Schecter, Stephen (Professor of mathematics), author

Akritas, Michael G., author

Stinerock, Robert Noel, author

Gilat, Amos, author

Peppers, Don

Lovely, Heather J

McQuarrie, Edward F

Carter, Brian, 1973-

Evans, Liana

Blanchard, Olivier

Vecchiato, Giovanni, author

Hair, Joseph F

Woessner, Stephen, 1972-

Gamble, Stephen, author

In order to engage your followers, we all know you need to share interesting content with them regularly. Of course, there are plenty of tools that help you schedule and share content, such as Buffer, Hootsuite, and SproutSocial. But what about finding content your audience will love?

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In between folding laundry and cleaning up after her children, a mom receives $5,000 to blog about an iPhone application for seven days. Another woman earns twice as much as her husbands $35,000 annual salary by hosting several one-hour Twitter parties each week.  

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A new year has begun, and it is promising to bring further advances in technology and changes in the way we work online.As marketers, we already need to be aware of the many different marketing outlets available – whether on or offline – and know how to take advantage of them.

When it comes to the web, though, things are often in a much greater state of flux. So really, what are some of the best ways to keep up with a living, breathing beast like the internet?

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Visual marketing is an integral part of reaching customers today. For brands concerned with SEO, however, it brings a wide variety of challenges. Search engine algorithms look for specific words, which makes it difficult to challenge competitors by coming up with better photos and videos to dominate search rankings.

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If you have noticed the apparent omnipresence of cell phones, as most of us surely have, it likely will not surprise you that about 86% of the worlds roughly seven billion people have access to a mobile phone, or that 80% of cell phone owners use their devices to send and receive text messages. You may also be unsurprised to learn that the vast majority of texts are sent by teenagers under eighteen, and that the average teen from this group sends over 3,300 texts each month.

Is Text Messaging Ruining our Youth?

One of the first things some people do after a major life incident is to post on social media, and sometimes those life incidents are rather personal for such a public venue. This has repercussions in two different ways.

First, people create their own liability by posting online.

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Almost all news sites have RSS feeds, but many make it difficult to find them. Twitter and Facebook icons are everywhere, but it's rare to see the RSS icon prominently displayed. It's a dot with two quarter-circles fanning out to the top right, usually on an orange background.
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In 2006, I set out to brand myself. I had an idea that I shared with the owner of the small company at which I was employed. I called it Publish or Perish, and despite the lack of originality, the idea was simple, but purposeful: We needed to elevate the name recognition of our company -- quickly.

The company had made a fortune working with a niche client, but unwisely, it chose to fly under the competitions radar. In other words, it did the opposite of marketing for fear that if competitors knew how much money it was making from this niche client, it would face stiffer competition.

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Most of us think of Search Engine Optimization as a feat of technical wizardry, and it can be. From using proper keywords to using tools to automate publishing to social media, being tech savvy plays a big role in getting traffic. The mistake is forgetting that readers do not just have favorite blogs; they have their specific interests. Taking your content and commentary beyond your blog can help build authority and drive a lot of traffic your way. Thats where guest blog posts can be an effective tool. In 2014, Googles Matt Cutts declared guest blogging dead because it had become too spammy. So why do it? Because Google rewards quality, and a comprehensive, high-quality guest post that links back to your site is at least equally good for SEO as a great post on your own site.

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Nowadays, creating a blog is a really easy thing to do, as there are services for all tastes and objectives. In addition, today’s major platforms offer numerous features, giving users the options to provide any kind of service.

Among the many tips necessary to launch a successful blog, choosing the right platform is important. WordPress, Medium and other platforms are quite well-known, but there are several other free options you should know about.

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Writing a blog can be a rewarding way to reach out to your audience, and share your thoughts and knowledge on issues that are relevant to them. When used correctly, your blog posts can increase traffic to your website, and ultimately result in customer conversions.

Of course, this all depends on your ability to get new people interested in your blog each day. If you can do this, your success is all but guaranteed.

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As of this year, about 81% of the United States population uses at least one social media platform. That number is growing by roughly 5% per year. At this rate, 100% of the United States will have a social media profile on at least one platform by 2021.  

Businesspeople searching for the ideal marketing channel to engage prospects should look no further than social networks. Social media provides companies with ample information to create messages targeted to valuable niche audiences, and given the statistics, it is inevitable that the audience you are trying to reach is on at least one social network.

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The next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook  ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators fans they want to reach, see stats about these audiences, and contact them to hammer out deals.

Leaked screenshots of Facebook’s promotional materials for the tool were first attained and published in German by AllFacebook.de.

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In 2015-16, roughly four-in-ten adults across the emerging nations surveyed by Pew said they used social networking sites, and as of 2017, a majority (53%) use social media. Whereas, over the same period, social media use has generally been flat in many of the advanced economies surveyed.

Internet use and smartphone ownership have also stayed level in developed markets over the same period vs rising in emerging economies.

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Are you ready to boost your web traffic? If you are relying on people to find you through the internet, then Search Engine Optimisation should be at the top of your priority result. You can’t be able to generate more leads to your business if nobody finds you.

Do you know about 93% of experiences on the Internet start with a search engine? So what happens after someone search the internet? The top results on Google have higher chances of getting clicked. If you are not on the top of the list, you have missed potential traffic. What is even more surprising is that about 75% people won’t even move to the second page of the search results.

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Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric.

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The tools we all use for knowledge, communication and business are being re-engineered to stop disinformation. Is our loss of control worth it?

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Facebook, it seems, has noticed. Last week, The New York Times reported that Facebook chief executive Mark Zuckerberg plans to unify Facebook Messenger, WhatsApp, and Instagram messaging on the backend of the services. This would make it possible for people relying on different flavors of Facebook apps to all gorge at the same messaging table. On the one hand, the move is truly Facebookian—just try to extricate yourself from Facebook, and it will try every which way to pull you back in. On the other hand, it makes sense for Facebook for a few reasons.

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Turn on the news, scroll through Twitter or chat with a friend these days, and you are likely to hear about yet another brand or individual suffering yet another social media-induced crisis of some kind.

It seems that every day, every hour, theres some other social media disaster. Does this mean that brands are suddenly behaving more poorly, or is this the state of how we live now?

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Google has officially started the process of shutting down and deleting all consumer accounts on its Google+ social network platform, bringing an end to the company’s attempt to directly compete with the likes of Facebook and Twitter.

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RSS or news feeds are one way to keep up on what’s happening in the industry. Here are some tips to get the most out of them.

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RSS Feeds for Engineers.

We hope that Electronic Design is a regular stop for keeping track of the electronics industry, but we’re only one of thousands of sources available through the internet. Keeping up to date with all of the latest news and information is impossible these days, even with tools like Twitter, Facebook, or other social-media platforms. Staying abreast of content by visiting websites is next to impossible when done individually. RSS feeds are one way to deal with the massive amount of information created daily.

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Hayden Library - QH324.2.L44 2018

'I am not calm. I'm very impulsive. I'm very impatient. If you have these three things, you should not do this show.'

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Rotch Library - HF5475.K982 B57 2017