ark Foundations of marketing / John Fahy and David Jobber By prospero.murdoch.edu.au Published On :: Fahy, John, 1962- Full Article
ark Marketing concepts and strategies / Sally Dibb ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
ark The Facebook era : tapping online social networks to market, sell, and innovate / Clara Shih By prospero.murdoch.edu.au Published On :: Shih, Clara Chung-wai Full Article
ark Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy By prospero.murdoch.edu.au Published On :: Carter, Brian, 1973- Full Article
ark Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans By prospero.murdoch.edu.au Published On :: Evans, Liana Full Article
ark Social media metrics : how to measure and optimize your marketing investment / Jim Sterne By prospero.murdoch.edu.au Published On :: Sterne, Jim, 1955- Full Article
ark Good works! : marketing and corporate initiatives that build a better world-- and the bottom line / Philip Kotler, David Hessekiel & Nancy R. Lee By prospero.murdoch.edu.au Published On :: Kotler, Philip Full Article
ark Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen By prospero.murdoch.edu.au Published On :: Full Article
ark Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson By prospero.murdoch.edu.au Published On :: Bodea, Tudor Full Article
ark International marketing / Pervez Ghauri and Philip Cateora By prospero.murdoch.edu.au Published On :: Ghauri, Pervez N., 1948- Full Article
ark Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! / Paul Gillin By prospero.murdoch.edu.au Published On :: Gillin, Paul Full Article
ark YouTube for business : online video marketing for any business / Michael Miller By prospero.murdoch.edu.au Published On :: Miller, Michael, 1958- Full Article
ark E-marketing : capitalizing on technology / Brad Alan Kleindl By prospero.murdoch.edu.au Published On :: Kleindl, Brad Alan, 1955- Full Article
ark Psychological foundations of marketing / Allan J. Kimmel By prospero.murdoch.edu.au Published On :: Kimmel, Allan J Full Article
ark Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla By prospero.murdoch.edu.au Published On :: Full Article
ark Ten key customer insights : unlocking the mind of the market / Robert Schieffer By prospero.murdoch.edu.au Published On :: Schieffer, Robert Full Article
ark Principles of internet marketing : new tools and methods for Web developers / Jason I. Miletsky By prospero.murdoch.edu.au Published On :: Miletsky, Jason I Full Article
ark Market-led strategic change : transforming the process of going to market / Nigel F. Piercy By prospero.murdoch.edu.au Published On :: Piercy, Nigel Full Article
ark Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna By prospero.murdoch.edu.au Published On :: Full Article
ark Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee, Knoxville By prospero.murdoch.edu.au Published On :: Blakeman, Robyn, 1958- author Full Article
ark Serving customers : global services marketing perspective / Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris; editors By prospero.murdoch.edu.au Published On :: Full Article
ark Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John By prospero.murdoch.edu.au Published On :: Fisk, Raymond P Full Article
ark Neuromarketing : exploring the brain of the consumer / Leon Zurawicki By prospero.murdoch.edu.au Published On :: Żurawicki, Leon Full Article
ark Fundamentals of mobile marketing : theories and practices / Shintaro Okazaki By prospero.murdoch.edu.au Published On :: Okazaki, Shintarō, 1928- Full Article
ark Marketing : real people, real choices / Michael R. Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R., author Full Article
ark Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele By prospero.murdoch.edu.au Published On :: East, Robert, 1940- Full Article
ark Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others] By prospero.murdoch.edu.au Published On :: Vecchiato, Giovanni, author Full Article
ark Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau By prospero.murdoch.edu.au Published On :: Hair, Joseph F Full Article
ark Relentless : the Japanese way of marketing / Johny K. Johansson and Ikujiro Nonaka By prospero.murdoch.edu.au Published On :: Johansson, Johny K Full Article
ark Marketing cultural organisations By prospero.murdoch.edu.au Published On :: Kolb, Bonita M Full Article
ark Marketing research / William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry Babin By prospero.murdoch.edu.au Published On :: Zikmund, William G, author Full Article
ark Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij By prospero.murdoch.edu.au Published On :: Mooij, Marieke K. de, 1943- Full Article
ark International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
ark Principles and practice of marketing / Jim Blythe By prospero.murdoch.edu.au Published On :: Blythe, Jim, author Full Article
ark Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill, Del I. Hawkins By prospero.murdoch.edu.au Published On :: Quester, Pascale G. (Pascale Genevieve), author Full Article
ark International marketing / Michael Czinkota, Ilkka Ronkainen, Catherine Sutton-Brady, Tim Beal, Nicole Stegemann By prospero.murdoch.edu.au Published On :: Czinkota, Michael R., author Full Article
ark Neuromarketing for dummies / by Stephen J. Genco, PhD, Andrew P. Pohlmann, and Peter Steidl, MBA, PhD By prospero.murdoch.edu.au Published On :: Genco, Stephen J Full Article
ark The practice of market research : an introduction / Yvonne McGivern By prospero.murdoch.edu.au Published On :: McGivern, Yvonne, author Full Article
ark Marketing / William M. Pride, O.C. Ferrell By prospero.murdoch.edu.au Published On :: Pride, William M., 1942- Full Article
ark Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel By prospero.murdoch.edu.au Published On :: Nykiel, Ronald A., author Full Article
ark Content marketing : think like a publisher-- how to use content to market online and in social media / Rebecca Lieb By prospero.murdoch.edu.au Published On :: Lieb, Rebecca Full Article
ark Principles of integrated marketing communications / Lawrence Ang By prospero.murdoch.edu.au Published On :: Ang, Lawrence, author Full Article
ark Social media marketing : a strategic approach / Melissa S. Barker ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
ark Youtility : why smart marketing is about help not hype / Jay Baer By prospero.murdoch.edu.au Published On :: Baer, Jay, 1969- Full Article
ark Digital marketing : a practical approach / Alan Charlesworth By prospero.murdoch.edu.au Published On :: Charlesworth, Alan, 1956- Full Article
ark Social media marketing in BRIC countries : examining case studies of BMW, Adidas and NIVEA / Elena Trost By prospero.murdoch.edu.au Published On :: Trost, Elena Full Article
ark Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij By prospero.murdoch.edu.au Published On :: Mooij, Marieke K. de, 1943- Full Article
ark Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill By prospero.murdoch.edu.au Published On :: Keegan, Warren J Full Article
ark International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford By prospero.murdoch.edu.au Published On :: Fletcher, Richard, 1940- author Full Article
