Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of the other video streaming sites for entertainment.

As a marketer, this makes me wonder what those streaming sites are seeing in their analytics. Obviously, views must be up by an unbelievable amount. But, what about engagement? How many people are completing the videos they start? Are they watching more? Unless it’s Tiger King, the answer is unknown (it’s impossible to look away from Tiger King). But those streaming sites aren’t the only ones that might have some fascinating new data to look at.

Social sites and YouTube provide a host of different metrics and analytics options. While each data point serves a purpose, there are a few key performance indicators (KPIs) that are more important to track to better understand your audience and improve content performance.

Video Analytics and Content Benchmarks

A recent study from video streaming site Vidyard established some useful benchmarks for video content:

• 52% of viewers watch a video all the way through
• 68% will watch the entire video if it’s less than 60 seconds
• 25% will finish a video if it’s more than 20 minutes

The same study found that the most common business-created videos are webinars, demos and social media videos, and are most likely to be published on websites, social media and YouTube.

Of course, these benchmarks will vary by audience, by industry, by the light of the silvery moon — basically, take them as a starting point and customize from there. Here’s the process we recommend.

Using Video Analytics to Optimize Your Video Content

1 — Use Demographics to Understand Your Audience

The first step to increasing content engagement and effectiveness is to gain a better understanding of your audience. To do that, it’s critical to monitor demographic data in your video analytics platform. Most will give you basic demographic data, like location, age, language and device use. Some will give you user interest data, income estimates and even company data.

Knowing this information helps you create more relevant content. For example, if you find that your audience primarily speaks English, but there is a growing subset of French speakers accessing your videos on mobile devices, you might want to consider adding French caption options for mobile users.

If you see an increase in viewers from a specific geographic area, you will want to look at the analytics for that region to determine what content is attracting the new audience and how they are engaging while they’re watching and immediately afterward.

2 — Use Awareness and Engagement Metrics to Understand Audience Demand

Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold. Of course, this data will drive your go-forward strategy, but it will also help you improve performance right away by adjusting promotion tactics and featured content.

For example, if you see an uptick in video views week over week for a particular video, that indicates that the topic is becoming increasingly popular. To prove that, you will want to look at engagement metrics like watch time, clicks on your call to action (CTA), and subscribers gained or lost. If you see an uptick in views and a corresponding uptick in engagement, you’re going to want to feature that video more prominently. If you see an increase in negative engagement —  a loss of subscribers — or if viewers are dropping off right away, that might indicate your video doesn’t quite match the intent for that topic.

This granular view of data can help you improve and optimize your existing content, create more strategic video content roadmaps, and provide viewers with content they want and need to make critical decisions later in the funnel.

[bctt tweet="“Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold.” @Tiffani_Allen" username="toprank"]

3 — Audit Your Video Library for Optimization Opportunities

Following the best practices for whichever video hosting platform you’re using can result in increased video visibility and better user experience. A great first step is to optimize video titles, descriptions, and tags. Then you can organize  your videos into different sections, playlists, or even channels to help the right audience find your content faster.

To determine your next steps, audit your existing video channels. Do you know at a glance what the video is about? Does the thumbnail image inspire a click? Does your channel, landing page or resource center adequately convey the type, purpose and content of your videos in a way that compels action?

If the answer is yes, go take a break. I recommend a few hours of Animal Crossing: New Horizons. It’s very soothing. But if the answer’s no, you’re not alone. And you do have the tools you need to create better video content. It’s all in your analytics.

As a quick disclaimer, if your videos are hosted on your website and you notice some odd user behavior patterns over the last month or so — increases in direct traffic, crazy long time on page — you might want to look into whether or not IPs are blocked for your team’s home IP addresses. Determine if the patterns are happening on a more global level, or if they’re localized to the geographic area surrounding your physical office.

If you want help with an audit, or just want to bounce some ideas around, we’re here to help. Tweet us @toprank or contact us to get started.

The post What B2B Marketers Need to Know about Optimizing Content with Video Analytics appeared first on Online Marketing Blog - TopRank®.

The post Always On Influence: Definition and Why B2B Brands Need it to Succeed appeared first on Online Marketing Blog - TopRank®.

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

Health workers face a growing tide of hostility in Brazil for potentially spreading COVID-19.

A white former police officer and his son were arrested in Georgia on Thursday and charged with murder in the death of an unarmed black man, an incident that has sparked furor in the community and among civil rights activists across the United States. Gloria Tso reports.

Russia marked 75 years since the Soviet victory over Nazi Germany in World War Two on Saturday, but the coronavirus outbreak forced it to scale back celebrations. Olivia Chan reports.

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.

Forrest Galante, a host of 'Extinct or Alive' on the 'Animal Planet,' recounts the locating of the Fernandina Island tortoise that hasn't been heard from since 1906. (Dan Fastenberg reports.)

When their home city, Seattle, reported its first fatalities from the coronavirus, Justin Ith and his team decided to create a new smartband, the Immutouch, which buzzes when the wearer’s hand goes near their face.

Refugees at the Zaatari camp in Jordan have designed a robot prototype made from LEGOs, which automatically dispenses sanitizer to avoid contact with the bottle and help prevent the spread of the coronavirus.

Refugees at the Zaatari camp in Jordan have designed a robot prototype made from LEGOs, which automatically dispenses sanitizer to avoid contact with the bottle and help prevent the spread of the coronavirus.

A town in southern Sweden has turned to a traditional source to try to prevent the coronavirus spreading during an annual festive event on Thursday: Chicken manure. Emer McCarthy reports.

U.S. coronavirus task force coordinator Dr. Deborah Birx is best-known for her calm, authoritative briefings at the daily White House press conferences. But she has also become a pop culture phenomenon for her scarves.

Russell Howard, Nish Kumar, Jon Richardson and others help 'landlady' Kiri Pritchard-Mclean host 'The Big Comedy Quiz at The Covid Arms' and break a Guinness World Record.

Former British Prime Minister Tony Blair argued that the two major UK parties, Conservative and Labour, are 'peddling fantasies' ahead of the upcoming election.

Pakistan has raised concerns with the United Arab Emirates that many citizens were returning home from the Gulf Arab state infected with COVID-19 and that crowded living conditions for workers in the UAE may be helping spread the virus, officials said on Tuesday.

Pakistan on Tuesday deferred for two months an inquiry into suspected contract violations by independent power producers which may have cost the national exchequer billions of dollars.

India will begin flights on Thursday to bring home some 400,000 citizens stranded overseas by travel restrictions due to the coronavirus pandemic, prompting some worries over the risk that imported infections could fuel contagion in the country.

Afghan security forces arrested eight members of a network grouping Islamic State and Haqqani militants responsible for bloody attacks in the capital including on Sikh worshippers, the country's security agency said on Wednesday.

The U.S. special envoy on Afghanistan is on a mission to press Taliban negotiators in Doha and officials in India and Pakistan to support reduced violence, speeding up intra-Afghan peace talks and cooperating on the coronavirus pandemic, the State Department said on Wednesday.

More than a third of confirmed coronavirus cases in the Afghan capital have been among doctors and other healthcare staff, two senior health officials said on Thursday, in a sign that the war-torn country is struggling to deal with the pandemic.

The Bangladesh navy has rescued around 280 Rohingya Muslims from the Bay of Bengal, towing their stranded boat to an island where they will be quarantined as a precaution against the coronavirus, coast guard and naval officials said on Friday.

Seven people were killed when protesters angry over what they see as unfair food aid distribution during the coronavirus pandemic clashed with police in Afghanistan's western Ghor province on Saturday, according to a local member of parliament.

Scientists have solved a lingering mystery about koala behavior. A new study describes the animal's drinking habit in the wild for the first time.

A chemical gas leak at an LG Polymers plant in southern India on Thursday killed at least 9 people, and emergency services rushed more than 300 to hospital and evacuated hundreds more from nearby areas, a police official in Andhra Pradesh state said. Libby Hogan reports.

The Bank of England says the UK faces its worst slump in 300 years, but on Thursday held off from any moves on rates or bond buying. Julian Satterthwaite reports.

"Mad Mike" Hughes, a self-styled explorer and daredevil bent on proving that the earth is flat was killed over the weekend when his homemade rocket crashed in the California desert over the weekend.

A hedge fund manager in Hong Kong has publicly apologised after a parody video of him licking his finger and wiping it on a hand rail in a metro car went viral, sparking anger in the city which is grappling to contain an outbreak of the new coronavirus.

With potato farmers and processors struggling, Belgians are being urged to eat more fries to offset a slump in demand during the coronavirus pandemic.

A trooper stopping a car with a suspected "impaired driver" on a U.S. highway on Monday was bemused to find a 5-year-old in the driver's seat, the Utah Highway Patrol tweeted.

White House spokeswoman Kayleigh McEnany on Friday said it appears that the FBI 'manufactured' a crime in the case of President Trump's former national security adviser Michael Flynn, after the Department of Justice moved to drop the case on Thursday.

Russia marked 75 years since the Soviet victory over Nazi Germany in World War Two on Saturday, but the coronavirus outbreak forced it to scale back celebrations. Olivia Chan reports.

Beaches nationwide have been shut for weeks as the government put itself on lockdown in mid-March to curb the spread of the virus, which has to date killed nearly 26,000 nationwide.

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.

White House spokeswoman Kayleigh McEnany on Friday said it appears that the FBI 'manufactured' a crime in the case of President Trump's former national security adviser Michael Flynn, after the Department of Justice moved to drop the case on Thursday.

Russell Howard, Nish Kumar, Jon Richardson and others help 'landlady' Kiri Pritchard-Mclean host 'The Big Comedy Quiz at The Covid Arms' and break a Guinness World Record.

Doctors in hazmat suits ran temperature checks on passengers at Delhi airport and bags were disinfected as the first group of Indians returned home on special flights from Singapore and the Gulf on Friday since a sweeping lockdown was imposed in March.

Some residents frustrated over a strict coronavirus lockdown in Ahmedabad, the largest city in Gujarat, hurled stones and were met with teargas in clashes with paramilitary forces on Friday.

India captain Virat Kohli and his team mates would be ready to spend two weeks in quarantine in Australia if that helped the tour go ahead as planned later this year, a top official of the Indian board has said.

The magical atmosphere will be missing if the cricket season currently stalled by the COVID-19 pandemic resumes in empty stadiums, India captain Virat Kohli has said.

A 5-year old boy has died in New York from a rare inflammatory syndrome believed to be linked to the novel coronavirus, highlighting a potential new risk for children in the pandemic, Governor Andrew Cuomo said on Friday.

U.S. Vice President Mike Pence's press secretary, the wife of one of President Donald Trump's senior advisers, has tested positive for the coronavirus, raising alarm about the virus' potential spread within the White House's inner most circle.

यदि आप 15 हजार रुपए के आसपास की रेंज में सबसे अच्छा स्मार्टफोन खरीदना चाहते हैं, तो आपके पास कई विकल्प मौजूद हैं। इन दिनों कई स्मार्टफोन कंपनियों ने मिड-रेंज सेगमेंट में कई लेटेस्ट फोन उतारे हैं। स्पेसिफिकेशंस को देखें तो हर फोन की अपनी खूबियां हैं और कमियां भी। ऐसे में आप खुद तुलना कर पता लगा सकते हैं कि आपको अपनी जरूरत के आधार पर कौन—सा फोन चुनना चाहिए। यहां हम आपकी सुविधा के लिए Honor 9X, Redmi Note 8 Pro और Samsung Galaxy M30s की तुलना कर रहे हैं, जो कि मिड—रेंज में बहुत ही बढ़िया स्मार्टफोन्स हैं। जानते हैं इनमें कौन-सा फोन आपकी जरूरतों के अनुसार बेहतर विकल्प साबित हो सकता है—

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: कीमत
जहां Redmi Note 8 Pro 17 अक्टूबर, 2019 तथा Samsung Galaxy M30s 9 नवंबर, 2019 को भारतीय बाजार में लॉन्च हुए, वहीं Honor 9X हाल ही 14 जनवरी, 2020 को भारतीय मार्केट में लॉन्च हुआ है। कीमत में तुलना करें तो HONOR 9X के शुरुआती 4GB रैम मॉडल की कीमत 13,999 रुपए है। वहीं Redmi Note 8 Pro 14,999 रुपए तथा Samsung Galaxy M30s 13,999 रुपए की शुरुआती कीमत के साथ बाजार में उपलब्ध है।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: डिजाइन और डिस्प्ले
HONOR 9X में 3डी कर्व्ड प्लास्टिक डिजाइन है, जिसमें ग्लॉस टेक्सचर और राउंडेड एजेज हैं। सफायर ब्लू वेरियंट में लाइट के संपर्क में एक्स पैटर्न बहुत ही खूबसूरती के साथ नजर आता है। वहीं Redmi Note 8 Pro में ग्लास फिनिश तथा Samsung Galaxy M30s में प्लास्टिक फिनिश डिजाइन दिया गया है। HONOR 9X में 6.59-इंच का पॉप—अप डिस्प्ले है। जी हां, आपने सही पढ़ा! इतनी कम कीमत पर पहली बार आपको फ्रंट पॉप—अप कैमरा Honor 9X के साथ मिल रहा है। वहीं, Redmi Note 8 Pro में 6.53 इंच का ड्र्यू—ड्रॉप डिस्प्ले दिया गया है और Samsung Galaxy M30s में 6.4 इंच का यू ड्रॉप डिस्प्ले है। तीनों ही फोन्स में आपको 91 प्रतिशत या उससे अधिक का स्क्रीन टु बॉडी रेशियो मिलता है। इसके अलावा इन तीनो ही फोन्स में आपको पीछे की ओर फिंगरप्रिंट स्कैनर दिए गए हैं।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: परफॉरमेंस
परफॉरमेंस के मामले में HONOR 9X किरिन 710 प्रोसेसर और ओक्टाकोर सीपीयू के साथ दिया जा रहा है। इसमें 4GB/6GB रैम और 128GB स्टोरेज दी गई हैं, जो इसे फास्ट फोन बनाते हैं।
Redmi Note 8 Pro हेलियो G90T और Samsung Galaxy M30s एग्जाइनॉस 9611 प्रोसेसर पर रन करते हैं। HONOR का दावा है कि उसका होमग्रोन किरिन 710 प्रोसेसर स्मार्टफोन्स में फास्ट परफॉर्मेन्स की सभी जरूरतों को पूरा करता है और इसीलिए गेमर्स का फेवरेट है।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: कैमरा
HONOR 9X में 16MP का AI pop-up कैमरा दिया गया है, जो सॉफ्ट लाइट, बटरफ्लाइ लाइट, स्कैटर्ड लाइट, स्टेज लाइट जैसे आठ अलग—अलग मोड्स पर बखूबी काम करता है। इसमें इंटेलिजेंट फॉल डिटेक्शन, डाउनलोड प्रेशर प्रोटेक्शन और डस्ट तथा स्प्लैश प्रोटेक्टशन भी दिया गया है। यानी फोन के गिरने पर आपका कैमरा बचा रहता है और दबाव, धूल व पानी के छींटों का भी कैमरे पर ज्यादा असर नहीं होता। इसके अलावा HONOR 9X में AI-इनेबल्ड ट्रिपल रियर कैमरा सेटअप भी दिया गया हैं। इसमें 48MP प्राइमरी लेंस, 8MP सुपर वाइड लेंस और 2MP डेप्थ सेंसर दिया गया हैं। इसके एआइ फीचर से यह 22 अलग—अलग श्रेणियों के 500 से अधिक परिदृश्यों की सही पहचान कर सकता है।

Redmi Note 8 Pro में 20MP का ड्र्यू—ड्रॉप फ्रंट कैमरा दिया गया है, वहीं 64(GM1)+8+2+2MP का रेअर कैमरा सैटअप है। इसी तरह Samsung Galaxy M30s में भी ट्रिपल रियर कैमरा सेटअप मौजूद हैं। इसमें 48MP प्राइमरी लेंस, 8MP अल्ट्रा-वाइड लेंस और 5MP डेप्थ सेंसर दिया गया है। इसका फ्रंट या सेल्फी कैमरा 16MP का है।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: जरूरत के अनुसार फैसला
अगर आप एक बढ़िया कैमरा और परफॉर्मेंस वाला स्टाइलिश फोन तलाश रहे हैं तो HONOR 9X से अच्छा फोन इस प्राइस रेंज में नहीं मिलेगा। HONOR 9X में आपको फ्रंट कैमरा 16MP का मिलेगा, जो पॉप—अप के साथ हर किसी को अपना दीवाना बना लेगा। जबकि आपको Redmi Note 8 Pro और Samsung Galaxy M30s में पॉप अप कैमरा नहीं मिलेंगे। इसके अलावा Honor 9X का 6.59 इंच का डिस्प्ले साइज भी बाकी दो फोन से ज्यादा है। इसके अलावा आपको रोम या स्टोरेज स्पेस भी HONOR 9X में 128 जीबी की मिलेगी। जबकि Redmi Note 8 Pro और Samsung Galaxy M30s के शुरुआती फोन्स में यह 64 जीबी ही है।
Honor 9X का किरिन 710 प्रोसेसर Redmi Note 8 Pro के हेलियो G90T और Samsung Galaxy M30s के एक्जाइनॉस 9611 प्रोसेसर से परफॉर्मेंस के मामले में बेहतर है। किरिन 710 प्रोसेसर के साथ HONOR 9X में गेमिंग का अनुभव भी इन दोनो ही फोन्स से बेहतर है।

डालते हैं एक नजर, तीनों फोन्स के तुलनात्मक आंकड़ों पर—

टेक्नोलॉजी और गैजेट्स से जुड़े ऐसे कई शब्द हैं, जिनके बारे में हमें जानकारी नहीं होती। इनमें ज्यादातर शब्द तो हमारे द्वारा डेली इस्तेमाल किए जाने वाले स्मार्टफोन से जुड़े होते हैं। ऐसे में हम टेक गाइड की मदद से आपको इन शब्दों के मतलब समझा रहे हैं।

कैपेसिटिव टचस्क्रीन LCD : कैपेसिटिव टचस्क्रीन मानव शरीर के इलेक्ट्रिकल प्रॉपर्टीज के सेंसिंग से काम करता है। कैपेसिटिव टचस्क्रीन पैनल में इंडियम टिन ऑक्साइड के ट्रांसपैरेंट कंडक्टर होता है। ह्यूमन बॉडी में भी इलेक्ट्रिकल कंडक्टर होता है, जिससे स्क्रीन को टच करने सें इलेक्ट्रोस्टेटिक फील्ड रिस्टोर हो जाता है और वह प्वाइंट इन्सट्रक्शन के रूप में लिए जाता है। कैपेसिटिव टचस्क्रीन, रेजिस्टिव टचस्क्रीन से काफी बेहतर है।

OLED : OLED का मतलब Organic Light-Emitting Diode है। OLED में ऑर्गेनिक पॉलिमर के छोटे डॉट्स होते हैं, जो इलेक्ट्रिसिटी से चार्ज होने के बाद लाइट को डेवलप करते हैं। OLED नइ डिस्प्ले टेक्नोलॉजी है, जो LCD के मुकाबले कम पावर लेती है और यह पतली, हल्की, बेहतर व्यूइंग एंगल और वीडियो और एनिमेशन के लिए अच्छा रिस्पांस टाइम है। ओएलईडी स्क्रीन में खुद एलईडी ही पिक्सल का काम करती हैं और 6 लेयर्स मिलकर तस्वीरें स्क्रीन पर लाती हैं। इसलिए ओएलईडी टीवी पर तस्वीर ज्यादा स्पष्ट दिखती है और किसी भी एंगल से देखने पर एक सा दिखाई देता है। साथ ही ओएलईडी स्क्रीन वाले गैजेट्स काफी पतले और हल्के होते हैं।

AMOLED : AMOLED एक्टिव मैट्रिक्स ऑर्गेनिक लाइट एमिटिंग डायोड है। यह मोबाइल फोन और टीवी के लिए नेक्स्ट जनरेशन डिस्प्ले टेक्निक है। यह एलसीडी की तुलना में रिच कलर, शार्पर इमेज, कम पॉवर कन्जूमशन और अधिक पतली और हल्की है।

सुपर AMOLED : सुपर AMOLED को पारंपरिक AMOLED के मुकाबले बेहतर परफॉरमेंस हे लिए तैयार किया गया है। AMOLED की तुलना में सीधे धूप में देखे जाने पर सुपर AMOLED का परफॉरमेंस अच्छा है और यह ब्राइट इमेज को सपोर्ट करता है और पॉवर कम लगती है।

एपल इस साल आईफोन 12 सीरीज लॉन्च कर सकती है। अब लोगों का रूझान आईफोन SE 2020 से हटकर आईफोन 12 सीरीज की और जाने लगा है। हाल ही में एक यूट्यूबर ने आईफोन 12 की कीमत और स्पेसिफिकेशन की लीक जानकारी साझा की। लीक रिपोर्ट के मुताबिक, आईफोन 12 सीरीज में चार मॉडल शामिल होंगे और इसकी शुरुआती कीमत $649 यानी करीब 49 हजार रुपए के लगभग होगी। हालांकि इनकी वास्तविक कीमत लॉन्चिंग के बाद ही सामने आएगी।

49 हजार रुपए होगी एंट्री-लेवल मॉडल की कीमत
यूट्यूबर जॉन प्रोसर के मुताबिक, आईफोन 12 सीरीज में चार मॉडल लॉन्च किए जाएंगे। इसके एंट्री लेवल आईफोन 12 की कीमत 49,000 रुपए होगी, इसमें 5.4 इंच का OLED डिस्प्ले और डुअल रियर कैमरा सेटअप मिलेगा। इन्होंने पहले भी आईफोन SE 2020 की बारे में जानकारियां लीक की थीं, जो सही निकली। जॉन का कहना है कि यह अफॉर्डेबल फोन होगा जिसमें 5G सपोर्ट मिलेगा।

OLED डिस्प्ले और 5G सपोर्ट मिलेगा
लीक रिपोर्ट के मुताबिक, आईफोन 12 के दो मॉडल्स में 6.1 इंच का डिस्प्ले, जिसमें से एक नॉन-प्रो वैरिएंट होगा। एपल आईफोन 11 के सक्सेसर के तौर पर लॉन्च कर रही है आईफोन 12 के डिस्प्ले में एलसीडी की जगह ओएलईडी पैनल देगी। इनमें भी डुअल रियर कैमरा और 5G सपोर्ट मिलेगा और इसकी शुरुआती कीमत $749 यानी करीब 56500 रुपए के लगभग होगी।

82900 रुपए हो सकती आईफोन 12 प्रो मैक्स की कीमत
प्रो मॉडल्स की बात करें तो जॉन ने बताया कि एपल आईफोन 12 प्रो और आईफोन 12 प्रो मैक्स भी लॉन्च करेगी। इनकी कीमत पिछले साल लॉन्च हुए मॉडल जितनी ही होगी। यानी दोनों हाई-एंड 5G आईफोन की कीमत $999 (लगभग 75300 रुपए) और $1,099 (लगभगम 82900 रुपए) तक होगी। दोनों प्रीमियम आईफोन में 6.1 इंच और 6.7 इंच का ओएलईडी डिस्प्ले मिलेगा। इसके अलावा इसमें तीन रियर कैमरा सेटअप मिलेगा। इसमें नए आईपैड प्रो 2020 की तरह LiDAR सेंसर भी मिलेगा।

आईफोन 11 से छोटा नॉजम मिलेगा- रिपोर्ट
एक अन्य रिपोर्ट में दावा किया जा चुका है कि आईफोन 11 की तुलना में आईफोन 12 सीरीज में छोटा नॉज मिलेगा। चारों मॉडल में 5nm एपल A14 बायोनिक चिपसेट मिलेगा। प्रो मॉडल में 120 हर्ट्ज डिस्प्ले मिलेगा।

लॉकडाउन के वजह से दो महीने देरी से होगी लॉन्चिंग- एनालिस्ट मिंग-ची-कुओ
एनालिस्ट मिंग-ची-कुओ ने अपनी रिपोर्ट में बताया कि कोरोना के कारण जारी लॉकडाउन की वजह से आईफोन 12 की लॉन्चिंग दो महीने देरी से हो सकती है। इसके चीन मॉडल का प्रोडक्शन सितंबर से जबकि प्रीमियम प्रो मैक्स मॉडल का प्रोडक्शन अक्टूबर से शुरू होगा।

Russia's GRU military intelligence service appears to have got hold of many emails from Chancellor Angela Merkel's constituency office in a 2015 hack attack on Germany's parliament, Der Spiegel magazine reported on Friday, without citing its sources.

The European Union should strengthen a voluntary pledge, to which Facebook Inc, Alphabet Inc's Google and Twitter Inc signed up to combat fake news, with sanctions to make it a more effective tool, a study done for the European Commission said on Friday.

Apple Inc said Friday it will reopen a handful of stores in four U.S. states starting next week, in the first resumption of physical retail operations since the iPhone maker shuttered all U.S. stores in mid-March.

Hackers linked to Iran have targeted staff at U.S. drugmaker Gilead Sciences Inc in recent weeks, according to publicly-available web archives reviewed by Reuters and three cybersecurity researchers, as the company races to deploy a treatment for the COVID-19 virus.