How can governments and health agencies drive lasting lifestyle changes to combat Covid-19?

Halloween is coming, and that means that brands are looking at ways they can tap into the rising Halloween conversation, and maximize their exposure by latching onto trending hashtags.

And this week, Twitter has provided some notes to help you maximize your Halloween tie-ins on the platform - and within them, there are a couple of hidden gems of information, which likely apply to your tweet strategy beyond the event itself.

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For the past decade, brands have been capitalizing on the pervasiveness of social media in consumers’ daily lives and shopping habits. And this past year was no different.

Social media analytics company Unmetric found that brands that promoted messaging with edge, savvy, conviction—and occasionally dogs—won the marketing game.

Of that messaging, video—particularly those with memorable storylines, guest appearances or creative approaches to addressing social issues—reined as the overall best-performing format for branded and original content, a consistent trend in their numbers since at least 2015.

The Most Captivating Brand Campaigns We Saw on Social Media in 2019

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Megastar Amitabh Bachchan has launched a 'See Now' campaign, centred in UP, to help end avoidable blindness.

Shaw, Les

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Peck, Dave D

Great Barrington, MA - COVID-19 has delayed the launch of a record-setting marketing deal expected to boost international appreciation of English and European cheeses. The image and words of the Nobel Prize winning poet T S Eliot, as well as characters from the musical Cats, will be used to promote cheese and cheese products throughout the world.

The post T.S. Eliot “Got Cheese” Campaign Announced appeared first on Berkshire Publishing.

Saraswati, Muninggar Sri, author

Covid-19: British Sikh doctors campaign against forced beard shaving

Rotch Library - DS79.9.S3 L45 2003

Lewis Library - ML3917.U6 Y68 2018

Lewis Library - ML3917.U6 C47 2018

Provoked by Trump, a wave of candidates pushes for evidence-based governing

The Body Shop has a compelling ethical message behind the branding of its products, and its new piece of communication in India -- the first ever television commercial shot in any country -- takes that strategy forward, reports T E Narasimhan.

Most campaigns were for food distribution and elderly care.Crowdfunding platforms—where individuals can raise money for a cause with small donations from a large number of people—have seen an increase in the number of donations for covid-19-related campaigns