for residential heating and hot water. Their efficiency and longevity depend on good water quality. Poor water quality causes corrosion, scale buildup, and higher costs. Maintaining high water quality ensures smooth operation and durability.




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WARMLYYOURS: Towel Bar Accessories

These towel bar accessories are meant to be paired with Ember radiant panel heaters (when installed vertically) to turn the devices into towel warmers as well as sources of supplemental heat.




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John Siegenthaler: How 'radiant' are your radiators?

I’ve written it before and I’ll write it again — panel radiators are one of my favorite hydronic heat emitters. I base this sentiment on several benefits. Here are a few to consider…




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How to create your own flush cart for hydronic heating systems

In 1986, I installed a 1.5-ton geothermal heat pump in my home using two 500-foot horizontal HDPE earth loops. After digging a trench, I connected the loops to the pump and opted for a 2 HP swimming pool pump to fill and flush the system, as a garden hose couldn't provide the needed flow rate.






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5 ways to help your customers realize their dream shower

The consumer mindset around bathing is evolving to view showering as far more than a simple rinse to get clean, but rather as a time to relax, unwind and wash away the day-to-day stresses of life. In fact, consumers are making purchases to support this shift. According to a recent survey commissioned by GROHE, more than 65% of respondents are enhancing their time in the shower with various add-ons, such as soothing aromas, music and gentle rain shower products to elevate their “me time.”




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Express Boxes Unveils Innovative "Build Your Own Box" Tool

The Build Your Own Box tool offers an unprecedented level of customization, ensuring that businesses can create packaging that perfectly aligns with their product dimensions and brand aesthetics.




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AL Levi: Fix things at your company

What is finally going to fix things at your company? 




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Al Levi: How are you judging your staff’s performance?

With every new consulting client, I begin our work by asking the following: “How are you judging your staff’s performance?”




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Nicole Krawcke: Use exit interviews to strengthen your plumbing company

In my years in the workforce, I’ve had jobs with amazing bosses and managers. On the flip side, I’ve also had terrible managers who made me question whether or not I wanted to stay in that organization.




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Ensure clear, effective communication with customers and your team.

I reached out to some of the best coaches in the industry for some perspective on communicating clearly and effectively with customers and each other and best practices for how contractors should handle communication breakdowns.




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Justin Jacobs: Does your direct mail marketing need a touch-up?

Direct mail hits on the high points that anyone would want from an effective marketing campaign: Print builds trust more easily than digital ads. 




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COVID-19 tips for plumbing contractors: How to adjust your mindset and your marketing

By following the tips below, you can mitigate the negative impact of COVID-19 on your business and lay some groundwork that will make your company more successful in the long run.




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Marketing Magic: Digital marketing tips for enhancing your success

No longer an optional form of advertising, digital marketing has become the norm. 




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Dan Holohan: The importance of training and educating yourself on the equipment you work on

It was one of those days at HeatingHelp.com when the old guys had the floor. One of the regulars, a retired (and understandably crotchety) fella from Canada had this to say:




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For your health & wellness: What is oat milk and is it healthy?

Nondairy milk may have begun as a lactose-free alternative for vegans or nondairy eaters, but the rise in popularity can be attributed to much more than being a must-have swap. The options are endless: almond milk, soy milk, hemp milk, rice milk, and more.




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For your health & wellness: CBD- what we know and what we don’t

Cannabidiol (CBD) has been recently covered in the media, and you may have even seen it as an add-in booster to your post-workout smoothie or morning coffee. What exactly is CBD? Why is it suddenly so popular?




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For Your Health & Wellness: Obesity and the brain

Obese teenagers can have certain brain differences from their thinner peers -- changes that might signal damage from inflammation, a new, preliminary study suggests.




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For Your Health & Wellness: Cellphone injuries

People distracted by their cellphones are tripping, falling and hurting their heads and necks more often, with such injuries increasing “steeply” over a 20-year period, a new analysis has found.




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How to protect yourself from silicosis on a jobsite

More than two million workers in the construction industry have been exposed to silica in the workplace. Short of a complete double lung transplant, silicosis is both a chronic and incurable condition.




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Can your company get canceled for hidden Russian connections in the supply chain?

Whether you agree or not with the increasing ESG scrutiny on companies, your business and bottom line are in jeopardy if you are not as attentive to ESG as you are ensuring your workers and contractors are safe.




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Secure your tickets for the A+A 2023 live experience

The ticket shop for A+A 2023 is now open! Secure your tickets now and be part of an unforgettable trade fair experience. Discover the latest innovations, make valuable contacts with decision-makers from the industry and immerse yourself in exciting specialist lectures and workshops.




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When should you replace your personal protective equipment?

On dangerous or risky job sites, and within certain environments, personal protective equipment (PPE) must be worn at all times. It makes perfect sense, because the gear is designed specifically to mitigate severe or fatal accidents. Helmets, for example, protect the head from falling objects, overhead fixtures, and much more.




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Is your high-density storage compromising worker safety?

This strategy increases the value of each square foot with customizable racks, but do the pros outweigh the cons?




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Is your facility at risk due to inadequate electrical testing?

Many facilities do not follow best practices when inspecting and maintaining machinery, leading to unnoticed and unmanaged hazards.




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What’s your confined space rescue plan?

Learn about the different types of confined space rescue procedures and why it is important to develop an effective confined space rescue plan.




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How to keep your people connected and protected from heat stress

The dangers of working in the heat and its adverse impacts are “predictable and largely preventable,” according to the WHO.




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Cost-effective strategies to safeguard your construction business

To reduce the number of delays in a project, you should build reliable processes that facilitate the completion of projects on time and in order. 




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The black hole lead crisis: Do you know where your leads are?

Like many of the readers of this article, for more than 25 years now I have been working with and struggling with sales leads.




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10 safety measures that will help protect your utility workers

Who makes sure all of that water and electricity continues to flow so it’s there when we need it? There are a million people working at all hours of the day to make sure these resources are always available. 




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Winterization as a defense: Protecting your machinery from corrosion

Effective winterizing strategies can protect your equipment from corrosion damage during cold seasons.




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For your health & wellness: Sleeping habits

Sleeping well, long enough and having regular bedtimes, in addition to meeting the American Heart Association’s (AHA) Life’s Simple 7 (LS7) guidelines, may help reduce the risk of heart attacks, strokes and other cardiovascular diseases.




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Understanding and reducing effects of stress on your health

Did you know that our body does not discriminate between sources of stress? It simply responds to the stress. So, whether the stress is coming from an actual event, or simply a thought, the body may react in a similar way. Now, in these times when there is so much uncertainty, stress can have a huge impact on our bodies.