As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social networking sites, according to Pew Research, up from just 7 percent in 2005.

Learning how to use a wider range of social media tools can help small businesses target prospective and existing customers on these platforms. Here are four tips to consider:

complete article

There is no way to get around some of the challenges that come with being a small business owner. But the proper tools and support can help you navigate the world of debits and credits more smoothly.  Here are a few financial challenges you may face and some small business finance tips for managing them.

complete article

Entrepreneurs and small business managers are hands-on folks. They are often involved in nearly every aspect of the business — from marketing to fulfillment to accounting to website design. At some point, however, all of that special attention may actually inhibit growth, so that the business leaders need to step back and let some processes happen automatically.

The term business automation is broad. For some businesses, it might mean automating physical processes like product assembly. For others, it might mean setting up automated emails to occur when a customer takes some action.

complete article

1. Have a point of view and unique product offering

Commodity businesses such as books and electronics were the first to see e-commerce really squeeze out mom and pop stores. The product offering is uniform and easily comparable.

complete article

Deciding what to call your company is probably one of the most fun and exciting aspects of  starting a small business. You might have launched this venture by scribbling business name ideas on a bar napkin while hanging out with friends.

But naming your small business is also serious business. Your decision could affect your ability to reach a broader audience and grow. And making the wrong choice could even get you in legal trouble.

complete article

Starting your own business is exciting, hectic, and frightening all at once. You are laying it all on the line, and your to-do list stretches seemingly for miles. Whether you are still in the planning stage, writing up a business plan, or ready to open for business and hit the ground running, it’s tough to do everything by yourself.

complete article

Although your small business needs a healthy amount of software to conduct operations, it's not necessary for you to spend a fortune on web-based products. In our comprehensive testing of business and consumer software, we have come across dozens of incredible and free solutions that can help you get the job done. We've tested free tools in almost all facets of business—from email marketing to endpoint protection to project management.

complete article

The passion that spurs someone to dream of starting a business is not reserved for the techie Millennial in the torn jeans and hoodie. Even the person in the relaxed-fit khakis and reading glasses can feel the zeal.

Research shows Baby Boomers may have a greater passion for entrepreneurship than younger generations. One report showed that, in 2014, those ages 55 to 64 had a higher rate of new entrepreneurial activity than the stereotypical risk-taking 20 to 34 age group.

complete article

Ninety-four percent of independent workers love the control that independence provides, but 67 percent say their top concern has to do with inconsistent income in their micro businesses.

This is according to a recent survey of more than 600 independent workers conducted by the folks behind Invoice2go, an invoice app that allows small businesses to create and send professional invoices from any device.

complete article

I work with a ton of small businesses, and I love it. I love seeing different business models, helping entrepreneurs with limited resources and experience, and getting unique perspectives that you just can not find in bigger, often more cookie-cutter business establishments. One-on-one, we can share information and insights, and build a strategy that is helpful for their business.

complete article

Having a small online marketing team doesn’t mean your company can not scale content marketing initiatives. It means you must know what the best strategies are and have your team focus on a few they can do well.

complete article

If you think so, or at least want to explore the idea, SCORE and our mentors are ready to assist you confidentially and at no charge. It’s a long, winding road to entrepreneurial success. The more advocates you have, the better chance you have to realize your dream.

Do not go into business if you know little or nothing about it.

complete article

Running your own business is no simple task. From hiring and payroll to other day-to-day operations, there are a million different responsibilities needing your attention throughout the work week. With a few of these tools, you can make your business run more efficiently and in turn, take the stress off of your shoulders.

complete article

Being an entrepreneur or business owner is, for a lot of people, choosing to work 80 hours a week for yourself to avoid that 40 hours you’d be working for someone elses corporation. That was absolutely true for us when we first started. In our first few months as entrepreneurs we each got in a minimum of 80 hours per week - that’s a lot of work! We realized pretty quickly that we needed to change something. We were drowning!

complete article

Big data and business intelligence (BI) used to be only for enterprise companies. Now, however, thanks to the software as a service (SaaS) revolution, even small businesses can afford to track and tap into a wealth of information.

However, becoming a data-driven small business is not easy. Because you are dealing with complex troves of records that have multiple sources and are therefore highly unlikely to be structured uniformly, it can be difficult to process it all and interpret it into insights your business can actually use.

complete article

It  is not easy being a small business competing against the big boys. They have got the budget, the expertise, and the size to push you around. That said, it does not have to be half as hard as some small businesses make it. For example, for many businesses, their social media and PR plans can be a lot easier and communicate far more authority besides.

To that end, today we’re going to look at how you can automate both to make your efforts both easier and more fluid, using some simple best practice and strategic planning.

complete article

Small businesses are a crucial part of Orlandos economy, but there's no denying that there are challenges in operating one, especially in the first few years.

In fact, there are more than 28 million small businesses in the United States. According to data from the Small Business Administration, in 2013 about 630,000 small businesses launched, and of those, close to 80 percent still had their doors open in 2014.

complete article

Because small businesses have shoestring budgets, they lack all the privileges large businesses enjoy. Tilting the ground in their favor is incredibly difficult for them. It’s no surprise that 90 percent of startups fail.

Expert tips can help them lower the cost while keeping the quality of the work high and meeting deadlines. Here are some offbeat growth strategies for startups:

Working as Outsourcing Partner
Competition with large businesses is futile for a small business. Co-habitation, on the other hand, can drive growth. A small business can cohabit with a large business by becoming the latters outsourcing partner.

complete article

As someone that has worked for small technology-based businesses for years, I have come to learn some of the best habits of small business geniuses. While most business owners are unique and every business is different, there is one very important trait that is shared by the most successful ones: they track everything.

Tracking is one of the key pillars of a successful business. Without tracking, the business owner simply cannot know what works and what does not. It is also difficult to see where the inefficiencies are and how they can be improved upon.

The best way to become a data genius is to get into the habit of tracking everything when it comes to your business, and that includes the website, customers, and employees.

Since my experience mainly covers online and web businesses, most of the tips in this article will be relevant to those types of businesses. However, they can be modified and applied to just about any business.

complete article

The first step to marketing is defining your end-game and strategizing your budget. The first question consultants ask those big, bad corporations going through restructuring is, What do you want? This is when you need to decide what is important to you; do you want to extend your reach or maximize local exposure? Are you looking for brand awareness or conversions?

complete article

Some people think starting a business will be this great thing to do and then as they move forward with the process quickly learn it is not always rainbows and unicorns.

Sure, it has it perks - you become your own boss, choose your own hours and the clients you would like to work with along with how much to charge them. Then, theres one of my personal favorites - you choose the dress code!

complete article

It takes more than a solid business plan and gumption to succeed in business nowadays. Growing your company in a competitive businesses landscape—and attracting interested investors—requires a solid footing in technology.

complete article

SCORE, the nation's largest network of volunteer, expert business mentors, has gathered statistics on popular small business technology, such as mobile tools and the cloud, while revealing a need for improvement in customer relationship management (CRM) and data security.

Mobile technology is prevalent:

80% of small business owners use a mobile device at least once a day
56% use it for communication and scheduling
30% take notes and create to-do lists
29% check social media
24% bank online

complete article

As most (if not all) small business owners know, you can’t do or manage everything. And some tasks (HR and accounting spring to mind) are often better left to the experts.

Of course, not every small or midsized business can afford to outsource functions, though in many cases the benefits outweigh the upfront cost. But whether you are planning to outsource or are just thinking about it, it pays to do your homework and due diligence before giving over part of your business to a third-party. Here are six things to consider before you choose a business right partner.

complete article

Cloud computing has revolutionized the IT landscape for startups and smaller organizations by leveling the playing field and making advanced software capabilities attainable to businesses with modest technology budgets.

complete article

Until recently, small businesses assumed that they could not access the same kinds of technology and opportunities that big corporations can with vastly greater resources. Rapid technology shifts have led many smaller businesses to expect more from technology.

complete article

Britains vote to leave the European Union is already taking a toll on some small U.S. businesses, with canceled tour bookings in New York and U.K. retailers cutting back their orders from American suppliers.

The plunge in the pound against the U.S. dollar after the vote three weeks ago makes goods and services more expensive for those in the U.K. and means British tourists get less for their money while traveling elsewhere.

Many of the companies are trying to plot a course without clarity on exactly when or how a split may occur.

complete article

Georgia is among many states that are working hard to lure businesses of all sizes — and entice them to stay put. There's no one set formula that makes a state business-friendly, say business owners and experts. Rather, it is a mix of ingredients that, when combined, make a state an attractive place to set up shop.

complete article

Running a business is like running a marathon. You have the law, the government, and the competition all eagerly expecting you to make a mistake. Unlike in the marathon, any mistake you make cannot be forgiven. That being said, many of the mistakes businesses make are usually due to negligence and ignorance. Notwithstanding the intent behind these mistakes, you can be made to pay a huge price for committing them.

However, nothing can hurt your business as much as running afoul of the law in the process of running your business. Small business owners can pay the hardest for legal mistakes.

complete article

The formula for business success is simple but not easy. At the core, once you have your product or service figured out, your marketing plan should be a natural progression.

In fact, we would challenge the thinking that your business plan and marketing plan are one in the same to a certain extent.

complete article

Marketing a business online can be a bit tricky with cost being a concern to most business owners. Some have to work with a low budget with most opting to find a free way to market their trade online.

There are tons of free tools businesses can turn to when it comes to marketing online. With that in mind, it may all boil down to where to start and which tool is best used first. The tools mentioned range from actual sites to free tools integrated with their marketing plans. Below are some of the tools that companies can consider using.

complete article

Facebook  is to let small businesses in emerging markets sell to customers for free directly through their Facebook pages, the social media company said on Wednesday, marking a new effort to build up potential advertisers in its fastest-growing regions.

complete article

When it comes to rebranding, what can your small business learn from a manufacturing giant like Sharp Electronics? Quite a lot, as it turns out.

After its purchase by Japanese electronics manufacturer Hon Hai Precision earlier this year, Sharp went through an extensive rebranding process to focus on its home appliance division.

complete article

What defines a small business owner as successful? You might think the obvious answer is one who grows quickly and expands his or her operations. But a recent report by Emergent Research and Infusionsoft found that becoming a big business doesn't equal success for most small business owners.

complete article

There are so many things you need to know about before opening your own business, and it can get pretty overwhelming at times. You need to take advantage of any resources you can find that will help you to get where you need to be, and operate a successful small business, from information on creating business plans to the actual daily operations. Some resources are very helpful, while some are just a waste of time. To help keep you from wasting your time on the not-so-great resources, here are our 9 favorites.

complete article

When you first start a business, you have your work cut out for you. Not only do you have to figure out if you have a viable product that people will actually pay you for, but you have to also find your customers, manage administrative tasks and deal with your staff, if you have one.

complete article

Small business owners can now compete on an (almost) level playing field with big brands, all through applying the principles and use of content marketing. Regardless of the size of the business, the goal is the same: to use relevant content to attract qualified customers or clients.

complete article

More new businesses fail than succeed, according to the Kauffman Foundation. And U.S. Small Business Administration data shows that it is only a matter of time before at least half of all businesses go under: Nearly two-thirds of businesses with employees survive at least two years, but only about 50 percent survive at least five years.

complete article

A strong social network can become an asset for any business. Social media offers every business the opportunity to strengthen relationships with their target audience, creating loyal customers and even brand advocates. Exploiting this potential is no easy feat, but can be done if the medium is used well.

complete article

Brands are often associated with large businesses. However, a brand can be used effectively by small businesses as well to increase their profitability. Branding a new business is just as important as insuring your business and knowing when to hire an employee. Your business will not be maximizing its profitability if you are not building a strong brand.

complete article

Of all the elements in starting a new business, location is among the most crucial. But it’s more than just finding a good spot. A prospective startup owner may need to look at different cities in order to take advantage of the potential audience, costs and revenue opportunities.

There is plenty of research out there about what the best cities are for small businesses, and different studies will yield different results, based on their metrics.

complete article

Global mobile traffic now represents roughly 60 percent of internet traffic, making mobile apps a must-have for businesses. But consumers today increasingly expect an Amazon-like experience online. Small businesses do not just need to build a mobile app, they need to build a great one.

complete article

1. Contribute to your community.
For Chiodo, offering his time and resources to the community is not a chore so much as it is part of his commitment to doing the right thing.

Last summer, for example, Chiodo and his team installed four new air conditioning units at a local animal shelter where the cooling system was on its last legs. Instead of handing the shelter a hefty bill, Chiodo worked with his distributor to have the equipment donated. He handled the labor for free.

complete article

When small business owners think about getting involved in SEO, they often become intimidated (or frustrated). They see massive corporations and large businesses dominating the search engine world, and it is no secret why they are able to. They have access to tens of thousands of dollars (or more) to spend on online marketing, a highly talented full-time staff to oversee campaign management, and perhaps most importantly, they have been around for years, so they have had time to cement their authority in their respective niches.

complete article

How to Cope with Brexit
For small businesses owners, especially ecommerce merchants already selling (or thinking about selling) to UK consumers, the anxiety lies with unknown costs: what happens when Brexit takes effect? What new regulations or tariffs will be imposed on trade? How will that affect landed costs (taxes + import tariffs + shipping charges) to UK consumers? Will that change a seller's supply chain, and if so, how?

complete article

Small businesses generally face harsher circumstances when it comes to planning and launching a marketing campaign. They have less revenue and capital, which means they’re more limited in the strategies they can pursue. They have fewer resources, which means their teams are smaller and less experienced. And they generally have less data and first-hand experience with which to strategize in the first place.

One of the best marketing strategies for small businesses is content marketing, due to its approachability and affordability, but creating a content marketing strategy can still be an intensive and intimidating process.

complete article

Tai Lopez was born and raised on the wrong side of the tracks but he made choices early on in his adult life to move to the other side.

Today he lives in a massive Beverly Hills mansion, shares his tips for creating wealth and fulfillment on his super popular social media channels and rubs shoulders with the most successful people in the world.

So how did this all happen?

complete article

Business Insiders premium research service, expects that there will be more than 24 billion connected devices on Earth by 2020 — approximately four devices for every human being on the planet.

And as the IoT expands, it will have a particularly profound effect on businesses, especially small businesses. Several IoT business opportunities will be created in the coming years as we head into an increasingly connected world.

complete article

Do you own a small business? If so, you are a favorite target of the Internet bad guys. More and more, they are moving away from well-prepared big businesses and stealing from small businesses, who are often unable to cope with even the most basic cyberattacks. Answer the following questions and then think carefully about what the answers mean for you.

complete article

Running a business is complicated, which means there are some factors or tasks that tend to get overlooked. From basic concepts to more involved processes, members of our small business community have plenty of tips for dealing with those sometimes overlooked business tasks. See the full list of tips below.

complete article