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Outside in [videorecording] / The Geometry Center presents, University of Minnesota ; direction and animation, Silvio Levy, Delle Maxwell, Tamara Munzner. Not knot / Geometry Supercomputer Project presents ; technical director, Charlie Gunn ; artistic dir




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Marketing : a critical textbook / Nick Ellis ... [et al.]




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Psychological foundations of marketing / Allan J. Kimmel

Kimmel, Allan J




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Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others]

Vecchiato, Giovanni, author




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Digital marketing : a practical approach / Alan Charlesworth

Charlesworth, Alan, 1956-




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Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton

Atherton, Julie (Business strategist), author




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Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore)

Kotler, Philip, author




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Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.

Content marketing also has an immediate impact on search.

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Top RSS Feeds for Medical News

There is no harm in arming yourself with information when you need to talk to a doctor. A better informed patient (or a patient’s guardian) makes for a wiser decision maker. We are living on the cutting edge of great medical leaps. Medical news and alerts help us to keep pace with these leaps. Let’s look at some top websites for RSS medical news feeds and stay alert with the help of their feeds.

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LinkedIn for Lawyers: Newly Issued Ethical Guidance Makes Social Media Use Less Risky

The ethics guidance interpreting Attorney Advertising rules in the social media context continues to evolve, but this time the evolution appears to be for the better, taking into account the realities of the growing use of social media. As you may recall, early last year, the New York County Lawyers Association weighed in on the ethical implications for lawyers using LinkedIn and suggested that attorneys using the self-proclaimed Worlds Largest Professional Network needed to beware that their posts on that site, even the most casual, did not run afoul of the attorney advertising rules.

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Twitter opens topical Moments feed to UK advertisers

Twitters Moments feature lets users step back from their rapid-fire feeds and see what hot topics are dominating internet chatter. From news to funnies to trending subjects, Moments blend media and commentary into curated, bitesize overviews.

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Top 10 RSS Feeds For Medical News & Alerts

Health is definitely one of those things we do not notice till it starts to ebb away. Isn’t it also true that medical news is the last thing you like to read or see in newspapers and television? That is, if you do not have any illness in the family. I pray you do not, but if you do then the web has always been a secondary source of some great information. The first source should always be your general practitioner and physician.

There is no harm in arming yourself with information when you need to talk to a doctor. A better informed patient (or a patients guardian) makes for a wiser decision maker. We are living on the cutting edge of great medical leaps. Medical news and alerts help us to keep pace with these leaps. Let’s look at some top websites for RSS medical news feeds and stay alert with the help of their feeds.

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Facebook will show bigger vertical videos in your News Feed

Facebooks News Feed for mobile will become much friendlier to vertical videos in the near future, according to Marketing Land. It will not exactly be optimized for the orientation the way Snapchat is, but it will apparently stop cropping and showing them as tiny squares. The publication says when the update rolls out for Android and iOS, you'll start seeing vertical videos with a 2:3 aspect ratio (as opposed to 1:1) on your News Feed without having to expand them.

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Twitter will identify political ads and disclose who paid for them

Twitter has been in hot water as more evidence emerges showing how Russia used the social network to influence public opinion. Ahead of a November 1st Congressional hearing on Russian manipulation, Twitter has introduced sweeping new rules for how it shares data on political posts. The network will launch a Transparency Center that lists all ads appearing on Twitter, including promoted ones that previously only appeared to targeted demographics, and will clearly label them when they appear in user feeds.


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The Ethical Social Network

And yet, unlike other social networks that followed it, HASTAC has managed to remain scandal-free. There have been no mass boycott movements and no accusations that the network ever misused anyone’s data.

Cathy Davidson, co-founder and co-director of HASTAC, and a professor of cultural history and technology at the City University of New Yorks Graduate Center, said that the secret to the networks good relationship with its users has been its decision to treat user data with respect from the outset. Privacy and security have been priorities for the network since its inception, and are built into every facet of the network.

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Twitters chronological timeline button is here to stay

Nearly two months ago, Twitter began testing a feature that made it easier for users to see the latest tweets on their feed first, rather than the ones pushed by the companys algorithm. It is a toggle dressed as a sparkle icon that lives above the home timeline, which keeps you from having to go deep into your Twitter settings to get that purely chronological view. Certain iOS users have had access to this since October, but today Twitter is making the change permanent and rolling it out to everyone on Apples platform. Twitter's Android app as well as its website are getting the new magic button, too, but that won't be coming until after the holidays.

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Hobbes's kingdom of light : a study of the foundations of modern political philosophy / Devin Stauffer

Stauffer, Devin, 1970- author




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Sri Lanka at crossroads : geopolitical challenges and national interests / Asanga Abeyagoonasekera

Abeyagoonasekera, Asanga, author




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Religion and state in secular Europe today : theoretical perspectives and case studies / edited by Jelle Creemers and Hans Geybels




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Biomedical research and integrated biobanking: an innovative paradigm for heterogeneous data management / Massimiliano Izzo

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Bioinformatics and biomedical engineering: proceedings of the 9th International Conference on Bioinformatics and Biomedical Engineering, Shanghai, China, 18-20 September 2015 / editors: James J. Chou, Harvard Medical School, USA; Huaibei Zhou, Wuhan Unive

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Application of clinical bioinformatics edited by Xiangdong Wang, Christian Baumgartner, Denis C. Shields, Hong-Wen Deng, Jacques S Beckmann

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Bioinformatics and biomedical engineering: 4th International Conference, IWBBIO 2016, Granada, Spain, April 20-22, 2016, Proceedings / Francisco Ortuño, Ignacio Rojas (eds.)

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Information technology in bio- and medical informatics: 7th International Conference, ITBAM 2016, Porto, Portugal, September 5-8, 2016, Proceedings / M. Elena Renda, Miroslav Bursa, Andreas Holzinger, Sami Khuri (eds.)

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Metabolomics: from fundamentals to clinical applications / Alessandra Sussulini, editor

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Structural bioinformatics tools for drug design: extraction of biologically relevant information from structural databases / Jaroslav Koča [and six more]

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11th International Conference on Practical Applications of Computational Biology & Bioinformatics / Florentino Fdez-Riverola, Mohd Saberi Mohamad, Miguel P. Rocha, Juan F. De Paz, Tiago Pinto, editors

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Information technology in bio- and medical informatics: 8th International Conference, ITBAM 2017, Lyon, France, August 28-31, 2017, Proceedings / Miroslav Bursa, Andreas Holzinger, M. Elena Renda, Sami Khuri (eds.)

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Discriminative pattern discovery on biological networks / Fabio Fassetti, Simona E. Rombo, Cristina Serrao

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Stochastic processes, multiscale modeling, and numerical methods for computational cellular biology David Holcman, editor

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Soft computing for biological systems / Hemant J. Purohit, Vipin Chandra Kalia, Ravi Prabhakar More, editors

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Bioinformatics and biomedical engineering: 6th International Work-Conference, IWBBIO 2018, Granada, Spain, April 25-27, 2018, Proceedings. / Ignacio Rojas, Francisco Ortuño (eds.)

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Bioinformatics and biomedical engineering: 6th International Work-Conference, IWBBIO 2018, Granada, Spain, April 25-27, 2018, Proceedings. / Ignacio Rojas, Francisco Ortuño (eds.)

Online Resource




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Theoretical and applied aspects of systems biology / Fabricio Alves Barbosa da Silva, Nicolas Carels, Floriano Paes Silva Junior, editors

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Systems evolutionary biology: biological network evolution theory, stochastic evolutionary game strategies, and applications to systems synthetic biology / Bor-Sen Chen

Hayden Library - QH324.2.C433 2018




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Statistical modelling and machine learning principles for bioinformatics techniques, tools, and applications K. G. Srinivasa, G. M. Siddesh, S. R. Manisekhar, editors

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An introduction to undergraduate research in computational and mathematical biology: from birdsongs to viscosities / Hannah Callender Highlander, Alex Capaldi, Carrie Diaz Eaton, editors

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Mastering Technical Sales: The Sales Engineer�s Handbook, Third Edition / John Care, Aron Bohlig

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Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang

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Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi

Dewey Library - HF5415.127.P8498 2016




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Excel 2016 for advertising statistics: a guide to solving practical problems / Thomas J. Quirk, Eric Rhiney

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Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank

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The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon

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Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes

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The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors

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Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan

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Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss

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[ASAP] High Thermoelectric Performance in SnTe Nanocomposites with All-Scale Hierarchical Structures

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c03349




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[ASAP] Controllable Epitaxial Growth of MoSe<sub>2</sub> Bilayers with Different Stacking Orders by Reverse-Flow Chemical Vapor Deposition

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04411




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[ASAP] Response of pH-Sensitive Doxorubicin Nanoparticles on Complex Tumor Microenvironments by Tailoring Multiple Physicochemical Properties

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c05724