the Escaping the build trap: how effective product management creates real value / Melissa Perri By library.mit.edu Published On :: Sun, 2 Dec 2018 06:56:36 EST Online Resource Full Article
the Consuming Hong Kong / edited by Gordon Mathews and Tai-lok Lui By library.mit.edu Published On :: Sun, 9 Dec 2018 07:03:00 EST Online Resource Full Article
the A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
the Brand hate: navigating consumer negativity in the digital world / S. Umit Kucuk By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
the Teaching Business Discourse / Cornelia Ilie, Catherine Nickerson, Brigitte Planken By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
the Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
the Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
the Digital influence: unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
the The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
the Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
the Designing luxury brands: the science of pleasing customers' senses / Diana Derval By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
the Market research: the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
the Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
the Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
the The Other Half of Gender: Men's Issues in Development. By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
the Selling out: the gay and lesbian movement goes to market. By library.mit.edu Published On :: Sun, 10 Feb 2019 11:31:12 EST Online Resource Full Article
the Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
the Consumer behavior over the life course: research frontiers and new directions / George P. Moschis By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
the Distribution strategy: the BESTX method for sustainably managing networks and channels / Livio Moretti By library.mit.edu Published On :: Sun, 3 Mar 2019 11:33:01 EST Dewey Library - HF5415.129 M67 2019 Full Article
the Stanley Marcus: the relentless reign of a merchant prince / Thomas E. Alexander By library.mit.edu Published On :: Sun, 10 Mar 2019 11:24:46 EDT Dewey Library - HF5429.5.D2 M3735 2018 Full Article
the Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey By library.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
the Retail worker politics, race and consumption in South Africa: shelved in the service economy / Bridget Kenny By library.mit.edu Published On :: Sun, 14 Jul 2019 08:09:52 EDT Online Resource Full Article
the Performance management in retail and the consumer goods industry: best practices and case studies / editors, Michael Buttkus and Ralf Eberenz, By library.mit.edu Published On :: Sun, 14 Jul 2019 08:09:52 EDT Online Resource Full Article
the Green grades: can information save the earth? / Graham Bullock By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Dewey Library - HF5413.B85 2017 Full Article
the Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Online Resource Full Article
the The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Online Resource Full Article
the The burden of choice: recommendations, subversion, and algorithmic culture / Jonathan Cohn By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Dewey Library - HF5415.32.C643 2019 Full Article
the The Tech Professional's Guide to Communicating in a Global Workplace: Adapting Across Cultural and Gender Boundaries / by April Wells By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
the The Definitive Guide to AdonisJs: Building Node.js Applications with JavaScript / by Christopher Pitt By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
the The only business writing book you'll ever need / Laura Brown ; foreword by Rich Karlgaard By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5718.3.B765 2019 Full Article
the The business writer's handbook / Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5726.A388 2019 Full Article
the Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
the Java APIs, Extensions and Libraries: With JavaFX, JDBC, jmod, jlink, Networking, and the Process API, Second Edition / by Kishori Sharan By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
the Learn Salesforce Lightning: The Visual Guide to the Lightning UI / by Felicia Duarte, Rachelle Hoffman By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
the Brand mascots: and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
the From behind the desk to the front of the stage: how to enhance your presentation skills / David Worsfold By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Dewey Library - HF5718.22.W674 2019 Full Article
the HCI in Business, Government and Organizations: information systems and analytics: 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings. / Fiona Fui-Hoo By library.mit.edu Published On :: Sun, 8 Sep 2019 08:47:35 EDT Online Resource Full Article
the The high roller experience: how Caesars and other world-class companies are using data to create an unforgettable customer experience / David Norton By library.mit.edu Published On :: Sun, 22 Dec 2019 07:22:34 EST Dewey Library - HF5415.5.N67 2018 Full Article
the Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin By library.mit.edu Published On :: Sun, 5 Jan 2020 07:26:57 EST Online Resource Full Article
the The Brand Strategy Canvas: A One-Page Guide for Startups / Patrick Woods By library.mit.edu Published On :: Sun, 19 Jan 2020 07:19:07 EST Online Resource Full Article
the The attention economy and how media works: simple truths for marketers / Karen Nelson-Field By library.mit.edu Published On :: Sun, 16 Feb 2020 07:11:38 EST Online Resource Full Article
the The age of surveillance capitalism: the fight for a human future at the new frontier of power / Shoshana Zuboff By library.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Dewey Library - HF5415.32.Z83 2019 Full Article
the Examining the role of well-being in the marketing discipline / edited by Pamela L. Perrewé, Peter D. Harms By library.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Dewey Library - HF5415.E93 2019 Full Article
the Retail therapy: why the retail industry is broken-- and what can be done to fix it / Mark Pilkington By library.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Dewey Library - HF5429.P545 2019 Full Article
the Advertising Progress: American Business and the Rise of Consumer Marketing / Pamela Walker Laird By library.mit.edu Published On :: Sun, 8 Mar 2020 07:23:20 EDT Online Resource Full Article
the Computational methods to examine team communication: when and how to change the conversation / Sara McComb, Deanna Kennedy By library.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Online Resource Full Article
the The business of words: wordsmiths, linguists, and other language workers / edited by Crispin Thurlow By library.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Dewey Library - HF5821.5.B87 2020 Full Article
the Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal By library.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Online Resource Full Article
the The customer-driven organization: employing the Kano model / Lance B. Coleman, Sr By library.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Online Resource Full Article
the Secondhand: travels in the new global garage sale / Adam Minter By library.mit.edu Published On :: Sun, 22 Mar 2020 07:05:34 EDT Dewey Library - HF5482.M568 2019 Full Article
