Demand is key to efficiently conserving ecosystems and their services
Ecosystems provide myriad services upon which human societies and economies depend. However, most efforts to quantify and conserve these ecosystem services (ES) focus more on service ‘supply’ (functions which potentially benefit humans) than on ‘demand’ (human desire for that supply). This study maps supply and benefit for three ES — flood mitigation, crop pollination, and nature-based recreation — in the state of Vermont, northeast USA, and finds that efforts to conserve ES could be more efficient if policymakers consider ‘demand’, whilst also decreasing trade-offs with biodiversity protection and conservation.