Manav Rachna University has opened admissions for its engineering courses in BTech for the academic year 2018 to 2019. The application process has started and those interested can make use of the online platform for applying. Here are the details you

Sanskriti University has opened admissions for its BTech courses for the academic year 2018 to 2019. The application process has started and those interested can make use of the online platform for applying. Here are the details you need before you

In commodity markets, U.S. crude futures sank in early trade on worries about oil oversupply, even as some U.S. states and cities around the world start to ease coronavirus pandemic restrictions.

As of today, the total number of confirmed COVID-19 cases in India is 59662, with 17847 recovered cases and 1981 deaths. The concerns related to COVID-19 pandemic is increasing day by day. The WHO and CDC along with many healthcare institutions

According to recent reports by WHO, there are 4,034,567 COVID-19 infected persons around the world, with 276,690 deaths. Researchers and health experts around the globe are ardently focused on studying the novel coronavirus, where new findings and understanding help in the

Like other sports around the world, professional tennis screeched to a halt in early March as the virus spread quickly around the world. It will not restart until at least mid-July.

The Aurangabad-based company aims to mop up nearly Rs 1,162 crore (at higher end of price band) by diluting 17.5 percent stake through the issue that will close on October 7. It already raised Rs 348.52 crore through anchor investors' portion on Tuesday, the day before issue opening.

"In large parts of Africa, it is likely that technology could fundamentally disrupt this pattern. Research based on World Bank data has predicted that the proportion of jobs threatened in India by automation is 69 percent, in China it is 77 percent and in Ethiopia, the percentage of jobs threatened by automation is 85 percent," he said.

Asian Paints, SBI, Tata Motors, HUL and Maruti Suzuki are top gainers while ONGC, Axis Bank, MM, Bajaj Auto and Hero MotoCorp are major losers in the Sensex.

The protesters placed two bodies of the dead in front of the factory main gate as part of the agitation while some youths barged into the plant even as state Director General of Police D G Sawang was inspecting the vapour leak spot and talking to the management on the measures taken to restore normalcy.

What do we mean when we talk about a transformation in marketing?

Let me put it this way. The switch from horses to cars was a transformation. It was a fundamental rethinking of the way that humans move. We went from, “Find an animal that can go further and faster than you can and ride on it,” to “Burn fuel and use the energy to turn a motor that transfers the power to wheels.”

Every improvement since then — from V8 engines to power steering — has just been an iteration on the theme. A little faster, a little more efficient, a little safer, but iteration, not transformation.

Marketers are fantastic at iteration. It’s part of the job! We’re great at A/B testing, optimization, and continuous improvement. But at the heart of it, a lot of us are still working with a souped-up version of the same old tactics we’ve always used. Yes, we’ve gone digital. Yes, we’ve automated X and Y and we’re on Z and W channels. But we’re not inventing the engine; we’re just breeding faster horses.

That’s why I get excited when I see something genuinely novel in our profession. And Lisa Sharapata and her colleagues at 6sense have the goods. 

We had the privilege of interviewing Lisa during B2BMX, and she discussed some big ideas that we’re still wrapping our heads around. The death of the MQL. The “dark funnel.” It’s nothing less than a fundamental rethinking of the theory and practice of marketing, one that brings together sales and marketing and refocuses both around revenue.

[bctt tweet="“When we say, ‘we're gonna give you this amount of pipeline, we're gonna generate this amount of revenue,’ and we can actually see it coming and help deliver it in a predictable way, they are never going to want to go back to a #MQL again.” -Lisa Sharapata, @6senseinc" username="toprank"]

You can watch our full interview with Lisa below, or listen to the podcast version (and don’t forget to subscribe). Scroll down past the embeds for a few highlights from the conversation.

Break Free B2B Interview with Lisa Sharapata

Timeline and Highlights

1:00 Account engagement platforms and the dark funnel

4:30 The role of the BDR for inbound marketing

6:00 Sales and marketing: Together at last

7:15 Content strategy & SEO in dynamic marketing

10:15 Engagement is the new oil, but are we ready to drill?

15:30 The end of MQLs

Lisa: We'll create a segment based on our ICP, our ideal customer profile and keywords, depending on how we want to set it up, what they're searching for, what stage they're in. 

We have multiple different campaigns running all the time and it's dynamic, so we're seeing what these groups are searching. And they're in consideration right now, so we're gonna run this type of content and this type of display to them. 

And then lo and behold, they're starting to engage. More and more people are engaging, more of them have come to our website, they're now familiar with us, so we're gonna change up the content. And it's all dynamic and running based on how we've set the segments up to run and what content we've set up to target those accounts. 

So it moves dynamically, as they shift what they're doing, we can do all that from our platform. And then on the flip side this all feeds into Salesforce and you see this, basically this map and timeline of everything that's happening. We have a persona map that fills out this grid and you can see in your targets who's doing what, green, yellow, red, who's engaged who's not, who do you need to engage, who clicked on what, when, what keyword did they search for, what brought them to your website, what pages did they go to. 

You can look at all this information, but then it's also aggregating that and turning it into data that you can use to say, "Here's the next best action, here's someone in that account that is probably a key decision-maker, that you should buy their contact information". So it's like this whole 360 of what you do with that account.

Susan: That's awesome. Okay so the technology is obviously extremely strong, but it can't be done without humans.

Lisa: very true, very true. Like you can see my I love BDR t-shirt, we actually declared this week BDR appreciation week. I kind of started from the marketing background because that's my background, but a salesperson comes in, they have a dashboard in the morning telling them here's the accounts that are hot, here's the ones that are engaging, here's the ones that you should go after today and here's now what you should do and it breaks it down into next best actions.

And typically that would be a BDR or SDR role, that needs to figure out "Okay, I'm gonna make a video for them and send them as email, what should I talk to them about? Okay they were searching these keywords, so they must be interested and have this problem, here's how I can offer value." 

Instead of just the shot in the dark like guessing, hoping that they're saying the right thing, or just spraying as many emails out there, phone calls as they can make in a day. We're getting really strategic and helping them and it takes all the legwork out too, like they don't have to spend thirds of their day doing research, it cuts that way down so that they have it all their fingertips and then they can just start taking action when they come in in the morning.

Susan: so then do the BDR's love marketing? 

Lisa: So, I have never in my career, been in an organization where sales and marketing work hand in hand, I mean it's truly a night and day difference, because first of all we agree on "Here's the best accounts", because you can see what they're doing in the dark funnel, you know they are in my ideal customer profile but they're also in market. They're in market, before they even come inbound, we know they're in market. So sales loves marketing and marketing loves sales, because we are working together toward the same goal now.

Susan: Okay can we get back to the MQL's? Because you have declared 2020 as the year of no MQL's, so to sales execs, senior execs that sometimes can mean no accountability. 

Lisa: Yeah, so I mean here's the thing: If you talk to most sales execs and you ask them "How valuable do you think the MQL's really are?" and "How often do they turn into an SQL?" and “When marketing says they're gonna give you this many MQL's, how meaningful is that truly to you?" Most of the time they're like "Yeah, marketing is gonna throw these scans from their event over the fence and tell us to work on them." 

And they don't really put a lot of value in them. But when we say we're gonna give you this amount of pipeline, we're gonna generate this amount of revenue, and we can start to show that predictability, in saying this is what of your accounts are in market right now, that is worth this amount of pipeline to you and we can actually see it coming and help deliver it in a predictable way.. I'll tell you what, they are never going to want to go back to a MQL again. 

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

• Break Free B2B Marketing: Enterprise-Level ABM with Oracle’s Kelvin Gee
• Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus
• Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Lisa Sharapata of 6sense on the End of the MQL appeared first on Online Marketing Blog - TopRank®.

Former British Prime Minister Tony Blair called on the UK to 'rebuild sensible mainstream politics' in the future.

Three Indian soldiers were killed in a gunbattle with militants in the disputed Himalayan region of Kashmir on Monday, a day after a similar incident in which five were killed.

U.S. Defense Secretary Mark Esper said on Tuesday that the Taliban were not living up to their commitments under an agreement signed this year, amid signs the fragile deal is under strain by a political deadlock and increasing Taliban violence.

Coronavirus cases in Pakistan surged past 25,000 on Friday, just hours before the government was due to lift lockdown measures, with the country reporting some of the biggest daily increases in new infections in the world.

Air travelers cannot receive cash compensation if their flight is delayed by a passenger biting others and assaulting crew members, an adviser at the Court of Justice of the European Union said on Thursday.

Chewy and Miley, both two-year-old Schnauzer dogs, are getting their hair cut at a groomer in Bangkok for the first time since the new coronavirus outbreak began in Thailand in January.

As Thailand's capital cautiously reopens many restaurants shuttered over coronavirus fears, the feline "employees" of the Caturday Cafe are back at work.

As Thailand's capital cautiously reopens many restaurants shuttered over coronavirus fears, the feline "employees" of the Caturday Cafe are back at work.

Gains in Reliance Industries boosted Indian shares on Friday, but they ended the week sharply lower as coronavirus cases continued to spiral and markets awaited an economic stimulus.

Doctors in hazmat suits ran temperature checks on passengers at Delhi airport and bags were disinfected as the first group of Indians returned home on special flights from Singapore and the Gulf on Friday since a sweeping lockdown was imposed in March.

Gains in Reliance Industries boosted Indian shares on Friday, but they ended the week sharply lower as coronavirus cases continued to spiral and markets awaited an economic stimulus.

Doctors in hazmat suits ran temperature checks on passengers at Delhi airport and bags were disinfected as the first group of Indians returned home on special flights from Singapore and the Gulf on Friday since a sweeping lockdown was imposed in March.

Mostly caused by emissions from vehicles, PM1 micron particles are the most dangerous of all.

Chief Minister Uddhav Thackeray said he told PM Modi in the meeting that Maharashtra will continue to be under lockdown after April 14.

To control the situation, police resorted to lathi-charge, following which the crowd was dispersed.

Finance Minister Nirmala Sitharaman, Home Minister Amit Shah, Minister for Commerce & Industries Piyush Goyal, MoS (Finance) Anurag Thakur and senior government officials attended the meeting.

Bharti Airtel and Sun Pharma were the only gainers on BSE.

Mahindra and Mahindra and Bajaj Finance were top gainers.

Actor Kamal Haasan was in for a piece of good news from his fans today as he reached 6 million followers on his official Twitter account. Kamal has a big fan following and it shows from his followers who hang on to every word that the actor and politician have to say.

The three videos show what was encountered by pilots during training flights in 2004 and 2015.

Cham : Palgrave Macmillan, 2020.

Singapore : Springer, [2019]

New York, NY : Oxford University Press, 2019.

Singapore : Springer, c2019.

Oxford : Oxford University Press, 2019.

Cham : Springer, c2019.

Wiesbaden : Springer VS, [2019]

Cham : Palgrave Macmillan, c2019.

Berkeley, CA : Apress LP, c2019.