Breaking up Big Social Media sounds great, but how would this look in practice? A number of legal scholars and politicians have proposed reforming social networks by using antitrust law and regulations to create a more competitive marketplace. Leaving this task to market forces, however, is a bad idea that will not solve the central problem: proprietary control of the networks and the exploitation of user attention for profit.

A solution based on digital socialism is needed to transform social media into a global democratic commons. This would eradicate Big Social Media by placing ownership and control directly into the hands of the people.

Various scholars have put forward two main ideas to break up Big Social Media, neither of which can sufficiently accomplish their goals.

The first one seeks to dismantle past mergers and acquisitions. Facebook, for example, bought up Instagram and WhatsApp years ago, and is now seeking to integrate all three platforms into a seamless communications network.

The second idea proposes a solution to this problem: make social networks interoperate. Social media platforms would be forced to allow members of one network to interact with members of another. For example, a Facebook user would be able to post a comment under a YouTube video while logged into Facebook, and vice-versa. Users data would also be portable so they could move their profile to a different platform.

Virtual reality media platform, Sensorium, has announced its membership in the Global Blockchain Business Council, or GBBC — a Swiss-based non-profit industry association for blockchain.

Sensorium will participate in GBBCs upcoming virtual forum on May 28, which will see the firms director of technology Alex Blagirev discuss his predictions for how virtual social media will change the way that people interact online.

Identity theft, fake accounts, etc. all will be to a large extent eliminated as human participants in the socially-virtual world will be required to verify their identity via the blockchain.

Misjudging information can spiral out of control in hours. Researchers at the Harvard Kennedy School highlight that misinformation is a major threat to global public health(opens in a new tab), especially when there is a large lag between the emergence of a disease and an effective solution. Examining COVID-19, they identified that the lag time for vaccine development has created a vacuum for scepticism to grow and misinformation to spread – which has been amplified by bots and trolls.

Social media is designed to share information we believe to be correct, quickly, and works on gut-based intuitions where patterns are rapidly recognised, and biases quickly confirmed.

Misinformation is having a serious impact on our health worldwide.

Today, almost everyone is a critic, complete with an unfiltered opinion. Be it the clout chasers or active advocates, many take to social media to air these opinions and grievances where the views are met with either support or scorn; and the line between the two is often blurred.

To be present online, one must plan well and be equipped with a solid risk register to deal with any potential reputational damage that could occur. While a tweet may lead to brand tragedy, it could also lead to business popularity.

It's all dependent on metrics; a well-planned social marketing and content plan that considers all options should be viewed as your lifeline. Here are three ways to implement such a plan:

1. Make your metrics matter
2. Improve stakes and stakeholder management
3. Take online and offline conversations seriously

Adweek continued its acquisition spree this morning with the announcement that it has acquired Social Media Week, the 11-year-old events and content company that provides deep insights and data for brand marketers, media and technology companies.

The fantasy football experts of Yahoo Fantasy reveal their Week 11 tight end rankings.

The fantasy football experts of Yahoo Fantasy reveal their Week 11 wide receiver rankings for half-PPR leagues.

The fantasy football experts of Yahoo Fantasy reveal their Week 11 running back rankings to kick off the 2024 season.

The Steelers will make a little NFL history this weekend.

The Yahoo Fantasy team reveals their Week 11 PPR tight end rankings.

The Yahoo Fantasy team reveals their Week 11 PPR wide receiver rankings.

The Yahoo Fantasy team reveals their Week 11 PPR running back rankings.

The Yahoo Fantasy team reveals their Week 11 PPR rankings for fantasy football.

The Chiefs are getting healthier.

Yahoo fantasy analyst Andy Behrens explains why fantasy managers should roll with the Cleveland QB in Week 11.

On Tuesday, the Bears dumped offensive coordinator Shane Waldron.

Jennifer Lee Chan highlights the San Francisco 49ers' PFF grades from the Week 10 win over the Tampa Bay Buccaneers.

Broncos assistant head coach Mike Westhoff has stepped down.

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The BSE benchmark Sensex tumbled 820.97 points or 1.03 per cent to settle at 78,675.18. During the day, it plunged 948.31 points or 1.19 per cent to 78,547.84.

Air India-Vistara Merger: The merger of Air India and Vistara has been completed and the integrated entity will be operating over 5,600 weekly flights connecting more than 90 destinations.

The overarching goal of the PFRDA-Connect project is to significantly enhance the digital presence of PFRDA by overhauling its official website, leading to improved user experience throughout the user journey. 

Kerala Hot Weather: Tech professionals in Kochi, prefer coming to office work than work from home as mercury tops 40 degrees across districts in Kerala

The last Indian movie to be selected for the main competition was Shaji N Karun's 1994 movie "Swaham".

Day two of advertising festival Goafest, saw Zeenat Aman share how she adapted to the mobile screen, the industry debating gender stereotyping in ads and more

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