the Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh By prospero.murdoch.edu.au Published On :: Hawkins, Del I Full Article
the The entrepreneur's guide to market research / Anne M. Wenzel By prospero.murdoch.edu.au Published On :: Wenzel, Anne M Full Article
the The Facebook era : tapping online social networks to market, sell, and innovate / Clara Shih By prospero.murdoch.edu.au Published On :: Shih, Clara Chung-wai Full Article
the Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans By prospero.murdoch.edu.au Published On :: Evans, Liana Full Article
the Good works! : marketing and corporate initiatives that build a better world-- and the bottom line / Philip Kotler, David Hessekiel & Nancy R. Lee By prospero.murdoch.edu.au Published On :: Kotler, Philip Full Article
the E-volve-or-Die.com : thriving in the Internet age through e-commerce management / by Mitchell Levy By prospero.murdoch.edu.au Published On :: Levy, Mitchell A Full Article
the Ten key customer insights : unlocking the mind of the market / Robert Schieffer By prospero.murdoch.edu.au Published On :: Schieffer, Robert Full Article
the Consuming kids [videorecording] : the commercialization of childhood / written and directed by Adriana Barbaro and Jeremy Earp ; produced by Adriana Barbaro By prospero.murdoch.edu.au Published On :: Full Article
the As seen on TV [videorecording] : the K-Tel story By prospero.murdoch.edu.au Published On :: Full Article
the Market-led strategic change : transforming the process of going to market / Nigel F. Piercy By prospero.murdoch.edu.au Published On :: Piercy, Nigel Full Article
the Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna By prospero.murdoch.edu.au Published On :: Full Article
the Neuromarketing : exploring the brain of the consumer / Leon Zurawicki By prospero.murdoch.edu.au Published On :: Żurawicki, Leon Full Article
the Loyalty programs : generalizations on their adoption, effectiveness and design / [Tammo H. A. Bijmolt, Matilda Dorotic, Peter C. Verhoef] By prospero.murdoch.edu.au Published On :: Bijmolt, Tammo H. A. (Tammo Hendrik Anthonie), 1967- Full Article
the Fundamentals of mobile marketing : theories and practices / Shintaro Okazaki By prospero.murdoch.edu.au Published On :: Okazaki, Shintarō, 1928- Full Article
the Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others] By prospero.murdoch.edu.au Published On :: Vecchiato, Giovanni, author Full Article
the Relentless : the Japanese way of marketing / Johny K. Johansson and Ikujiro Nonaka By prospero.murdoch.edu.au Published On :: Johansson, Johny K Full Article
the "Service please" : the power and perils of customer service / by Barry Urquhart By prospero.murdoch.edu.au Published On :: Urquhart, Barry Full Article
the Principles and practice of marketing / Jim Blythe By prospero.murdoch.edu.au Published On :: Blythe, Jim, author Full Article
the International marketing / Michael Czinkota, Ilkka Ronkainen, Catherine Sutton-Brady, Tim Beal, Nicole Stegemann By prospero.murdoch.edu.au Published On :: Czinkota, Michael R., author Full Article
the The practice of market research : an introduction / Yvonne McGivern By prospero.murdoch.edu.au Published On :: McGivern, Yvonne, author Full Article
the Decoded : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland By prospero.murdoch.edu.au Published On :: Barden, Phil, 1959- Full Article
the The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner By prospero.murdoch.edu.au Published On :: Woessner, Stephen, 1972- Full Article
the Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell By prospero.murdoch.edu.au Published On :: Bell, David R. (David Richard) Full Article
the The definitive book of branding / edited by Kartikeya Kompella By prospero.murdoch.edu.au Published On :: Full Article
the International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford By prospero.murdoch.edu.au Published On :: Fletcher, Richard, 1940- author Full Article
the The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
the Zag : the number-one strategy of high-performance brands : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
the Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others] By prospero.murdoch.edu.au Published On :: Full Article
the The marketing plan handbook / Marian Burk Wood, M.B.A By prospero.murdoch.edu.au Published On :: Wood, Marian Burk Full Article
the What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher By prospero.murdoch.edu.au Published On :: Acuff, Dan S., 1942- Full Article
the Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
the The business of children's entertainment / Norma Odom Pecora By prospero.murdoch.edu.au Published On :: Pecora, Norma Odom Full Article
the Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen By prospero.murdoch.edu.au Published On :: McEwen, William J Full Article
the The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow By prospero.murdoch.edu.au Published On :: Turow, Joseph, author Full Article
the Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook By prospero.murdoch.edu.au Published On :: Wright, Travis, author Full Article
the Value as a service : embracing the coming disruption / Rob Bernshteyn By prospero.murdoch.edu.au Published On :: Bernshteyn, Rob, author Full Article
the Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes By prospero.murdoch.edu.au Published On :: Moraes, Marcela Quartim de, author Full Article
the The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell By prospero.murdoch.edu.au Published On :: Kimbell, Lucy, author Full Article
the Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen By prospero.murdoch.edu.au Published On :: Patnaik, Dev, 1970- author Full Article
the An introduction to service design : designing the invisible / by Lara Penin By prospero.murdoch.edu.au Published On :: Penin, Lara, author Full Article
the Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton By prospero.murdoch.edu.au Published On :: Atherton, Julie (Business strategist), author Full Article
the Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore) By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
the How the Feed Changed the World By www.rss-specifications.com Published On :: Fri, 31 Jan 2014 09:00:00 -0500 The feed now dominates online content consumption, from the news we read on our mobile devices to the social networks we check constantly throughout the day, as well as the ads that integrate onto those platforms. complete article Full Article
the Optimize Your Social Presence With These App-on-App Strategies By www.rss-specifications.com Published On :: Tue, 8 Apr 2014 09:00:00 -0400 But you might be wondering: Do we really need all of these burgeoning apps? With hundreds of options to choose from, it can sometimes feel like social media overkill. complete article Full Article
the 7 Best Feeds For RSS Weather Updates By www.rss-specifications.com Published On :: Wed, 9 Apr 2014 09:00:00 -0400 These days, there are a lot of really useful ways that you can use RSS feeds. They are the fastest and most efficient way to receive alerts and updates from anywhere. You can serve those updates up on the sidebar of your website or blog, in your RSS reader or on your mobile phone. complete article Full Article
the Teens, Social Media and the School System: Misunderstood or Toxic Relationship? By www.rss-specifications.com Published On :: Tue, 29 Apr 2014 09:00:13 -0400 The education system has its flaws. You do not have to be a researcher to know that. Am I biased? Of course I am, but so is everyone else who has ever been to school. The education we have in this country is incredible compared to some countries that do not. I am not disregarding them; I have the perspective of a student who has had the luxury of going to school my entire life and a pretty good one at that. Schools all over the world have flaws. Some are small but some are quite substantial. complete article Full Article
the Social Media and the Law By www.rss-specifications.com Published On :: Wed, 30 Apr 2014 09:00:00 -0400 Now that folks are posting and tweeting and retweeting - complaints and grievances around the clock, is every negative experience a possible class action? If someone has a bad experience with a bank or someone gets food poisoning at a restaurant or someone has a problem with a prescribed medicine, he can immediately find others with similar outrages. Are social media making it easier for plaintiffs to band together? complete article Full Article
the Content Marketing: The 4 Most Critical Components to Measure & Analyze By www.rss-specifications.com Published On :: Fri, 16 May 2014 09:00:53 -0400 Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. Content marketing also has an immediate impact on search. complete article Full Article
the After the Death of Google Reader By www.rss-specifications.com Published On :: Fri, 11 Jul 2014 09:00:00 -0400 A Year After Google Readers Death, How Do You Get Your News? Wednesday marks the first anniversary of the death of Google Reader. While it is missed, we have moved on — plenty of alternatives have sprung up in its wake. But we want to know how you get your news in the post-Google Reader world. Did you migrate to alternative services like Feedly, Feedbin or FeedWrangler? Are you using Twitter and Facebook as primary sources of news? Or do you still watch that old-fashioned device in your living room called a TV? Let us know, below. complete article Full Article
the SiriusXM Just Made Podcasts and Other Music Services More Relevant By www.rss-specifications.com Published On :: Thu, 17 Jul 2014 10:08:17 -0400 With the firing of Anthony Cumia from the Opie and Anthony Show, SiriusXM has started down a very dangerous path that could ultimately help other audio entertainment mediums gain traction from ex-SiriusXM subscribers. In the early days of satellite, the concept was novel and engaging. In the early days of satellite, the concept was novel and engaging. complete article Full Article
