google

PUBG Now Gets Added in Google Stadia's Game Catalogue; Members Get Free Access

The base PUBG game on Stadia can be purchased for $29.99, while the new Pioneer Edition is available for $39.99.




google

Apple and Google Have Started Testing their COVID-19 Exposure Notification API

The companies say the first seeds of the exposure notification Application Programming Interface (API) to select developers associated with public health authorities (PHAs) around the world.




google

Apple & Google Are Testing COVID Exposure Notification API: This is How Contact Tracing Will Work

The proposed solution will work in two stages. The first are the APIs that are now available on iOS for iPhones and Android OS for Android phones. The second will be an integration of contact tracing tech within Android and iOS.




google

Google Launches Coronavirus Task Force, Removes 2.7 Billion 'Bad Advertisements'

Google also blocked and removed coronavirus-related marketing pitches in recent months for policy violations including price-gouging and misleading claims.




google

Stay and Play at Home: Today's Google Doodle is a Fun Peppers and Ice-Cream Game

Monday’s 'Stay and Play at Home' doodle is designed and illustrated by artist Olivia Huynh and celebrates American chemist and award-winning researcher Wilbur Scoville who is best known for the creation of the 'Scoville Organoleptic Test'.




google

Apple & Google Confirm Location Tracking to be Banned in COVID Contact Tracing Apps

Apple and Google said privacy and preventing governments from using the system to compile data on citizens was the primary goal




google

If You Haven’t Already, Microsoft Just Gave You Another Reason to Switch to Edge From Google Chrome

The automatic switching for profiles will arrive with Microsoft Edge 83, which is expected by mid-May




google

Google Once Considered Acquiring Zoom Owing to Its Popularity

Discussions, however, never got more serious, and instead, Google banned Zoom for its employees across offices to promote its own app - Meet.




google

How to Join and Host Meetings on Google Meet

A simple guide on how you can make use of the Google Meet video conferencing app.




google

Google Nest Users to Get Added Security Layer, Two-Factor Authentication Coming Soon

This six-digit verification code is to verify that it is actually the user who is trying to access their account, and without this code, one won't be able to log in.




google

Google Podcast is Getting Better With Its New 'Podcasts Manager': Here Are All The Details

The Podcasts Manager will also provide data on the number of listens per show and episode, number of listens per episode segment.




google

Google is Offering Journalists Free Courses in AI, Machine Learning

The course is available in 17 different languages on the Google News Initiative Training Centre.




google

Google Launches 'Read Along' App That Aims To Help Kids Improving Their Reading Skills

Read-Along uses Google's speech recognition technology to help develop literacy skills and is now available in 180 countries.




google

Milan's Famed La Scala Opera House Reopens Digitally Via Google Virtual Tour

The project includes virtual tours of the theatre, backstage and museum, along with 240,000 archival photos, 16,000 documents, and more than 40 digital exhibits.




google

Google Brings Back 2017 'Hip Hop' Doodle That Will Make You Groove Today

Thursday’s doodle is part of Google’s 'Stay and Play at Home with Popular Past Google Doodles' series.




google

Google Doodle Brings Back Video Game Pac Man Live Today

While PAC MAN is controlled using the arrow keys on keyboard or by clicking on the maze; Ms. PAC MAN can be controlled with the WASD keys.




google

How To Setup Google Chromecast On PC In Few Simple Steps

There are multiple ways to setup Google Chromecast on your PC or laptop. But not everyone knows the easy way out, and perhaps this might be the reason we are talking about the setup process of Google Chromecast for PC. However,




google

Android 11 Developer Preview 3: How To Download On Google Pixel Devices

The third and possibly the final installment of the Android 11 Developer Preview has been released for Google Pixel smartphones. The new developer preview comes with build number RPP3.200230.017 and brings several new features in addition to the April 2020 security




google

How To Earn Money Online From Google

Internet has been playing a vital role in our lives for long now. And its consumption has seen an all-time high with the onset of smartphones. Not just social media and entertainment, the online space is a host to a plethora




google

Redmi 10X With Helio G70 SoC Shows Up At Google Play Console

Redmi 10X is said to be the upcoming affordable smartphone by Xiaomi splashing up via leaks for quite some time now. The device was earlier spotted at a Chinese telecom website called Tianyi Telecommunications. Some of its hardware details were revealed




google

Comparison between Saavn, Gaana, Wynk, Jio Music and Google Music: Pros and Cons listed

Nowadays, many of us choose to keep our song collections either in our phone or curated list from online. As mobile data getting cheaper every day, most of us listen to songs from online music streaming services like Saavn, Gaana, Wynk




google

Fortnite Finally Hits Google Play Store, But Epic Games Isn't Happy: Here's Why

Epic Games finally made it's one of the most famous battle royal games Fortnite available on Google Play Store. Earlier, Epic Games denied launching the game on the platform due to the 30 percent cut which Google keeps from all the




google

Google Partners With EA To Bring FIFA 20, Star Wars Jedi: Fallen Order On Stadia

So far, Google has unveiled more than a dozen game titles for its online game streaming service Stadia. Titles like Octopath Traveler and PUBG have already arrived on the platform. But, it might take some more time for other titles to




google

Google Stadia Extends Support To OnePlus 8, OnePlus 8 Pro; Boosts Popularity

Google Stadia cloud gaming service is slowly gaining popularity. As a tough competitor to Microsoft Xbox service, Google Stadia is now making itself available on various smartphones. The newly launched OnePlus 8 and the OnePlus 8 Pro are the latest smartphones




google

Google Introduces New Features To Improve Pairing Of Bluetooth Devices

Google introduced the Fast Pair feature with an idea to improve first-time pairing for Bluetooth accessories. The Bluetooth device that came with the Fast Pair feature was the Google Pixel Buds. The company announced that a couple of useful features will




google

Google, Apple COVID-19 Exposure Notification System Screenshots Surface Online

Apple and Google recently announced their partnership to develop a COVID-19 exposure tracking notification system. Quite recently, the API of the system was spotted in the developer version. And now, screenshots of how the notification system would look, function, its UI, and other details have surfaced online.




google

Google Meet Takes On Zoom; Eases Access With Gmail Integration

Google Meet is all ready to take on other video conferencing apps like Zoom, Skype, and others. To make things easier, Google Meet is now integrated into Gmail. A couple of users spotted the new option to start a video conference




google

Facebook Will Soon Compete With Google, Apple On News Front

Facebook might soon spot a News tab on the social media app. The News tab will offer stories and content from several outlets. Facebook is also planning to pay a certain amount of fees for creating content for the News tab,




google

Google Doodle celebrates 50th anniversary of Moon landing

Fifty years ago, NASA's Apollo 11 mission changed our world and ideas of what is possible by successfully landing humans on the surface of the moon⁠-and bringing them home safely⁠-for the first time in history. To mark the 50th anniversary this




google

Merry Christmas! Google celebrates holiday season with a special doodle

New Delhi, Dec 25: Google has come up with new an amazing new doodle to spread the holiday cheer, this christmas. The search engine came up with a special doodle and needless to say, everyone are enjoying it. Christmas Day is




google

Realme Android TV Gets Certified Via Google; Likely To Arrive Soon In India

Realme is a well-known brand when it comes to smartphones. But, the company is reportedly getting ready to foray in the smart Android TV segment in India. The Realme smart TV has been a regular visitor of the leaks factory and




google

Google Delivers $5,000 Worth Of Devices To User By Mistake

Google Store is an online hardware device shipper, managed by Google. It sells many accessories like Google Pixel devices, Nest products, earbuds, phone cases, chargers, etc. And, there are times when these e-commerce websites make errors while shipping. One




google

Google secretly gathering health data of Americans: Report

The New York Times later wrote that "dozens of Google employees" may have access to sensitive patient data and some may have downloaded that data too.




google

Tech Giants Google, TCS, Cognizant Etc. To Proceed With Campus Hires Stalled Due To Lockdown

Several Tech giants, MNCs and companies including Google, TCS, Cognizant, Capgemini, Wipro, etc. have decided to go ahead with the process of honouring campus hires stalled due to the Coronavirus (COVID-19) pandemic induced lockdown. Despite a bleak revenue picture, companies are




google

Pixel launch: Is Google Assistant's AI an assault on privacy?

Sure, artificial intelligence can make life simpler by suggesting you places to eat, tell you weather, or even crack a joke. The more you use it, the more it learns about your habits and preferences. The protocols pertaining to artificial intelligence, or the lack of it, make our data less secure and more vulnerable.




google

Google announces company holiday on May 22 to stem virus burnout

Alphabet Inc's Google said on Friday it has asked employees to take a day off on May 22, to address work-from-home-related burnout during the coronavirus pandemic.




google

B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features

10 B2B Tech Categories Gaining Interest Because of COVID-19
Telemedicine, electronic signature, online conferencing, and mobile app development were the most swiftly-rising B2B technology software categories, according to recently-released report data, showing rises of as much as 613 percent since the global health crisis began. MarketingProfs

Magnifying the Massive Growth of B2B Marketplaces
87 percent of B2B buyers and 97 percent of millennial B2B buyers purchase through online marketplaces, according to recently-released report data, also showing that millennials have preferred review websites and web search as top pre-purchase research resources. G2

Exclusive: Mary Meeker's coronavirus trends report
Mary Meeker, publisher of the Internet trends report since 1995, recently released a special coronavirus trends update, which found that on-demand platforms and online marketplaces have been seeing big numbers and high growth, among other items of interest to B2B marketers. Axios

LinkedIn Is Working on Polls and a New Hashtag 'Presentation Mode
Microsoft-owned LinkedIn (client) has been testing poll and hashtag presentation mode features, items that could eventually become part of the professional social network for its 675+ million members. Social Media Today

Marketing Benchmarks and Trends Overview: The Surprising Impact of COVID-19 on Organic Search Traffic
Some 63 percent of marketers said that they are increasing their focus on SEO due to the ongoing global health crisis, while organic search traffic for overall B2B industries grew by 11 percent during the first quarter of 2020, according to new survey data of interest to digital marketers. Skyword

How Different Generations of Consumers Use Social Media [Infographic]
Gen Z is most likely to use Instagram to follow brands, while millennials and Gen X prefer Facebook, according to recently-released business and consumer survey data, which also showed that when it came to making purchasing decisions, YouTube was the leading social media platform for members of all three demographics. Social Media Today

Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis
During the pandemic, baby boomers say that they want brands to support their employees and donate to the needy, while younger generations say they are paying more attention to how brands are advertising, according to recently-released survey data. Adweek

Facebook Is Testing Longer-Lasting Stories, With an Option to Keep Stories Active for 3 Days
Facebook has been testing an option that allows ephemeral stories to extend their traditional publishing lifespan from 24-hour to three days, a feature that could eventually attract more brands to Facebook Stories. Social Media Today

Google Ads Data Hub testing audience lists for display campaigns, adding new features
Google has begun testing an array of new features within its Google Ads Data Hub — changes that could bring marketers the ability to work with same-day impression data, new sand-boxing options, and more, the search giant recently announced. Marketing Land

Strength in Customer Journey Mapping A Distinguishing Factor for B2B CX Leaders
Mapping out customer journeys to learn key touch-points is the primary characteristic of B2B marketing customer experience (CX) leaders, according to newly-released survey data, followed by collecting and acting on Net Promoter Scores. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at urgency without clarity on digital transformation by Marketoonist Tom Fishburne — Marketoonist

Facebook Employee Wastes Whole Day on Facebook Again — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Why Personal Branding Is More Important Than Ever For The C-Suite — Forbes
  • Lee Odden — 28 Social Media Experts to Learn From (Listed by Platform and Skill) — Social Agency Scout
  • Joshua Nite — 10 Tips for Changing Business Strategies During Times of Crisis — Small Business Trends
  • Lee Odden — Up next on Live with Search Engine Land: Content marketing during COVID-19 — Search Engine Land

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope you'll return next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features appeared first on Online Marketing Blog - TopRank®.



  • Online Marketing News
  • digital marketing news

google

EU should beef up fake news pledge involving Google, Facebook, Twitter - study

The European Union should strengthen a voluntary pledge, to which Facebook Inc, Alphabet Inc's Google and Twitter Inc signed up to combat fake news, with sanctions to make it a more effective tool, a study done for the European Commission said on Friday.




google

Google announces company holiday on May 22 to stem virus burnout

Alphabet Inc's Google said on Friday it has asked employees to take a day off on May 22, to address work-from-home-related burnout during the coronavirus pandemic.




google

Delhi govt teams up with Google Maps to list food, night shelters in capital

Kejriwal took to Twitter to make the announcement.




google

Beginning Kubernetes on the Google Cloud Platform : A Guide to Automating Application Deployment, Scaling, and Management [Electronic book] / Ernesto Garbarino.

[Berkeley, CA] : Apress, [2019]




google

The best damn Google SEO book : search engine optimization techniques that will increase your search engine ranking! / by Heather J. Lovely

Lovely, Heather J




google

Inbound marketing : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah

Halligan, Brian, 1967-




google

The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner

Woessner, Stephen, 1972-




google

6 Months After Google Reader Shut Down

6 months ago this day Google Reader shut down and the voices of millions of blog posts were suddenly silenced. Although there was a huge outcry before Google reader disappeared, on the actual day it went away it seemed to pass many users by without a word.

Part of the reason was that by this time a few groups had come out with alternative apps for the service so it was easy to miss but also many tweets and blog posts had been written venting their frustration. But 6 months on and the picture has changed a lot. The internet (at least for nerds) looks very different than it did before.

complete article




google

Backup RSS Feed to Google Spreadsheet

Backup your RSS feed to a Google spreadsheet using an IFTTT recipe




google

Google Plus RSS Feeds

It is fortunately dead easy to create an RSS feed for a Google Plus profile. All you need is the users Google profile ID and the url that you have to add it to to create the feed.

complete article




google

Google Looks to Shed 'Geek' Glass with Designer Chic

Google Glass Makeover - The company noted that the new Google Glass designs build on the Titanium Collection released this past January.
The designer collection will include five new frames and eight new shades.

complete article




google

After the Death of Google Reader

A Year After Google Readers Death, How Do You Get Your News?

Wednesday marks the first anniversary of the death of Google Reader. While it is missed, we have moved on — plenty of alternatives have sprung up in its wake.

But we want to know how you get your news in the post-Google Reader world. Did you migrate to alternative services like Feedly, Feedbin or FeedWrangler? Are you using Twitter and Facebook as primary sources of news? Or do you still watch that old-fashioned device in your living room called a TV? Let us know, below.

complete article




google

Google RSS death creates $1.3M business

Because Feedly sold life-time memberships for a short period last year to the first 5,000 customers, the number of Pro users on a monthly or annual subscription is probably close to 30,000. At $45 each, that is revenue of $1.35 million each year.

complete article