cas

Pakistan rejects India's move to broadcast weather reports on PoK

Islamabad, May 08: Pakistan on Friday rejected India's move to begin broadcasting weather reports on Mirpur, Muzaffarabad and Gilgit in Pakistan-occupied Kashmir (PoK), terming it as a "legally void" action to change the status of the region. State-owned broadcasters




cas

How To Setup Google Chromecast On PC In Few Simple Steps

There are multiple ways to setup Google Chromecast on your PC or laptop. But not everyone knows the easy way out, and perhaps this might be the reason we are talking about the setup process of Google Chromecast for PC. However,




cas

Dell Showcases Concept UFO, Concept Duet, And Concept Ori At CES 2020

Every year, millions of tech-enthusiasts and media attend CES, where brands will showcase the new and upcoming products. Dell and its subsidiary Alienware recently announced new gaming laptops and monitors. Similarly, the company also showcased a couple of prototypes that suggest




cas

Asus ROG Swift 360Hz And Swift PG32UQX Showcased At CES 2020

Asus ROG (Republic of Gamers) is known for its wide range of gaming accessories and products. At CES 2020, the company has made several announcements among which Asus also introduced its latest ROG gaming monitors with high-end features. The company is




cas

Cash Withdrawals At POS Terminals Using Card/UPI Questions Answered

On Tuesday, the Reserve Bank of India (RBI) released a notification on Frequently Asked Questions (FAQs) on cash withdrawal facility at point of sale (PoS) terminals. The facility allows a bank account holder to walk into a shop and withdraw money




cas

NIA files supplementary chargesheet in Guwahati fake currency case

New Delhi, May 09: The National Investigation Agency has filed a supplementary chargesheet in connection with a fake currency case in Guwahati. The case relates to seizure of fake Indian currency notes (FICNs) in the denomination of Rs. 200/-




cas

Case against club in Mumbai for defying lockdown

Mumbai, May 09: A case has been registered against office-bearers of Bandra Gymkhana in the city for violation of lockdown after a video purportedly showed members celebrating its completion of 85 years despite the lockdown restrictions. A lawyer filed




cas

Coronavirus crisis: In 24 hours, India reports 3,320 COVID-19 positive cases

New Delhi, May 09: The Union Health Ministry on Saturday said that India's tally of the novel coronavirus stood at 59,662 after 3,320 new cases and 95 deaths were reported in the last 24 hours. According to the Health




cas

Gilgit to Guwahati: Why Doordarshan’s new weather forecast will up temperatures in Pakistan

New Delhi, May 08: From Gilgit to Guwahati, Doordarshan and All India Radio have started forecasting the weather from across the territory of India. These Weather reports cover every small detail from every nook and corner of the country while highlighting




cas

With COVID-19 cases rising, AIIMS chief rushed to Gujarat

New Delhi, May 09: The Chief of the AIIMS has been rushed to Gujarat as the number of cases in the state continue to rise. The AIIMS chief took a special flight on the instructions of Home Minister, Amit Shah. He




cas

Paying Rent: This Is How You Can Earn Reward/ Cashback

At this grim hour, when paying rent can be dentful task HDFC's payment app PayZapp has tied up with NoBroker for offering cashback or rewards on rent payment. NoBroker is the brokerage free real estate portal. And the facility can be




cas

Find Out How To Avail Discounts, Offers And Cashbacks On Pre-Booking Of LG Products

The COVID-19 outbreak has brought businesses to a standstill. The technology industry has also been hit hard as the brands had to suspend all on-ground activities to prevent the spread of novel coronavirus. While the deliveries of the technology products and




cas

AAP MLA Prakash Jarwal arrested in Delhi doctor suicide case

A Delhi court had on May 8 issued a non-bailable warrant against Jarwal and his close aide Kapil Nagar. 




cas

KGF Makers Set To Take Legal Action Against Telugu Channel For Telecasting Yash’s Film Illegally

The makers of KGF: Chapter 1 are all set to take legal action against a Telugu TV channel for illegally telecasting the film on small-screen. Also Read : Say What! Amazon Prime Video Offers 55 Crores For Yash Starrer KGF Chapter 2's Digital Rights?




cas

KGF Makers Set To Take Legal Action Against Telugu Channel For Telecasting Yash’s Film Illegally

The makers of KGF: Chapter 1 are all set to take legal action against a Telugu TV channel for illegally telecasting the film on small-screen. Also Read : Say What! Amazon Prime Video Offers 55 Crores For Yash Starrer KGF Chapter 2's Digital Rights?




cas

Slideshow | Market loses 6% amid rising coronavirus cases, no stimulus package from government; Rupee falls

In the last week the Indian rupee ended lower by 45 paise at 75.55 on May 8 against its April 30 closing of 75.10.




cas

The Market Podcast | 3 reasons why Nifty might not be in a hurry to go back to 7500: Taher Badshah

Markets would need severely bad data to retest 7500 levels on the Nifty. But, at the same time, we have seen good improvement in the market – a significant upside looks difficult.




cas

Coronavirus India News Live | Confirmed COVID-19 cases in Delhi surge past 6,500; death toll at 68

Live coverage of the novel coronavirus pandemic and its socio-economic impact. Total confirmed cases in India have risen to 59,662.




cas

Coronavirus pandemic | South Korea has 18 new virus cases fuelled by clubs

While the KCDC didn#39;t immediately release specific details, most of the new cases were likely linked to the nightclubs in Seoul#39;s Itaewon leisure district, which was brought to a sudden standstill Friday night following reports of the transmissions.




cas

Coronavirus pandemic | China reports 15 new asymptomatic coronavirus cases

According to China#39;s National Health Commission (NHC), as for Friday 836 asymptomatic cases, including 63 from overseas, were still under medical observation.




cas

Pakistan eases nationwide lockdown even as coronavirus cases rise

Prime Minister Imran Khan on Thursday said that Pakistan would begin easing its nationwide lockdown in a phase-wise manner by allowing various businesses to open up from Saturday, citing the economic crisis due to the shutdown, which was enforced in the country in March end.




cas

IMF's Georgieva downbeat on global economic forecast, warns against protectionism

The head of the International Monetary Fund on Friday signaled a possible downward revision of global economic forecasts, and warned the United States and China against rekindling a trade war that could weaken a recovery from the coronavirus pandemic.




cas

B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands

How COVID-19 Is Impacting Business Event Planning
70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according to newly-released survey data from the Professional Convention Management Association (PCMA). MarketingProfs

Google ad sales steady after coronavirus drop; Alphabet leads tech share rally
2020 first-quarter advertising sales at Google tallied $33.8 billion, with 73 percent coming from search and 12 percent from its YouTube property, and Google's ad business accounting for some 83 percent of revenue for parent firm Alphabet, according to newly-released financial results. Reuters

Spotify-owned Anchor can now turn your video chats into podcasts
Spotify will utilize its Anchor property to make it possible to convert video meeting content into podcasts, offering marketers new options for making use of a virtual hangout video content podcast conversion feature, Spotify recently announced. TechCrunch

Google’s new Podcasts Manager tool offers deeper data on listener behavior
Google has rolled out a new podcast analytics data feature — Podcasts Manager — that provides marketers an assortment of new podcast listening data, the search giant recently announced. Marketing Land

LinkedIn's up to 690 Million Members, Reports 26% Growth in User Sessions
LinkedIn (client) saw its user base increase to 690 million members — up from 675 in January — with an accompanying 26 percent increase in user sessions, and LinkedIn Live streams that increased by some 158 percent since February, according to parent firm Microsoft’s latest earnings release. Social Media Today

Advertisers Continued to Gravitate to Instagram in Q1
Advertisers moved to spend more on Instagram during the first quarter of 2020, with ad spending up 39 percent year-over-year on the platform, holding steady at 27 percent of parent company Facebook’s total ad spend, according to recently-released Merkle data. MarketingCharts

Brands Are Using More Data And Spending More On It: Study
B2B marketers are making greater use of data and spending increasingly to gather it, according to recent report data from Ascend2, showing that 47 percent use engagement data to make marketing decisions, one of several report statistics of interest to digital marketers. MediaPost

Most consumers are trying new brands during social distancing, study finds
Brands are seeing newfound levels of audience interest, with an uptick in consumer interest for trying new brands that has been observed during the pandemic, with members of the Gen Z and Millennial demographic seeing the biggest increases, according to recently-released survey data. Campaign US

Marketers Ante Up for In-Game Advertising
A $3 billion in-game advertising market in the U.S. alone has attracted additional advertisers, and a new Association of National Advertisers (ANA) examination of data from eMarketer found some surprises in that most mobile gamers were over 35, with 20 percent being over 50, while the majority were female, several of the in-game advertising statistics of interest to digital marketers. ANA

Data Hub: Coronavirus and Marketing [Updated]
Digital marketing has fared better than traditional campaigns in the face of the global health crisis, according to newly-released survey data from the Interactive Advertising Bureau (IAB) exploring the differences between the pandemic and the 2008 recession. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at generic advertising “in these uncertain times” by Marketoonist Tom Fishburne — Marketoonist

WHO Releases New Guidelines to Avoid Being Nominated for Viral Challenges — The Hard Times

Major Relief: Microsoft Has Confirmed That The Xbox Series X Will Play Video Games — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — What’s Trending: Embracing Data — LinkedIn (client)
  • Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
  • Lee Odden — Klear Interviews Lee Odden, CEO, TopRank Marketing [Video] — Klear
  • Lee Odden and TopRank Marketing — Pandemic Cross-Country Skiing in Duluth, Minnesota: A Personal Timeline — Lane R. Ellis

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands appeared first on Online Marketing Blog - TopRank®.



  • Online Marketing News
  • digital marketing news

cas

Exclusive: Large number of COVID-19 cases among Afghan medics spark alarm in Kabul

More than a third of confirmed coronavirus cases in the Afghan capital have been among doctors and other healthcare staff, two senior health officials said on Thursday, in a sign that the war-torn country is struggling to deal with the pandemic.




cas

Pakistan coronavirus cases surge past 25,000, pace quickens: Reuters tally

Coronavirus cases in Pakistan surged past 25,000 on Friday, just hours before the government was due to lift lockdown measures, with the country reporting some of the biggest daily increases in new infections in the world.




cas

'Animal Crossing' helps Nintendo smash Switch sales forecast

Japan's Nintendo said Thursday it sold 21 million Switch units in the year ended March, smashing its forecast of 19.5 million units, with hit title Animal Crossing: New Horizons shifting 13.4 million units in its first six weeks. Ciara Lee reports




cas

Biting passengers on flight is no reason for cash compensation delay: EU court adviser

Air travelers cannot receive cash compensation if their flight is delayed by a passenger biting others and assaulting crew members, an adviser at the Court of Justice of the European Union said on Thursday.




cas

Thailand's pet groomer reopens as new coronavirus cases slow

Chewy and Miley, both two-year-old Schnauzer dogs, are getting their hair cut at a groomer in Bangkok for the first time since the new coronavirus outbreak began in Thailand in January.




cas

'Justice finally prevailed' in Michael Flynn case: WH

White House spokeswoman Kayleigh McEnany on Friday said it appears that the FBI 'manufactured' a crime in the case of President Trump's former national security adviser Michael Flynn, after the Department of Justice moved to drop the case on Thursday.




cas

'Justice finally prevailed' in Michael Flynn case: WH

White House spokeswoman Kayleigh McEnany on Friday said it appears that the FBI 'manufactured' a crime in the case of President Trump's former national security adviser Michael Flynn, after the Department of Justice moved to drop the case on Thursday.




cas

U.S. CDC reports 1,248,040 coronavirus cases, 75,477 deaths

The U.S. Centers for Disease Control and Prevention (CDC) on Friday reported 1,248,040 cases of the new coronavirus, an increase of 28,974 cases from its previous count, and said that the number of deaths had risen by 2,180 to 75,477.




cas

Germany's confirmed coronavirus cases rise by 1,251 to 168,551: RKI

The number of confirmed coronavirus cases in Germany increased by 1,251 to 168,551, data from the Robert Koch Institute (RKI) for infectious diseases showed on Saturday.




cas

China reports one new coronavirus case, 15 asymptomatic cases

China reported one new coronavirus case for Friday, unchanged from the day before, data from the national health authority showed on Saturday.




cas

Thailand reports four new coronavirus cases, one new death

Thailand reported four new coronavirus cases and one more death on Saturday, bringing the total to 3,004 cases and 56 deaths since the outbreak started in January.




cas

Singapore reports 753 new coronavirus cases, taking total to 22,460

Singapore registered 753 new coronavirus infections, its health ministry said on Saturday, taking the city-state's total to 22,460 cases.




cas

Russia records more than 10,000 new coronavirus cases in past day

Russian authorities said on Saturday they had recorded 10,817 new cases of the coronavirus in the last day, pushing the nationwide tally to 198,676.




cas

Tokyo reports 36 new cases of coronavirus infection on Saturday: TV Asahi

Tokyo reported 36 new cases of coronavirus infections on Saturday, TV Asahi said, three less than a day earlier and the seventh consecutive day that new infections have remained below 100.




cas

Indonesia reports 533 new COVID-19 cases, biggest in a day

Indonesia reported on Saturday 533 new coronavirus infections, the biggest daily increase, taking the total number to 13,645, health ministry official Achmad Yurianto said.




cas

Malaysia reports 54 new coronavirus cases and one new death

Malaysia health authorities on Saturday reported 54 new coronavirus cases for a total of 6,589.




cas

Slovakia records no new coronavirus cases for first time since March 10

Slovakia on Friday recorded no new cases of coronavirus for the first time since March 10, government figures showed.




cas

Fox News Media ties-up with Spotify to distribute podcasts

Fox News Media, a unit of Fox Corp, said on Tuesday it has partnered with digital streaming services company Spotify Technology SA to distribute its podcast catalogue featuring more than 20 original series.




cas

Philippine lawmakers vow to get broadcast giant ABS-CBN back on air

Philippine legislators pushed on Wednesday to get the country's biggest broadcaster back on air, amid widespread shock and dismay over an order by the industry regulator for the station to cease operations after its 25-year licence expired.




cas

Mexican broadcaster Televisa grapples with steamy soaps in social-distancing era

Some of the top creative minds at Mexican broadcaster Televisa are puzzling over an unexpected challenge: crafting their signature soap operas without a single love scene, or even a tender kiss.




cas

Russia records more than 10,000 new coronavirus cases in past day

Russian authorities said on Saturday they had recorded 10,817 new cases of the coronavirus in the last day, pushing the nationwide tally to 198,676.




cas

Tokyo reports 36 new cases of coronavirus infection on Saturday - TV Asahi

Tokyo reported 36 new cases of coronavirus infections on Saturday, TV Asahi said, three less than a day earlier and the seventh consecutive day that new infections have remained below 100.




cas

Indonesia reports 533 new COVID-19 cases, biggest in a day

Indonesia reported on Saturday 533 new coronavirus infections, the biggest daily increase, taking the total number to 13,645, health ministry official Achmad Yurianto said.




cas

Slovakia records no new coronavirus cases for first time since March 10

Slovakia on Friday recorded no new cases of coronavirus for the first time since March 10, government figures showed.




cas

Worldwide coronavirus cases over 3.96 million, death toll over 273,000

More than 3.96 million people have been reported to be infected by the novel coronavirus globally and 273,974 have died, according to a Reuters tally. Infections have been reported in more than 210 countries and territories since the first cases were identified in China in December 2019.




cas

Coronavirus lockdown: Maharashtra Cyber Police registers 161 cases against fake news, rumour mongering; 39 arrested

73 cases are about hate speech over social media.




cas

COVID-19 cases in Mumbai's Dharavi slum area cross 100, death toll 10

The number of cases in Dharavi is at 101, a BMC official said.