Direct mail hits on the high points that anyone would want from an effective marketing campaign: Print builds trust more easily than digital ads. 

By following the tips below, you can mitigate the negative impact of COVID-19 on your business and lay some groundwork that will make your company more successful in the long run.

No longer an optional form of advertising, digital marketing has become the norm. 

Many plumbing contractors ask the question: “What is the best way to advertise my business locally?”

According to a white paper authored by venture capital firm ARD Ventures, each fleet vehicle, on average, receives between 30,000 -70,000 impressions daily. 

One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.

There’s no question that the demand for home improvement projects is red hot. 

By now, you may have heard that by July 2023, Google Analytics is shutting down for good, as Google replaces the analytics service with GA4. Why is this happening, and what does it mean for tracking my website analytics?

Let me clue you in on a poorly kept secret: Traditional advertising is expensive. I know, this isn’t exactly shocking. Depending on your market, a month-long rental of a billboard could cost five figures. A week’s worth of 15-second radio ads can run up to $8,000 — and that doesn’t include the cost of producing them. And television? Forget it.

The Wisconsin company's safety & regulatory compliance solutions have expanded through three generations of leadership.

The Fenix brand has successfully entered the major outdoor/military/law enforcement markets, and is sold to more than 100 countries and regions worldwide. With manufacturing based in Shenzhen, China, Fenix creates unique products in a company-owned facility, and exceeds industry standards with additional in-house testing protocols.

Given the popularity of the tea market, suppliers note that ingredients are just as much in demand as the natural, functional benefits that resonate with consumers.

As demand for energy drinks continues to rise across the globe, Mintel highlights how evolving consumer trends are impacting the global market.

In the consumer packaged goods space there’s no shortage of celebrity-backed products, particularly beverages. Although proliferating across all segments, alcohol brands are seeing the most activity.

Circana, an advisor on the complexity of consumer behavior, released new Circana Compass insights, providing a comprehensive update on the 2024 performance of the global retail food and beverage (F&B) industry and an outlook for 2025.

Whole Foods Market’s Trends Council unveiled their Top 10 anticipated food and beverage trends for 2025 in the retailer’s 10th annual Trends predictions report. 

In conjunction with National Iced Tea Month, Bethesda, Md.-based JUST ICE Tea announced its summer campaign: Tea Marks the Spot. 

With all the current buzz around brand collaborations, experts highlight some of the opportunities, challenges, and factors to consider when embarking on a licensing partnership.

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, has teamed up with Soccer United Marketing (SUM) to unveil a new multi-year partnership with the Federación Mexicana de Futbol (FMF), making Keurig Dr Pepper an official partner of the U.S. tours for the Mexican Men’s and Women’s National Teams.

Shifts of consumption preferences from consumers in terms of dairy and dairy alternatives beverages, impact performance of category.

Ingredient suppliers announce headquarter moves, while awareness of Uganda -sourced vanilla grows.

BENEO announces its new CEO while HOWTIAN introduces SoPure Andromeda.

As the beer market expands and consumers have more options to choose from, experts highlight how craft beer brands are positioning themselves in a shifting market while catering their products to meet consumer demand.

Curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.

Red Bull is commemorating the 20th anniversary of Oracle Red Bull Racing with the introduction of two initiatives: the exclusive Special Edition 2024 Red Bull Racing Can and the Red Bull All Terrain digital game.

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.

Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.

An expert weighs in on the challenges and possibilities for beverage operation employee recruitment and retention.

This year’s State of the Industry report on bottled water examines consumer trends contributing to category performance.

The cost tracking of production is a never ending task for those responsible for recording, compiling and analyzing raw and packaging materials costs to determine realistic, accurate and beneficial data upon which to base selling prices in complicated and diverse markets.

Reaching a Vast Audience Through Social Media Social media marketing has become a powerful tool for businesses looking to grow their brand, engage with customers, and increase sales. With billions of users active on platforms such as Facebook, Instagram, Twitter, and LinkedIn, social media provides businesses with an unparalleled opportunity to reach a vast and ... Read more

Team of junior beach volleyball athletes are Sideout's first youth brand ambassadors, deepening roots and expanding brand's reach.

Dr. Miller treats patients with a wide range of allergy-related issues at Advanced Allergists

With over 25 years in business, we're utilizing our expertise to provide a variety of new partnerships that are tailored to the unique needs of employers of all sizes.

Revolutionizing Backpacking with Affordable Accommodation Options in the Heart of the City

Creative cash-out allows experienced sponsor to recap investors while finalizing $87 million construction schedule

Eran P. Kinsbruner serves as the global head of product marketing and brand strategy at Lightrun

Florida based online store offer rentals and Sales of high-quality E-bikes and E-Motorcycles to help commuters travel safely during the pandemic

The scrappy Los Angeles startup hand assembles throttle-on-demand titanium ebikes that hit 35mph top speeds, weigh as little as 35lbs, and house a patent-pending "High Drive" powertrain that runs at up to 3800watts.

Modern business uses marketing to influence the customer's decision. To add a touch of digitization Flymedia Technology sets the right tone for online business.

Canadian Classroom and Inventive Classroom Partner with Creality to Introduce Four New 3D Printing Products to the North American Market

Intrinsic Innovations is proud to announce the signing of a Memorandum of Understanding (MOU) with Ghana Digital Centres Limited (GDCL) to promote and enhance digital entrepreneurship in Ghana.

Cardinal Digital Marketing to host Scaling Up: The Healthcare Performance Marketing Summit. This two-day virtual event will take place on December 5-6, 2023.

Engel led marketing strategy and subscriber growth at Warner Bros. Discovery and A+E Networks.

BaitYourHook.com, an online marketplace connecting anglers with guides, outfitters, lodges and captains, is launched by BYH, Inc.

Fenix ultra-bright rechargeable bicycle light BC26R features 1600 lumens output.

Mark Rosen has leveraged thousands in grants to improve the City of Highland

24-7PressRelease.com Selected as Top Source For Press Release Distribution

Executive Billiards, makers of the DELTA-13 rack, is pleased to announce their marketing alignment with Samm Diep of Aurora, Colorado (creator of SammsPocket.com and PoolTipJar.com).