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Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen

McEwen, William J




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Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes

Moraes, Marcela Quartim de, author




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Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK)

Foxall, Gordon R., author




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Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia ; foreword by Philip Kotler




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Marketing research : a concise introduction / Bonita Kolb

Kolb, Bonita M., author




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Marketing research / William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin

Zikmund, William G., author





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Twitter needs searchable GIFs for fun and profit

This week, a group of Android users noticed a new feature in the Twitter app: a GIF button that can be used to search through trending GIFs to drop into status updates.

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Create an RSS Feed for any Search Result

Whether you are constantly searching your own name online (you know who you are) or there is a topic you want to follow closely, Google Alerts lets you know when new pages hit the web that match your query—and you can convert these results into an RSS feed (or something else) to make them easier to manage.

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Are You A Social Media Narcissist?

Social media narcissism is on the rise. The team behind Psychology Today compiled research to show that millennials could be the most narcissistic generation in history. Social media is one of the exemplifications of the problem. That is not to say that everyone on social media is a narcissist, but it is where these people tend to hang out.

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Create An RSS Feed For Any Google Search Result

Whether you are constantly searching your own name online (you know who you are) or there is a topic you want to follow closely, Google Alerts lets you know when new pages hit the web that match your query — and you can convert these results into an RSS feed (or something else) to make them easier to manage.

complete article




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Create an RSS Feed for any Search Result

Whether you are constantly searching your own name online (you know who you are) or theres a topic you want to follow closely, Google Alerts lets you know when new pages hit the web that match your query—and you can convert these results into an RSS feed (or something else) to make them easier to manage.

complete article




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Create an RSS Feed for any Search Result

Whether you are constantly searching your own name online (you know who you are) or there is a topic you want to follow closely, Google Alerts lets you know when new pages hit the web that match your query—and you can convert these results into an RSS feed (or something else) to make them easier to manage.

complete article




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Police Searches Of Social Media Face Privacy Pushback

Social media monitoring services such as Geofeedia rely on bulk data access to be able to search far larger volumes of social media posts, and more efficiently, than the average user.

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Researchers are studying your social media. What do you think of that?

Have you tweeted, posted an Instagram photo or just generally engaged in social media before? Then it’s possible you have been part of a research experiment of sorts. Think that raises some ethical questions? You are not the only one.

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Create an RSS Feed for any Search Result

Of course using something like IFTTT you can convert this RSS feed into a different format if you prefer: send the feeds to a read-it-later service or a Google Sheet, for example. The beauty of the RSS format is you can queue up all of your web search hits in the background and then check in on them when you’ve got the time.

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Facebook to open up its data for research on social media and electionsX

Facebook announced a new initiative today aimed at improving its policies and the role its platform plays in elections. The company acknowledged that it was slow to respond to election interference efforts that took place on its site and says it wants to learn more about social medias role in elections around the world. To do that, it's putting together a group of researchers that will then develop a research plan, get proposals for projects that address issues defined in its plan and manage a peer review process that will determine who will receive funding and access to Facebook data for their research.

The commission of experts will initially work for one year and Facebook says membership will be determined soon.

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A leaked look at Facebooks search engine for influencer marketing

The next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook  ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators fans they want to reach, see stats about these audiences, and contact them to hammer out deals.

Leaked screenshots of Facebook’s promotional materials for the tool were first attained and published in German by AllFacebook.de.

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Gray Hat SEO: How to Improve Your Search Results Without Breaking The Rules

Gray Hat SEO is an SEO practice that's riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites. Generally, Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of service regarding the issue are unclear. In this tutorial, you will get the answers to the following questions:

What is Gray Hat SEO?
Why does it matter?
What Gray Hat SEO should mean to you

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Valuable SEO Tips to Improve Search Engine Rankings

Are you ready to boost your web traffic? If you are relying on people to find you through the internet, then Search Engine Optimisation should be at the top of your priority result. You can’t be able to generate more leads to your business if nobody finds you.

Do you know about 93% of experiences on the Internet start with a search engine? So what happens after someone search the internet? The top results on Google have higher chances of getting clicked. If you are not on the top of the list, you have missed potential traffic. What is even more surprising is that about 75% people won’t even move to the second page of the search results.

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Conductor Introduces New Enterprise SEO for Mobile and Local Search

Enterprise marketers face more challenges than ever in executing their customer-driven, high-ROI strategies. When customers search nowadays, they are looking for more complete and more specific answers provided for their queries: whether they are searching on a smartphone, looking for results specific to their city, or keeping up with the news of the minute. And Google is constantly improving how it delivers those results.

Conductors goal is to make sure the marketing team has all of the data and insights, features, and reporting capabilities customer need—so marketers can deliver for their customers and achieve above and beyond their goals.

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The Internet Archive is working to preserve public Google+ posts before it shuts down

Google is set to begin deleting data from its beleaguered social network, Google+ in April, but before that happens, the Internet Archive and the ArchiveTeam say that they are working to preserve public posts on the platform before they vanish forever.

In a post on Reddit, the sites announced that they had begun their efforts to archive the posts using scripts to capture and back up the data in an effort to preserve it. The teams say that their efforts will only encompass posts that are currently available to the public: they won’t be able to back up posts that are marked private or deleted.

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Handbook of systems biology: concepts and insights / [edited by] A.J. Marian Walhout, Marc Vidal, Joe Dekker

Hayden Library - QH324.2.H358 2013




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Biomedical research and integrated biobanking: an innovative paradigm for heterogeneous data management / Massimiliano Izzo

Online Resource




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Research in computational molecular biology: 20th Annual Conference, RECOMB 2016, Santa Monica, CA, USA, April 17-21, 2016, Proceedings / Mona Singh (ed.)

Online Resource




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Bioinformatics research and applications: 12th International Symposium, ISBRA 2016, Minsk, Belarus, June 5-8, 2016, Proceedings / Anu Bourgeois, Pavel Skums, Xiang Wan, Alex Zelikovsky (eds.)

Online Resource




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Bioinformatics research and applications: 13th International Symposium, ISBRA 2017, Honolulu, HI, USA, May 29-June 2, 2017, Proceedings / Zhipeng Cai, Ovidiu Daescu, Min Li (eds.)

Online Resource




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Data Analytics for Protein Crystallization Marc L. Pusey, Ramazan Savas Aygun

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Research in Computational Molecular Biology: 22nd Annual International Conference, RECOMB 2018, Paris, France, April 21-24, 2018, Proceedings / edited by Benjamin J. Raphael

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Systems biology / Nikolaus Rajewsky, Stefan Jurga, Jan Barciszewski, editors

Online Resource




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Research in computational molecular biology: 23rd Annual International Conference, RECOMB 2019, Washington, DC, USA, May 5-8, 2019, Proceedings / Lenore J. Cowen (eds.)

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An introduction to undergraduate research in computational and mathematical biology: from birdsongs to viscosities / Hannah Callender Highlander, Alex Capaldi, Carrie Diaz Eaton, editors

Online Resource




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Advances in Advertising Research VIII: challenges in an sge of dis-engagement / Vesna Zabkar, Martin Eisend, editors

Online Resource




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Introduction to search engine marketing and AdWords: a guide for absolute beginners / Todd Kelsey

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The strategic procurement practice guide: know-how, tools and techniques for global buyers / Ulrich Weigel, Marco Ruecker

Online Resource




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Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia

Dewey Library - HF5415.32.C658673 2017




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Better presentations: a guide for scholars, researchers, and wonks / Jonathan Schwabish

Dewey Library - HF5718.22.S349 2016




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Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak

Online Resource




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Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton

Online Resource




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City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth

Online Resource




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A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt

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Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli

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Market research: the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci

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Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal

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Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / Saburo Saito and Kosuke Yamashiro

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Consumer behavior over the life course: research frontiers and new directions / George P. Moschis

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Stanley Marcus: the relentless reign of a merchant prince / Thomas E. Alexander

Dewey Library - HF5429.5.D2 M3735 2018




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Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss

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Street democracy: vendors, violence, and public space in late twentieth-century Mexico / Sandra C. Mendiola García

Dewey Library - HF5459.M58 M45 2017




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Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg

Online Resource