Celebrate National American Beer Day on Sunday, Oct. 27. 

STōK Cold Brew declared the cappuccino as the new coffee beverage of summer with the launch of its STōK Cold Brew Cappuccino.  

Brisk Iced Tea, a brand of PepsiCo, Purchase, N.Y., has teamed up with the artist to revive its classic Claymation advertisements and encourage fans to put themselves first.

Califia Farms, a leading, premium, plant-based beverage brand, announced its seasonal portfolio for fall and winter. 

Cambio Roasters launched aluminum coffee pods for its 100% organic coffee. Cambio Roasters will offer its new aluminum pods in more than 1,000 retailers nationwide as well as through their official website and Amazon.

The coffee company launched an initiative to raise funds for firefighters diagnosed with breast cancer through its Fire Dept. Coffee Club and Fire Dept. Shirt Club.

Onyx Coffee Lab announced the return of seasonal favorites for the holidays, including the limited-edition coffees Framily and Krampus, and the 7th annual Onyx Advent Calendar.

Cometeer is celebrating the 2024 holiday season by launching a limited-edition Cometeer Coffee Advent Calendar, which features 24 flash-frozen capsules of specialty coffee.

Red Bull is commemorating the 20th anniversary of Oracle Red Bull Racing with the introduction of two initiatives: the exclusive Special Edition 2024 Red Bull Racing Can and the Red Bull All Terrain digital game.

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.

With the continued blurring of lines in the functional beverage space, experts highlight how the energy drink category can rise above the clouds by expanding on wellness attributes, variety and accessibility.

Optimum Nutrition (ON), part of Glanbia Performance Nutrition, introduced four new, limited-edition flavors across the brand’s Gold Standard 100% Whey and AMIN.O. ENERGY product lines.

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 

Local Weather announced the launch of its newest flavor: Wildberry.

The Coca-Cola Co. showcased its full portfolio of brands in one booth at this year’s NACS Show, including flavor innovations coming in 2025: Coca-Cola Orange Cream, Sprite + Tea and POWERADE Xtra Sour.

Manufacturer of specialized digital printing equipment Primera Technology Inc. announced its AP380 Label Applicator.

EXIAR now is offering the 1/8 NPT FloodStream Liquid Atomizing Spray Nozzle for spraying processes where space is at a premium.

Multi-Conveyor has built a series of carbon and mild steel constructed modular plastic belt conveyors.

Gravity flow storage solution provider Mallard Manufacturing introduced a new Slim-Fit, full-length divider for wheeled carton flow systems.

Nokia recently launched a true inventory counting capability for Nokia Autonomous Inventory Monitory Service (AIMS). 

This year’s State of the Industry report on juice and juice drinks notes that, as consumers remain concerned about the high sugar content of juice and juice drinks, this has impacted the overall category.

Tropicana launched Tropicana Zero Sugar, a guilt-free juice within the Premium Tropicana Drinks assortment with zero sugar and no artificial sweetener ingredients.

GoodPop, the better-for-you frozen treat brand, is taking its mission to clean up classic treats to a new category with the launch of its first beverage, Mini Cans. Mini Cans are a sustainable choice with plastic-free, BPA-free and recyclable packaging, it says.

With back-to-school season upon us and parents in the midst of never-ending to-do lists, Capri Sun, a brand of The Kraft Heinz Co., Chicago, announced it’s giving parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, in partnership with Taskrabbit, a digital platform that connects people seeking help with household tasks.

Tropicana announced relaunching its Trop50 offering as Tropicana Light — just in time for immunity season.

Pressed Juicery introduced a new line of adaptogenic juices, expanding its portfolio into this growing category.

Tropicana introduced “Tropcn,” a new limited-edition packaging with the letters “AI” removed from their name to celebrate the orange juice brand’s natural ingredients.

Just in time for summer, Capri Sun announced the launch of Multi-Serve, a 96-ounce bottle of Capri Sun’s top-selling Fruit Punch flavor, and the brand’s first innovation in nearly a decade.

Welch’s Zero Sugar hits shelves on Sept. 1. The juice line is available in two refrigerated flavors ― Passion Fruit and Grape ―as well as three shelf-stable flavors ― Tropical Punch, Strawberry and Concord Grape ― in multi-serve and single-serve formats. 

To remind everyone that summer isn’t over, Tropicana is teaming up with Ciara Miller of the hit show “Summer House” to launch Tropicana Refreshers, the brand’s refreshed line of juice drinks made with real fruit juice and no artificial sweeteners.

For beverage distributors, handling the influx of SKUs has prompted carts and hand truck manufacturers to take a proactive approach so that delivery personnel can tackle the growing challenge.

Peterbilt recently announced two new vehicle configurations for the car carrier market: the Model 567 UltraLow Roof Day Cab and the Model 589 UltraLow Roof 58-inch Sleeper. 

Sparkling Ice announced the launch of a new marketing campaign: Anything But Subtle, featuring Emmy Award-winning actress Annie Murphy, best known for her role as over-the-top celebutante Alexis Rose in “Schitt’s Creek.”

Inspired by traditional aguas frescas, Frutitas Agua Fresca, a brand of BlueTriton, introduced Frutitas, available in Mango Pineapple, Strawberry Citrus, and Coconut Lime flavors.

Los Angeles-based ZenWTR, renowned for its premium vapor distilled alkaline water, and Travis Kelce, three-time Super Bowl champion, have joined forces to unveil a new national campaign: Find Yours.

The Clearly Food & Beverage Company ULC, producer of the Clearly Canadian line of flavored sparkling waters, now offers six-pack SleekCans of its Originals and new Zero Sugar flavors.

Novato, Calif.-based CG Roxane LLC, maker of Crystal Geyser Alpine Spring Water announced its Thirst for Progress campaign. The initiative includes a series of creative shorts dedicated to promoting hydration and sustainability throughout the summer season.

As plastic caps and closures rise in demand, companies continue to innovate, improving on the performance and sustainability of beverage packaging, driving more adoption of recyclability and reusability.

As sustainability has grown in importance to shoppers with environmental concerns, more beverage brands are using post-consumer recycled (PCR) content to support a circular economy.

Sustainability, population growth, rising incomes and changing lifestyles have all contributed to the growing use of cartons for beverage packaging.

Experts share why consumers and beverage brands are choosing glass packaging, from sustainability to sophistication.

Alpek Polyester offers CaPETall, a sustainable solution that allows for PET to be used in caps and closures to achieve a 100% PET packaging solution.

Ardagh Glass Packaging-North America, an operating business of Ardagh Group, introduced a new series of craft beverage bottles to its growing portfolio of American-made bottles.

As sustainability trends and consumer preference continue to drive market demand for sustainable packaging solutions, experts highlight how cartons, pouches and bag-in-box packaging are answering the call.

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