A total of 32 senior men and 23 senior women core probables will take part in the Hockey India Level 'Basic' Coaching Course which will be conducted online.

With the lockdown situation prevailing across the globe due to coronavirus outbreak, the workforce has resorted to remote working mode. And to stay connected, an online video conferencing platform like Zoom is what helping the companies with meetings. However,

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Shah Rukh Khan has decided to promote his upcoming production, Betaal, in a fun way. The Badshah of Bollywood is asking fans to channel their inner filmmakers during the lockdown and shoot scary films at home. He announced that winners of

On 8 October 2019, Dussehra or Vijayadashami is celebrated all over India. Dussehra comes from two Sanskrit words, 'Dush' means evil and 'Hara' means destroying. Although Dussehra celebrates the victory of good over evil, the stories behind the festival are different

Diwali is one of the most significant festivals celebrated across India and by the Indian diaspora across the globe. Dhanteras is the first day that marks the festival of Diwali in India. Diwali is called the festival of lights because it

Bhai Dooj is referred to as Bhai Tika in Nepal, Bhau Beej in Maharashtra, Goa, Gujarat and Karnataka and Bhai Phonta in West Bengal. It is a festival that falls on the last day of 5-day long celebrations of Diwali. Bhai

Makar Sankranti is one of the most important festivals celebrated among the Hindus throughout the world. The festival marks the beginning of harvest season of rabi crops and the end of chilly winter days. People across India celebrate this festival with

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Investors lost more than Rs 5 lakh crore of wealth in today#39;s trade so far.

The stage is set for the Grammy Awards 2020 for Sunday, January 26, at the Staples Center in Los Angeles, USA. The 62nd Annual Grammy Awards ceremony will honour the best musicians and singers, followed by live performances by top artists.

The broader market outperformed, as the SP BSE Midcap index rose 1.4 percent higher, while the SP BSE Smallcap index was up 1.7 percent.

The Nifty Bank rose more than 1,200 points or 6.6 percent led by gains in Axis Bank, ICICI Bank, IDFC First Bank, Bandhan Bank and Federal Bank.

The Nifty formed a bearish candle on the daily charts.

The BSE Midcap index was down by 1.7 percent, while the Smallcap index fell 1.4 percent.

Sectorally, the action was seen in BSE Finance index, which was up 3.5 percent, followed by the Bankex that closed 2.9 percent higher.

Investors lose nearly 6 lakh cr in a single trading session. The average market capitalisation of the BSE-listed companies fell from Rs 129.41 lakh cr recorded on April 30 to Rs 123.69 lakh cr on May 4.

"The abrupt end of the recovery has certainly caught the participants completely off-guard," said Ajit Mishra, VP - Research, Religare Broking.

Profit booking hit D-Street at higher levels as concerns over muted earnings, impact of extended lockdown and rising COVID-19 cases weighed on sentiment.

Volatility is likely to continue in the near term and the immediate resistance for the Nifty stays at 9,450 levels.

The Central Reserve Police Force (CRPF) has announced a pan-India "COVID Poster Challenge" contest for school students. The poster making contest is a part of "CRPF Community Collaboration Initiative'' to enhance public awareness about the Novel Coronavirus (COVID 19) pandemic. The

The country#39;s largest domestic airlines had on Friday announced pay cut ranging between 5 and 25 percent, in addition to its leave-without-pay programme for May, June and July, for senior employees.

The time table for the Punjab Senior Secondary Board Examinations (PSSBE) has been published for the class 12 students. The Punjab School Education Board (PSEB) has made an announcement about the board exams schedule that are set to begin on February

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The base make-up more or less sets the tone for how your make-up look turns out. Our base make-up usually consists of two products- foundation and concealer. While foundation and concealer do a great job to give you flawless looking skin,

Asian Paints, SBI, Tata Motors, HUL and Maruti Suzuki are top gainers while ONGC, Axis Bank, MM, Bajaj Auto and Hero MotoCorp are major losers in the Sensex.

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.

What do we mean when we talk about a transformation in marketing?

Let me put it this way. The switch from horses to cars was a transformation. It was a fundamental rethinking of the way that humans move. We went from, “Find an animal that can go further and faster than you can and ride on it,” to “Burn fuel and use the energy to turn a motor that transfers the power to wheels.”

Every improvement since then — from V8 engines to power steering — has just been an iteration on the theme. A little faster, a little more efficient, a little safer, but iteration, not transformation.

Marketers are fantastic at iteration. It’s part of the job! We’re great at A/B testing, optimization, and continuous improvement. But at the heart of it, a lot of us are still working with a souped-up version of the same old tactics we’ve always used. Yes, we’ve gone digital. Yes, we’ve automated X and Y and we’re on Z and W channels. But we’re not inventing the engine; we’re just breeding faster horses.

That’s why I get excited when I see something genuinely novel in our profession. And Lisa Sharapata and her colleagues at 6sense have the goods. 

We had the privilege of interviewing Lisa during B2BMX, and she discussed some big ideas that we’re still wrapping our heads around. The death of the MQL. The “dark funnel.” It’s nothing less than a fundamental rethinking of the theory and practice of marketing, one that brings together sales and marketing and refocuses both around revenue.

[bctt tweet="“When we say, ‘we're gonna give you this amount of pipeline, we're gonna generate this amount of revenue,’ and we can actually see it coming and help deliver it in a predictable way, they are never going to want to go back to a #MQL again.” -Lisa Sharapata, @6senseinc" username="toprank"]

You can watch our full interview with Lisa below, or listen to the podcast version (and don’t forget to subscribe). Scroll down past the embeds for a few highlights from the conversation.

Break Free B2B Interview with Lisa Sharapata

Timeline and Highlights

1:00 Account engagement platforms and the dark funnel

4:30 The role of the BDR for inbound marketing

6:00 Sales and marketing: Together at last

7:15 Content strategy & SEO in dynamic marketing

10:15 Engagement is the new oil, but are we ready to drill?

15:30 The end of MQLs

Lisa: We'll create a segment based on our ICP, our ideal customer profile and keywords, depending on how we want to set it up, what they're searching for, what stage they're in. 

We have multiple different campaigns running all the time and it's dynamic, so we're seeing what these groups are searching. And they're in consideration right now, so we're gonna run this type of content and this type of display to them. 

And then lo and behold, they're starting to engage. More and more people are engaging, more of them have come to our website, they're now familiar with us, so we're gonna change up the content. And it's all dynamic and running based on how we've set the segments up to run and what content we've set up to target those accounts. 

So it moves dynamically, as they shift what they're doing, we can do all that from our platform. And then on the flip side this all feeds into Salesforce and you see this, basically this map and timeline of everything that's happening. We have a persona map that fills out this grid and you can see in your targets who's doing what, green, yellow, red, who's engaged who's not, who do you need to engage, who clicked on what, when, what keyword did they search for, what brought them to your website, what pages did they go to. 

You can look at all this information, but then it's also aggregating that and turning it into data that you can use to say, "Here's the next best action, here's someone in that account that is probably a key decision-maker, that you should buy their contact information". So it's like this whole 360 of what you do with that account.

Susan: That's awesome. Okay so the technology is obviously extremely strong, but it can't be done without humans.

Lisa: very true, very true. Like you can see my I love BDR t-shirt, we actually declared this week BDR appreciation week. I kind of started from the marketing background because that's my background, but a salesperson comes in, they have a dashboard in the morning telling them here's the accounts that are hot, here's the ones that are engaging, here's the ones that you should go after today and here's now what you should do and it breaks it down into next best actions.

And typically that would be a BDR or SDR role, that needs to figure out "Okay, I'm gonna make a video for them and send them as email, what should I talk to them about? Okay they were searching these keywords, so they must be interested and have this problem, here's how I can offer value." 

Instead of just the shot in the dark like guessing, hoping that they're saying the right thing, or just spraying as many emails out there, phone calls as they can make in a day. We're getting really strategic and helping them and it takes all the legwork out too, like they don't have to spend thirds of their day doing research, it cuts that way down so that they have it all their fingertips and then they can just start taking action when they come in in the morning.

Susan: so then do the BDR's love marketing? 

Lisa: So, I have never in my career, been in an organization where sales and marketing work hand in hand, I mean it's truly a night and day difference, because first of all we agree on "Here's the best accounts", because you can see what they're doing in the dark funnel, you know they are in my ideal customer profile but they're also in market. They're in market, before they even come inbound, we know they're in market. So sales loves marketing and marketing loves sales, because we are working together toward the same goal now.

Susan: Okay can we get back to the MQL's? Because you have declared 2020 as the year of no MQL's, so to sales execs, senior execs that sometimes can mean no accountability. 

Lisa: Yeah, so I mean here's the thing: If you talk to most sales execs and you ask them "How valuable do you think the MQL's really are?" and "How often do they turn into an SQL?" and “When marketing says they're gonna give you this many MQL's, how meaningful is that truly to you?" Most of the time they're like "Yeah, marketing is gonna throw these scans from their event over the fence and tell us to work on them." 

And they don't really put a lot of value in them. But when we say we're gonna give you this amount of pipeline, we're gonna generate this amount of revenue, and we can start to show that predictability, in saying this is what of your accounts are in market right now, that is worth this amount of pipeline to you and we can actually see it coming and help deliver it in a predictable way.. I'll tell you what, they are never going to want to go back to a MQL again. 

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

• Break Free B2B Marketing: Enterprise-Level ABM with Oracle’s Kelvin Gee
• Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus
• Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Lisa Sharapata of 6sense on the End of the MQL appeared first on Online Marketing Blog - TopRank®.

Former British Prime Minister Tony Blair called on the UK to 'rebuild sensible mainstream politics' in the future.

Senegal is quickly becoming a tech hub leader in Francophone West Africa, having raised $22 million in investments for tech and digital companies in 2018, according to Partech, a global investment platform. However, the business ecosystem in the region remains beset by a critical funding gap.

Air travelers cannot receive cash compensation if their flight is delayed by a passenger biting others and assaulting crew members, an adviser at the Court of Justice of the European Union said on Thursday.

Fiumicino is now the first in Europe to use ‘smart helmets’ to check the temperature of travellers - helmets equipped with portable thermoscanners that can screen people for symptoms of the new coronavirus at a safe distance of up to 7 metres.

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Gains in Reliance Industries boosted Indian shares on Friday, but they ended the week sharply lower as coronavirus cases continued to spiral and markets awaited an economic stimulus.

Gains in Reliance Industries boosted Indian shares on Friday, but they ended the week sharply lower as coronavirus cases continued to spiral and markets awaited an economic stimulus.

Human Rights Watch (HRW) said on Saturday that Saudi Arabian authorities recently detained and are holding incommunicado Prince Faisal bin Abdullah, who had previously been netted in an anti-corruption drive and released in late 2017.

Chief secretary Ajoy Mehta in an official statement said all nine doctors are from Mumbai would contribute in the ongoing fight against COVID-19.

Mumbai Police arrested Vinay Dubey after hundreds of migrant workers gathered near Bandra railway station on Tuesday.

Bharti Airtel and Sun Pharma were the only gainers on BSE.

Mahindra and Mahindra and Bajaj Finance were top gainers.

The Russiam Embassy in Pyongyang announced the development on Tuesday (May 5).