Alphabet Inc's Google said on Friday it has asked employees to take a day off on May 22, to address work-from-home-related burnout during the coronavirus pandemic.

The U.S. government reported more catastrophic economic fallout from the coronavirus crisis on Friday as the pandemic pierced the very walls of the White House and California gave the green light for its factories to restart after a seven-week lockdown.

Bitcoin is about to undergo a scheduled technical adjustment as the number of new coins awarded to the computer wizards who "mine" the cryptocurrency will be cut in half, but forecasting which way its price will move afterward is more complicated now.

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

Pakistan's finance ministry will share part of the risk banks face in lending to struggling small businesses, in a bid to protect jobs in the wake of the coronavirus pandemic, the central bank said on Wednesday.

The steep plunge in U.S. payrolls caused by the pandemic also slammed the healthcare sector, as many workers in dentists' and doctors' offices lost their jobs. Fred Katayama reports.

Under partial lockdown due to the spiraling coronavirus pandemic, Spaniards are allowed to leave home only for essential outings, walking a dog being one of them.

The steep plunge in U.S. payrolls caused by the pandemic also slammed the healthcare sector, as many workers in dentists' and doctors' offices lost their jobs. Fred Katayama reports.

One-way corridors, buffer zones around desks, and clear plastic screens to guard against colleagues' coughs and sneezes may become office standards after coronavirus stay-at-home orders are lifted, say occupational experts.

Japan's time-honoured ritual of exchanging business cards face-to-face is under pressure as the government promotes a "new lifestyle" to combat the coronavirus.

Can creative sparks fly through plexiglass? Is the water cooler chat a thing of the past?

The U.S. government reported more catastrophic economic fallout from the coronavirus crisis on Friday as the pandemic pierced the very walls of the White House and California gave the green light for its factories to restart after a seven-week lockdown.

Sony Corp said on Friday it will manufacture and donate medical face shields to hospitals in Japan, amid worries about the availability of protective equipment for healthcare workers dealing with the coronavirus pandemic.

Alphabet Inc's Google said on Friday it has asked employees to take a day off on May 22, to address work-from-home-related burnout during the coronavirus pandemic.

Bitcoin is about to undergo a scheduled technical adjustment as the number of new coins awarded to the computer wizards who "mine" the cryptocurrency will be cut in half, but forecasting which way its price will move afterward is more complicated now.

The U.S. government reported more catastrophic economic fallout from the coronavirus crisis on Friday as the pandemic pierced the very walls of the White House and California gave the green light for its factories to restart after a seven-week lockdown.

Spain's daily death toll from the coronavirus fell to its second lowest since mid-March on Saturday, as half the country prepared to move to the next phase of an exit from one of Europe's strictest lockdowns.

One in four Portuguese with a monthly household income of 650 euros ($705) or less have lost all their income because of the economic impact of the coronavirus outbreak, a study by the National School of Public Health showed on Saturday.

Children will need more access to sport in the post-pandemic world and there is a pressing need to press authorities to stop school sports "withering on the vine", World Athletics president Sebastian Coe said on Friday.

Major sports events around the world that are in the process of re-starting or have been rescheduled due to the COVID-19 pandemic:

Barcelona's women's team were officially declared champions of Spain's Liga Iberdrola on Friday after the national soccer federation's executive committee agreed to end all non-professional competitions due to the COVID-19 pandemic.

Rory McIlroy will team up with Dustin Johnson to take on American duo Rickie Fowler and Matthew Wolff in a $3 million charity skins match on May 17 as televised golf returns amid the COVID-19 pandemic, the PGA Tour said https://www.pgatour.com/news/2020/05/04/rory-mcilroy-dustin-johnson-rickie-fowler-matthew-wolff-taylormade-driving-relief-live-golf-covid-19-coronavirus-relief-efforts.html on Monday.

This year's World Amateur Team Championships (WATC), scheduled for October, have been cancelled due to the COVID-19 pandemic, the International Golf Federation (IGF) said on Tuesday.

The COVID-19 pandemic has led the Royal & Ancient Golf Club of St Andrews to break with tradition and nominate, for only the second time in 266 years, its captain to serve for two successive terms.

Major sports events around the world that are in the process of re-starting or have been rescheduled due to the COVID-19 pandemic:

Japan's ruthless animated hitman has become the latest victim of the coronavirus, as the nation's longest-running manga comic announced it would take its first hiatus in its 52-year history as social restrictions to contain the virus have made it difficult to produce the hand-drawn series.

Spain's daily death toll from the coronavirus fell to its second lowest since mid-March on Saturday, as half the country prepared to move to the next phase of an exit from one of Europe's strictest lockdowns.

Rupani will run the state administration through technological facilities like video conference, video-calling and tele-calling.

Earlier this week, DFB announced that the Bundesliga will be back in action on May 16, making it the first of Europe's top five leagues to resume action during this pandemic period.

The Advisory Council further stated that the growth rate projected will have to be reduced and Indian enterprises will face a slowdown in demand due to global recession.

COVID-19 Emergency Response and Health Systems Preparedness Project is being financed by the World Bank and AIIB in the amount of $1.5 billion, of which $1.0 billion will be provided by World Bank and $500 million will be provided by AIIB.

Salman Khan and Jacqueline Fernandez are stuck in Bhaijaan's Panvel farmhouse owing to coronavirus lockdown

The three videos show what was encountered by pilots during training flights in 2004 and 2015.

Back in March, the Russian President had reassured his citizens that the world-wide pandemic situation was "under control" in Russia thanks to early intervention measures taken by his government.

The herbal remedy is derived from artemisia -- a plant with proven success in treating malaria -- and other indigenous herbs.

When asked why the United States were not participating, a senior U.S. administration official refused to give an answer to it.

Pandit Harish Brahmbhatt chanted 'Shanti Mantra' at the invitation of President Donald Trump.

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Oxford : Oxford University Press, 2019.

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Cham : Springer, 2019.

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