ed

Serving customers : global services marketing perspective / Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris; editors




ed

Decoded : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland

Barden, Phil, 1959-




ed

A social strategy : how we profit from social media / Mikołaj Jan Piskorski

Piskorski, Mikołaj Jan, author




ed

Content marketing : think like a publisher-- how to use content to market online and in social media / Rebecca Lieb

Lieb, Rebecca




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Get bold : using social media to create a new type of social business / Sandy Carter

Carter, Sandy, 1963-




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Principles of integrated marketing communications / Lawrence Ang

Ang, Lawrence, author




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The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner

Woessner, Stephen, 1972-




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Social media marketing : a strategic approach / Melissa S. Barker ... [et al.]




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Social media strategy : a step-by-step guide to building your social business / Kamales Lardi, Rainer Fuchs [editors]




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Social media marketing in BRIC countries : examining case studies of BMW, Adidas and NIVEA / Elena Trost

Trost, Elena




ed

The definitive book of branding / edited by Kartikeya Kompella




ed

Integrated marketing communications / Chitty, Luck, Barker, Valos, Shimp

Chitty, William, author




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Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others]




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Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.]




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An introduction to social media marketing / Alan Charlesworth

Charlesworth, Alan, 1956-




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Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo




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Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne

Walker, Orville C., author




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Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen

McEwen, William J




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Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport

Rappaport, Stephen D., 1952-




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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins

Walker, Orville C




ed

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins

Walker, Orville C




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Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay

Finlay, Steven, 1969-




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Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge

Berridge, Eric, author




ed

Social media management : persuasion in networked culture / Ben Shields

Shields, Ben Ryan, author




ed

Social media and mobile marketing strategy / Randi Priluck

Priluck, Randi, author




ed

Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble

Gamble, Stephen, author




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Service design : 250 essential methods / Robert Curedale

Curedale, Robert, author




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The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell

Kimbell, Lucy, author




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Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen

Patnaik, Dev, 1970- author




ed

Integrated marketing communications / Chitty, Luck, Barker, Sassenberg, Shimp, Andrews

Chitty, William, author




ed

Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK)

Foxall, Gordon R., author




ed

Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia ; foreword by Philip Kotler




ed

Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton

Atherton, Julie (Business strategist), author




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Social media marketing / Tracy L. Tuten & Michael R. Solomon

Tuten, Tracy L., 1967- author




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Educational Uses for RSS Feeds

RSS feeds provide a convenient method for teachers and administrators to send important information to parents and students.

complete article




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Everything You Need to Know About YouTube RSS Feeds

YouTube is also a site filled with video content which can be extracted via RSS. You might be keen to share YouTube RSS feeds of your own content or you might want to get RSS feeds of things that interest you. Whatever your reasoning, you’re going to need to know a little bit about YouTube RSS feeds in order to get started.

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How to Track RSS Feeds

For starters, it is important to understand that you do not need a service for RSS. Your RSS feed already exists without a third party service. The only thing a third party service would do for you is try to help keep track of subscribers. But even without that service, people can still subscribe to your feed.

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How the Feed Changed the World

The feed now dominates online content consumption, from the news we read on our mobile devices to the social networks we check constantly throughout the day, as well as the ads that integrate onto those platforms.

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Partial or Full RSS Feeds?

It seems the opinions are mixed on partial versus full RSS feeds. Full feeds give the recipients complete access to what a blogger has published, with the convenience of never having to visit the actual blog. This can be a problem for the blogger, especially if they were hoping to gain more page views from their RSS feed.

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SquareSpace Adds Stats for RSS Feeds

We provide further context about your audience with a breakdown of where your subscribers are coming from. People who manually add your feed to an RSS reader will be classified as Individuals, people who use popular feed clients such as Feedly or Google Feedfetcher will be labeled as such.

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Crowd Sourcing and Social Media

It seems that our society is growing ever more dependent on social media; more and more people are joining social networking giants such as Twitter, Instagram, and Facebook, and more such websites and applications are springing up to meet the rising demand for them. As society and culture continue this turn towards technology, so do the operations of society, especially through crowdsourcing. A powerful tool, crowdsourcing does much good, but has also caused a number of problems. In such a situation, one must ask: do the benefits of crowdsourcing really outweigh the risks

Crowd Sourcing and Social Media





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Social Media Making You Stupid

Social media, we all know, can make you unproductive. If you’re indiscreet or offensive, it can complicate your relationships. But can it also make you downright dumb?

That is what a new study published in the Journal of the Royal Society Interface suggests. How can spending more time on Facebook or Twitter end up making us stupider?

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Social Media You are Doing it Wrong

The mistakes that make crazy are avoidable. Sometimes, people do not realize it is wrong. Other times, people do not think it is a quick fix.

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Clean Up RSS Feeds

Nothing motivates me to clean up like having to move. When I move house, which I do more often than I like, I see it as a time to purge junk and scrub the new place from corner to corner before moving in any of my stuff. And that is how I feel about RSS feed readers right now.

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8 Creative Ways To Use RSS Feeds

If you have a blog created with WordPress, TypePad, or Blogger, you can use Blog2Print to create a book directly from your blogs RSS feed. The book can include photos, comments, and be printed in black and white or color.

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Facing RSS Feed Clutter

Many RSS users complain of information overload with too many RSS feeds cluttering their inbox. Fortunately, a number of RSS organization tools can tame even the wildest of feed collections.

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Full Text RSS Feeds

In the business world, you cannot fight and ignore the data away, as the interaction of data and how you analyze it is the primary driver for your business in gaining competitive business strategies.

Most successful companies have built their businesses around the use of data, and even if you have the techniques and the manpower skill set that will analyze your data trends, it does you no good as it eats up your production time.

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How to Use RSS Feeds to Download Torrents

There is a lot of content available on BitTorrent these days. Normally you would go to a torrent site, look for the torrent you want to download, download the torrent file and then add it to your torrent client for download.

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7 Best Feeds For RSS Weather Updates

These days, there are a lot of really useful ways that you can use RSS feeds. They are the fastest and most efficient way to receive alerts and updates from anywhere. You can serve those updates up on the sidebar of your website or blog, in your RSS reader or on your mobile phone.

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